DoS Marketing Update OCt 5 2011

DEAN OF STUDENTS

UPDATE MARKETING/COMMUNICATIONS

Wednesday October 5, 2011

• ASUC/ASUC AUX website launch • Event Services website launch • Harvest Fall Food Festival Drive

OLD ASUC SITE

http://asuc.org NEW ASUC SITE

currently at: http://asucaux.com/ Current Obstacles to Launching • asuc.org is registered to a dead email address • server is in Bulgaria • UC Berkeley IST does not support Joomla

OLD Event Services SITE

http://asuc.org NEW Event Services SITE

currently at: http://uceventservices.com/ Current Obstacles to Launching • UC Berkeley IST does not support Joomla • Waiting to get permission from IST to host offsite

• • • •

Redesign BusOps Navigation Update all SL/A&E Transaction Pages Create Meet the Team Page BIZeBEARS Training

SL/A&E BusOps Center Web Transition Complete

• • • •

LSJ Conference Program Annual Report - Draft 1 Program 1-Sheet Template Toolkit doc added to website

Learned from meeting with the Career Center

• They have a very regular and busy marketing schedule/plan.

• They DO NOT have a marketing budget.

They use multiple sources to pay for marketing needs from program budgets to sponsorships.

• Their web applications are very specific to the Career Center

• New Logo Ideas/Rebranding • Program 1-Sheet Template • CSL Marketing Team has been tasked to search for peer websites that they find successful.

• New Ad for USC Game • Academic Integrity Poster

CAL

?

@ AT&T PARK

DON’T GETamazing FLAGGED. idea to

NEW VENUE. come soon NEW RULES.

Plan Your Trip & Learn about Game Day Expectations.

Find more detailed information at: campuslife.berkeley.edu/no-flags

Safety & Security

Security measures at AT&T Park are different than what would happen at Memorial Stadium. Here are some things you need to know:  All students MUST bring their Cal ID card for entry into AT&T Park.  No alcohol. A full security screening will be conducted prior to entry.  Travel with friends and make sure everyone returns to campus safely.  If you see violent behavior in the stands, say something! AT&T security and Security at AT&T Park are different than what would happen at UCPDmeasures will be around and be clearly identifiable.

Memorial Stadium. are some things yougate need to know:  UCPD will have aHere presence at the student and will give out $100 citations to students who violate the Code of Student Conduct.  Citations given out by UCPD may mean additional sanctions imposed by the Center for Student Conduct, depending on what was done.  If you get arrested for public intoxication, fighting, failure to comply with police, - If you get arrested (e.g. public intoxication, fighting, failure to comply with police, or other youinmay land in a Sanjail Francisco and not jail. a Berkeley jail. etc…), youcitations may land a San Francisco and not jail a Berkeley Being jailed Beingalso jailed couldaalso include a citation and/or $100 fine. could include citation and/or $100 fine.  When you return to campus, please utilize the Free Night Safety Services and - If you return to campus late at night, please utilize the Free Night Safety Services remember to take Personal Safety Precautions. remember to take Personal Safety Precautions. and When walking home, be mindful of your noise level as we are part of a bigger community.

Safety & Security

• Look into Scheduling application for the SLS website.

• Completed the Marketing Quarterly Report • Created 2011-12 Projected Budget Report • Created “sa.berkeley.edu” as alias for “campuslife.berkeley.edu”

Marketing Budget (Projected) 2011-­‐12

BusOps

Cal Corps Public Service Center

Center for Student Leadership

Center for Student Conduct*

Project SL/AE Magnet -­‐ Outreach materials

Stickers Brag Sheet for Funders Tabling Materials Pens Student Brochure Alumni Postcard Posters for Programs

CSL Postcard Program 1-­‐Sheets CalDay Materials CalSO Materials Table Cloth Calapalooza Materials Standing Banner

Magnets Daily Cal Ads Academic Integrity Poster Tabling Publications 1-­‐sheet on Process End of Year Fact Sheet

Student Legal Services

Scheduling Applications (annual sub)

Marketing & Web Various Print Projects as needed

Issuu Subscription 10 unkown projects at $200 /each

Total (Including Student Conduct)* OVERALL TOTAL (Less Student Conduct)

Actual 2011-­‐12 Marketing Budget

* The Center for Student Conduct has a bank of money generated from fines that must be used for outreach. This money has not been spent over the last several years resul_ng in a bank of $12,000. It is projected that the fines generate $1,500 -­‐ $2,000 annually. Due the buildup of several years of fines, Student Conduct has the money to cover all of their 2011-­‐12 expenses without using any of the DOS Marke_ng Budget. aowever, moving forward that $1,500-­‐$2,000 will not completely cover their annual marke_ng needs. So a projected budget of $16,650 should be used to plan for future years.

Cost

400

200 200 200 3,000 250 250 300

300 200 400 250 250 250 200

400 6,000 400 250 150 50

500 250 2,000

Office Total $400

$4,400

$1,850

$7,250 $500

$2,250 *16,650 9,400