Morden Wharf - A Brewery in a Box

MORDEN WHARF

MORDEN WHARF BREWERY IN A BOX

© NEW AGENCY 2021

NEW.AGENCY 01.04.21

MORDEN WHARF

© NEW AGENCY 2021

The Box

MORDEN WHARF

PROCESS EXAMPLE Printed cardboard with sticker

CLOSED BOX

© NEW AGENCY 2021

THIS IS LONDON

MORDEN WHARF

SIDE DETAIL MORDEN WHARF GREENWICH 51° 29’ 37.248’’ N 0° 0’ 13.824’’ E

PLEASE RECYCLE THIS BOX

CLOSED BOX – ABOVE

© NEW AGENCY 2021

FRAGILE HANDLE WITH CARE

MORDEN WHARF

LOST AND FOUND

MORDEN WHARF GREENWICH 51° 29’ 37.248’’ N 0° 0’ 13.824’’ E

© NEW AGENCY 2021

THIS IS LONDON

MORDEN WHARF

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F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M .

F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W DEN MORDEN MORDEN WHARF. MORWHARF.

HANDWRITTEN LETTER

BY A CALLIGRAPHER LETTER COPY

MORDEN WHARF.

Dear x

There’s a beach in the east facing west.

A corner of London lost and found.

Morden Wharf, on the western riverfront of Greenwich Peninsula, is a place you don’t know about yet. But it’s going to be somewhere sooner than you think.

A PLACE YOU DON'T KNOW FORGET ABOUT YET. A PLACE YOU WON'T

Insert draft text here!

The arrival this summer of Brew By Numbers with a flagship brewery, taproom and rooftop bar is a stake in the ground, a sign of things to come. The first step in the regeneration of Morden Wharf with homes, workspaces, destination shopping, a riverside park, and a shoreline of its own.

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

There’s much more to come.

MORDEN WHARF.

OPEN BOX – ABOVE

© NEW AGENCY 2021

But for now, pour a drink and picture yourself on a beach in the east facing west, with the sun going down over London.

MORDEN WHARF

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F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M .

F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W DEN MORDEN MORDEN WHARF. MORWHARF. A PLACE YOU DON'T KNOW FORGET ABOUT YET. A PLACE YOU WON'T

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

PROCESS EXAMPLE Folded 80GSM art paper

OPEN BOX – ABOVE

© NEW AGENCY 2021

MORDEN WHARF.

MORDEN WHARF

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F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M .

F R A H W N E D R O M .

F R A H MORDEN WHARF. MORDEN W .

F R A H W DEN MORDEN MORDEN WHARF. A P MORWHARF. A PLACE YOU WON'T FORGET.

LACE

YOU D ON'T KNOW AB

OUT Y E

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

MORDEN WHARF.

OPEN BOX – ABOVE

© NEW AGENCY 2021

Removing broadsheet reveals art print

T.

MORDEN WHARF

A PLACE YOU DON'T KNOW ABOUT YET.

A PLACE YOU DON'T KNOW ABOUT YET.

NEWSPAPER COVER – FOLDED

NEWSPAPER COVER – UNFOLDED

© NEW AGENCY 2021

A PLACE YOU WON'T FORGET.

MORDEN WHARF

A NO-MAN’S LAND.

© NEW AGENCY 2021

THIS WAS LONDON’S OUTER FRONTIER,

MORDEN WHARF

A GOOD PLACE FOR THE FACTORIES THAT FOLLOWED, AND FOR SHIPS TO TAKE THE BOILERS THEY MADE, THE CANDLES AND SOAP, TELEGRAPH CABLES AND ROPE, ALL AROUND THE WORLD.

© NEW AGENCY 2021

WHILE THE CITY TEEMED, THIS WAS THE PROVINCE OF DUCKS, GEESE AND EELS. DITCHES DUG BY DUTCH ENGINEERS RECLAIMED THE REEDS AND MARSHES FROM THE RIVER.

MORDEN WHARF

THAT’S WAITED CENTURIES FOR ITS BIG MOMENT.

© NEW AGENCY 2021

A CORNER OF THE CAPITAL SECONDS PAST THE PRIME MERIDIAN,

MORDEN WHARF

BUT STILL TO BE DISCOVERED.

© NEW AGENCY 2021

AN OUTER FRONTIER NO MORE,

MORDEN WHARF

FACING WEST.

© NEW AGENCY 2021

A BEACH IN THE EAST

MORDEN WHARF

MICHAEL WORKING ON COPY

FROM A NEW POINT OF VIEW.

© NEW AGENCY 2021

FOR SEEING THE CITY AFRESH,

MORDEN WHARF

RECLAIMED

© NEW AGENCY 2021

A NEIGHBOURHOOD

MORDEN WHARF

LONDON, LOST AND FOUND.

© NEW AGENCY 2021

MORDEN WHARF, GREENWICH.

MORDEN WHARF

TYPE SETTING TO BE UPDATED AFTER CLIENT REVIEW This is a place that’s been off-limits for centuries.

Morden Wharf will change all that.

The homes, workplaces, community spaces, landscapes and jobs we’re creating at Morden Wharf will represent a giant step forward for the Greenwich Peninsula, and for the art of placemaking. A site that’s been home to manufacturing since the mid-1800s is being transformed into a model for the 21st century London neighbourhood: a multi-faceted place for the local community to live, work, play and thrive, and a destination for visitors to explore.

Over eight years, U+I has worked with OMA, the world-leading Dutch architecture practice, to develop the vision for Morden Wharf’s sustainable mix of uses and low-carbon structures. Much-needed new homes will stand among small-business and studio workspaces, maker spaces, retail and community spaces, and a pedestrian and cycle-friendly public realm that includes a new park stretching along the Thames Path and a new public square hosting events, gatherings and markets.

The transformation is under way: London’s leading independent brewery, Brew

By Numbers will soon open its largest taproom and bar next to Morden Wharf’s park and beach. Celebrate with us, with the enclosed gift.

We’re reclaiming Morden Wharf for everyone – for a pint by the river, a picnic in the park, a book on the beach while the sun goes down. For roaming and meandering, and for searchers for a new part of town to see their city afresh, from a new point of view.

It’s time to discover Morden Wharf.

MORDEN WHARF WILL DELIVER INDUSTRIAL AND CREATIVE WORKSPACE

NEW HOMES

AFFORDABLE HOUSING

RIVERSIDE PARKLAND

NEW JOBS

1500 new homes

35% affordable housing

3.9 acres of new riverside parkland

1100 new permanent jobs

RETAIL SPACE

PUBLIC SQUARE

TAPROOM

MOBILITY HUB

REFURBISHED JETTY

50,000 sqft of retail, restaurant and convenience space

1 new public square and events space

1 mobility hub supporting sustainable transport

1 refurbished jetty, home to Gloriana, the Queen’s row barge

1 6000 sqft taproom by Brew

By Numbers

200,000 sqft industrial and creative workspace

COMMUNITY SPACE 20,000 sqft of community space

© NEW AGENCY 2021

MORDENWHARF.COM

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OPEN BOX – ABOVE

© NEW AGENCY 2021

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BBNO at Morden Wharf by Gregory Gilbert-Lodge

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Removing art print reveals beer, snacks and an envelope

SPACE FOR 4 X BEERS

L O S T.

PROCESS EXAMPLE Printed black cardboard interior

© NEW AGENCY 2021

PROCESS EXAMPLE Printed black envelope

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L O S T. ENVELOPE FRONT

FOUND. ENVELOPE BACK

L O S T. X1 FREE DRINK

MORDEN WHARF.

On your first visit to BBNO at Morden Wharf.

MORDEN WHARF.

TOKEN INSIDE FRONT

TOKEN INSIDE BACK © NEW AGENCY 2021

MORDEN WHARF

MOR D E N

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ARF

MORDEN WHARF

© NEW AGENCY 2021

THANK YOU