Ubud Writers & Readers Festival 2023 Promotional Package

THE FESTIVAL THE THEME

Set in the heart of Ubud, Bali’s vibrant art and cultural hub, the Ubud Writers and Readers Festival invites thousands of attendees each year who are offered the opportunity to listen to world-leading writers, poets, and novelists in conversations about a range of themes. We take pride in celebrating curiosity and a sense of intellectual adventure every October in the heart of Bali. Our program is driven by the desire to spark ideas, foster dialogue, and provide a space for

engaging with the world. Alongside author inconversations and panel discussions, there will be a wide-ranging offering of Indonesian dance and performance, literary lunches, guided tours of Ubud’s famous markets, temples, and rice fields, late-night comedy, musical and spoken word galas, as well as book launches, workshops, and events designed to enrich and inspire the imaginations of emerging writers and young people.

This year, the festival embraces the theme of Atita, Wartamana, Anagata: The Past, the Present, and the Future. This theme is inspired by the Balinese concept of ‘Tri Semaya,’ which is the philosophical view of time as non-linear, circular, and collective. It embodies the idea of Atita, Wartamana, Anagata as inseparable and existing simultaneously. The concept evokes a metaphysical representation of ‘being’ that goes beyond the life of a single individual.

It places importance on balance and harmony, weaving a delicate thread that ties humanity together across time and space. It transcends individualism for our mutual sustenance from one generation to the next.

TO PARTNER WITH US TOP REASONS 6

BE PART OF THE MOST CELEBRATED LITERARY FESTIVAL IN THE REGION

We’re proud to be Southeast Asia’s largest, longest-running, and most diverse literature and cultural event, with an average annual attendance of over 10,000 audience members.

REACH AN INCREDIBLY DIVERSE AUDIENCE

We are Indonesia’s only literature and cultural festival that reaches a truly international audience in the region. Our audience is diverse – drawn from across Indonesia and beyond.

CONNECT YOUR BRAND WITH RENOWNED AUTHORS

Join the stage with our worldrenowned and award-winning authors and poets from around the world, receiving acknowledgement through our incredibly talented moderators.

BENEFIT FROM A TAILORED EXPOSURE STRATEGY

Our Partnership and Media teams work hand in hand with our festival partners to customize campaign strategies, utilizing multiple channels and media outlets.

RAISE YOUR BRAND’S ONLINE VISIBILITY

Promote your brand to our 15,000 newsletter subscribers and growing, and thousands of Social Media followers, all of whom have an active interest in books, literary, or cultural activities.

BE PART OF OUR ANNIVERSARY CELEBRATION

As we commemorate our 20th-anniversary festival, you have the opportunity to be a part of this exceptional festival celebration, which is expected to generate additional media coverage on both national and international levels.

FESTIVAL BY THE NUMBERS

Our festival is one of the most celebrated literary events in the region. For nearly 20 years, we have brought readers and writers together for entertaining and provocative conversations about books and ideas. With around 10,000 annual attendees and thousands of online visitors, our festival reaches some of Bali’s most engaged cultural participants.

OUR AUDIENCE PROGRAM AT THE GLANCE

• 56% Female, 43% Male, and 1% Non-Binary.

• 63% are between the ages of 17 and 35, with the majority working fulltime.

• 70% of attendees are Indonesian, and 30% are International, with the majority being from Australia and the USA.

• 58% of attendees live outside Bali, in Jakarta, East Java, and West Java.

• 28% of attendees earn between IDR 5,000,000 to IDR 10,000,000 per month, with an average of IDR 5,500,000 per month.

• Festival attendees spend an average of IDR 1,300,000 in Ubud for shopping, meals, and recreation, while spending on the festival venue averages IDR 835,000, with an additional IDR 334,000 for books.

• 81% of attendees come to Ubud for the festival and stay around 4 to 5 days.

• 43% stay in hotels, and 28% rent villas.

• Attendees rate the festival 4.5/5 and would recommend it to others.

• 63 Main Program Sessions

• 10 Special Events

• 9 Workshops

• 9 Cultural Workshops

• 33 Book Launches

• Several Satellite Changemakers Series of

MEDIA NUMBERS

• Instagram Followers: 29,000+

• Facebook Followers: 29,000+

• Twitter Followers: 15,400+

events at Alchemy Ubud

• Art Exhibitions across different venues & galleries in Ubud

• Poetry & Music Performances

• Film Screenings

• Newsletter Subscribers: 14,970+

• Media Partnerships: 31

• Accredited Media: 60+

OPPORTUNITIES MERCHANDISE

T-SHIRT 20TH ANNIVERSARY EDITION

Become part of their treasured memories and a highly visible supporter by securing the exclusive right to the backs of 50 premium quality t-shirts. These free t-shirts will be worn by speakers, volunteers, staff, and partners during the festival weekend, representing a much-loved memento for them and frequently sighted many years after the event.

Price: IDR 9,000,000

Promote your brand with our exclusive t-shirt and tote bag sponsorship opportunities. Be seen by thousands of attendees and make your mark at this year’s 20th festival celebration.

TOTE BAG 20TH ANNIVERSARY EDITION

Get your brand carried by thousands of Festival audience members and volunteers on the festival and the time beyond. Become part of this popular item by securing the exclusive rights to the back of 100 goodie bags. Place your logo on our festival goodie bag, distributed to speakers, sponsors, media, and volunteers, making it a must-have for attendees as they make their way through the Festival.

Price: IDR 7,500,000

PROMOTION ONLINE

Ready to reach a highly engaged audience? Advertise in the Festival enews and website to connect with thousands of book and culture enthusiasts in Indonesia and beyond.

ENEWS PLACEMENT

Want to reach thousands of subscribers and grow, all of whom have an active interest in books and literary or cultural activities within Indonesia and beyond? Advertise in our monthly newsletter that goes out to around 15,000 subscribers, with each issue containing festival highlights.

WEBSITE

Looking to stand out on the festival website with approximately 170k monthly page views? Highlight your offer to attract a diverse group of individuals interested in various topics, including literature, arts, and culture.

BY THE NUMBERS: SPECIFICATIONS AND RATES:

• 15,000+ subscribers with a keen interest in literary and cultural activities.

• 45,349 newsletter openings during the 30-day festival period.

• 4.9% Click-Through Rate, well above the industry standard.

• Different ad format and editorial placement options available.

• The deadline to submit the script is one month prior to the enews edition.

• Price starting at IDR 3,500,000 per ad.

BY THE NUMBERS: SPECIFICATIONS AND RATES:

• 176,035 page views during the 30-day festival period.

• 17,886 Users visited the page during the same period.

• Top locations of users are Indonesia, Australia, and United States

• Scripted placement options only (no online banner option).

• The deadline to submit the script is two weeks prior to the placement date.

• Price starting at IDR 4,000,000 for a full month placement.

ADVERTISEMENT FILM

FILM SCREENING SCHEDULE

Your promotion will be continuously played alongside other advertisements for ten minutes before and after the screenings and in-between films with the following schedule:

Ready to shine on the big screen and promote your brand?

Showcase your commercial at the Festival’s nightly film screenings, held during twilight events for maximum impact.

THURSDAY Alang-alang @Taman Baca (Festival Hub) 18:30 - 21:00 250 Outpost Penestanan* 19:00 - 21:00 30

BY THE NUMBERS:

• 2 main Screen venues

• 6 films featured during the festival

• 1,000+ viewers in total

FRIDAY Alang-alang @Taman Baca (Festival Hub) 18:30 - 21:00 250

Outpost Penestanan* 19:00 - 21:00 30

SPECIFICATIONS AND RATES:

• Video duration ideally one minute

• Alang-alang at Taman Baca: Screen size: 3x4 M (ratio 16:9), and Outpost Penestanan: 2x2 M (ratio 16:9)

• Formats: .mov or .mp4

• Screening Festival days: Thursday, Friday, Saturday

• Price: IDR 5,000,000 per teaser

SATURDAY Alang-alang @Taman Baca (Festival Hub) 18:30 - 21:00 250

Outpost Penestanan* 19:00 - 21:00 30

OPPORTUNITIES VENDOR

BOOK STORE PENDOPO

Our Festival is a fantastic opportunity for high-quality beverage and handmade arts and crafts vendors. We welcome applications from good-quality stalls and local community organizations.

Opening Hour:

• Thursday - Saturday at 09:00 - 21:00

• Sunday at 09:00 - 19:00

KOPI KORNER

Chairs

: 3.5m wide x 3m deep : 3 Pieces (60cm x 180cm) : 3 Pieces (banquet chairs) : 3000 Watt

BAZAAR STALL

Space Table Chairs

Electricity

Water Resource & Sink

Access

Availability

Price

FESTIVAL BAR

: 2m wide x 2.5m deep

: 2 Pieces (60cm x 180cm)

: 2 Pieces (banquet chairs)

: 3000 Watt

: Shared

: 2 x 4-Day Pass + 4 x Vendor Access

: 24 Units

: IDR 9,500,000

Space Table Chairs

Electricity

Water Resource & Sink

Access

Availability

Price

: 2m wide x 2.5m deep

: 2 Pieces (60cm x 180cm)

: 2 Pieces (banquet chairs)

: 3000 Watt

: Shared

: 2 x 4-Day Pass + 4 x Vendor Access

: 3 Units

: IDR 9,500,000

UMBRELLA STALL VENUE MAP

Space Table Chairs

Electricity

Water Resource & Sink

Access Availability

Price

: Umbrella (2m diameter)

: 1 Piece (60cm x 180cm)

: 2 Pieces (banquet chairs)

: 1000 Watt

: Shared

: 1 x 4-Day Pass + 3 x Vendor Access

: 10 Units

: IDR 3,000,000

If you’re a food vendor, we kindly request that you consider the environmental impact of your packaging.

OUR STEWARDSHIP

Yayasan Mudra Swari Saraswati is an independent, notfor-profit foundation committed to enriching the lives and livelihoods of Indonesians through a range of communitybuilding arts, cultural, and culinary programs.

It was founded in 2003 by Janet DeNeefe and Ketut Suardana as a healing project in response to the first Bali bombing. The goal of the Foundation is to help fulfill the creative needs of Indonesia, its individuals, and its communities while showcasing its cultural diversity – both traditional and contemporary – to the world.

Creating a space for cross-cultural exchange and openminded dialogue and discussion is at the heart of the Foundation. It achieves this through its core initiatives, Ubud Food Festival and Ubud Writers & Readers Festival. Through these major international events, the Foundation promotes Ubud as a centre for arts and culture while showcasing the artists, writers, chefs, and producers.

PROMOTE WITH US!

Are you ready to promote your brand at this year’s 20th anniversary festival celebration? Get in touch with our Partnership Manager today.

Mamet Meindra Putra

Partnership Manager

Email: partnership@yayasansaraswati.org

Mobile: +62 821 4466 1834

Ubud Writers & Readers Festival

Taman Baca

Jl. Raya Sanggingan

Ubud, Bali Indonesia 80571

Learn more at ubudwritersfestival.com