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TO PARTNER WITH US TOP REASONS 6

from Ubud Writers & Readers Festival 2023 Promotional Package

from Ubud Writers & Readers Festival 2023 Promotional Package, page 3

THE FESTIVAL THE THEME

Be Part Of The Most Celebrated Literary Festival In The Region

We’re proud to be Southeast Asia’s largest, longest-running, and most diverse literature and cultural event, with an average annual attendance of over 10,000 audience members.

Reach An Incredibly Diverse Audience

We are Indonesia’s only literature and cultural festival that reaches a truly international audience in the region. Our audience is diverse – drawn from across Indonesia and beyond.

Connect Your Brand With Renowned Authors

Join the stage with our worldrenowned and award-winning authors and poets from around the world, receiving acknowledgement through our incredibly talented moderators.

Benefit From A Tailored Exposure Strategy

Our Partnership and Media teams work hand in hand with our festival partners to customize campaign strategies, utilizing multiple channels and media outlets.

RAISE YOUR BRAND’S ONLINE VISIBILITY

Promote your brand to our 15,000 newsletter subscribers and growing, and thousands of Social Media followers, all of whom have an active interest in books, literary, or cultural activities.

Be Part Of Our Anniversary Celebration

As we commemorate our 20th-anniversary festival, you have the opportunity to be a part of this exceptional festival celebration, which is expected to generate additional media coverage on both national and international levels.

Festival By The Numbers

Our festival is one of the most celebrated literary events in the region. For nearly 20 years, we have brought readers and writers together for entertaining and provocative conversations about books and ideas. With around 10,000 annual attendees and thousands of online visitors, our festival reaches some of Bali’s most engaged cultural participants.

Our Audience Program At The Glance

• 56% Female, 43% Male, and 1% Non-Binary.

• 63% are between the ages of 17 and 35, with the majority working fulltime.

• 70% of attendees are Indonesian, and 30% are International, with the majority being from Australia and the USA.

• 58% of attendees live outside Bali, in Jakarta, East Java, and West Java.

• 28% of attendees earn between IDR 5,000,000 to IDR 10,000,000 per month, with an average of IDR 5,500,000 per month.

• Festival attendees spend an average of IDR 1,300,000 in Ubud for shopping, meals, and recreation, while spending on the festival venue averages IDR 835,000, with an additional IDR 334,000 for books.

• 81% of attendees come to Ubud for the festival and stay around 4 to 5 days.

• 43% stay in hotels, and 28% rent villas.

• Attendees rate the festival 4.5/5 and would recommend it to others.

• 63 Main Program Sessions

• 10 Special Events

• 9 Workshops

• 9 Cultural Workshops

• 33 Book Launches

• Several Satellite Changemakers Series of