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Design & Arts
Enroll at uclaextension.edu or call (800) 825-9971
DESIGN & ARTS
For more information call (310) 206-1422.
UX/Graphic Design Design Communication Arts For information on course content, prerequisites, or advisement, email dca@uclaextension.edu, visit uclaextension.edu/dca, or call (310) 206-1422. Core Design Concepts The seven Core Design Concepts courses are designed for those pursuing the Design Communication Arts Certificate. These courses are also open to noncertificate students. In addition to these eight courses, students pursuing the Design Communication Arts Certificate must complete the Print and Graphic Communication Design Tool Kit plus two electives. Required Courses: DESMA X 479.6A DESMA X 482.1D DESMA X 479.4A DESMA X 479.6E DESMA X 479.2D DESMA X 479.3D DESMA X 479.6P DESMA X 479.7P
Design Fundamentals (4 units) Color Methodologies (4 units) Typography (4 units) Design II: Collateral Communication (4 units) Design III: Branding (4 units) Design History and Context (4 units) Design IV: Advanced Design Practice (4 units) Portfolio (4 units)
DESMA X 479.6A
Design Fundamentals
4.0 units This is a hands-on introduction to the creative process and core ele‑ ments of graphic design for a variety of outputs, including print and electronic media. Topics include research, typography, imagery, strategy, and concept development. Projects are progressive and critiqued. Reg# 389753 Fee: $789 No refund after 17 Jan. ❖ In-Person 11 mtgs Tuesday, 7-10pm, Jan. 10-Mar. 21 UCLA Extension Gayley Center: 1145 Gayley Ave. Fee does not include cost of art supplies. Grace Magnus, graphic designer whose clients include marketing agencies, small businesses, and artists. She holds a particular interest in the intersection of art and technology, exploring the merge of hand crafting with digital tools in her work and design practice. Reg# 389735 Fee: $789 No refund after 18 Jan. ❖ In-Person 11 mtgs Wednesday, 7-10pm, Jan. 11-Mar. 22 UCLA Extension Gayley Center: 1145 Gayley Ave. Fee does not include cost of art supplies. Jag - Jeffrey Aguila, Jag is a Freelance Senior art director specializing in print and digital entertainment advertising campaigns for various Movie and Television studios for more than 20 years. Jag has also received The Hollywood Reporter Key Art Award for Home Entertain‑ ment—Special Recognition Print for his work on the DVD packaging for Saw: Uncut Edition.
RRR
Reg# 389744 Fee: $789 No refund after 15 Jan. MOnline Jan. 11-Mar. 22 Fee does not include cost of art supplies. Vesna Petrovic, BA/M.Arch degree from the University of Belgrade; she trained both as an architect and graphic designer. Ms. Petrovic is the founder and owner of Vesna De3ign, a multi-disciplinary studio involved in creative projects for art and cultural organizations.
Tempur Sealy, Legistics, Belkin, Memorex, Westfield, Lexus, The Mercedes-Benz Cup, the Revlon Run/Walk for Women and the World Summit for Children, among many others. Mr. Freeman is a past president of AIGA/LA.
DESMA X 479.4B
Advanced Typography
4.0 units This course covers theories and practical applications to understand the makeup of color and how best to use it. Areas covered include general color theory and psychology, effective color creation, percep‑ tion, management, color language, digital issues, additive and subtrac‑ tive systems, and color output. Reg# 389751 Fee: $789 No refund after 14 Jan. MOnline Jan. 10-Mar. 21 Fee does not include the cost of art supplies. Patrick Hruby, BFA in Illustration from Art Center College of Design; illustrator and designer. Mr. Hruby’s clients include The New York Times, The Guardian, WIRED, Target, Sprint, The United Nations, and Taschen.
4.0 units Explore the stylistic and expressive potential of typography as a critical element of graphic design solutions in this hands-on course. Students learn about word/image juxtaposition, eclectic stylization, and con‑ temporary design trends. Substantive projects explore the composi‑ tional and semantic aspects of typography for portfolio application. Prerequisite(s): DESMA X 479.4A Typography or consent of instructor. Knowledge of both Illustrator and InDesign is required. Reg# 389841 Fee: $789 No refund after 16 Jan. MOnline Jan. 12-Mar. 23 Enrollment limited. c Kyle Valentic, graphic design graduate of the Art Center College of Design, who is a graphic designer and lettering artist based in Los Angeles with almost fifteen years of experience with identity system design and brand strategy. Mr. Valentic has been fortunate enough to work with a number of well-known brands including Coachella, Capitol Records, Universal Music Group, Google, Wells Fargo, Amgen, and Amazon Video.
DESMA X 479.4A
DESMA X 479.6E
4.0 units This hands-on course covers the fundamentals of type, its character‑ istics, vocabulary, and nomenclature, as well as creative uses of type and how it is integrated in successful design. Working with letterforms is a critical element to successful design. Explorations in this course include the examination of single letterforms, typographic classifica‑ tions, information hierarchies, and page layout. Projects explore the creative usage of letterforms as graphic and communication elements. Prerequisite(s): DESMA X 479.6A Design Fundamentals and DESMA X 481.99Z InDesign. Reg# 389734 Fee: $789 No refund after 17 Jan. ❖ In-Person 11 mtgs Tuesday, 7-10pm, Jan. 10-Mar. 21 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment limited. John Beach, creative director, John Beach Design, whose clients include The Walt Disney Company, Starbucks, and The Hillstone Res‑ taurant Group Reg# 389833 Fee: $789 No refund after 16 Jan. MOnline Jan. 12-Mar. 23 Enrollment limited. Josh Freeman, founder and creative director of FreeAssociates, an award-winning, multi-disciplinary, brand-focused design firm and consultancy in Los Angeles. Clients have included Kenwood,
4.0 units This course introduces students to strategies in design communication and covers utility of systems, programs, campaigns, and design fami‑ lies. Visual presentation and concept development are emphasized. Prerequisite(s): DESMA X 479.6A Design Fundamentals, DESMA X 481.99Z InDesign, and DESMA X 479.4A Typography; or equivalent experience. Reg# 389736 Fee: $789 No refund after 17 Jan. ❖ In-Person 11 mtgs Tuesday, 7-10pm, Jan. 10-Mar. 21 UCLA Extension Gayley Center: 1145 Gayley Ave. Henry Mateo, freelance design consultant in several design disci‑ plines, including graphics, industrial, and interiors. Recipient, UCLA Extension Distinguished Instructor Award, 2010. Reg# 389752 Fee: $789 No refund after 14 Jan. L Hybrid (Remote) Jan. 10-Mar. 21 Shirin Raban, MA, USC Center for Visual Anthropology; brand identity designer and ethnographic filmmaker. Ms. Raban created integrated lifestyle brands for clients such as Mattel, Korbel Champagne, and Lake Sonoma Winery. Recipient, UCLA Extension Outstanding Instruc‑ tor Award, 2010 and 2017.
DESMA X 482.10
Color Methodologies
Typography
Design II: Collateral Communication
