BUSINESS & MANAGEMENT

For more information call (310) 206-4271.

Leadership & Management

For more information call (310) 206-4271 or email bamcertificate@uclaextension.edu. For more information call (310) 206-2714 or email industrysegementprograms@uclaextension.edu.

Business Analysis

For more information call (310) 794-5470.

MGMT X 430.711

Business Analysis Fundamentals

4.0 units This core class begins with a basic understanding of the functions and impact of the business analyst role, with a focus on business analysis functions related to the development of enterprise‑wide solutions and the business analysis project life cycle. Topics include the role of the business analyst, gathering and documenting user requirements, modeling the business, business case analysis, process modeling, and quality management and testing. Best practices; effec‑ tive work strategies; how to determine project needs, opportunities, and payoffs; as well as instructor experiences relating to effective communication and implementation of proposed business solutions are also covered. Texts purchased for this course are also utilized throughout the courses in the Business Analysis Certificate Program. This class must be taken initially or simultaneously with the second and/or third class.

Reg# 385157 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Visitors not permitted. c Patsy Reece, Six Sigma Greenbelt, CSTE, CSQA, MS (education), MS (information technology)

MGMT X 430.712

Business Analysis Planning and Monitoring Essentials

4.0 units A crucial foundation for a complete business analysis effort is a strategically balanced plan. With key stakeholders’ considerations and/or active stakeholder involvement in mind, this class teaches you how to determine which activities are required in order to “zero‑in” or define the business/organizational issue(s) and create an initial work plan to demonstrate how the related actions steps will be carried out. Students examine the processes and activities needed to perform comprehensive business analysis planning and monitoring, acquire the tools that drive business analysis, and learn to identify and analyze stakeholders’ interests and selection of the appropriate process re‑ engineering methodologies. It is strongly recommended that students successfully complete the Business Analysis Fundamentals class prior to enrolling in this course.

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Reg# 385158 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Visitors not permitted. c Instructor to be announced

Emergency Management & Homeland Security

For more information call (310) 794-5470.

MGMT X 408.803

Human, Legal-Compliance, and Ethical Issues of Emergency and Risk Management

4.0 units This course provides training and education to effectively deal with the success or failure of every preparedness plan: the human execu‑ tion of best practices in a highly stressed environment. Learn how to increase plan effectiveness by working in advance to prepare others for the human, legal, and ethical issues that arise in any disaster.

Reg# 385153 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c & Phillip Van Saun, director of Risk, Security & Resilience, University of California, Office of the President, Risk Services

MGMT X 408.806

Internship in Emergency and Risk Management

4.0 units This internship—which may be taken as a substitute for Building the Pre‑ paredness Plan—provides practical experience and application of the knowledge and skills learned in the previous courses. Emergency Manage‑ ment and Homeland Security Certificate students intern for a minimum of 120 hours with sponsoring companies, businesses, and organizations—who have no obligation to provide compensation. Internship projects may include, but are not limited to, assisting in preparedness plan development, client communications support, community preparedness, and research. Prerequisite(s): Students must be officially enrolled in either the Enterprise Risk Management Certificate or the Emergency Manage‑ ment & Homeland Security Certificate and have successfully com‑ pleted the other five required courses with a GPA of 3.0 or better.

Reg# 385154 Fee: $765

No refund after 8 Apr. Independent Study/Internship Mar. 28‑June 12 International students who wish to pursue paid internships must contact the International Student Office at (310) 825-9351 to confirm eligibility. Web enrollments require the submission of an initial application one week before the quarter begins. An advisor will contact you after initial application review. Visitors not permitted. Restricted course. c Lauren Stienstra, MSc, CEM, deputy coordinator, Arlington County Office of Emergency Management, UCLA EH&S/Office of Emergency Management

Enterprise Risk Management

For more information call (310) 206-4271 or email bamcertificate@uclaextension.edu.

MGMT X 408.812

Cybersecurity and Privacy for Managers and Professionals

4.0 units This course focuses on the special cybersecurity management con‑ siderations required to protect people, information, infrastructure, and other assets, as our lives and our critical infrastructure are becoming increasingly digitally dependent. Learn about cybersecurity manage‑ ment frameworks, such as the new NIST framework and ISO 27001, 02. Learn the elements of secure systems design and management, integrating people, processes, and technology into a layered defense‑ in‑depth to ensure appropriate privacy levels are maintained for individual users, businesses, government, and other organizations within specific enterprise networks. Learn how to integrate cyber risk into more traditional aspects of risk management. Gain the skills and the tools to plan and budget for security and communicate the case for security investments. Course materials and discussions include the evolution of private and public security models, “perfect storm” scenarios when physical risk and cyber risk manifest simultaneously, the natural tension between cyber privacy rights and national cyber security, new and emerging tools and technology, and management roles and responsibilities.

Reg# 385155 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Visitors not permitted. c Chris Rose, MBA, CSCS, CISM, CISSP; partner, Ariento Inc.

MGMT X 408.813

Enterprise Risk Management: Advanced Techniques

4.0 units 3.6 CEUs Enterprise Risk Management: Advanced Techniques builds on the previous ERM certificate courses to further student’s knowledge of topics in business strategy (including principles of competitive strat‑ egy and competitive analysis, resource and value chain analysis); strategic risk management (including tools to link strategy and risk, integrating risk management into the organization’s strategy architec‑ ture, scenario planning, war gaming and risk ownership maps); risk assessment techniques (including the selection and use of various techniques during the risk management process, probability, and other quantitative risk assessment techniques); risk transfer (including insurance, reinsurance, loss control, alternative risk transfer tech‑ niques such as catastrophe insurance and captives, and actuarial science); an introduction to market, credit, and supply chain risk management; applied decision science; executive and board report‑ ing; and the risk management job market. Students learn through readings, class discussion, case studies, and a class project that reinforces key learning objectives. Prerequisite(s): MGMT X 408.809 Foundations of Enterprise Risk Management, MGMT X 408.810 Designing and Implementing an ERM Program or consent of instructor.

Reg# 385156 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Visitors not permitted. c Carrie Frandsen, MBA, ARM‑E, RIMS‑CRMP Leo Costantino, MBA, CPCU, ARM‑E

General Business Studies

MGMT 891.02

Business Ethics

1.8 CEUs We face an increasing number of ethical issues in the business world and in our personal lives. The business scandals of recent years have highlighted the importance of ethical behavior in the business environ‑ ment. For CEOs and all business professionals, a solid ethical founda‑ tion must be the basis from which one builds a business career. This seminar covers the elements necessary to make ethical decisions by defining the key definitions, issues, and theories of business ethics. Through class discussions and case studies, students explore the theoretical foundations of business ethics and learn how to develop an ability to recognize and address ethical questions. You leave the seminar with a better understanding of the challenges of ethical business practices.

Reg# 385149 Fee: $250

No refund after 23 Jan. mOnline Jan. 24‑Feb. 7 Select “CEU (appears on transcript)” as the credit and grading preference to have this course applied toward a certificate program’s ethics requirement (if applicable). Enrollment limited. c Laura Jacobus, JD

Reg# 385150 Fee: $250

No refund after 10 Apr. mOnline Apr. 11‑25 Select “CEU (appears on transcript)” as the credit and grading preference to have this course applied toward a certificate program’s ethics requirement (if applicable). Enrollment limited; early enrollment advised. c Amy Haug, MA, Human Resources division manager, City of Diamond Bar 0.6 CEUs This practical skills‑building seminar demonstrates how to deal con‑ structively with people when their behavior is unpleasant and difficult. Participants learn specific strategies for dealing with behaviors such as verbal attacks and put‑downs, complaining, thoughtlessness, manipulation, attention‑seeking, excessive talking, withdrawal, rule‑ breaking, excuses, and feigned helplessness. Other key topics covered include building trust when none or little exists, recognizing and dealing with dysfunctional patterns of behavior, maintaining self‑ esteem when dealing with abusive people, and becoming aware of personal reactions to difficult people and situations.

Reg# 385292 Fee: $245

No refund after 6 May. v In-Person 1 mtg Friday, 9am‑4pm, May 13 UCLA Extension Gayley Center: 1145 Gayley Ave. c Joseph P. Reynolds, BA, MDiv/STM, director, JPR Communication

MGMT 859.16

Creating Quality Leadership

0.6 CEUs What are the attributes of quality leadership? How do we lead so that our co‑workers, supervisors, and customers will want to follow? Qual‑ ity leaders create a compelling vision of the future and develop the strategies to achieve it. They lead with both emotional intelligence and brains to move their organizations forward. They are change creators and change managers. Drawing on examples from your life and work experience, research on leadership, and thought‑stimulating class‑ room activities, this course offers key principles and proven strategies guaranteed to give participants the confidence and know‑how to successfully practice the art and science of leadership.

Reg# 385239 Fee: $245

No refund after 21 Apr. v In-Person 1 mtg Friday, 9am‑4pm, Apr. 22 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment limited; early enrollment advised. c Christopher Babson, MBA, owner, Breakout Success

MGMT 859.4

Leading and Motivating Employees

0.6 CEUs All supervisors and managers—especially those newly responsible for directing the work of others—can become change agents if they understand the role of the “leader.” To develop this understanding, you must start with an awareness of your own communication style and how it affects others, as well as develop an appreciation for the dif‑ ferent ways people approach work and are motivated to achieve. This seminar focuses on leading as a means to affect change and accom‑ plish desired results. Participants learn to assess and understand their individual styles and behaviors and then analyze how these attributes can be harnessed in a leadership role. The seminar also examines powerful methods for motivating employees.

Reg# 385240 Fee: $245

No refund after 19 May. v In-Person 1 mtg Friday, 9am‑4pm, May 20 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment limited; early enrollment advised. c Murray Johannsen, MBA, MA, president, Legacee Corporate Services, Inc.

MGMT 859.5

Creating High-Performance Teams

0.6 CEUs Teams of all sorts—management, project, new product, production, and customer service—are common in organizations today. However, results in task accomplishment are mixed, success rates low, and there is a lot of confusion about what really works. This seminar covers how to distinguish real teams from other forms of collaboration; how adequate skill, motivation, and performance strategy determine suc‑ cess; what the larger organization must provide in purpose, design, and support; how to utilize inherent team dynamics for positive results; and what roles by the team leader or coach are helpful. kkk

Reg# 385241 Fee: $245

No refund after 2 June. v In-Person 1 mtg Friday, 9am‑4pm, June 3 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment limited; early enrollment advised. c Steve Keleman, EdD, performance improvement, Keleman & Associates

MGMT X 190

Management Theory, Policy, and Process

4.0 units This course presents the theory and application of managerial func‑ tions; the processes of planning, organizing, leading, and controlling in a wide variety of organizational settings; and how the management of people and resources can accomplish organizational goals. Systems theory, contingency approaches, and socio‑technical systems are used to explain managerial problem solving and decision making in organizational contexts and a global environment. Other topics include motivation and participation, leadership and communication, manage‑ ment information systems, human resources management, manage‑ ment of technology, managerial ethics, and other contemporary management issues. c

Reg# 385242 Fee: $765

No refund after 11 Apr. v In-Person 11 mtgs Tuesday, 6:30‑9:30pm, Mar. 29‑June 7 UCLA: Rolfe Hall Enrollment limited; early enrollment advised. c & Dr. Mark Romejko, EdD, business manager, Jet Propulsion Laboratory (JPL)

MGMT X 456

Organizational Change for Sustainability

4.0 units Investigate the role organizational change theory plays in leading strategic change to promote green, sustainable products, processes, and organizations. This course introduces techniques aligning lan‑ guage and goals, presents methodologies that foster cultural change, and enables employees to participate in transforming companies to more sustainable organizations. Students also examine potential resistance to change and response strategies, and analyze metrics for evaluating success of organizational development efforts on people, planet, and profit, the “triple bottom‑line” for “full cost accounting” of an organization’s social, economic, and ecological success.

Reg# 385160 Fee: $765

No refund after 12 Apr. l Hybrid (Remote) 11 mtgs Wednesday, 6‑8pm, Mar. 30‑June 8 Remote Classroom c & Instructor to be announced

MGMT X 491.11

Managing Change in Organizations

2.0 units Change is all around us. We are continually asked to manage change in our own lives and organizations. Yet change unfolds through per‑ sonal and organizational resistance. This course focuses on planning and managing change and provides frameworks and tools to imple‑ ment it. Teaching is experiential and involves simulation of the change process.

Reg# 385248 Fee: $455

No refund after 1 Apr. mOnline Mar. 28‑May 8 Enrollment limited; early enrollment advised. c Susmitha Valvekar, MA, MPhil, certified in human resource administration Corin Choppin, MA, partner, political consultant, Capitol Campaigns

4.0 units Back in 1975, for a traditional industrial company, the ratio of stock market value (in dollars) to hard assets might run about one‑to‑one. Near the end of 2015, the equivalent ratio for Facebook, Bidu, and many newer companies was in the area of 60, 80, or even 100‑to‑one. The new economy companies are outperforming traditional companies and even newer companies entering the marketplace at literally the speed of light. Substantial change is more than stock market valuations and new growth companies challenging traditional market leaders; it is about leadership styles, behaviors, and disciplines which push today’s growth companies to higher performance levels. Large, hierarchical, well‑ordered organizations are having to make room for small, egalitar‑ ian, disordered hot groups. Hot groups may have their origins as teams, task forces, panels, boards, and committees, but hot groups are “task‑ obsessed” necessities now for sustaining themselves and growing in this highly competitive, global, diverse, and fast‑paced “connected” world. This course provides a roadmap for developing, nurturing, and achieving significant organizational successes building and leading hot groups. We also study common pitfall in hierarchies with “toxic” leadership that destroyed major U.S. companies, such as Enron, Arthur Anderson, WorldCom, Adelphia Communications, Lehman Brothers, Refco, Fannie Mae, just to name a few. The well‑known international examples include Medici Bank (Italy), Qintex (Australia), Barings Bank (U.K), Bre‑X (Canada), HIH Insurance (Australia), Parmalat (Italy), Nortel (Canada), among many others. Toxic leadership examples can also extend to country leaders, Congressmen, local city officials, and leaders in small organizations with conflicts of interest, personality disorders, and behavioral issues. This course includes toxic leadership identifica‑ tion tools and mitigation strategies.

Reg# 385249 Fee: $765

No refund after 17 Mar. v Remote 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 Remote Classroom Enrollment limited; early enrollment advised. & c Mike Ikona, PsyD, PCC, PMP, RMP, ACP, partner, Systemic Consulting Group Christa Ikona, PsyD, PCC, CPA, MAcc, chief human resources officer/ executive vice president, Barkley Insurance & Risk Management

MGMT X 493.14

Crisis Leadership and Conflict Resolution

4.0 units 3.3 CEUs New and globally impactful crises have become the norm in the twenty‑first century. Crises can be described in many ways, including: humanitarian, economic, political, biological, nature‑made, man‑ made, war‑inspired, hostage, blockades, defense, etc. In recent years, top global crises include the financial meltdown, ISIS, immigration, Ebola, cyber‑attacks, terrorist bombings/murders, hunger, and many more. Many now expect more crises with governments and compa‑ nies spending enormous amounts of money for potential future protections. Predicting crises is beyond our reach, but knowing they will continue—if not ramp‑up in frequency and severity—is almost a certainty. Preventing, surviving, and remediating crises requires preparation in addition to forethought. Leaders of organizations, from city/county governments to global corporations to nations are chal‑ lenged to provide crisis related leadership. This course outlines leadership strengths that must be developed in order to effectively face and resolve/mitigate crisis issues impacting your organization or community.

Reg# 385250 Fee: $765

No refund after 1 Apr. l Hybrid (Remote) 3 mtgs Saturday, 9am‑1pm, Apr. 2 & 30; May 21 Remote Classroom Enrollment limited; early enrollment advised. & c Sarah Smith Orr, PhD, owner, Smith Orr & Associates 4.0 units Blockchain is disrupting the global financial industry and changing the way we view money and business. This course lays the foundation to help you gain an understanding of the market implications and business opportunities associated with blockchain and cryptocurren‑ cies. Gain the competitive advantage in understanding how cryptocur‑ rencies function in the finance blockchain space. Topics include Bitcoin and new cryptocurrencies, DeFi, loans, real estate, security tokens, and other investment examples. In addition, this course pro‑ vides an overview of the business opportunities associated with how security tokens, as the digital assets and cryptocurrencies compliant and regulated by governmental agencies, can revolutionize industries such as finance, real estate, and venture capital, among others. This course aims to cover the factors and principles that govern the plan‑ ning, organizing, and managing of cryptocurrencies, digital assets, and blockchain‑based companies or new ventures. Discussions will center on understanding how cryptocurrencies and blockchain will change the way we think about money, disrupt the role central banks have in conducting monetary policy, and empower the unbanked. Students should leave the course with a comprehensive understanding of the global competitive landscape and core concepts of how to evaluate cryptocurrencies and blockchain investments.

Reg# 385295 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 & Instructor to be announced

Communication Skills

For more information call (310) 206-2714 or email industrysegementprograms@uclaextension.edu.

MGMT X 109

Business Communications

4.0 units Communication, whatever method used, needs to inform. In the busi‑ ness environment, writing clear, concise, and comprehensible copy is critical to success. In this course, learn techniques for clarifying pur‑ pose, understanding readers, and organizing ideas. Through in‑class writing exercises, you practice proven strategies for overcoming writer’s block and creating concise, appropriate, and grammatically correct work. Practice exercises include editing and writing letters, memos, reports, email messages, summaries, resumes, and cover letters. Additionally, you learn vocabulary development, correct gram‑ mar and punctuation, techniques for reducing writing time, and proofreading. c

Reg# 385293 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Laura Jacobus, JD

MGMT X 482.202

Organizational Communication

4.0 units Designed to give you the knowledge and skills necessary to lead and communicate in today’s highly diverse workplace, this course provides the most current approaches to communicating and motivating employees with culturally different expectations. The course covers improved interpersonal relationships, team productivity, and overall customer service. You also learn innovative practices specifically geared to today’s highly diverse workplace to resolve conflict. Maxi‑ mize your leadership and communication skills and be ready to apply them immediately in the workplace and your personal life.

Reg# 385243 Fee: $765

No refund after 13 Apr.

F Hybrid (In-Person) 11 mtgs Thursday, 6:30‑9:30pm, Mar. 31‑June 9 UCLA: Haines Hall Enrollment limited; early enrollment advised. c & Instructor to be announced 4.0 units This course is designed to provide students with the fundamental principles and practical skill sets to understand the diverse cultures that comprise the global workplace of the twenty‑first century. Partici‑ pants discover “cultural proficiency,” the cutting‑edge approach to successfully navigating the intense diversity challenges of today’s interdependent global business community. This unique approach ensures effective communication by unraveling the complex cultural differences between individuals and the impact of cultural program‑ ming on different organizational cultures. Participants learn strategies for accommodating diversity both within their own organization and between international organizations.

Reg# 385244 Fee: $765

No refund after 12 Apr.

F Hybrid (In-Person) 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 UCLA: Royce Hall Enrollment limited; early enrollment advised. c Marlea Welton, MS, adjunct professor, Santa Monica College, director of Global Village, a cultural consulting firm Mansour Jafarian, JD, LLM, Former Consultant for the United Nations

MGMT X 490.996

Leadership Communication Strategies

4.0 units This course is designed to improve interpersonal behaviors and com‑ munication skills for those in leadership roles with the goal of improv‑ ing relationships, productivity, and the quality of work. Topics include a review of basic communication skills such as listening, self‑disclo‑ sure, and methods of expression; more advanced skills such as nonverbal communication, influencing behaviors, addressing hidden agendas, and male/female communication in the workplace; conflict management skills; assertiveness; and responding to criticism.

Reg# 385247 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Elective course in the Business Fundamentals Certificate. Enrollment limited; early enrollment advised. c Patricia Bravo, MBA, consultant, Bravo For You, LLC

SPEECH X 417.1

Public Speaking for Professionals

4.0 units What you say is important, but how you express yourself often deter‑ mines your effectiveness as a public speaker and in eliciting the results that you want. Learn to present with energy, magnetism, and leadership. This course helps participants develop individual style, improve delivery, and respond persuasively to questions and interrup‑ tions. Participants learn how to prepare and practice presentations, and—whether in person or virtually on Zoom—how to make the most of eye contact, body language, and vocal tone and tempo.

Reg# 385294 Fee: $765

No refund after 24 Mar. v In-Person 10 mtgs Thursday, 6‑9pm, Mar. 31 UCLA: Royce Hall c ‑June 2 Pamela Kelly, MA, PK Communications Skills Training and Coaching

v IN-PERSON, page 1. A REMOTE, page 1. m ONLINE, page 1. g HYBRID (IN-PERSON), page 1. l c HYBRID (REMOTE), page 1. WEB-ENHANCED COURSE, page 1. & TEXTBOOK REQUIRED C UC CREDIT

Entrepreneurship & Small Business Management

Certificates: General Business Studies with Concentration in

Entrepreneurship Business Administration with Concentration in

Entrepreneurship

MGMT X 497.52

Entrepreneurship and New Venture Formation

4.0 units This course surveys the factors essential for turning a great idea into a successful business and explores various benefits/costs of sole proprietorships, partnerships, corporations, and franchises. Topics include market surveys, site analysis, permits and licenses, patents and protection of ideas, risk management, legal requirements and regulations, capital requirements and financing sources, determining the costs and prices of goods and services, advertising and marketing, record keeping, and lines of credit and cash flow requirements.

Reg# 385251 Fee: $765

No refund after 10 Apr.

F Hybrid (In-Person) 10 mtgs Monday, 6:30‑9:30pm, Mar. 28‑June 6 UCLA: La Kretz Hall No meeting May 30. One meeting to be arranged. Enrollment limited; early enrollment advised. c & Edward Lee, MBA, founder, CEO, HelloAdvisr LLC

MGMT X 497.59

Creating a New Business

4.0 units Designed for individuals or partners who are starting or have started a new business, this course teaches the realities of starting and manag‑ ing a new business—from idea to operation. Through planning, research, testing of viability, problem solving, decision making, and operation, gain an understanding and appreciation for cooperation, common goal setting, negotiating, and the execution required of any business orga‑ nization. Topics include identifying and qualifying a market opportunity, organizing a business model, guidelines for a business plan, legal aspects (including protecting the idea), selecting the best funding option, venture capital etiquette, and other useful tools and resources for creating and operating a successful business.

Reg# 385252 Fee: $765

No refund after 13 Apr. v In-Person 11 mtgs Thursday, 6:30‑9:30pm, Mar. 31‑June 9 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment limited; early enrollment advised. c James Goff, MBA; owner/president, Reliable Rainmaker.

MGMT X 497.610

Developing a Business Plan

4.0 units Learn all aspects of creating a solid first draft of your own business plan. This course begins with a comprehensive “situation analysis” of your (or your employer’s) small business (or case study, if more applicable). You then learn the key components for creating an effec‑ tive business plan: knowing your existing customers, targeting future customers, customer value formulation, income statement and bal‑ ance sheet forecasting, revenue forecasting methodologies, competi‑ tor assessment and emerging company/product/service competitors, and understanding the pitfalls of small business development. In addition, you look at building and planning an efficient business infrastructure (systems, technology, third‑party software); small business finance, cash flow, debt, and financing alternatives; transi‑ tioning from personal guarantees and credit lines to a self‑financing business model; effectively planning, hiring, and training staff with high potential; the legal aspects of organizing and managing a small business; negotiating skills; and setting day‑to‑day priorities with the business plan in mind. With these skills, you can build a solid first draft of your business plan.

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Reg# 385253 Fee: $765

No refund after 11 Apr. v In-Person 11 mtgs Tuesday, 6:30‑9:30pm, Mar. 29‑June 7 UCLA: Royce Hall Enrollment limited; early enrollment advised. c Nader Zargarpour, BS, JD, Attorney and president, Zargarpour Law Firm, APC

MGMT X 497.612

Marketing and Sales Strategies for Entrepreneurial Business

4.0 units This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small‑to‑medium‑size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.

Reg# 385255 Fee: $765

No refund after 12 Apr.

F Hybrid (In-Person) 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 UCLA: Haines Hall Wednesday, 6:30‑9:30pm, Apr. 6‑June 1 Remote Classroom Enrollment limited; early enrollment advised. c Maria Guevara, owner, MJ Tax Agency & MG Business Solutions

MGMT X 497.613

Fundamentals of Business Administration and Management

4.0 units A majority of businesses fail within the first two years, and a significant percentage of the initial survivors don’t last much longer. There are many reasons for this, including inexperienced management, lack of sufficient capital, failure to do proper marketing, and a lack of financial competency. The bottom line is that most managers don’t know how to properly systematize, structure, and manage their businesses. They don’t know because they’re not aware of where or how to find this information. This course is designed to teach students how to properly structure, systematize, and manage a business of any size or type, service, or product—and in any industry.

Reg# 385256 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c James Tischler, MBA, CEO, SomeBeach SunWare, LLC

MGMT X 497.615

Establishing a Successful Business

4.0 units The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the com‑ petitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real‑world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Reg# 385257 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment recommended. c C. Scott Hindell, principal, Hindell Consulting

Human Resources Management

For more information call (310) 206-4271 or email bamcertificate@uclaextension.edu.

MGMT 892.11

Preparing for the PHR and SPHR Exams

3.3 CEUs This course is designed to help students who plan to sit for the PHR (Professional in Human Resources) or SPHR (Senior Professional in Human Resources) examinations. The course uses the HRCP (Human Resource Certification Preparation) materials and test bank specifically geared toward the PHR and SPHR bodies of knowledge. The course is well‑suited to the student who prefers a structured, directed classroom approach to studying for either examination. The course follows a “study roadmap” designed to gradually introduce new subject matter while reinforcing material learned earlier, which helps students retain concepts over time and maximize performance on test day.

Reg# 385259 Fee: $765

No refund after 10 Apr. v In-Person 10 mtgs Monday, 6:30‑9:30pm, Mar. 28‑June 6 UCLA Extension Gayley Center: 1145 Gayley Ave. Note: The HR Certification Institute requires HR professionals sitting for the PHR or SPHR exams to have a combination of demonstrated work experience and education. Eligibility is determined by the HR Certification Institute. If you wish to take the PHR or SPHR exam, you must complete a separate application form online through the HR Certification Institute. Neither the HRCP (Human Resource Certification Preparation) materials nor this course is a substitute for the certification examination. Students are solely responsible for verifying their eligibility to sit for the exam directly with HRCI. For more information on eligibility, exam dates, or to apply to take the exam, visit hrci.org. Students are expected to purchase the Complete HRCP Programon their own at hrcp.com/products. After enrolling in this class, please contact Eddie Fisher at efisher@unex.ucla.edu to receive a discount code for purchasing the HRCP materials. Students are advised to order all materials as early as possible, so that they’re ready to begin reading and working with practice test questions on the first day of class. Fee does not cover PHR and SPHR exam registration costs. Enrollment limited; early enrollment advised. c Dana Mayhew, MPA, HR consultant/principal, TDC Consults

MGMT 859.50

Ethics for Human Resources Professionals

1.8 CEUs Today’s HR professionals function as a key source of ethical awareness for managers and employees. This course heightens awareness of when integrity and an understanding of ethical issues are required, not only when advising others, but also when addressing the issues HR professionals face. Instruction enables participants to recognize the parts of their jobs in which ethical issues are most likely to be experienced; they employ practical techniques to develop solutions, evaluate their impacts, and decide on a course of action. Additionally, students understand the impact of cultural and organizational pres‑ sures to conform, identify when to escalate issues and to whom, know the early warning signals of conflict between personal and work values, and assess how to maintain personal integrity.

Reg# 385261 Fee: $415

No refund after 1 Apr. mOnline Mar. 28‑May 8 Select CEU (appears on transcript) as the credit and grading preference to have this course applied toward a certificate program’s ethics requirement (if applicable). Enrollment limited; early enrollment advised. c Paola Amaro Alvarez, MS, SPHR‑CA, director of Human Resources, Esterline Control System Mason

4.0 units This course provides an overview of and introduction to the basic human resources management (HRM) functions: employment, employee relations, training and development, compensation, benefits, and human resources information systems (HRIS). Topics include the various aspects of designing and structuring an HRM/personnel department, the history and future of HRM, the changing nature of work, the relationships of HRM functions, the current legal environ‑ ment in which HRM operates, sources for obtaining answers to most operational HRM problems, and an exploration of HRM as a career.

Reg# 385263 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Kathy Gilroy, MA, human resources manager, Safety Insurance

Reg# 385262 Fee: $765

No refund after 11 Apr. v In-Person 11 mtgs Tuesday, 6:30‑9:30pm, Mar. 29‑June 7 UCLA: Royce Hall Enrollment limited; early enrollment advised. c Michael R Kilroy, MBA, Retired senior vice president, Lead HR Busi‑ ness Partner Manager, City National Bank

MGMT X 450.03

Financial Aspects of Human Resources Management

4.0 units To be a successful business partner with management, the human resources professional needs to effectively understand and manage the financial aspects of his/her HR department, as well as the impact of the employees on the organization’s bottom line. Emphasis is placed on ways the HR practitioner can enhance a company’s financial perfor‑ mance. This course provides HR practitioners with the tools and informa‑ tion to understand the cost of the HR functional area(s) for which s/he is responsible. Other areas of study are HR metrics, budgeting, strategic planning, and the financial aspects of benefits and payroll. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment or consent of instructor. While no formal experience in statistics is required, students must demonstrate basic high school‑level math/ numerical skills; a knowledge of basic algebra is also recommended.

Reg# 385264 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Aisling Byrne, SHRM‑SCP, CEBS,CPLP, CHRO, Artemiste

MGMT X 450.2

Talent Acquisition

4.0 units A high‑quality workforce is essential to the success of businesses today. This course provides the strategies, concepts, and practices essential to the effective selection of personnel to accomplish a busi‑ ness objective, with an emphasis on recruiting, promoting, and retaining employees. The course also covers budget development, job descriptions, interviewing techniques, assessment, testing, back‑ ground investigations, legal requirements, reporting of results to management, employee orientation, outplacement, and ethnic diver‑ sity issues. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment or consent of instructor.

Reg# 385265 Fee: $765

No refund after 1 Apr. mm Online Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Dr. Donald B. Burnell, PhD, principal, Human Capital Management Services, The Burnell Group, LLC MGMT X 450.31

Compensation Programs: Administration and Design

4.0 units In this introductory course, students explore compensation as a key factor in achieving organizational goals. In addition to introducing current concepts, approaches, techniques, and terms, instruction examines the forces that shape the development of compensation strategies, plans, and policies. Topics include salary administration, incentive plans, and stock‑based programs; the factors of motivation, performance evaluation, labor market dynamics, and budgeting that underlie the development of compensation programs; key steps involved in developing salary administration and cash‑incentive programs; major laws and regulations that apply to compensation; and the way compensation programs are designed for specific job families, units/functions, and levels of organization. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment or consent of instructor.

Reg# 385267 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Daniel Van Bogaert, JD, Executive Compensation and Benefits, ERISA Compliance Consulting

Reg# 385266 Fee: $765

No refund after 13 Apr. v In-Person 11 mtgs Thursday, 6:30‑9:30pm, Mar. 31‑June 9 UCLA: Dodd Hall Enrollment limited; early enrollment recommended. c & Marjorie Atkins, MS, Consultant, The Croner Company

MGMT X 450.32

Benefits Programs: Administration and Design

4.0 units Employee benefits are expensive and important to any organization, accounting for nearly 40 percent of total employee compensation. This comprehensive course provides essential information for evaluating and designing programs to meet corporate objectives. Technical jar‑ gon is demystified, and the interesting human side of employee benefits is examined. Instruction covers the most competitive benefits offered by employers and related administrative strategies, tools, and techniques; how to control cost and still attract and retain employees; basic methods of underwriting and financing group insurance plans, e.g. health care; an overview of popular 401(k) plans, similar retire‑ ment/saving plans, and regulatory compliance issues; COBRA and Protected Leave Administration; and practical application of managing an employee benefit program with a section 125 environment. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment or consent of instructor.

Reg# 385268 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Thomas Cannava, MA, deputy director for human resources admin‑ istration, New York State, Office of Court Administration

MGMT X 450.34

Employee Relations and Legal Aspects of Human Resources Management

4.0 units Designed for the human resources management (HRM) generalist practitioner or anyone who is preparing for a career as a specialist in labor/employee relations, this course provides a survey of significant laws and regulations that affect the practice of HRM in the U.S. and California. Topics include an overview of employment; wage and hour; benefits; EEO and AA; and labor/employee relations and safety laws, rules, and regulations. All phases of managing the HRM responsibility are covered—from recruitment through termination. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment or consent of instructor.

Reg# 385269 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment recommended. c James W. Adams, Jr. JD, attorney; director, James W. Adams, Jr. PC. 4.0 units This internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an intern‑ ship position—comprised of at least 120 hours of practical application of course material—that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship place‑ ment. Eligible students have access to a list of firms with internship opportunities. This course is only available to Human Resources Management Certificate students who have completed 20 units of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an internship coordinator to monitor the internship throughout to ensure a substantive learning experience. Prerequisite(s): The internship is only available to UCLA Extension Human Resources Management Certificate students who have com‑ pleted a minimum of 20 units of the program curriculum, with a GPA of 3.0 or better.

Reg# 385272 Fee: $765

No refund after 1 Apr. Independent Study/Internship Mar. 28‑June 12 International students who wish to pursue paid internships must contact the International Student Office at (310) 825-9351 to confirm eligibility. Web enrollments require the submission of an initial application one week before the quarter begins. An advisor will contact you after initial application review. Discounts cannot be applied to fees for this course. Visitors not permitted. Restricted course. c Denise Jackson, MA, director of Employee Relations, Career Education Corp.

MGMT X 450.65

International Human Resources Management

4.0 units This course introduces the human resources practitioner and interna‑ tional line manager to the legal, practical, and successful human resources strategies used by international companies in today’s global economy. Topics include employment and staffing; compensation; benefits; labor laws; employment‑related taxation; leadership, man‑ agement, and supervisory practices among international corporations; immigration; permanent resident and temporary work visa status; and expatriate and repatriation policies and practices.

Reg# 385270 Fee: $765

No refund after 12 Apr. v In-Person 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 UCLA: Rolfe Hall Enrollment limited; early enrollment advised. c Sal Sangi, MA, HR consultant

MGMT X 482.201

Human Resources Development

4.0 units This course examines the primary role of human resources develop‑ ment (HRD) in the organization to help people and organizations effectively manage change. This highly interactive course focuses on strategies for assessing, designing, and implementing training and organizational development efforts that positively impact the perfor‑ mance of the individual and the work group. The course also provides an overview of change interventions, including training and staff development; succession planning and performance management; factors that influence HRD; the consulting role and skills of the HRD professional, including facilitation and group dynamics; and the trends in HRD, such as human performance technology. Prerequisite(s): MGMT X 450 Elements of Human Resources Manage‑ ment, MGMT X 450.2 Talent Acquisition, and one additional HR course.

Reg# 385271 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Donald B. Burnell, PhD, principal, Human Capital Management Ser‑ vices, The Burnell Group, LLC

International Trade & Commerce

For more information call (310) 206-2714 or email industrysegementprograms@uclaextension.edu.

Certificates: International Trade & Commerce General Business Studies with Concentration in

International Trade & Commerce Business Administration with Concentration in

International Trade & Commerce

MGMT X 460.902

Introduction to International Business

4.0 units This course provides students with a basic understanding of the broad field of international business, presenting views from both the home and host country perspectives. The wide range of international busi‑ ness topics covered includes foreign direct investment, import/export, foreign exchange, global sourcing, marketing, and international eco‑ nomic concepts. This course provides a solid foundation for the subsequent courses in the certificate program in International Trade and Commerce. Students in other programs also find the course very useful in achieving a fundamental understanding of international business operations.

Reg# 385161 Fee: $765

No refund after 11 Apr.

F Hybrid (In-Person) 11 mtgs Tuesday, 6:30‑9:30pm, Mar. 29‑June 7 UCLA Extension Gayley Center: 1145 Gayley Ave. c & Vahick A. Yedgarian, CIO, Regency Financial Group

MGMT X 460.91

Export Documentation, Traffic, and Banking

4.0 units Designed to provide hands‑on working knowledge of export docu‑ mentation and procedures, including banking, insurance, and traffic. This course covers the export transaction, from inception to receipt of payment. This course also broadens the base of knowledge for those already in international business and immerses the novice in interna‑ tional commerce concerns. Topics include costing, quotations, letters of credit, marine insurance, maritime law, contracts, bills of lading, and corresponding via traditional and high‑tech means.

Reg# 385162 Fee: $765

No refund after 12 Apr. v In-Person 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 UCLA Extension Gayley Center: 1145 Gayley Ave. c & Michael Alan Baker, JD, attorney‑at‑law

MGMT X 460.95

International Business Policies and Strategies

4.0 units This course provides a systematic approach for determining, imple‑ menting, and evaluating the strategies and policies that govern a firm’s international business activities. Topics include outsourcing, business unit portfolio optimization, global marketing, R&D decentralization, industrial relations, and the implementation of strategies that focus on operations planning, information systems design, control, and conflict resolution. Prerequisite(s): MGMT X 460.902 Introduction to International Business, MGMT X 460.99 International Business Management, and two other international business courses, or consent of instructor.

Reg# 385165 Fee: $795

No refund after 13 Apr. v In-Person 11 mtgs Thursday, 9am‑12pm, Mar. 31‑June 9 UCLA Extension Gayley Center: 1145 Gayley Ave. c & David E French, MBA, President, David French & Associates, LLC, a business strategy consultancy

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Reg# 385163 Fee: $765

No refund after 13 Apr.

F Hybrid (In-Person) 11 mtgs Thursday, 6:30‑9:30pm, Mar. 31‑June 9 UCLA Extension Gayley Center: 1145 Gayley Ave. c & Christopher Li, MBA, co‑founder, Bluestone Partners China

MGMT X 460.951

Internship in International Trade and Commerce

4.0 units The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position—comprised of at least 120 hours of practical application of course material—that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship place‑ ment. Eligible students have access to a list of firms with internship opportunities. This course is only available to International Trade and Commerce Certificate students who have completed a substantial portion (generally 20 units) of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an internship coor‑ dinator to monitor the internship throughout to ensure a substantive learning experience. Prerequisite(s): The internship is only available to UCLA Extension International Trade & Commerce Certificate students who have com‑ pleted a minimum of 20 units of the program curriculum, with a GPA of 3.0 or better.

Reg# 385166 Fee: $765

No refund after 14 Jan. Independent Study/Internship Jan. 3‑Mar. 20 International students who wish to pursue paid internships must contact the International Student Office at (310) 825-9351 to confirm eligibility. Web enrollments require the submission of an initial application one week before the quarter begins. An advisor will contact you after initial application review. Discounts cannot be applied to fees for this course. Restricted course. Visitors not permitted. c Daniel Krassenstein, Director Asia Operations, Procon Pacific, LLC

MGMT X 460.952

Doing Business in the U.S.

4.0 units The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other market‑ place, especially for those who are unfamiliar with American business practices. This course provides entrepreneurs, business managers, and international trade professionals with key business and cultural insights to do business within the mainstream U.S. market. Topics include an overview of the U.S. economy, regional and national demographics and cultural dynamics, business customs, framework of the U.S. legal sys‑ tem, marketing strategies, and negotiating tactics.

Reg# 385167 Fee: $765

No refund after 10 Apr. l Hybrid (Remote) 11 mtgs Monday, 6‑8pm, Mar. 28‑June 6 UCLA Extension Gayley Center: 1145 Gayley Ave. c & Zeph Phillips, chief operations officer, EuroPac Partners, Inc.

MGMT X 460.961

Global Business Skills: Planning and Negotiating Strategies

4.0 units Conducting business across cultures is crucial for succeeding in today’s highly competitive marketplace. This highly interactive, simu‑ lation‑based course provides executives with the knowledge and skills to plan, work, and negotiate in the global marketplace. Topics include cultural differences as they affect international business, understand‑ ing hospitality and protocol, establishing trust and credibility, charac‑ teristics of a cross‑cultural negotiator, concepts of win‑win and win‑lose, tactics and power strategies, and communication and per‑ suasion strategies.

Reg# 385168 Fee: $765

No refund after 10 Apr. v In-Person 11 mtgs Monday, 6:30‑9:30pm, Mar. 28‑June 6 UCLA Extension Lindbrook Center: 10920 Lindbrook Dr. Enrollment limited; early enrollment advised. c & Instructor to be announced 4.0 units This course provides a broad overview of global business practices in sustainability, designed to help students develop a strong foundation in this complex subject. The primary focus is helping students under‑ stand the business rationale for sustainability. Students examine why and how a business is addressing environmental and sustainability issues across sectors and industries. Additionally, the course covers the various principles, models, methodologies, and indicators of sus‑ tainability to help students understand how global business aware‑ ness and practices in the field have evolved since the concept first emerged in the 1980s.

Reg# 385187 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 c & Misha Kouzeh, MS, consultant, trainer, TEDx speaker

Marketing, Advertising & PR

For more information call (310) 206-4271 or email bamcertificate@uclaextension.edu.

Marketing & Advertising

For more information call (310) 825-4192 or email zwalton@uclaextension.edu.

Certificates: Marketing General Business Studies with Concentration in

Marketing Business Administration with Concentration in Marketing General Business Studies with Concentration in

Advertising Business Administration with Concentration in

Advertising

For more information call (310) 206-4271 or visit uclaextension.edu/bmlp.

MGMT X 160

Marketing Principles and Practices

4.0 units This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organiza‑ tions of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. c Prerequisite(s): If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit‑letter grade” credit option during the checkout process. Addi‑ tionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recom‑ mended that you select the “for credit‑letter grade” credit option.

Reg# 385304 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Barbara Barney-McNamara, MBA, consultant/owner, Marketing Avenue

Reg# 385302 Fee: $765

No refund after 22 Mar.

F Hybrid (In-Person) 11 mtgs Tuesday, 6:30‑8:30pm, Mar. 29‑June 7 UCLA Extension Gayley Center in Westwood c Instructor to be announced

4.0 units This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components—television, magazine, online, and outdoor advertising—with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relation‑ ships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. c

Reg# 385305 Fee: $765

No refund after 22 Mar.

F Hybrid (In-Person) 11 mtgs Tuesday, 6:30‑8:30pm, Mar. 29‑June 7 UCLA: Royce Hall Instructor to be announced

MGMT X 460

Ethics in Marketing and Advertising

2.0 units This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.

Reg# 385306 Fee: $455

No refund after 21 Mar. mOnline Mar. 28‑May 1 c George Drucker

MGMT X 460.35

Strategic Marketing

4.0 units This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just tradi‑ tional marketing principles, as well as helps explain how trends develop and how to design effective, long‑range marketing strategies that meet the demands of today’s dynamic consumer environment. Students explore marketing trends, marketing management decision‑making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. Prerequisite(s): MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a mini‑ mum of two years’ experience may enroll.

Reg# 385307 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Robert Liljenwall, MBA, president, The Liljenwall Group; recipient of the UCLA Extension Distinguished Instructor Award, 2007.

MGMT X 460.382

Personal Branding and Becoming an Influencer

2.0 units Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers’ personal followers. Those promotional opportunities—along with the accompanying fame and other rewards—have inspired thousands of people worldwide to become influencers themselves. At the same time, many professionals are looking to increase their personal influence to grow their own brands, careers, ventures, and overall efficacy. In this course, students learn how to develop and manage personal brands to achieve true influence. This involves establishing credibility as an “expert,” promot‑ ing that expertise through media and messages that match their tal‑ ents and their market, building a genuine and significant following, and developing rewarding relationships with their community, includ‑ ing other influencers and potential sponsors.

Reg# 385308 Fee: $455

No refund after 26 Apr.

F Hybrid (In-Person) 5 mtgs Tuesday, 6:30‑8:30pm, May 3‑31 UCLA Extension Gayley Center in Westwood c Lia Haberman 4.0 units The Internet, the digital revolution, and the move toward an informa‑ tion‑based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this “new marketing world,” business people need to understand what is chang‑ ing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Reg# 385311 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Misha Kouzeh, MS, consultant, trainer, TEDx speaker

Reg# 385309 Fee: $765

No refund after 23 Mar. v In-Person 11 mtgs Wednesday, 6‑9pm, Mar. 30‑June 8 UCLA Extension Gayley Center in Westwood c Peter Fernando

MGMT X 460.398

Social Media Marketing

2.0 units This course looks at the channels of marketing, advertising, and com‑ munication that make up social media and the Web, exploring how these tools fit into a company’s traditional integrated marketing strategy. Using case studies and real‑world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user‑generated content, and content sharing to create brand awareness and buzz. Learn practical tips and tech‑ niques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Reg# 385314 Fee: $455

No refund after 21 Mar. mOnline Mar. 28‑May 1 c Mark Burgess

Reg# 385312 Fee: $455

No refund after 22 Mar. v In-Person 5 mtgs Tuesday, 6:30‑9:30pm, Mar. 29‑Apr. 26 UCLA Extension Gayley Center in Westwood c Rainier de Ocampo

Reg# 385313 Fee: $455

No refund after 23 Mar. v In-Person 5 mtgs Wednesday, 9am‑12pm, Mar. 30‑Apr. 27 UCLA Extension Gayley Center: 1145 Gayley Ave. No meeting Feb. 27. Content for Week 2 will be delivered online via Canvas. c Instructor to be announced

MGMT X 460.41

Brand Management

4.0 units Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management struc‑ tures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. kkk

Reg# 385317 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Instructor to be announced

Reg# 385316 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Terri Horton, principal, TLT Consulting

Reg# 385315 Fee: $765

No refund after 24 Mar.

F Hybrid (In-Person) 11 mtgs Thursday, 6:30‑8:30pm, Mar. 31‑June 9 UCLA Extension Lindbrook Center in Westwood c Instructor to be announced

MGMT X 460.484

Internship in Marketing and Advertising

4.0 units The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position—comprised of at least 120 hours of practical application of course material—that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship place‑ ment. Eligible students have access to a list of firms with internship opportunities. Course is only available to Marketing Certificate stu‑ dents who have completed 20 units of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an intern‑ ship coordinator to monitor the internship throughout to ensure a substantive learning experience. Prerequisite(s): The internship is only available to UCLA Extension Marketing Certificate students who have completed a minimum of 20 units of the program curriculum, with a GPA of 3.0 or better.

Reg# 385273 Fee: $765

No refund after 1 Apr. Independent Study/Internship Mar. 28‑June 12 International students who wish to pursue paid internships must contact the International Student Office at (310) 825-9351 to confirm eligibility. Web enrollments require the submission of an initial application one week before the quarter begins. Anadvisor will contact you after initial application review. Discounts cannot be applied to fees for this course. Restricted course. Visitors not permitted. Mark Stern, BS, president, Oasis Marketing

MGMT X 460.52

Integrated Marketing Communications

4.0 units This course focuses on the latest marketing communication prac‑ tices—known as integrated marketing communications (IMC)—featur‑ ing an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value‑based IMC concepts and measuring “return on communications investment.”

Reg# 385319 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Steven Van Hook, PhD, founder, World Wide Media Relations

Reg# 385318 Fee: $765

No refund after 21 Mar.

F Hybrid (In-Person) 11 mtgs Monday, 6:30‑9:30pm, Mar. 28‑June 13 UCLA Extension Gayley Center in Westwood c Marc Villarreal, BA, executive VP, Branding, Integrity Media

MGMT X 462A

Advanced Writing for Marketing: Professional Copywriting and Content Strategy

4.0 units This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the “voice” of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional‑caliber work. Prerequisite(s): MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Reg# 385320 Fee: $765

No refund after 24 Mar. v In-Person 11 mtgs Thursday, 6:30‑8:30pm, Mar. 31‑June 9 UCLA Extension Lindbrook Center in Westwood c Kevin Mardesich, former head of the story department at Oliver Stone’s development company, Ixtlan. He currently runs KevinMar‑ desich.com, a communications practice specializing in written com‑ munications for film, television, and industry leaders.

MGMT X 466

Consumer Market Research

4.0 units Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision‑making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups—on and offline—as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Reg# 385323 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c David Morse, president/CEO, New American Dimensions, LLC

Reg# 385322 Fee: $765

No refund after 24 Mar. v In-Person 11 mtgs Thursday, 6‑9pm, Mar. 31‑June 9 UCLA Extension Lindbrook Center in Westwood c Christopher Hlavatovic

MGMT X 466.05

Advanced Digital and Social Media Marketing Strategies

4.0 units The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get con‑ crete business results. The course puts students on the leadership path with strategies and tactical plans that lead to bottom‑line suc‑ cess. This program delivers the latest strategies to drive more revenue and save costs by incorporating social media into traditional business practices. With this curriculum, attendees learn practical steps, tech‑ niques, and best practices geared toward integrating social media and digital programs within their businesses with higher monetiza‑ tions of their investment.

Reg# 385325 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Valters Lauzums

Reg# 385324 Fee: $765

No refund after 22 Mar. v In-Person 11 mtgs Tuesday, 6‑9pm, Mar. 29‑June 7 UCLA Extension Gayley Center in Westwood c Jeff Ferguson 4.0 units Digital analytics is a set of business and technical activities that create and collect “big data” and process it for analysis, recommendations, optimizations, and predictions. This course defines the term “digital analytics” and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; dis‑ cusses website optimization; and covers webmaster data integration with analytics.

Reg# 385327 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 c Mindy Serin

Reg# 385326 Fee: $765

No refund after 24 Mar. v In-Person 11 mtgs Thursday, 7‑10pm, Mar. 31‑June 9 UCLA Extension Gayley Center in Westwood c Instructor to be announced

MGMT X 470.30

Search Engine Optimization for Marketing

2.0 units 3.3 CEUs This course provides insight about the tools, techniques, and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture, and build inbound links to improve search rankings. Learn about the collection of marketing, site development, and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on‑page optimization, and inbound link building.

Reg# 385328 Fee: $455

No refund after 24 Mar. v In-Person 6 mtgs Thursday, 6‑9pm, Mar. 31‑May 5 UCLA Extension Gayley Center in Westwood c Jeff Ferguson

MGMT X 471.10

Marketing with Google Ads

2.0 units This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click‑thru rate (CTR) metrics, comput‑ ing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Reg# 385330 Fee: $455

No refund after 9 May. v In-Person 5 mtgs Tuesday, 1‑4pm, May 3‑31 UCLA Extension Gayley Center in Westwood c Ali Haeri

Reg# 385329 Fee: $455

No refund after 5 May.

F Hybrid (In-Person) 5 mtgs Thursday, 7‑9pm, May 12‑June 9 UCLA Extension Gayley Center in Westwood c Ruben Quinones

Professional Selling & Sales Management

For information call (310) 206-4271 or email bamcertificate@uclaextension.edu.

MGMT X 460.16

Principles of Professional Selling

4.0 units This course emphasizes role‑playing; sales presentation scripting techniques; public speaking; professionalism in sales; and developing a polished sales approach for wholesale, specialty, and service selling. Topics include controlling the selling process from start to finish; locating, identifying, and qualifying prospects; obtaining appointments and selling by phone; demonstrating products and services; handling objections and closing the sale; selling after the close; using telemar‑ keting, marketing specialists, and networking to find prospects; the ethics of sales; and the legal pitfalls of selling.

Reg# 385275 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c Maria Guevara, owner, MJ Tax Agency & MG Business Solutions

MGMT X 460.55

Customer Research, Prospecting, and Planning

4.0 units This course investigates sources of customer data, the state of data management technology, and the contribution that current and accurate customer information can make in developing and changing sales strategies. Students gain an appreciation of data leveraging or the use of customer insights to produce winning selling strategies. Specific market research reports are analyzed while serving as jump‑ ing off points for developing initial sales plans. Key categories of rel‑ evant information are discussed and sources of analytical potential client information are studied and utilized. Students work with the technical tools of market research, including the on demand segmen‑ tation and research systems from the A. C. Nielsen Company, the Salesforce.com CRM system, and digital prospecting. Focus is on strategic sales account management and the prospecting and appre‑ ciation of differences in customer relationship management strategies. Special attention is paid to Internet and social media prospecting tools as well as how to learn from listening to social media conversations/ customer evaluations. Learn to validate high priority customer seg‑ ments and use today’s tools that help in validation. The course includes aligning selling skills, practices, and programs to specific target industries, companies, or target consumer groups. Various corporate sales strategies for both consumer and business sales will be explored. This course is intended to begin the integration of market research with competitive sales situations and is primarily intended for students interested in sales careers. Prerequisite(s): MGMT X 460.16 Principles of Professional Selling.

Reg# 385276 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c James Goff, MBA; owner/president, Reliable Rainmaker. Instructor to be announced

v IN-PERSON, page 1. A REMOTE, page 1. m ONLINE, page 1. g HYBRID (IN-PERSON), page 1. l c HYBRID (REMOTE), page 1. WEB-ENHANCED COURSE, page 1. & TEXTBOOK REQUIRED C UC CREDIT

4.0 units This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship‑driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Students are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscu‑ rity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising.

Reg# 385291 Fee: $765

No refund after 23 Mar.

F Hybrid (In-Person) 6 mtgs In-Person Wednesday, 7‑10pm, Mar. 30; Apr. 13 & 27; May 11 & 25; June 8 UCLA Extension Lindbrook Center: 10920 Lindbrook Dr. Online Apr. 7‑12; 20‑26; May 4‑10; 18‑24; June 1‑7 c Nance Rosen, MBA, author of Speak Up & Succeed

Public Relations

Courses are endorsed by the Greater Los Angeles Chapter of the Public Relations Society of America.

MGMT X 469.11

Fundamentals of Public Relations

4.0 units This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and tech‑ niques of the trade as applied to real‑life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you.

Reg# 385296 Fee: $765

No refund after 21 Mar.

F Hybrid (In-Person) 10 mtgs Monday, 7‑9pm, Mar. 28‑June 6 UCLA Extension Lindbrook Center: 10920 Lindbrook Dr. University holiday, Monday, May 30 Alan Caldwell

MGMT X 469.14

Strategic Public Relations Management

4.0 units The course, designed for those with either present or future aspirations to higher‑level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem‑solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays. Prerequisite(s): MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.

Reg# 385297 Fee: $765

No refund after 21 Mar. mOnline Mar. 28‑June 12 Enrollment limited to 20 students. c Joann Killeen, APR, fellow, PRSA; president, Killeen Furtney Group; past national chair/CEO, Public Relations Society of America. MGMT X 469.15

Crisis Management and Communications: Safeguarding Image and Viability

2.0 units Crisis is all around us. Every day, governments, businesses, and individuals have to deal with forces that threaten their very existence. The news is filled with natural disasters, technologically driven crises, media accusations, and business meltdowns—and most of those involved felt it couldn’t happen to them! Organizations and their lead‑ ers must know how to minimize risk by preparing for crisis, learn to manage and survive one, and be able to recover successfully. This class is designed for anyone who has management responsibility—for corporate, health care, and nonprofit executives; crisis management professionals; marketing and public relations agency executives; and those charged with dealing with a crisis that threatens the future of an organization. This overview provides the tools to identify potential vulnerabilities and to develop comprehensive protection, manage‑ ment, and communication plans. Classroom sections may include guest speakers that are professionals in law enforcement, technology, and crisis management.

Reg# 385298 Fee: $455

No refund after 9 Apr. v In-Person 3 mtgs Saturday, 9am‑4pm, Apr. 16‑30 UCLA Extension Lindbrook Center in Westwood c Martin Cooper, APR, president, Cooper Communications, Inc.; former president, Public Relations Society of America, Los Angeles Chapter. His numerous honors include PRSA’s Silver Anvil Award and Outstand‑ ing Professional Award for Lifetime Achievement and the UCLA Exten‑ sion Distinguished Instructor Award, 2010.

MGMT X 469.16

PR and Branding in Practice: Putting It All Together

2.0 units For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for develop‑ ing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course “puts it together” to illuminate effective public relations practice—whether agency, corpo‑ rate, or nonprofit. Prerequisite(s): MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strate‑ gic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Reg# 385299 Fee: $455

No refund after 21 Mar. mOnline Mar. 28‑May 1 Enrollment limited to 25 students. c Chantal Allan, MA, a senior communications practitioner with exten‑ sive experience on high‑profile accounts and nationally acclaimed campaigns. Prior to launching Piper Allan, she was a senior associate with The Rogers Group (now Finn Partners). Her clients have been interviewed by 60 Minutes; NPR; BBC; Associated Press; Kaiser Health News; NBC, ABC, CBS, and Fox affiliates across the country and locally.

MGMT X 469.28

Internship in Public Relations

4.0 units The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position—comprised of at least 120 hours of practical application of course material—that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship place‑ ment. Eligible students have access to a list of firms with internship opportunities. This course is only available to Strategic Branding and Public Relations Certificate students who have completed 20 units of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an internship coordinator to monitor the internship throughout to ensure a substantive learning experience. Prerequisite(s): The internship is only available to UCLA Extension Strategic Branding & Public Relations Certificate students who have completed a minimum of 20 units of the program curriculum, with a GPA of 3.0 or better.

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Reg# 385274 Fee: $765

No refund after 1 Apr. Independent Study/Internship Mar. 28‑June 12 International students who wish to pursue paid internships must contact the International Student Office at (310) 825-9351 to confirm eligibility. Web enrollments require the submission of an initial application one week before the quarter begins. An advisor will contact you after initial application review. Discounts cannot be applied to fees for this course. Restricted course. Visitors not permitted. c Erik Deutsch, principal, ExcelPR Group, who is an award‑winning media strategist and content producer with more than 20 years of experience representing clients in health care, technology, entertain‑ ment, and the public sector

MGMT X 469.29

Entertainment Public Relations

2.0 units The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores tech‑ niques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media, and writing an effective press release.

Reg# 385301 Fee: $455

No refund after 28 Apr.

F Hybrid (In-Person) 5 mtgs Thursday, 6‑9pm, May 5‑June 2 UCLA Extension Lindbrook Center in Westwood Elective credit toward Strategic Branding & Public Relations Certificate. c Cynthia Lieberman, content marketing and media strategist, Lieber‑ man Communications

Hospitality Management

Restaurant Management & Event Planning

For more information call (310) 206-2714 or email industrysegementprograms@uclaextension.edu.

MGMT 819

Starting Your Own Restaurant

1.2 CEUs Learn what it takes to start a successful restaurant in this two‑day seminar. A restaurant expert shares her knowledge of starting up, including creating a concept; site location and building requirements; dining room and kitchen design; menu planning; financing; budget analysis; sales and marketing; management systems; advertising; and public relations.

Reg# 385147 Fee: $395

No refund after 22 Apr. v In-Person 2 mtgs Saturday, 9am‑4pm, Apr. 23 & 30 UCLA Extension Lindbrook Center in Westwood Enrollment limited; early enrollment advised. Visitors not permitted. Janet Lowder, president, Restaurant Management Services

MGMT 867.012

Event Management: Implementation and Capstone

3.3 CEUs The second course in our two‑part event management essentials series provides advanced knowledge and skills needed to enable you to organize a successful event. Topics covered include event technol‑ ogy, food and beverage fundamentals, onsite management, post‑ meeting follow‑up, and career building in the meeting profession. In addition, students have to complete the second part of a capstone project, which gives them a chance to put into practice all that was learned throughout this two‑part series.

Reg# 385148 Fee: $765

No refund after 1 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. c & Marrah Thomas, CMM, CMP, CSEP, Bank of America, Los Angeles, CA, vice president, Executive Events and communications manager

Wine Education

For more information call (310) 206-2714 or email industrysegementprograms@uclaextension.edu. Wine Education & Management Certificate

ENOLGY X 407A

The Business of Wine Management

2.0 units This course covers the business aspects of wine. Topics include pro‑ duction: the business of growing grapes, making wine, and getting the product to market; importing and distributing: getting the wine into the country and/or distributing it to retailers and restaurants; retailing: getting wine to end users while observing the complicated legal issues surrounding the three‑tiered alcohol distribution system in the United States; and the restaurant: dealing with purveyors, inventory, price controls, storage, constructing a wine list, creating a by‑the‑glass program, serving techniques, glassware, and basic ser‑ vice through full service.

Reg# 385144 Fee: $435

No refund after 26 Apr. v In-Person 6 mtgs Tuesday, 6:30‑9:30pm, Apr. 19‑May 24 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment deadline: Apr. 26. c & Patrick Comiskey, editor/tasting coordinator, Wine & Spirits Magazine

ENOLGY X 481 Vintage II

4.0 units This course builds on the basics learned in Vintage I and goes on the road, visiting the classic winemaking areas of the world. It begins with the countries of France, Italy, and Spain, and covers each of their major winemaking areas. These areas are examined in detail for their con‑ tribution in the production of quality wines for world consumption. Prerequisite(s): ENOLGY X 480 Vintage I.

Reg# 385145 Fee: $850

No refund after 6 Apr. v In-Person 11 mtgs Wednesday, 6:30‑9:30pm, Mar. 30‑June 8 UCLA Extension Gayley Center: 1145 Gayley Ave. $30 nonrefundable until Mar. 23; $130 nonrefundable until Apr. 6; no refund thereafter. Enrollment limited. Enrollment deadline: Apr. 6. c & Maria Garcia 4.0 units This course continues where Vintage II left off with the remaining countries of the “old world” of wine—Portugal, Germany, Austria, Switzerland, and Hungary, as well as others, and the “new world”— those that are relatively new to producing wine, including South Africa, Australia, New Zealand, Argentina, Chile, Mexico, Canada, and the United States. Prerequisite(s): Successful completion of ENOLGY X 480 Vintage I.

Reg# 385146 Fee: $850

No refund after 14 Apr. v In-Person 10 mtgs Thursday, 6:30‑9:30pm, Apr. 7‑June 9 UCLA Extension Gayley Center: 1145 Gayley Ave. Enrollment deadline: Apr. 14. $30 nonrefundable until Mar. 31; $130 nonrefundable until Apr. 14; no refund thereafter. c & Instructor to be announced

Project Management

Agile Project Management

MGMT X 446.1

Agile Methodologies with Scrum and Kanban

4.0 units 3.3 CEUs The use of Agile is quickly becoming the new norm. This course covers SCRUM and Kanban as the most popular agile and lean processes for enabling fast delivery of projects while shifting culture to teamwork, collaboration, and continuous improvement. Students will gain the skills to apply the agile steps to their projects by practicing with itera‑ tive and incremental scheduling techniques and SPRINTS. Students explore how agile trends and emerging practices are different than predictive, waterfall scheduling models and traditional life cycle development approaches. This course will meet the education training hours and will help you gain knowledge towards the PMI Agile Certi‑ fied Practitioner (PMI‑ACP)® certification. It also provides foundational knowledge for the Certified Scrum Professional—ScrumMaster (CSP‑ SM)® and Professional Scrum Master (PSM) Reg# 385822 ® certifications.

Fee: $999

No refund after 14 Apr. v Remote 11 mtgs Thursday, 6‑9pm, Mar. 31‑June 9 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Nareg Tovmassian, Six Sigma Black/Green Belt holder, PMP, PMI‑ACP; director of Project Management Institute (PMI)—LA Chapter San Fer‑ nando Valley satellite; Senior Black Belt Advisor for Southern California Edison

MGMT X 446.2

Agile Frameworks, Including Disciplined Agile, XP, and Lean SD

4.0 units 3.3 CEUs Experienced Agile professionals are in high demand across all indus‑ tries. This course provides comprehensive instruction in the nine popular Agile methodologies for students to stay relevant and sought after. They will learn to compare traditional project management methodologies with benefits from agile approaches using agile frameworks such as: Extreme Programming (XP), Lean Software Development (Lean SD), Feature‑driven Development (FDD), Scrum‑ ban, Disciplined Agile Delivery (DAD), Dynamic System Development Method (DSDM), Crystal, Large‑scaled Scrum (LeSS) and Scaled Agile Framework (SAFe). This course will concentrate on enabling fast itera‑ tive delivery, teamwork, collaboration, and continuous improvement in software, product development, and high‑tech projects. Students will work in teams to apply Agile methodologies through class exer‑ cises. This course will meet the education training hours and will help you gain knowledge towards the PMI Agile Certified Practitioner (PMI‑ACP)® certification. It also provides foundational knowledge for the Certified Scrum Professional—ScrumMaster (CSP‑SM)® and Profes‑ sional Scrum Master (PSM)® certifications. Reg# 385823

Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Lori Garcia, EMBA, PMP; project manager, Medtronic. MGMT X 444.1

Fundamentals of Project Management

4.0 units 3.3 CEUs Learn the basics of Project Management—integrating theories with practi‑ cal approaches to successfully fulfill projects from start to finish. Become a more effective project manager by influencing stakeholders and integrat‑ ing all of the various processes using a standard framework throughout the lifecycle of your projects. This course helps you gain knowledge towards the PMP® Exam by PMI® and qualifies for the required 35 Contact Hours or PDU’s to apply for or maintain an existing PMP® certification. Reg# 385788

Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Robert Stone, PMP, executive director, The Larston Group

Reg# 385789 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Robert Stone, PMP, executive director, The Larston Group

Reg# 385836 Fee: $999

No refund after 11 Apr. v Remote 10 mtgs Monday, 6‑9pm, Mar. 28‑June 6 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Artin Mgrtichian, MISM, MPM, PMP, LEED GA, project manager, Med‑ Media Group

Reg# 385779 Fee: $999

No refund after 13 Apr. v Remote 11 mtgs Wednesday, 6‑9pm, Mar. 30‑June 8 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. JM Gibis, BA. Ms. Gibis’s experience in project management spans over 20 years. Currently, she is the senior director of the Project Management Office in Enterprise Technologies at NBCUniversal. Previously, she served as the senior director of the Enterprise Portfolio Management Office in Information Technology at NBCUniversal, and as the director of the Project Management Office in Studio Operations at NBCUniversal.

MGMT X 444.2

Project Schedule and Cost Management

4.0 units 3.3 CEUs Balance the trade‑off between scope, time, and cost to deliver your project on time and within budget. This course also covers the concept of earned value management to track schedule and cost performance on your project to optimize results. This course helps you gain knowledge towards the PMP® Exam by PMI® and qualifies for the required 35 Contact Hours or PDU’s to apply for or maintain an existing PMP® certification. Reg# 385794

Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Kevyn Jones, MS, Acquisition and Contract Management

Reg# 385797 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Tony Swaim, DBA, MBA, PMP, Certified Six Sigma Black Belt; principal, Tony Swaim & Associates.

Reg# 385791 Fee: $999

No refund after 12 Apr. v Remote 11 mtgs Tuesday, 6‑9pm, Mar. 29‑June 7 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Artin Mgrtichian, MISM, MPM, PMP, LEED GA, project manager, Med‑ Media Group

4.0 units 3.3 CEUs Achieve a competitive advantage by applying data‑driven improve‑ ment methodologies to manage quality measures on your projects to meet and exceed customer expectations. Sharpen your leadership skills to attain your project goals alongside team members and stakeholders and learn to use strong communication and interper‑ sonal skills. This course helps you gain knowledge towards the PMP® Exam by PMI® and qualifies for the required 35 Contact Hours or PDU’s to apply for or maintain an existing PMP® certification. Reg# 385810

Fee: $999

No refund after 11 Apr. v Remote 11 mtgs Monday, 6‑9pm, Mar. 28‑June 13 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Lori Garcia, EMBA, PMP; project manager, Medtronic.

Reg# 385814 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. John Sarakatsannis, MBA, MS, PMP, CPCM, CFCM

Reg# 385815 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. John Sarakatsannis, MBA, MS, PMP, CPCM, CFCM

MGMT X 444.4

Project Risk and Procurement Management

4.0 units 3.3 CEUs Explore causes of risk on your projects and examine impacts by the triple constraint, workforce, and vendors. Learn to apply optimized risk response strategies for successful execution and completion of your projects. Minimize risk impacts from procurement processes, and sharpen your negotiation tactics to ultimately sign win‑win agree‑ ments with qualified contractors. This course will help you gain knowledge towards the PMP® Exam by PMI® and qualifies for the required 35 Contact Hours or PDU’s to apply for or maintain an existing PMP® certification. Reg# 385818

Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Al Hirsch, managing director, CTARCo International

Reg# 385819 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Lori Jones, JD, MS, who has 40 years’ experience in contracts and subcontracts; subcontract program manager, Northrop Grumman.

MGMT X 444.6

Project Management Capstone

4.0 units 3.3 CEUs This course provides interactive training on the project management framework and foundation using a single project from start to finish spanning across all five phases in a project life‑cycle. Students work in groups as consultants and apply hands on experience using a real life project starting from initiation to closing to maximize learning potential in project management. The concepts learned during the course could be applied to any project within any industry and with varying complexities, putting a sharper focus on the people, processes, tools, techniques, and technologies needed to successfully execute projects and meet customer expectations. This course qualifies for 35 PDUs and will help you gain knowledge towards the PMP PMI® . ® Exam by kkk

Reg# 385821 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Barry Molnaa, MPM, PMP, LEED AP, Risk and Profitability Lead, AECOM; recipient, UCLA Extension Distinguished Instructor Award, 2011.

Reg# 385839 Fee: $999

No refund after 13 Apr. v In-Person 11 mtgs Wednesday, 6‑9pm, Mar. 30‑June 8 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Bill Hackenberg, MBA, PMP, CSM, CSPO, CSQA; founder, ExecutiveToolShed.com.

MGMT X 443.4

Leadership and the Human Element in Project Management

4.0 units 3.3 CEUs Effective leadership skills are perhaps the greatest determinant of project success. Project managers must demonstrate leadership effectiveness throughout each phase of the project life cycle. Review and recognize specific leadership styles in the context of real‑world examples. Participative assignments help both current and future project managers enhance their own leadership effectiveness. Course content covers project communication, motivation, conflict resolution, negotiation, stress management, and effective leadership in the context of project management. Participants identify the leadership challenges unique to the project environment, identify their leadership strengths and weaknesses, identify five conflict resolution modes and when to use them, and learn to differentiate between position power and personal power. Note: This course is NOT interchangeable with MGMT X 490.996 Leadership Communication Strategies.

Reg# 385824 Fee: $999

No refund after 11 Apr. v Remote 11 mtgs Monday, 6‑9pm, Mar. 28‑June 13 Remote Classroom Enrollment limited; early enrollment advised. Visitors not permitted. Jerry Reed, PMP, CSM, MCP

Reg# 385825 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Margaret Meloni, PhD, MBA, PMP; recipient UCLA Extension Distin‑ guished Instructor Award, 2012.

MGMT X 443.6

Project Planning with Microsoft Project®

4.0 units 3.3 CEUs Whether you’re managing a construction project, deploying new infrastructure, or launching a start‑up, this learn‑by‑doing course will help you build and analyze schedules your team can rely on. You’ll learn to break down projects into manageable parts, structure the project outline, forecast the completion date, manage resources and assignments, and create professional status reports! Skills learned with this widely used application, MS Project®, create a solid founda‑ tion that can be applied to a variety of other scheduling software in the project management field. Prerequisite(s): Proficiency in using computers with Windows operat‑ ing system; working knowledge of MS Office® also is helpful.

Reg# 385827 Fee: $1,099

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Jerry Reed, PMP, CSM, MCP 4.0 units 3.3 CEUs Once projects cross their planning stage, the execution phase starts with the inevitable reality of needing to change and update the original plans. Supported with formal baselines for project schedule, cost, quality and resources, the project manager’s key role is to ensure changes against those baselines are made orderly, formally, and effectively. This course focuses on project implementation and the various qualitative and quantitative methods project managers rely on to control and manage their project changes to successfully complete them on‑time and within budget. Project changes in one area will necessarily impact other areas, requiring a relentless balanc‑ ing act among schedule, cost, quality, staffing, and risk‑related priori‑ ties. This course will also cover tactics to manage the myriad of stakeholders on the project during its implementation and control stages, utilizing an integrated change management approach to minimize negative impacts and maximize positive outcomes. Prerequisite(s): MGMT X 443.1 Fundamentals of Project Management or consent of instructor.

Reg# 385828 Fee: $999

No refund after 11 Apr. mOnline Mar. 28‑June 12 Enrollment limited; early enrollment advised. Tony Swaim, DBA, MBA, PMP, Certified Six Sigma Black Belt; principal, Tony Swaim & Associates.

MGMT 843.1

Project Management Professional (PMP) Preparation ® Exam

3.3 CEUs Prepare for the popular PMP® examination with a concentrated and structured review of the key project domains and required knowledge to pass the exam. This exam is administered by the Project Manage‑ ment Institute (PMI), considered to be the leading professional asso‑ ciation for project managers. The computer‑based examination is designed to objectively assess and measure your project management knowledge on the 5‑step framework of creating a high‑performing team, starting the project, doing the work, keeping the team on track, and keeping the business in mind while considering predictive and agile/adaptive approaches for value delivery systems. Taught by instructors who are subject matter experts in both waterfall and agile practices, this course will prepare candidates for the new PMP® exam with 42% of the questions on the People domain, 50% on Processes, and 8% on Business Environment, with an overarching 50% of the whole heavily reliant on agile and hybrid approaches in managing projects. Individuals who pass the examination earn the profession’s most universally recognized and respected credential, the Project Management Professional (PMP)® certification. To be eligible for the PMP® certification, you must first meet specific requirements of experience and education and agree to adhere to a code of profes‑ sional conduct. The final step in becoming a PMP® is passing the examination. This course will help you prepare for this rigorous test with the new exam content outline by PMI.

Reg# 383709 Fee: $1,350

No refund after 23 Apr. v Remote 4 mtgs Saturday, 8am‑5pm, May 7‑28 Remote Classroom

Free Optional Q/A Session

Join our PMI-Licensed instructors via Zoom as they answer your questions about the PMP® Exam updates and discuss how our upcoming PMP® Exam Prep course can prepare you for the test. To join, go to www.uclaextension.edu/FreePMInfo, scroll down to view the available dates and enroll.

About the Course

Enrollment limited; early enrollment advised. Visitors not permitted. This course will be conducted remotely in real-time format using UCLA Extension’s Canvas and Zoom learning platforms. The instructor will conduct the lectures on the scheduled days and times allowing students the opportunity to fully interact, ask questions and share stories.

About the Refund Deadline Below

Any enrollment within the two weeks before the course start date will not have the option for a refund. This helps us ship the PMP® Exam Prep Guide to your physical address in a timely manner. Irfan Khan, PMP, CHPS, Lean Six Sigma Black Belt