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November 2009

Setting the Standard. Leading the Way. ™

2008–2009 TwinWest Foundation Year In Review Page 12

Photo provided by Sandy Benson Photography

The need to discuss nuclear power TwinWest 2009 Annual Celebration

Page 10

Page 16

Make Google fall in love with your small business website Page 17

   

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table of contents Setting the Standard. Leading the Way.™ 10700 Old County Road 15, Suite 170 Plymouth, MN 55441 Phone: (763) 450-2220 • Fax: (763) 450-2221 TwinWest Directions (USPS 060870) is published 10 times per year by the TwinWest Chamber of Commerce, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Phone: (763) 450-2220. Periodicals Postage Paid, Hopkins, MN. POSTMASTER: Send address changes to TwinWest Directions, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Annual subscription rate of $40 is included in membership investment. The TwinWest Chamber of Commerce serves the communities of: Brooklyn Park, Brooklyn Center, Crystal, Golden Valley, Hopkins, Medicine Lake, Minnetonka, New Hope, Plymouth, St. Louis Park, and the surrounding region.

TwinWest Board of Directors EXECUTIVE COMMITTEE Steve Wise, Cass Screw Machine Products, Chair of the Board Mark Carlson, Minnesota Mailing Solutions, Past Chair of the Board Dannette Coleman, Medica, Chair-elect of the Board Sarah Toepke, Treasurer Bruce Nustad, TwinWest Chamber of Commerce, President

DIRECTORS Gary Aiken, Investors Capital Corporation Jerry Archambeau, Grand Casino Mille Lacs & Hinckley Jeff Arnold, TCF Financial Corporation Becky Bakken, Citizens Independent Bank Daniel Duffy, Daniel K. Duffy Architects, Inc. Tom Harmening, City of St. Louis Park Annette Hruby, Costco - St. Louis Park Rick Kaufman, Cox Insurance Associates Greg Korstad, Larkin Hoffman Attorneys Michael Lehmann, Ferguson Enterprises, Inc. Pamela Muldoon, Next Stage Business Tim Raymond, Voyager Bank – Minnetonka Jim Snoxell, Henningson & Snoxell, Ltd. Mike Sowada, VISI Incorporated Jon Thompson, Opportunity Partners

TwinWest Staff Bruce Nustad, President Judy Johnson, Director of Community Relations Bryan Lake, Director of Government Affairs Jacqui Sauter, Regional Sales Director Sara Hopkins, Office Manager Tabatha Rol, Manpower, Administrative Assistant Loretta Kenney-Lillejord, Owl Bookkeeping & CFO Services, Accounting Victoria Marley, Signature Events Representative Stacy Slygh, C.E.L., Communications



Latuff’s Pizzeria - A member in the news



feature story

 008-2009 12 2TWINWEST


TwinWest 2.0


TwinWest Foundation: New way to support local students!


The need to discuss nuclear power


Minnesotans expect better return on taxes


Make plans to attend TwinWest’s events in November, including: Member Orientation; Member Talk: For Members, By Members; Holiday Overtime Expo; Legislative Breakfast; Emerging Leaders “On the Fast Track” Luncheon; City Connection; and Business Showcase





 Thank you to the generous companies that sponsored the 2009 TwinWest Annual Celebration


Volunteer Profile: Lisa McDaniel is October’s volunteer superstar

STEM Summit 2010 encourages younger students to get excited about science and math Emerging Leaders 2009-2010 Lunch passes are available now!

19 U PCOMING EVENT Network with area businesses at the Holiday Overtime Expo!


TwinWest encourages all of our members to conduct business with one another


TwinWest event and program photos

Make Google fall in love with your small business website

ON THE COVER: ECM Publishers, Inc. 12180 County Road 11 Burnsville, MN 55337 Phone: (952) 846-2040 Fax: (952) 846-2044 Ginny Lee, Project Manager & Advertising Director Jeff Remme, Director of Production & Graphic Design Mariah Hendrickson, Advertising Sales

TwinWest Foundation Career Path Scholarship winners: From left to right: Front row - Andrea Watkins, Jason Windsperger, Saysamone Phomphene, Tom Warner, Mitchell Hanson, Shelly Reimer, John Jordan, Michelle Hardesty. From left to right: Back row - Matt Schadow, AmeriStar Agency, Inc.*; Mark Carlson, Minnesota Mailing Solutions**; Becky Bakken, Citizens Independent Bank**; Lisa McDaniel, Voyager Bank*; Bruce Nustad, TwinWest Chamber of Commerce* **; Dannette Coleman, Medica**; Mark Suppes, Shred-N-Go*; Charlie Jacobson, Liberty Diversified International*; Jennifer Albrecht, HTG Architects*; Steve Wise, Cass Screw Machine Products**; Jim Snoxell, Henningson & Snoxell, Ltd.*; Tammy Moon, M&I Bank, FSB*; Brad Bakken, Citizens Independent Bank; Ellie Bathe, High Five*; Amy Larson, Kern, DeWenter, Viere, Ltd.*; Greg Rye, Allegra Print & Imaging*. Cover photo provided by Sandy Benson, Sandy Benson Photography. * = TwinWest Foundation Board Member ** = TwinWest Chamber of Commerce Board Member All are also donors to the Foundation. November 2009


member profile

Latuff’s Pizzeria – A member in the news Member name: Mike Latuff Business name: Latuff’s Pizzeria In business since: 1971 TwinWest member since: 1976 Number of employees: 7 full-time and 20 part-time Location: Plymouth

What is your main service/product? Delicious food! We have a full menu and everything is homemade: burgers; pasta; lasagna; salad; onion rings; and of course, pizza! We also have the best chicken in town. In March, we added a full bar and we also have patio that seats 50 people. What makes you stand out from your competition? We are a family-style restaurant and we are very friendly. My brother-in-law, daughter and son work for me. My other son served as general contractor when we remodeled our new space and my wife Barbara was the “interior decorator.” We’ve always taken care of our customers and they keep coming back. We actually serve three generations. They tell their friends about us and it’s our best advertising.

What is your company’s most significant recent accomplishment? We were voted the best pizza in Plymouth three years in a row - 2007, 2008 and 2009.

I also have to say that moving in and remodeling our current location has been my most challenging, yet rewarding accomplishment. We turned a Chinese restaurant into our Pizzeria. The building was originally a Country Kitchen in the 1960’s, so there’s quite a history here.

Why does your business belong to the TwinWest Chamber? We belong to TwinWest because it helps small businesses succeed. I can’t define how it happens. I just know it works. CONTACT INFORMATION: Mike Latuff 10820 Hwy. 55, Plymouth, MN 55441 (763)545-2914

Each month TwinWest profiles a long standing member and recognizes their sustained commitment to our region’s business climate. We greatly value their ongoing presence in our membership.

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from the president’s desk

TwinWest 2.0 When technology enthusiasts talk about the latest interactive tools that facilitate information sharing online, they label them Web 2.0 applications. If you look at your business, you probably have a lot of Web 2.0 technology in place and don’t even realize it. Think about LinkedIn, Facebook and other popular social media tools. Think about your customer relationship management software. Yes, you are a Web 2.0 business. TwinWest is pleased to start out our new year with not only Web 2.0 technology, but also a few new “TwinWest 2.0” initiatives designed to increase relationship building among members and expand the influence of the business community. Here are a few of the highlights from your Chamber’s business plan for the next year that I think will inspire online communication and provide easy access to information within “TwinWest 2.0”: You have probably noticed got a much-needed facelift in early October. We followed that up at the end of October with adding some functionality features that members have been asking for. You will find an enhanced membership directory with better activity tracking, a job posting board, a new member-to-member discount program, easier event registration, a more flexible calendar, and online payments. We know these tools will make your Chamber membership more valuable and increase your access to information. Workforce Ready! Over the past year and a half, no initiative at TwinWest has brought the business community, manufacturers and education providers together better than the Workforce Ready! Collaborative. It was built with the support of our Economic Development Taskforce chair, Bret Weiss, WSB & Associates, Inc., and the Minnesota Department of Employment and Economic Development, and this year we will take the groundwork we laid and execute several of the strategies that came out of phase one of the project. If you are interested in getting involved in this initiative that is a sustaining collaboration to increase our region’s economic competitiveness, contact Judy Johnson at (763) 450-2226. Business Day at Your City Hall In an effort to increase your connectedness to local government, TwinWest is launching Business Day at Your City Hall this year under the leadership of our Government Affairs Committee chair, Mike Lehmann, Ferguson Enterprises, Inc. This annual event, taking place in each of our communities, will connect business owners to local city officials like never before. In addition to being a great opportunity to interact with the city where your business sits, we will use the program to create more frequent dialogue between businesses and local government. For information on Business Day at Your City Hall, contact TwinWest’s Bryan Lake at (763) 450-2225. Business and Education, Together This past year, TwinWest put a foundation in place to strengthen our Business-Education Partnership program (BEP), including piloting a Science, Technology, Engineering and Math (STEM) Summit. With the guidance of our BEP chair, Karen Jothen, Qwest Communications, we kicked off this year with an event in late October to educate business leaders about the benefits of being involved in early childhood education. That event was well received by the business community and early childhood investment advocates. In addition, TwinWest is preparing another larger STEM Summit on January 26. This event will allow area businesses to help middle school students understand the merits of taking STEM courses and their potential impact on a career. To become involved in TwinWest’s BEP program, contact Sara Hopkins at (763) 450-2224. Practical Professional Development Building off the success of TwinWest’s monthly business brainstorming group, Member Talk, lead by Annette Hruby, Costco-St. Louis Park, TwinWest will launch a new practical professional development monthly event focused on topics important to businesses today. This education offering will begin in January and be available to members at no cost. For more information on our practical professional development offering, contact me at (763) 450-2222. See TwinWest 2.0, page 11

November 2009



TwinWest Foundation: New way to support local students! Utilize the United Way’s workplace giving program this fall to contribute to the TwinWest Foundation. As the TwinWest Foundation kicks off its annual fund-raising campaign for its 2010 High School and Career Path scholarship programs, we invite you and your company to help us build a stronger workforce and support tomorrow’s business leaders. 

The Foundation relies on the generous financial contributions from individuals and businesses to fund its scholarship programs.  All corporate and individual gifts are tax deductible as provided by law. (NEW!) Make a pledge through the United Way’s workplace giving program. In designating a United Way gift to the TwinWest Foundation, you can:

• Select a specific amount or a percentage of total giving. • Contribute to your employer’s United Way campaign. • Leverage employee-matching benefits, if any. For more information about the United Way’s designation policy, go to: www.unitedwaytwincities. org/giving/designationpolicy.cfm The United Way contribution form should be completed with this information: TwinWest Chamber of Commerce Foundation 10700 Old County Road 15, Suite 170 Plymouth, MN 55441 (763) 450-2220 For more information on the TwinWest Foundation, contact Judy Johnson at (763) 450-2226 or

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government affairs

The need to discuss nuclear power

B u s i n e s s B a llot In an effort to gage the views of business leaders, TwinWest produces a monthly business ballot on various issues. Results below are from our Legislative Breakfast on September 18, 2009, featuring Office of Energy Security Director Bill Glahn and Izaak Walton League Director Bill Grant. The featured speakers focused on green energy and the impacts it has on businesses.

The health care reform debate is raging in Washington and across the country. What should lawmakers concentrate on?

Controlling Costs: 77% Expanding Coverage: 19% Improving Quality: 4%

In 1994, the Minnesota legislature banned construction of new nuclear facilities. During the 2009 session, a proposal to remove the ban reached votes in both the House and Senate; the measure passed the Senate with a large bipartisan majority, but it failed in the House by a handful of votes. TwinWest lobbied to repeal the moratorium because it threatens the state’s economy and its environmental goals. Affordable electrical energy is essential for businesses, but Minnesota is in danger of not being able to provide a reliable supply of electricity at competitive prices. It is projected that Americans will use 21 percent more electricity by 2030; and while conservation and efficiency measures are important, they won’t be enough to make up for the increased electrical demand. All options, including nuclear, must be on the table so businesses and households have affordable energy. France produces 80 percent of electricity from nuclear plants. In the U.S., nuclear plants produce around 20 percent of the nation’s electricity. The percentage is slightly higher in Minnesota: almost one-quarter of our electricity is produced at nuclear plants in Monticello and Red Wing. Thirty other states have nuclear reactors. There hasn’t been a nuclear reactor built in the United States since the late 1970s, but the federal government is currently considering approval for 26 new reactors, some of which could be operating by 2016. There are three main reasons behind the recent push for additional nuclear power. First is


TwinWest Directions

the projected massive increase in demand for electricity. Second, nuclear plants are more efficient than any other power source, operating at capacity over 90 percent of the time. Finally, nuclear plants are environmentally friendly: they supply almost 75 percent of all carbon-free electricity in the U.S. Some opponents of nuclear power fear that allowing nuclear to be in the mix in Minnesota might divert attention and resources from other alternative energy sources like wind and solar. However, state law mandates that renewable electricity sources must account for 25 percent of every utility’s retail sales by 2020. Other common reasons cited in opposition to nuclear power are storage concerns, particularly with the federal government unable to agree on a nationwide solution, and the high cost of building nuclear plants. These are legitimate concerns, but the federal government’s inability to act on the storage issue should not preclude the state from acting or from pressuring Congress to agree on a solution. And while it does cost several billion dollars to build a new nuclear plant, alternative energy sources require massive subsidies to be competitive, and given the nuclear moratorium, utilities are not even able to explore the cost-effectiveness of building a new plant. Governments across the nation and across the world are opening up to the benefits of clean, efficient, reliable nuclear power. It is time for Minnesota to join the discussion.

September Legislative Breakfast from left to right: Greg Korstad, Larkin Hoffman Attorneys; Bill Grant, Izaak Walton League and Bill Glahn, Office of Energy Security.

TwinWest members listen to the impacts green energy has on businesses at the September 18 Legislative Breakfast.

issue briefing

Minnesotans expect better return on taxes By David C. Olson Most Minnesota businesses are optimistic about the future despite the toll of the recession. Equally important, they emphasize that a friendlier tax policy is integral to speeding up the state’s economic recovery. Reducing the tax burden, as well as receiving greater value for taxes, are longstanding priorities of the Minnesota Chamber of Commerce. This year the message is even stronger among employers and employees alike. The findings of two statewide polls recently commissioned by the Minnesota Chamber underscore the urgency for policy-makers to take action. The surveys were taken as Minnesota and the nation are climbing out of a recession, and the 2010 Legislature is ready to wrestle with another multibillion-dollar shortfall in the general fund. These polls are in addition to the annual survey of our own members. Once again, we have reinforcement that the Minnesota Chamber priorities fundamentally reflect the concerns of Minnesotans.

statewide business community – Chamber and non-Chamber members. More than 60 percent of the respondents cited high taxes as the biggest barrier to creating jobs in Minnesota; no other factor hit double digits. The business tax burden, especially property taxes, has been increasing – even during the recession. More than 40 percent of those surveyed said taxes were a greater burden than five years ago. Nearly 60 percent reported a growing tax burden and not a single business among more than 350 surveyed reported lower taxes. The anti-tax message resonates as well with the general public. The majority of respondents in a separate statewide poll said state government should not raise taxes, and nearly two-thirds advocated cutting overall government spending to balance the state budget. Equally revealing in this poll of the citizenry is that Minnesotans gave poor marks for the return on their investment (read: taxes), and the sentiment was uniform across all levels of government. Cities fared the best among local government units when respondents were asked whether property taxes were delivering their desired results, and still only 50 percent approved. Respective numbers for school board and county government were 46 percent and 43 percent. Only 29 percent said their income and sales taxes paid to fund state government were achieving their expected results. The message is clear than Minnesotans demand greater value from their tax dollars. Coupled with the prospects of another big-time budget shortfall, the Minnesota Chamber is committed to researching and forwarding significant spending reform and taxing reform packages for consideration by the 2010 Legislature. We also intend to offer an orderly process for reviewing expenses and income in order to avoid the 11th-hour train wreck which has become all familiar in recent years. It’s easy to criticize and is always more difficult to offer solutions. The Minnesota Chamber is committed to advancing a constructive debate on the state budget in 2010.

Taxes are the No. 1 barrier to businesses investing in Minnesota, and taxes are the issue business believes the Legislature needs to address, according to a survey of the general

David Olson is president of the Minnesota Chamber of Commerce. For more information, visit the Web at

TwinWest 2.0, from page 8

Membership and Its Value At TwinWest, we know that members enable the success of the organization. Under the leadership of Board Chair Steve Wise, Cass Screw Machine Products, beginning this year we are identifying members that may not be seeing the value they should from their membership. In addition, we are identifying members that bring a lot to the business community. We are working hard to recognize those that need a little help finding their value in the Chamber as well as those that make TwinWest especially strong. For more information on this intentional effort to communicate the value of participating in TwinWest, contact Jacqui Sauter at (763) 4502228. Thank you for being the power behind the Chamber, driving information and initiative support through “TwinWest 2.0” this year. Your support and participation makes us a strong business association and drives the positive things we do.


Bruce Nustad President, TwinWest Chamber of Commerce


If you’re not a TwinWest Chamber member, you can learn more about our organization at, or contact our regional sales director: Jacqui Sauter, (763) 450-2228/ We will be happy to help you explore how you can use the chamber to accomplish your professional goals!

November 2009


feature story

2008-2009 TwinWest Foundation Year in Review Dear TwinWest Members, In spite of rocky economic times, the dreams of 78 students in our community are one step closer to becoming a reality. Through the hard work of the TwinWest Foundation Board of Directors and with the support of a Chamber membership committed to enriching the lives of students in our area, the TwinWest Foundation was again able to make an impressive impact by granting $81,000 in scholarships. The overwhelming number and the caliber of the applications received for the traditional High School scholarship program impressed the Foundation Board. It is clear the need for scholarship funds continues for students at TwinWest member schools, just as the enthusiasm and talent of the 58 scholarship students entering the next stage of their education continues to rise. It is with sincere thanks that I acknowledge the members of the High School Scholarship Committee for their hard work and distribution of the $57,000 raised for this important program: Rita Kearns - chair, Citizens Independent Bank; Charlie Jacobson, Liberty Diversified International; Dan O’Mara, Dan O’Mara Architects; Melissa Musliner, St. David’s Center for Child & Family Development; and Jessi Rogers, Heartland Payment Systems. This year, the Foundation’s Career Path scholarship program awarded $24,000 to 20 deserving adult students continuing their education at TwinWest member postsecondary schools. The stories heard by the committee, expertly lead by Tammy Moon of M&I Bank, FSB, were at times moving and inspirational. Dale Greenwald of Cass Screw & Machine Products, Lisa McDaniel of Voyager Bank - Minnetonka and Ann Rooney of the Whole Learning School did an excellent job as a committee in awarding these much needed and much appreciated funds. On behalf of the Foundation Board of Directors, I extend a heartfelt thank you to all contributors. As I pass the torch to the 2009-2010 Foundation Board chair, Jim Snoxell of Henningson & Snoxell, Ltd., I urge you to continue supporting these students and know they are grateful for all the encouragement you provide. Your support, especially during these challenging times, gives renewed hope to both those hard at work carrying out the mission of the Foundation and most importantly, those who receive the scholarships. Your assistance allows them to make their dreams of a better education a reality.

Jennifer Albrecht HTG Architects

2008-2009 Chair of the TwinWest Foundation Board of Directors

2009 Foundation High School Scholarship recipients.


TwinWest Directions

2009 TwinWest Foundation Career Path scholarship recipient Saysamone Phomphene.

About the TwinWest Chamber of Commerce Foundation The TwinWest Foundation is the oldest and one of the most active chamber of commerce philanthropic institutions in Minnesota. Since 1982, the TwinWest Foundation has distributed nearly $800,000 in scholarships, grants, and funding donations. The TwinWest Foundation serves the western and northwestern suburbs of the Twin Cities by providing highly sought after scholarships for high school graduating seniors and adult students.

Foundation Kicks-off its 2009-2010 Annual Scholarship Campaign Investing in Tomorrow’s Leaders. Today. Ways to Contribute: Write a check to the “TwinWest Chamber of Commerce Foundation.” The Foundation relies on financial contributions from individuals and businesses to fund its scholarship programs, and welcome any dollar amount. Gifts are tax deductible as provided by law. You may also make a donation online by visiting Checks can be mailed to or dropped off at the TwinWest Chamber office: TwinWest Foundation 10700 Old County Road 15, Suite 170 Plymouth, MN 55441 You may also call TwinWest at (763) 450-2220 to make a phone pledge. You will be conveniently invoiced with the specified Foundation donation amount noted.

2009 Career Path Scholarship Winner Saysamone Phomphene and Jennifer Albrecht, 2008-2009 Foundation Chair of the Board.

Designate a United Way gift to the TwinWest Foundation. In designating a United Way gift to the TwinWest Foundation, you can: • Select a specific amount or a percentage of total giving. • Contribute to your employer’s United Way campaign. • Leverage employee-matching benefits, if any. The contribution form should be completed with this information: TwinWest Chamber of Commerce Foundation 10700 Old County Road 15, Suite 170 Plymouth, MN 55441 • (763) 450-2220

Add a regular contribution to your company’s annual TwinWest Chamber member investment. This is a quick, easy way to show your company’s ongoing support of local students. To discuss making this type of investment or for more information on giving, please call the TwinWest office at (763) 450-2220 or visit www.twinwest. com. Suggested corporate and individual levels of giving: Friends of the Foundation: Up to $499 Cornerstone Contribution: $500 - $999 Partnership Contribution: $1,000 - $2,499 Designated Scholarships: $2,500 and above A businesses donating $2,500 or more may sponsor a Designated Scholarship in a specific field of study. As a Designated Scholarship donor, you can determine the criteria of the scholarship and participate in selecting the recipient. High School Scholarship Program Each year TwinWest Foundation scholarships are granted to graduating high school students from TwinWest member school districts and private schools. Students are evaluated based on their academic achievement, extra-curricular activities, community service, work history, and financial need. Typical college scholarships range from $500 to $1,500. The Foundation’s Legacy Scholarship, ranging from $5,000 to $7,500, is awarded each year to one outstanding high school senior who exemplifies positive leadership attributes and is a well-rounded student role model. Career Path Scholarship Program The TwinWest Foundation Career Path Scholarship Program is targeted to adult students who are enrolled in TwinWest member postsecondary schools. This program is designed to help working adults advance their careers, continue their education, and further strengthen their workforce and leadership skills. The typical scholarship award is in the amount of $1,000 per student.

From left to right: Jennifer Albrecht, 2008-2009 Foundation Chair of the Board, Michael Harries, 2009 Legacy Scholarship Winner, and 2008-2009 Chair of the TwinWest Board Mark Carlson.

2008-2009 TwinWest Foundation Board of Directors Executive Committee Jennifer Albrecht, HTG Architects Chair of the Board Jim Snoxell, Henningson & Snoxell, Ltd. Chair-elect of the Board Dan Freeman, DS&B, Ltd. Board Treasurer Becky Bakken, Citizens Independent Bank Past Chair of the Board Bruce Nustad, TwinWest Chamber of Commerce President Board of Directors Ellie Bathe, High Five Charlie Jacobson, Liberty Diversified Industries Stephanie Laitala, Owl Bookkeeping and CFO Services Amy Larson, Kern, DeWenter, Viere, Ltd. Lisa McDaniel, Voyager Bank – Minnetonka Tammy Moon, M&I Bank, FSB Greg Rye, Allegra Print & Imaging - Plymouth Matt Schadow, Ameristar Agency, Inc. Mark Suppes, Shred-N-Go, Inc. John Swaney, Golden Valley Golf & Country Club Steve Wise, Cass Screw Machine Products

November 2009


TwinWest calendar

November Tuesday









Member Orientation 8:00 – 9:00 a.m. Hampton Inn - Minnetonka


Emerging Leaders November “On The Fast Track” Luncheon 11:30 a.m. – 1:00 p.m. Comfort Inn - Plymouth





Holiday Overtime and Expo 4:30 - 6:30 p.m. Crowne Plaza Minneapolis North - Brooklyn Center


25 Business Showcase- YMCA Ridgedale 11:30 a.m. - 1:00 p.m. YMCA Ridgedale - Minnetonka



TwinWest Directions



St. Louis Park Business Council 7:30 – 9:00 a.m. Wolfe Lake Professional Center



Legislative Breakfast 7:30 – 9:00 a.m. Doubletree Hotel Minneapolis Park Place – St. Louis Park

Member Talk: For Members, By Members 3:30 - 4:30 p.m. TwinWest Chamber office Plymouth

Government Affairs Committee Meeting 7:30 – 9:00 a.m. TwinWest Chamber office – Plymouth

Prospective Member Forum 3:30 - 4:30 p.m. TwinWest Chamber office Plymouth




St. Louis Park City Connection 8:00 - 9:00 a.m. AAA - St. Louis Park Crystal/New Hope Business Council 8:00 - 9:00 a.m. Liberty Diversified International – New Hope



event & program details Connect with success at TwinWest’s events and programs—your links to influential people, innovative ideas, and exclusive opportunities.



Legislative Breakfast 7:30 - 9:00 a.m.




St. Louis Park City Connection 8:00 - 9:00 a.m.

Doubletree Hotel Minneapolis Park Place 1500 Park Place Boulevard St. Louis Park, MN 55416 (952) 542-8600

AAA 5400 Auto Club Way St. Louis Park, MN (763) 559-1222

Verus Corporation, RJS Software, TwinWest Chamber of Commerce, and four other Twin Cities Chambers of Commerce have banded together to offer your company the chance to have its IT infrastructure revamped for free.

ROI: Hear the latest on a timely topic; connect with public officials and regional business leaders.

ROI: Reach out and make a local connection with your neighbors, and bring your business cards. This is also an opportunity for you to get to know city leaders.

To register: Visit www.xtremetechnologymakeover. com. Application deadline is November 9, 2009.

To get there: From I-394, take Park Place/Xenia exit. Travel south on Park Place Boulevard and turn right on 16th Street.



Xtreme Technology Makeover Application Deadline: November 9, 2009

ROI: If you are a Twin Cities based company with 10 or more employees, then you could win an Xtreme Technology Makeover worth over $100,000 from Verus Corporation, RJS Software, Microsoft, Cisco, Sophos and many other sponsors.

The winner will be announced at a Five-Chamber After Hours Networking Event to be held in December 2nd at the Crowne Plaza.



Emerging Leaders November “On The Fast Track” Luncheon 11:30 a.m. - 1:00 p.m. Comfort Inn 3000 Harbor Lane Plymouth, MN 55447 (763) 559-1222

ROI: Pamela Muldoon will join us again to ensure you are using the skills you learned in October and take them to the ‘next stage’! This month you will focus on developing Strategic Partners in business and the :30 commercial that will help you find them. To register: Visit or call (763) 450-2220. Members $25. Nonmember $35. To get there: From I-494, take Highway 55 West exit. Turn right on Fernbrook Lane and right on Harbor Lane.

To register: Visit or call (763) 450-2220. Members $30. Nonmember $40.



Holiday Overtime and Expo 4:30 - 6:30 p.m. Crowne Plaza Minneapolis North 2200 Freeway Boulevard Brooklyn Center, MN 55430 (763) 566-8000

ROI: Network with TwinWest at the Holiday Overtime Expo! Attend at no-cost and enjoy complimentary appetizers courtesy of the Crowne Plaza Minneapolis North. Showcase your business: To showcase your business as an exhibitor in our Overtime/Expo, contact TwinWest at (763) 450-2220, or register online. Exhibitor table investment: $160, includes a skirted 8 foot table. Table spaces are selected at arrival. Set-up begins at 3:00 p.m. To register: This is a free event. To get there: From the south, take Highway 100 north. Take the Humboldt Avenue exit toward I-94 / I-694 West. Turn left on to Freeway Boulevard.

To register: This is a free event with no need to register; just bring your business cards. To get there: From Highway 100 take the Excelsior Blvd exit; merge onto Excelsior; turn left at Park Center Blvd.



Business Showcase YMCA Ridgedale 11:30 a.m. - 1:00 p.m. YMCA Ridgedale - Minnetonka 12301 Ridgedale Drive Minnetonka, MN 55305 (952) 544-7708

ROI: Connect with success with the TwinWest Chamber of Commerce, your link to influential people, innovative ideas and exclusive opportunities! Our Business Showcases are designed for members to meet, exchange ideas and sales leads, and build relationships. To register: This is a free event with no need to register; just bring your business cards. To get there: From Minneapolis, take 394 to Ridgedale Drive. Go south on Ridgedale Drive. From Wayzata, take 394 east to Plymouth Road. Go south on Plymouth Road to Ridgedale Drive. Turn left on Ridgedale Drive.

November 2009


event postscript

Thank you to the generous companies who sponsored the 2009 Annual Celebration On October 8, TwinWest celebrated the amazing business community in the western suburbs at the 2009 Annual Celebration featuring Steven Schussler, Schussler Creative, Inc.

Thank You To Our Sponsors! P latinum S ponsor

G old S ponsor

S ilver S ponsors

Thank you to our members who celebrated with us, and the generous sponsors who contributed to this honorable occasion!

B ronze S ponsors

M edia S ponsor

Call now to book your event and SAVE on your winter meeting or celebration!

Apples Catering . Perfect Host Catering . Picnics Plus! . Professional Foodservice Mintahoe Beverage Services . Northwinds Aviation Foodservice . Twin City Casinos & Entertainment Ch창teau at Medicine Lake . Plymouth Creek Center . Nicollet Island Pavilion . Minneapolis Central Library University of Minnesota Showboat . Padelford Riverboats . Minnesota Boat Club Custom catering, event planning and memorable spaces for every occasion!

612.253.0255 . 16 MINTAHOE_DIR9_MH.indd TwinWest Directions


10/7/09 2:38:59 PM

$uccess TwinWest

What’s your social media game plan? Unless you’ve been living under a rock, you’ve likely heard the buzz about social media, and how you “must” begin using sites like LinkedIn, Facebook and Twitter to grow your business. While it’s true that social media presents an incredible opportunity for reaching potential customers, it can also become a giant time waster if used improperly. Just as with any other marketing tactic used for your business, it’s wise to have a strategy in place before you jump in. With that in mind, here are 3 steps to consider as you put your business in the social media game:

1. Listen Before you begin utilizing social media for your business, you’ll want to see what’s already being said about your company, industry, products and services. Using keywords associated with your business, perform a search on Google’s Blog Search Engine (, (a site that aggregates the top blogs from around the world, as well as the major search engines online. Be very specific with your keyword searches to receive the most relevant results to your company.

2. Strategize Social media is all about conversations online – determine who will participate from within your organization. Make sure you have a written policy in place outlining social media guidelines for your employees. Then, based on the types of clients or customers you are trying to attract, select the social media sites to participate in that most closely align with who you’re trying to reach. Finally, consider launching a blog for your organization as the central piece of your social media presence online. 3. Join the Conversation Once you’ve taken these steps, you’re ready to join the conversation already in progress! Plan to blog frequently – consistency is crucial to building a following. Begin to use the social media sites you’ve selected that align best with your marketing goals by creating profiles and optimizing them with keywords related to your business. Search for people you know within the sites, and quickly begin adding connections, friends, fans and followers by reaching out to others and beginning the conversation. Consistency and participation are key to building successful social media relationships.

With a well-planned Game Plan in place, you can be confident that your social media efforts will create big wins for your company as a result.

ABOUT THE AUTHOR Caroline Melberg is the founder of Small Business Mavericks, specializing in online marketing and social media strategy for small to mid-size organizations. She can be reached at caroline@ or via the web at Caroline Melberg, Small Business Mavericks 1290 Lyman Avenue Wayzata, MN 55391 Phone: (952) 473-1007 Email: Web site: Share your expertise and receive free business exposure! TwinWest members are invited to submit articles for this column to Articles should provide concrete business advice; target lenthi is 650-750 words. Call Stacy Slygh at (763) 559-6058 with questions.

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November 2009


chamber news

STEM Summit 2010 encourages younger students to get involved early

Emerging Leaders 2009-2010 Lunch Passes are available now! Get your Emerging Leaders Lunch Pass today! The $125 pass gains you admission to $150 worth of events—five luncheons and a Twins game! To get your Lunch Pass, visit or call (763) 450-2220

2009-2010 Emerging Leaders Series Schedule

Due to the success of the Science, Technology, Engineering and Math (STEM) Summit piloted in 2009, the TwinWest Chamber of Commerce will host a larger summit on January 26, 2010! This will be an all-day trade show aimed at showing middle school students how the STEM classes they are taking now will translate to engaging and satisfying careers later in the future. The pilot’s exhibitors included: The Bakken Museum, Qwest Communications, Gleason Printing, VISI Incorporated, Junior Achievement of Minneapolis, Citizens Independent Bank, Vanman Architects and Builders, Inc., Horwitz-NSI Mechanical, Aveda Corporation, Target, Medtronic, and Dunwoody College of Technology.

Students visited each exhibit, learning how science, technology, engineering and math are used in different industries. They also had the opportunity to ask questions and learn from business leaders. The STEM Summit will be held at the Hopkins Center for the Arts. If you are interested in spending a day with young students that allows them to experience how science, technology, engineering and math are used in your industry, please call Sara Hopkins at (763) 450-2224 for more details. This event sponsored by Lake Minnetonka Orthodontics.

Lisa McDaniel is TwinWest’s October Superstar! TwinWest is proud to announce Lisa McDaniel, Voyager Bank, is October’s Volunteer Superstar! Lisa McDaniel, Voyager Bank, is an outstanding director on the TwinWest Foundation Board, and an instrumental component of its fundraising and marketing campaigns. She is also the education chair of the Emerging Leaders Committee, an active member of the Golf Classic Committee, and will be taking her annual involvement in the Gala Committee to new heights as the 2010 Gala Event Chair. Thank you, Lisa, for all you do!!


TwinWest Directions

OCTOBER - Kick-off Luncheon: Your :30 Commercial, part I NOVEMBER - “On the Fast Track” Luncheon: Perfecting Your :30 Commercial, part II JANUARY - “On the Fast Track” Luncheon: Speed Networking FEBRUARY - “On the Fast Track” Luncheon: Technology & Social Networking APRIL - “On the Fast Track” Luncheon: Topic TBD JUNE - Twins Game JULY - Multi-Chamber Event SEPTEMBER - “On the Fast Track” Luncheon: Topic TBD The Emerging Leaders program, sponsored by Citizens Independent Bank, seeks to support and enrich professionals in the first half of their careers by providing activities in each of the following focus areas: • Networking • Education • Philanthropy • Leadership You can leverage this dynamic TwinWest group to grow your presence within your company, community, and Chamber.

TwinWest Emerging Leaders: Relationships Builds Business.


Network with area businesses at the Holiday Overtime Expo! TwinWest Holiday Overtime Expo Wednesday, November 18, 2009, 4:30-6:30 p.m. Crowne Plaza Minneapolis North 2200 Freeway Boulevard Brooklyn Center, MN 55430 FREE TO ATTEND. ONLY $160 TO EXHIBIT! TwinWest’s last five business expos have sold out. Why? • Attendance is predictable, around 250 attendees. • Low exhibiting cost: only $160. • The event is free for attendees, with complimentary appetizers. • The convenient time and location allows you to get your business done and be home in time for Wednesday night T.V.!

Contact TwinWest at (763) 450-2220 or Thank you to our host, the Crowne Plaza Minneapolis North. With a unique setting and high-quality accommodations the Crowne Plaza Minneapolis North is the ideal choice for Minneapolis conventions and meetings. Ensure the success of corporate event by hosting it in spacious and flexible facilities, convenient to all of the area’s nearby local attractions and businesses. With 10,000 square feet of unobstructed space, meeting rooms are customizable to all types of occasions.

Exhibitor investment includes a skirted 8-foot table. Table spaces are selected at arrival. Set-up begins at 3:00 p.m.

Experience St. Louis Park Public Schools! St. Louis Park Public Schools offers a world of opportunity to all students.

St. Louis Park Offers: • Excellent teachers and staff. • 98% of district parents feel their children are taught by highly trained teachers who care about them. • A commitment to ensure that all students have access to equal, high-quality educational opportunities. • A wide array of educational programs and services under an international umbrella aimed at providing students with learning experiences that will enable them to succeed in a global marketplace. • Small, neighborhood schools with individual attention. • The International Baccalaureate (IB) program for students from pre-school through high school. IB is an internationally recognized method for teaching that uses inquiry, local and international focus and collaboration throughout the school day and includes weekly world language instruction for all students. • The Park Spanish Immersion (PSI) School, a K-6 elementary program provides students a high-quality, full Spanish immersion education with an international focus and global perspective. There is an application and lottery process to attend PSI.

Experience what sets the St. Louis Park Schools apart from the rest! For more information about what our schools have to offer, visit us at

SLPschools_DIR9_MH.indd 1

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new & renewing members NEW MEMBERS Welcome New Members! New members are printed in each issue of Directions. Following is a list of businesses or individuals who have invested in the greater community by joining the TwinWest Chamber of Commerce. Please support these businesses when making purchases and business decisions. Our Membership Directory, listing all Chamber members in alphabetical order, by category, and by individual representatives, is published each year. For the most up-to-date information, you can use our searchable online member directory at If you are a current member, you may update your records online. Want to become a member? Call (763) 450-2220.

Brock Ray Creative

GRAPHIC DESIGN 8020 51st Avenue North New Hope, MN 55428 Mr. Brock Ray

Minnesota Chiropractic and Rehabilitation HEALTH CARE 1025 Evergreen Lane Plymouth, MN 55441 Dr. Shane Boroditsky

Robert W. Baird & Company FINANCIAL SERVICES 601 Carlson Parkway Suite 950 Minnetonka, MN 55305 Mr. Michael E. Chorley

Village Hair Center

BEAUTY SALONS & SPA SERVICES 5440 Excelsior Boulevard St. Louis Park, MN 55075 Mr. Chuck Kugler

WEALTH Financial Consultants, Inc. FINANCIAL ADVISORS 15830 Venture Lane Eden Prairie, MN 55344 Ms. Caroline Emswiler

Carrera Communications, Inc. PUBLIC RELATIONS 4335 Rosewood Lane North Plymouth, MN 55442 Ms. Becky Bailey

Coborns Delivers

GROCERS-RETAIL 3440 Winpark Drive New Hope, MN 55427 Mr. Brian Olenius

Dignity In-Home Care HEALTH CARE 11900 Wayzata Boulevard Suite #114 Minnetonka, MN 55305 Mr. Jerry Ferris


BEAUTY & PROFESSIONAL IMAGE 13100 Wayzata Boulevard, Suite #115 Minntonka, MN 55305 Ms. Diane Burton

FETCH! Pet Care

PET SERVICES 8014 Olson Memorial Highway Suite #234 Golden Valley, MN 55427 Ms. Christie Farrell

Goldstein Law Office ATTORNEYS 8841 Wayzata Boulevard Golden Valley, MN 55426 Mr. Charles Goldstein

Hennepin County Board of Commissioners GOVERNMENT A-2400 Government Center 300 South 6th Street Minneapolis, MN 55487 Ms. Jan Callison


TwinWest Directions


Congratulations to the following members who have recently celebrated their membership anniversaries. These members are part of a continued commitment to our communities through their investment in the TwinWest Chamber.

6-10 Years Benilde-St. Margaret’s School Comfort Inn Gleason Printing New Horizon Academy - Minnetonka Wizardly Teleproduction, Inc.

1-5 Years Actuarial Advisors, Inc. Best Wishes Floral Byrd Wellness Concepts Children First Crowning Success, Inc. Edina Realty iVision Human Resources Japs-Olson Company The Kuhn Law Firm, PLLC Manpower Max’s Money Mailer Minneapolis West NovaCare Rehabilitation Oak Ridge Financial Services Group, Inc. Q - Consulting Group Resources for Child Caring, Inc. Snap Fitness - Plymouth Starlites Electrical Co. Inc. - Energy Efficient Lighting Retrofitting Stone Creek Apartments Taiyo Verizon Wireless

25+ Years Berg Law Offices, P.A. Blanski Peter Kronlage & Zoch, P.A. CPAs Bonestroo CB Richard Ellis Hopkins Pet Hospital Hopkins Public Schools Minnesota Masonic Home North Ridge Plus Relocation Services, Inc. Swanson & Youngdale, Inc. Washburn-McReavy Funeral Chapels & Cremation Services YMCA - Northwest Branch

TwinWest Champions Josh Zuehlke - Coldwell Banker

16-20 Years Coldwell Banker Burnet-Plymouth Nannies From The Heartland Paradise Charter Cruises Lake Minnetonka & Mississippi River Public Affairs Consulting LLC

11-15 Years ARAMARK Refreshment Services Bodywise Therap eutic Massage Marriott Minneapolis West Village Cleaners

Burnet-Minneapolis Peter Greene - NSI Horwitz Mechanical Alex Levin - ThermoDynamo Productions If you know of someone whose business might benefit from TwinWest membership, please ask them to contact us at (763) 450-2220 or info@twinwest. com, or let us know how we might get in touch with them.

You Don’t Have To Have Mice! 3/8”

actual size

QuIcK Facts • Mice only need an opening the size of 3/8” • Rapid reproduction; may have 5-10 litters per year, averaging 5-8 mice per litter. • We seal entry areas to keep mice out! • Reduce and helps keep insects out

twinWest Member • We provide up to a 2 year warranty, ask for details Discount! • We use commercial sealant and copper mesh

• Improve on your energy bill • Keep mice in nature where they belong


Visit our web site and view the work we specialize in NOV Built like this.qxp



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10/6/09 8:31:56 PM

Anyone who has been in business for themselves will tell you how important it is to have an open-minded, cooperative, can-do bank working for you. And anyone who has worked with Anchor Bank will tell you we’re exactly that kind of bank.

Blaine 763-795-8400 • Eden Prairie 952-942-7522 • Plymouth 763-559-9336 • Wayzata 952-473-4606


10/7/09 2:36:32 PM

last glance

Member Event Photos

TwinWest members are actively involved in our events and programs. Whether our members are networking, developing plans for TwinWest events, taking charge of their professional development, or new to the Chamber, we are proud to post photos of our members getting a return on their member investment.

TwinWest Emerging Leaders Event on September 15, 2009.

Overtime at Kip’s Authentic Irish Pub on September 16, 2009.

Mintáhoe employees proudly display their delicious products at the business after hours event at the State Fairgrounds on September 30, 2009.

Ribbon Cutting for On The Level on September 17, 2009

TwinWest Ambassadors participate in the Leukemia and Lymphoma Society’s Light the Night Walk on October 3, 2009.

Members mingle at the business showcase held at Servpro on September 20, 2009.

Business banking. Now in a convenient, easy to use package. The Associated Bank Business Banking Package is the single source for all your business banking needs. From Business Choice Checking Account options to Secured Lines of Credit, we make business banking easy. Visit the Associated Bank nearest you or call the Business Customer Care Center at 1-800-728-3501.

Plymouth 2655 Campus Dr. (763) 694-2812 Plymouth 4305 Peony Lane N. (763) 694-2852 New Hope 7001 Bass Lake Rd. (651) 554-8730 St. Louis Park 5353 Wayzata Blvd. (952) 591-2865 Equal Opportunity Lender. Member FDIC and Associated Banc-Corp. (2/09) 4863

22 ASSOCIATED_DIR9_MH.indd TwinWest Directions


10/6/09 8:30:17 PM

One of These Four is Not Like the Others!

25% of school-aged children have undetected vision problems.

This can lead to a delay in learning, poor school performance and permanent loss of sight.

Call Kennedy Vision Health Center at 763.545.8850 to schedule your child’s comprehensive eye exam today! 10600 Old County Road 15 Plymouth, Minnesota 55441


KENNEDY_DIR9_MH.indd 1 10/6/09 8:32:54 PM

51 years of service architecture interior design master planning general contracting design-build construction management real estate development real estate acquisition VANMAN ARCHITECTS AND BUILDERS INC. VANMAN_DIR9_MH.indd 1

local 763.541.9552

toll free 888.327.2817 10/6/09 8:45:10 PM


10/6/09 8:39:15 PM

Nov. 2009  
Nov. 2009  

TwinWest Directions Magazine November 2009