2011-2012 YEAR IN REVIEW
UNIVERSITY OF CALIFORNIA, BERKELEY CAREER CENTER Division of Student Affairs
Looking Ahead Welcome to the Career Center’s 2011-2012 Year in Review! We spent much of the year planning for our relocation, and this process provided the perfect spring board for rethinking the way we deliver services. We moved in October 2012, and now that we are in our new, open, vibrant, and accessible location in the heart of student activity, we have many exciting plans for 2012-2013, for example:
Highlights 2011-2012 Callisto Goes Mobile. We launched the mobile version of Callisto, our online services gateway, to provide “on the go” access from “smart” devices. Over 24,000 positions were posted via Callisto, and our website received 81 million+ hits last year. Our online videos were viewed nearly 24,500 times. The inaugural “Letters & Science Career Conference” brought over 200 students together to explore career paths, articulate the value of their Cal degree, and define their marketable skills in order to be more competitive for today’s challenging job market. Continuing our Commitment to Diversity. Our Diversity Counseling Team held the first ever “The Insiders-Diversity Recruiter Panel & Mingle” for over 100 first generation, under represented, and non-traditional students and the advisors that serve them. CareerQuest for Transfer Students. Building on the spring 2011 CareerQuest for Freshmen program, in fall 2012 we successfully extended CareerQuest to transfer students.
Welcoming More Guests: In anticipation of increased traffic, we will enact several new approaches to deliver first-class customer service. Reception at the new Career Center will combine the best elements of Apple Stores and Nordtsrom to create a positive first impression and meet the expectations of today’s students. Instead of encountering a traditional reception desk and waiting area, guests will be greeted by our peer advisors who will utilize hand held tablet computers to quickly address basic questions. We will also increase our mini appointment availability and offer a new Friday Career Lounge Series to promote learning around timely topics, such as Prepping for the Career Fair, How to use LinkedIn, and a Cover Letter Writing Lab. Holding Events at the Career Center: Now that we have a convenient location that boasts a very attractive event space capable of holding 100 guests, we can host our own events, including career conferences, networking events, career and internship workshops, employer panels, and Employer Information Sessions. Previously, these events had to be held elsewhere, causing confusion for students and adding administrative work for our staff. Going Global: We are very pleased to have received funding to hire a full-time counselor to serve international students, a critical needs area and a growing population on campus. In addition, we are honored to have the US Department of State’s Diplomat in Residence and the Peace Corps’ Regional Recruiter join us at the Career Center. Creating a One Stop Shop for Employment Listings: We will focus our efforts on firmly establishing Callisto as UC Berkeley’s central portal for employment listings originating from campus departments and the employers who contact them to search for Berkeley talent. This streamlines the process both for employers who can count on greater visibility and for students who can store and submit their employment credentials while feeling confident that they only need to look in one place for opportunities.
Career Center Social Media Plan. We created and deployed a strategic social media plan. Our innovative plan was presented at a national conference and for UC Berkeley campus audiences.
Career Center Mission
Mock Interview Consultants. This year three mock interview consultants with industry experience held a total of 306 one-on-one sessions with business minded students, Haas business majors, and technical/engineering students. Nearly 90% of students gave the service an “excellent” rating. For spring 2013, we plan to hire another consultant to provide feedback on medical school admissions statements.
• A wide range of partnerships with employers, graduate schools, and campus academic and administrative departments that contribute to the breadth and effectiveness of our services.
Career Center Kudos. “Business Week” gave career services an “A” for undergraduate business students.
We prepare undergraduates, graduate students, and alumni to make informed decisions about their futures by providing comprehensive resources, programs, and counseling on career development, internships, employment, and graduate school.We fulfill our mission through:
• State-of-the-art technology that maximizes accessibility to our resources and services. • First-class customer care that represents the highest level of customized quality service.
Our career counseling staff presents programs, prepares resources, and meets one-on-one with students and alumni to help them make informed decisions about their futures.
Programs by the Numbers
Appointment Reasons: 2011-2012 Total Appointments: 7837, includes 45, 30, and 15 minute appointments
What Our Students Say...
agree: the counselor was helpful in addressing my concern(s)
“My counselor did a wonderful job helping me to analyze my current career path and what steps I can take to have a better chance in achieving my goals.” “She listened very carefully to my questions and understood my concerns. She provided more than stock phrases that are supposed to satisfy all kind of problems.”
Business 2.3 Chemistry 1.6 Engineering 1.9 Environmental Design 1.6 Letters & Science 1.8 Natural Resources 1.6 CAMPUS AVERAGE 1.8
Geographic Destinations: 2011 SF Bay Area N. California Los Angeles & SoCal Western US Midwestern US Eastern US International
65% 6% 8% 8% 3% 3% 7%
Programs by Career Counselors Program Attendance
Programs by our Peer Advisors Program Attendance
Programs for Graduate Students Program Attendance
by the numbers
Career Exploration 1087 appointments includes internships and assessments
Subscriptions to our 13 email lists
students and alumni subscribed to our 13 email lists
views of our online workshops and videos for Cal students
Employment Average Job Offers by College: 2011
TOTAL Programs career counseling TOTAL Attendance
Career Conferences AMSA Premed Conference Federal Gov’t Careers & Internships Event Green Career Fair & Symposium Haas Career Conference International Career Symposium Letters & Science Career Conference Medical School Applicants Conference Nonprofit & Public Service Careers Symposium PhD Career Colloquium
Employers place high value on a UC Berkeley education and are keeping us as a target school even in challenging economic times.
Where Seniors Found Jobs, Employment Sectors: 2009-2011 09-10
On-Campus Recruiting: 2009-2012 09-10
Career Fairs: 2009-2012 How Close to Graduation Seniors Began Seeking Jobs: 2009-2011 09-10
6 mos prior
3-6 mos prior
<3 mos prior
Online Job Listings: 2009-2012 Listings
Internships & Externships Internship Fairs
Externships: Enriching Experiences
of employers attending our career fairs recruited for interns as well as full-time employees
organizations from a broad array of career fields participated in our fall and spring internship fairs
Sample Organizations Offering Internships Apple, Inc. Aspera, Inc. CAA Lair of the Golden Bear Cisco Systems, Inc. eBay Facebook Gap Inc. General Electric Company Jet Propulsion Laboratory Lam Research SlideShare Inc United States Marine Corps VIA (Volunteers in Asia)
In 2011, 283 alumni sponsors offered 489 externship opportunities in California and across the globe. Student interest was very strong for this in-demand program, with 799 applications. We are particularly pleased that over 35% of student applications came from Pell Grant recipients (284 out of 799).
2473 81% 489 53% 100
Graduate School Graduate School Fairs
graduate programs participated in the Law School Fair, Graduate School Fair, and International Affairs Graduate School Fair
Letter Service & Alumni Advantage
Externships (short job shadowing experiences) and internships connect academics with the work world, giving students exposure to the workplace, new skills, and an edge in the job search.
new Letter Service files created
letters distributed to graduate/professional school programs
Career Center Alumni Advantage packages purchased
student externs have been placed since 2005 of 2011 externs said their externship clarified their future goals student externships in 2011 of 2011 externs received internships or employment leads Pell Grant students placed in 2010
from students: “...an amazing way to clear up any concerns about my plans after graduation” “I am even going to do it again next year and would highly recommend it to others!” “It was one of the best experiences of my life! I couldn’t have asked for a better alumna to serve as my mentor. ” “It helped me shape my career and discover some strengths about myself.” “I loved every minute of my externship! I had no idea that I would be able to stand in an operating room and help actual doctors perform biopsies and ablutions.”
of student externs would recommend the program to a friend
of extern sponsors would be willing to participate again
For the class of 2011, matriculation to graduate schools decreased from 23 to 19 percent, with the majority of those pursuing advanced degrees coming from the Colleges of Letters & Science and Engineering.
Graduate & Professional School Online Workshops views, up from 6927 in 2010-11
Top 5 Most Viewed Grad/Prof School Online Workshops Writing a Winning Grad School Statement Letters of Rec: Strategies & Tips Medical School Application Essentials Graduate School Application Essentials Writing a Winning Law School Statement
Pre-Grad/Prof School Appointments
30 minute pre-grad/prof school appointments, up from 713 the previous year
Medical School: Berkeley & National Acceptance Rates, 2009-2011 Campus*
*Includes only those applicants who released their AMCAS information to UCB.
Law School: Profiles of Cal Graduates, 2009-2011 2009
Average LSAT and Average GPA are for accepted applicants. Includes only those applicants who released their LSAC information to UCB.
Strategies & Destinations Top 15 Cal Employers
Presenting student Career Destinations and a Strategic Roadmap for the Career Center
Career Center Strategic Themes Guiding Our Actions for the Next Three Years
Solidifying 1st class customer service: personalizing the customer experience
Apple Inc. Bain & Company Bank of America
Proactively providing friendly personal attention to our guests continues to be one of our guiding principles. ● Example: Providing “Apple Store meets Nordtsroms” reception where guests, instead of forming a line at a traditional reception desk, will be greeted by our peer advisors equipped with hand-held tablet computers and quick answers to basic questions
Leveraging technology: moving to self-service models
BlackRock Chevron Corporation Cisco Systems, Inc.
The Career Center has made great strides in making information accessible, and now our customers want more than access–they want the ability to conduct meaningful services at times and places that are convenient for them. ● Example: Creating an online Alumni Gallery where graduates can upload their own videos detailing their career success stories to inspire and connect with current students
Deloitte & Touche Ernst & Young LLP KPMG LLP Macy’s Inc. Microsoft Corporation PricewaterhouseCoopers LLP Teach For America Wells Fargo
Strengthening partnerships: developing Career Center champions
Building partnerships has always been one of our foundations, but now we want to elevate our Career Center partners to Career Center champions–strong advocates who enthusiastically advance our interests whenever an opportunity presents itself. ● Example: Forging a stronger partnership with the California Alumni Association, which will exponentially increase the growth of our Cal Externship Program, providing more opportunities for alumni and students to connect over career exploration activities
Innovation: creating delivery systems for the next generation of students and employers
We will be creative and deliberate in our efforts to deliver services, resources, and information in ways that reach and resonate with the students and employers of today and the future. ● Example: Creating multi-faced online Career Portfolio services for Letters & Science students eager to identify career paths ● Example: Using web conferencing tools at events to feature alumni and employer panelists from multiple locations
Career Destinations Overview: Graduating Seniors 2007-2011 Employed Full Time
19% 23% 19%
19% 18% 11%
Employment Graduate School
Seeking Other Employment Endeavors
Responses Rate (TOTAL)
Environmental Design Letters & Science Natural Resources All Colleges
11% * Includes taking a break, volunteering, and traveling
For more Career Destinations information, see career.berkeley.edu/CarDest/2011Campus.stm
Thanks to Our Partners
Career Center Contacts
Berkeley Circle employers designated Berkeley as a top priority school for their recruiting efforts for 2011-12. They offer Cal students a broad array of internship and employment opportunities.
Administration Tom Devlin, Director Andrew Green, Senior Assistant Director Susan Hedgpeth, Career Resources Coordinator Suzanne Helbig, Assistant Director Counseling Sarah Backes-Diaz, Interim Assistant Director, Counseling Debra Behrens, PhD Counselor Anna Carideo, Career Counselor Maria Dawson, Career Counselor Edward Free, Career Counselor Katie Hambly, Administrative Assistant Manisha Lakhotia, Career Counselor Dinorah Meyer, Career Counselor Sharron Oâ€™Connor, Career Counselor Pamela Paspa, Career Counselor Santina Pitcher, Career Counselor Jennifer Racklin, Career Counselor Jim Sullivan, Associate Director Janet White, Career Counselor Customer Service Donna Chan, Administrative Assistant Loy Estropia, Customer Service Lead Pat Norton, Assistant Director for Administrative Services Danai Suthivarakom, Administrative Assistant Employer Relations Michelle Campbell, Recruiting Assistant Nancy McFarland, Senior Assistant Director of Employer Relations Trina Norris, Recruiting Assistant Carol Uno, Recruiting Assistant Dara Ziegelmeier, Assistant Director of Employer Relations
A2Z Abbott Accenture Agilent Technologies Akamai Technologies Altria Apple Aspera Autodesk Bain & Company Bank of the West Barclays Broadcom Chevron Corporation Cisco Systems Clorox Company Deloitte & Touche LLP
Dropbox Enterprise Companies Equilar, Inc. Ernst & Young LLP FactSet Research Systems Inc. First Investors Corporation FTI Consulting, Inc. GAP Inc. Genentech General Electric Goldman Sachs IMC Group Infinera Intel Just Answer KPMG LLP Lab 126 Lam Research
Location Labs Lockheed Martin Corporation Macyâ€™s, Inc. Microsoft Corporation Morgan Stanley Northrop Grumman Pacific Gas & Electric Co. PricewaterhouseCoopers LLP Southwestern Company SurveyMonkey T-Mobile TCS Teach for America TIBCO Towers Watson Two Sigma Investments, LLC Visa Inc. Wells Fargo
STUDENT ORGANIZATION PARTNERS
During 2011-12 these 85 UC Berkeley student organizations collaborated with us to present programs, special events, and career and graduate school fairs. Working closely with them adds vibrancy and a student perspective to our work. Alpha Chi Omega Alpha Chi Sigma Alpha Epsilon Zeta Alpha Kappa Psi American Inst of Architects Students American Inst of Chemical Engineers American Medical Student Assoc American Society of Mech Engineers Ascend Asian Business Assoc Assoc of Psychology Undergraduates Associated Students of the University of California Bay-Area Environmentally Aware Consulting Network Berkeley Consulting Berkeley Energy & Resources Collaborative Berkeley Group Berkeley Legal Studies Assoc Berkeley Model United Nations Berkeley Women in Business Beta Alpha Psi BioEngineering Honors Society BioMedical Engineering Society Black Engineering & Science Students Assoc Cal Berkeley Democrats Cal Opportunity Scholars Assoc Corps Cal Undergraduate Public Health Coalition Cal Veterans Group Chi Epsilon Chi Psi Chican@/Latin@ Architecture Student Assoc
UC Berkeley Career Center 2440 Bancroft Way Berkeley, CA 94720
Hours 9:00am-5:00pm Monday-Friday
Computer Science Undergraduate Assoc CS KickStart Delta Phi Epsilon Delta Sigma Pi EGO UCB Traditional Korean Percussions Engineering Student Council Environmental Sciences Student Assoc Eta Kappa Nu (HKN) Forestry Club Freshman-Sophomore Business Club Golden Key International Honor Society Graduate Assembly Haas Business School Assoc Haas Undergraduate Black Business Assoc IAESTE IEEE at UC Berkeley ImagiCal American Advertising Federation Innovative Design Institute of Industrial Engineers International Assoc of Business Communicators International Society for Pharmaceutical Engineering Jews in Engineering Latino Business Student Assoc Latino Pre-Law Society Math Undergraduate Student Assoc MCBcDNA
career.berkeley.edu Tel: 510.642.1716 Fax: 510.643.6120
Mycophytes Net Impact Business Club Omicron Delta Epsilon oSTEM Partnership for Pre-Professional Pilipinos PASAE Phi Beta Lambda Phi Gamma Nu Phi Sigma Pi Pi Tau Sigma Pilipino Assoc for Health Careers Planning Students Assoc Pre Medical Honor Society Sigma Alpha Nu Sigma Kappa Sigma Mu Delta Social Welfare Assoc for the Greater Good Society of Women Engineers Tau Beta Pi Theta Tau Toxicology Students Assoc Triangle Fraternity UC Berkeley Model United Nations UC Berkeley Solar Vehicle Team (CalSol) Undergraduate Economics Assoc Undergraduate Finance Assoc/ Undergraduate Management Consulting Undergraduate Journal of Psychology at Berkeley Undergraduate Marketing Assoc Undergraduate Real Estate Club
Career Center 2011-2012 Year in Review