March 2011 by TwinWest Chamber of Commerce

March 2011

w w w. t w i n w e s t . c o m

Setting the Standard. Leading the Way. â&#x201E;˘

Governor Dayton Addresses TwinWest Business Community

Directions goes electronic Identity theft

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26th Annual Gala

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Wanted: Prepared workforce

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CELebrate s ’ c i h c y s P . St Day

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Music and entertainment all day long! 8am – Live Bagpipers 11am -2pm – The Tim Malloys 2pm-7pm – Robin Fodor and Glengariff 6pm – Live Bagpipers 7pm-8pm – Irish Dance Troupe 7pm-1am – The Tim Malloys

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table of contents

from the president’s desk

6 MEMBER PROFILE

Directions: Moving from your Mailbox to your Inbox in April

Amy Zaroff Events + Design - A member in the news

7 $ UCCESS TWINWEST Identity theft

8 PROFILES

House Speaker Kurt Zellers, District 32B

9 FEATURE STORY

Governor Dayton Addresses TwinWest

VENT & E PROGRAM DETAILS Text

FEATURED EVENT 26th Annual TwinWest Gala

MEMBERS - NEW & 14 RENEWING

TwinWest encourages all of our members to conduct business with one another

15 CHAMBER NEWS

Member Orientation photos Mark your calendar for Twinwest’s Small Business Awards March Volunteer Superstar

After years as a print publication, TwinWest’s Directions magazine is set to go exclusively electronic next month. The change marks the recognition that Directions distribution has been limited based on the economics of printing and mailing a 16-page magazine, as well as TwinWest’s strong desire to deliver the most timely, up-to-date information to the TwinWest business community. Directions as a print publication has been distributed to TwinWest members for over 20 years, and has featured some of the best business leaders and their stories. It has always been a good source for business education articles and a reliable place to turn for the ins and outs of your Chamber. Also Directions is read each month by three thousand business leaders, community stakeholders, and public officials. Beginning with next month’s issue, Directions will arrive in your inbox instead of your mailbox. Based on this distribution model we expect that Directions will reach twice as many readers in the western suburbs by year end. And we expect to deliver more original, timely content in this new format, all while providing enhanced advertiser value. I wish to thank TwinWest member ECM Publishers, including Ginny Lee, Mariah Hendrickson, and Jeff Remme for being TwinWest’s publishing partner for so many years. ECM has worked hard each month to ensure Directions is a great investment for our advertisers, that every detail is taken care of before the print presses roll, and that it’s all done on a timeline to ensure delivery for the first of the month. Thank you also to recent editors C.E.L. and Tunheim Partners, and to our mailer Action, Inc. Directions has been a text book partnership over the years. While I will miss seeing Directions magazine sitting in member reception lobbies as I visit, I look forward to the conversations that the timely, original content will inspire in those same lobbies. Before you close this issue of Directions, give the pages one last smell. Think about your favorite cover from the past few years, and then add “twinwest.com” to your e-mail safe senders list. I don’t want you to miss the inaugural electronic issue of Directions magazine. Thanks for your continued support of TwinWest and Directions magazine. Sincerely,

Bruce Nustad president

Setting the Standard. Leading the Way.™ 10700 Old County Road 15, Suite 170 Plymouth, MN 55441 Phone: (763) 450-2220 • Fax: (763) 450-2221 www.twinwest.com

TwinWest Directions (USPS 060870) is published 10 times per year by the TwinWest Chamber of Commerce, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Phone: (763) 4502220. Periodicals Postage Paid, at Hopkins, MN and additional mailing offices. POSTMASTER: Send address changes to TwinWest Directions, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Annual subscription rate of $40 is included in membership investment. The TwinWest Chamber of Commerce serves the communities of: Brooklyn Park, Brooklyn Center, Crystal, Golden Valley, Hopkins, Medicine Lake, Minnetonka, New Hope, Plymouth, St. Louis Park, and the surrounding region.

TwinWest Directions

TWINWEST BOARD OF DIRECTORS EXECUTIVE COMMITTEE Dannette Coleman, Medica, Chair of the Board Steve Wise, Cass Screw Machine Products, Past Chair of the Board Greg Korstad, Larkin Hoffman Attorneys, Chair-elect of the Board Nathan Agre, Blanski Peter Kronlage & Zoch, P.A. CPAs, Treasurer Bruce Nustad, TwinWest Chamber of Commerce, President DIRECTORS Becky Bakken, Citizens Independent Bank Mike Corbin, General Mills Tom Harmening, City of St. Louis Park Annette Hruby, Costco - St. Louis Park Rick Kaufman, Owl Bookkeeping & CFO Services Michael Lehmann, Ferguson Enterprises, Inc. Ron Leino, Liberty Carton Co., an LDI Company Luke Litteken, CenterPoint Energy Pamela Muldoon, Next Stage Business Tim Raymond, Voyager Bank – Minnetonka Matt Schadow, Ameristar Agency, Inc. Mike Sowada, VISI Incorporated Jon Thompson, Opportunity Partners Beth Ulrich, Fuzzy Duck Design

TwinWest Staff Bruce Nustad, President Judy Johnson, Director of Government Affairs Jacqui Sauter, Regional Sales Director Chris Kirwan, Director of Member & Community Engagement Dan Thorp, Administrative Assistant Loretta Kenney-Lillejord, Owl Bookkeeping & CFO Services, Accounting Victoria Marley, Signature Events Representative

ECM Publishers, Inc. 12180 County Road 11 Burnsville, MN 55337 Phone: (952) 846-2040 Fax: (952) 846-2044 Ginny Lee, Project Manager & Advertising Director Jeff Remme, Director of Production & Graphic Design Mariah Hendrickson, Advertising Sales

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member profile

Amy Zaroff Event + Design – a member in the news Member name: Amy Zaroff Business name: Amy Zaroff Event + Design In business since: 2004 TwinWest member since: 2004 Number of employees: 6 Location: Edina What is your main product or service? At Amy Zaroff Event + Design (our new name effective this past June) we do exceptional event planning and invitation design. Our clients want to host the best events and create life’s most memorable moments. In helping achieve these types of event experiences, we believe that each and every event should have a distinct beginning, middle, and end. Acting as a master orchestrator, we create event stories through a process that captures a client’s desires and vision, making that event a reality. What makes you stand out from your competition? We recognize that no two events are alike. And because of that we do not offer packaged pricing. We are a production house, and create experiences

based on the size and scope of an event, and charge based on those same criteria. What’s your most significant recent accomplishment? On December 11, Minnesota experienced one of its largest blizzards in the last 20 years. In the middle of that extreme weather, our business fully executed a wedding for 400 people, without batting an eye. Our ability to put together a truly memorable event under those conditions is something I am so proud of and shows off our unique talents. Why does your organization belong to the TwinWest Chamber? Back in 1997, my husband David and I owned Zaroff’s Delicatessen and we got involved in

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TwinWest Directions

the Chamber. In 2001 we were honored to be named TwinWest’s Emerging Entrepreneurs of the Year. Following that experience, I served on the Small Business Awards Taskforce and really developed an appreciation for small business owners supporting small business owners. Since then, I have worked to mentor other female business owners and provide the advice that I wish I had received when I first started out in business.

CONTACT INFORMATION: Amy Zaroff Amy Zaroff Event + Design www.amyzaroff.com 7179 Washington Avenue South Edina, MN 55439 Tel. (952) 941-3371 amy@amyzaroff.com Each month TwinWest profiles a member and recognizes their sustained commitment to our region’s business climate. We greatly value their ongoing presence in our membership.

$uccess TwinWest

Identity Theft BY PENNY SPRINGER You probably don’t plan on becoming a victim of an identity theft in 2011; however, are you planning not to become a victim? Steps can be taken to diminish the threat of identity theft; this article examines current statistics and how to raise your awareness to minimize risk for you and your business. In 2009 one out of every 23 Americans had experienced identity theft, Javelin Strategy and Research 2009. This equates to 1.6 million households, and households with incomes higher than $70,000 were twice as likely to experience thefts compared to those with salaries under $50,000. Stolen wallets and physical paperwork account for 43% of all identity theft. On the rise is medical identity theft, with 7% of Americans having their information stolen.

pharming. Phishing is the act of sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the use into surrendering private information that will be used for identity theft. The advancement of technology has led to phishers are now able to ‘spoof,’ or forge both the “https://” that you normally see when you’re on a secure Web server AND a legitimate-looking address. In addition, phishers may also forge the yellow lock you would normally see near the bottom of your screen on a secure site. The lock has usually been considered as another indicator that you are on a ‘safe’ site. The lock, when doubleclicked, displays the security certificate for the site. If you get any warnings displayed that the address of the site you have displayed does not match the certificate, do not continue. Pharming is a scamming practice in which malicious code is installed on a personal computer or server, misdirecting users to fraudulent Web sites without their knowledge or consent. Have an antivirus program from a trusted security software provider in order to reduce your exposure to pharming scams. Maintain a personal firewall to protect your data from hackers, viruses, worms, and Trojan horses. Also, download the latest security updates for your Web browser and operating system. The Federal Trade Commission (FTC) suggests some tips for protecting yourself, which are to think, deter, detect and defend. Deter thieves by safe guarding the obvious personal information including social security number, bank, credit card and insurance information. Keep passwords unique, and change them frequently. A good tip for passwords is to have a phrase or sentence that you can remember that codes the password. For example: I went to Colorado in January 1998. IWTCIJ1998. Start out the New Year by photocopying the front and back of all cards in your wallet. If lost or stolen all the phone numbers and accounts are easily accessible for notifying the companies. Keep personal information secure at home from visitors and outside employed help. Guard your mail and shred financial documents and new credit card applications.

Identity theft occurs in a variety of ways including: shoulder surfing, hacking, credit card scams, dumpster diving and corrupt employees. Two important terms to describe techniques for identity theft are phishing and

about unknown purchases. Inspect your credit report yearly. Be ready to defend against identity theft if you suspect a problem. Place a “fraud alert” on credit reports, consult with your bank about closing tampered accounts, and file a police report. Finally, report to the FTC at www. consumer.gov/idtheft. Protecting your business all starts with having a sound data security plan. Identify what sensitive information you have on your desk, in your files, and on your computer. Your employees and clients’ personal, financial, and health information are covered under legislation like the Gramm-Leach-Bliley Act (GLB), Health Insurance Portability and Accountability Act (HIPAA), and Fair and Accurate Credit Transactions Act (FACTA). This type of information should be kept secure and destroyed, not thrown in the trash or recycling. Train your staff to keep only the information you require for your business. Destroy documents based on retention schedules and back up files on servers. Protect documents in locked areas; storing in a box under the desk marked shredding is not a safe location. Protect information via email by using encrypt transmission for sensitive data. The destruction of material does not stop with paper documents; therefore, properly destroy computer hard drives, copy, fax hard drives, DVDs, and CDs. Lastly, develop a plan for how to respond to a security incident. Delegate who in your company should be involved and how will the security breach be handled to minimize damage. Start the year 2011 strong with a plan for both yourself and your business to minimize the risk of identity theft. Let this be the year to have a plan for your security. Penny M. Springer Sales Representative Shred-N-Go, Inc. 4545 Merrimac Lane Plymouth, MN 55446 Tel. (763) 248-1424 pspringer@shrednogo.com

Detect suspicious activity by monitoring your financial and billings statements. Be alert if mail or bills do not arrive as expected. Pay attention to unexpected credit cards, denial of credit for no apparent reason, or phone calls

March 2011

profiles

Profiles: House Speaker Kurt Zellers, District 32B Name: Kurt Zellers Elected: 2003 Term: 5th District: 32B Contact: 463 State Office Building, 100 Rev. Dr. Martin Luther King Jr. Blvd, Saint Paul, MN 55155 rep.kurt.zellers@house.mn (651) 296-5502 Legislative Assistant: Margaret VanHeel Home: Maple Grove Education: Bachelor of Arts degree, Political Science, University of North Dakota Family: Wife, Kim; Children, Reagan (6) and Will (4) Leadership & Committees: Speaker of the Minnesota House of Representatives What first sparked your interest in public service? My interest in public service started as a child, grew as a college student and was cemented as a parent. As a child, I spent a lot of time with my grandparents on their sunflower farm in North Dakota. I remember being in the field with my grandfather and noticing parcels of land that were not planted. When I asked why, my grandfather

told me the government had declared them a wetland. After an injury ended my football career, I became interested in student government and soon was campaigning for Senator Rod Grams. Now, as a parent to two young children, I want to ensure Minnesota remains a great place to live, work and raise a family.

What are your legislative priorities this session that will positively impact the economy, jobs, and issues important to the business community? Legislation that creates a competitive business climate for job creation is the number one priority. We are aggressively pursuing reforms that will streamline the permitting and environmental review process as well as looking at the corporate tax structure. With a Republican led House and Senate, and a DFL Governor, what areas of agreement will be achieved this session? Regulatory reform such as permitting and environmental review streamlining; some areas of education reform such as alternative teacher licensure; and government reform that focuses on a more efficient and effective service delivery model for state agencies.

What do you think will be the most notable accomplishment from the legislature this session? A balanced budget, and legislation that will streamline the permitting process and make Minnesota a more competitive business climate. What advice would you give to TwinWest members on making an impact this legislative session? Stay abreast of the issues at the State Capitol and offer your experience and advice. You know what it takes to meet the bottom line, make payroll, adapt to changing technologies and more. We can learn from you and put your experience to use in state government. What is your favorite Minnesota Landmark or activity and why? Traveling along the North Shore, my wife and I always enjoy Gooseberry Falls and the Split Rock Lighthouse. I also enjoy hunting and fishing whenever I get the chance. What is something from your past or present that people would be surprised to know about you? Some may be surprised to know that I dealt blackjack in college to pay my tuition.

   

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feature story

Governor Dayton Addresses TwinWest Business Community The TwinWest Chamber of Commerce was honored to host Minnesota’s 40th Governor, Mark Dayton, at the February 11 Legislative Breakfast. Over 260 business and community leaders listened to Governor Dayton as he discussed his priorities including investments in education and strides to close the achievement gap existing in Minnesota’s schools. Governor Dayton noted his

At the event, Governor Dayton also defended his February 10 veto of Republican-passed legislation to cut nearly $1 billion in State spending. Given the $6.2 billion shortfall, the Governor stated that the bill was only a partial solution to the problem. Governor Dayton hinted that his budget, which was released on February 15, would include comprehensive solutions with a balanced bottom line, making no secret that his budget will include spending cuts and increased revenues.

Summary of Governor Dayton’s Proposed Budget Governor Mark Dayton’s 2012-2013 budget proposal seeks to balance Minnesota’s $6.2 million budget deficit with $4.13 billion in tax increases and $1.94 billion in spending reductions, and includes using $136 million from Minnesota’s cash flow account.

support for streamlining the State’s permitting process toward the goal of making business growth and expansion friendlier. In addition, the Governor acknowledged that transportation and infrastructure investments are important as they directly impact the business community’s ability to provide goods and services.

At the heart of the proposal, the Governor calls for a new 4th tier income tax bracket at 10.95%, and includes a 3% temporary surcharge on Minnesotan’s making over $500,000. The 10.95% bracket would apply to single income earners making $85,000 or more, or married joint filers reporting incomes of $150,000 or more. Also, the Governor’s proposal places an additional property tax on homes valued at more than $1 million. The balance of the Governor’s revenue raising comes from $430 million in increased corporate taxes, $877 million in health care surcharges, and $34 million in other taxes.

TwinWest is analyzing the Governor’s budget, but is concerned that increasing taxes on job creators at a time when the economy is already suffering will stifle job stability and growth, and delay real recovery. In addition, Minnesota needs a long term structural solution to our budget problems, not just a short term fix.

March Legislative Breakfast TwinWest’s March 4 Legislative Breakfast features Congressman Erik Paulsen. To register contact TwinWest at (763) 450-2220.

March 2011

event & program details

March 2011 2

Connect with success at TwinWest’s events and programs—your links to influential people, innovative ideas, and exclusive opportunities.

Plymouth State of the City 7:30 – 9:00 a.m. Plymouth City Hall 3400 Plymouth Boulevard, Plymouth (763) 509-5000 No cost to attend. ROI: Hear the latest updates from city officials at the annual State of the City event.

St. Louis Park State of the City 7:30 – 9:00 a.m. St. Louis Park Municipal Service Center 7305 Oxford Street, St. Louis Park (952) 924-2500 No cost to attend. ROI: Hear the latest updates from city officials at the annual State of the City event.

To get there: Take Highway 55 west of 494 to Plymouth Boulevard. Turn right on Plymouth Boulevard.

To get there: Take 169 south to Highway 7. Go east on Highway 7. Take a right on Louisiana, then a right on Oxford.

Member Orientation 8:00 - 9:00 a.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 No cost to attend.

ROI: Learn how to make the most of your investment and get a jump start on networking. To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

Power Partners Networking 11:30 a.m. – 12:30 p.m. Integra Telecom 6160 Golden Hills Drive, Golden Valley (763) 745-8000 Investment: $75/year ROI: Exchange leads with a group of businesses that meets twice monthly. To get there: Take 394 to Xenia-Park Place exit. Go north on Park Place, continue on Xenia. Turn left onto Golden Hills Drive.

TwinWest Legislative Breakfast: Congressman Erik Paulsen 7:30 - 9:00 a.m. Doubletree Hotel Minneapolis Park Place 1500 Park Place Boulevard, St. Louis Park (952) 542-8600 Investment: $30/members; $40/nonmembers

Emerging Leaders Pre-Gala Networking 5:30 - 7:00 p.m. Doubletree Hotel Minneapolis Park Place 1500 Park Place Boulevard, St. Louis Park (952) 542-8600 No cost to attend.

ROI: Network before the Annual Gala with area young professionals. To get there: From I-394, take Park Place/Xenia exit. Travel south on Park Place and turn right on 16th Street.

26th Annual TwinWest Riverboat Mavericks Gala 7:00 p.m. - midnight Doubletree Hotel Minneapolis Park Place 1500 Park Place Boulevard, St. Louis Park (952) 542-8600 Investment: $85/ticket; $850 for 12 tickets

ROI: Depart on an entertaining evening of great games, tasty treats, and chances to win door prizes. See page 11 for more details and a list of sponsors. To get there: From I-394, take Park Place/Xenia exit. Travel south on Park Place and turn right on 16th Street.

Prospective Member Forum 3:30 - 4:30 p.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 No cost to attend.

ROI: Join other members for this event featuring a 25 -minute overview of the opportunities with TwinWest followed by a half hour open discussion. Current members are welcome when accompanied by a prospective member. ROI: The event features Congressman Erik Paulsen and an opportunity to hear his perspectives on national issues such as health care reform, the national deficit, jobs and the economy, and other pressing federal matters. To get there: From I-394, take Park Place/Xenia exit. Travel south on Park Place and turn right on 16th Street.

Network Connections Networking Group 8:30 - 10:00 a.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 Investment: $75/year ROI: Connect with other business professionals using innovative cutting-edge programs, tools and technologies to produce a positive networking outcome. To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

TwinWest Directions

To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

Business Day at the Capitol 7:30 – 1:30 p.m. Crowne Plaza St. Paul - Riverfront 11 East Kellogg Boulevard, St. Paul (651) 292-1900 $60 before March 2; $75 after

ROI: Represent your business at the Minnesota Chamber of Commerce’s Business Day at the Capitol. Join TwinWest’s group as we learn about issues and meet legislators. This event replaces TwinWest’s normal Government Affairs Committee meeting. To get there: Take 394 East to 94 East. Exit on Kellogg Boulevard.

Crystal/New Hope Business Council 7:30 - 9:00 a.m. Liberty Diversified International 5600 North Highway 169, New Hope (763) 536-6600 No cost to attend.

ROI: Get involved in the local business community and hear updates from cities and schools. To get there: Take 169 to the 49th Avenue North exit and turn right. Turn left onto Independence Avenue North.

Network Connections Networking Group 8:30 - 10:00 a.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 Investment: $75/year

ROI: Connect with other business professionals using innovative cutting-edge programs, tools and technologies to produce a positive networking outcome. To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

Power Partners Networking 11:30 a.m. – 12:30 p.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 Investment: $75/year ROI: Exchange leads with a group of businesses that meets twice monthly. To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

Business Showcase Sylvan Learning Center 11:30 a.m. – 1:00 p.m. Sylvan Learning Center 10590 Wayzata Boulevard, Suite 150, Minnetonka (952) 544-6253 No cost to attend.

ROI: Connect with success with the TwinWest Chamber. Meet other members, exchange ideas and sales leads, and build relationships. To get there: Take 394 to Hopkins Crossroad exit. Take the north frontage road heading east.

The Business Panel: Modernizing Your Business PCs 9:00 – 10:30 a.m. TwinWest Chamber office 10700 Old County Road 15, Suite 170, Plymouth (763) 450-2220 No cost to attend. ROI: The seminar explores the business application of Windows 7, Office 2010, and “the cloud”. Featuring Solbrekk, Inc. and Blanski Peter Kronlage & Zoch, P.A. CPAs. To get there: Go west on Highway 55. Take a left on Revere. Turn right on to frontage road . Chamber is on the right.

featured event

TwinWest 26th Annual Gala March 11 Try your luck at some old-fashioned fun and excitement at the TwinWest Riverboat Mavericks Gala

Featuring hundreds of auction items, including:

This year’s Gala will depart on an entertaining journey of great casino games, tasty treats, and chances to win fantastic door prizes. This event also includes a live and silent auction, and features the popular “Wall of Wine” (back by popular demand). Get a taste of some sweet and savory selections offered by many local restaurants and caterers. All members, guests, friends and families are invited and encouraged to attend the 26th Annual TwinWest Gala. Proceeds from this event benefit TwinWest Chamber of Commerce initiatives and the TwinWest Chamber of Commerce Foundation scholarship fund. Support your business community through participation in the Gala!

- A pair of Delta Airline tickets - Three-bedroom town home weekend at Beaver Bay overlooking Lake Superior - A 32GB Apple iPad with case - A Wall of Wine - A TwinWest Board-hosted shrimp boil dinner for 10 - Unique jewelry Preview select items now at www.twinwest. com/galaauction! Mark your calendar: 26th Annual TwinWest Gala Friday, March 11, 2011 7:00 p.m. – midnight Doubletree Hotel Minneapolis Park Place – St. Louis Park Single ticket - $85, including tax Buy 10 get two free - $850, including tax To purchase tickets, call (763) 450-2220 or visit www.twinwest.com/galatickets.

Featuring food and beverage by: Al’s Coffee/Zooom Beverage Buca de Beppo - Maple Grove Chili’s Grill & Bar Restaurant Cooper Irish Pub & Restaurant Costco – St. Louis Park Doubletree Hotel Minneapolis Park Place Girvan Grille at Edinburgh USA Grand Casino Mille Lacs & Hinckey Jake’s City Grille Kip’s Irish Pub (Marriott Minneapolis West) Mintahoe Catering & Events Panera Bread, Panera Catering Peg’s Countryside Café & Catering Pittsburgh Blue Town & Country Caterers @ The Reserve Woody’s Grille A portion of the proceeds generated benefits scholarships by the TwinWest Chamber of Commerce Foundation.

Over 400 business and community leaders are already registered to attend! Valet will be provided.

2011 GALA SPONSORS P latinum

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Allegra Print & Imaging – Plymouth, Print Sponsor Blue Water Theatre Company, Decor Sponsor Cresent Moon Productions, Lighting Sponsor Doubletree Hotel Minneapolis Park Place, Host Sponsor Fuzzy Duck Design, Design Sponsor Graham Jewelers, Raffle Sponsor Grand Casino Mille Lacs & Hinckley, Entertainment Sponsor High Five, Raffle Favor Sponsor

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Liberty Carton Company, Decor Sponsor J & F Reddy Rents, Inc., Transportation Sponsor Morrie’s Cadillac, Valet Sponsor Signcrafters, Signage Sponsor Star Tribune, Media Sponsor Suzanne the Magician, Decor Sponsor Swank Audio Visual, Audio Visual Sponsor Total Entertainment Productions, Music Sponsor Twin West Chamber Directions

7.25” x 4.75”

04.01.09

March 2011

business briefing

Impacts of the Tax Relief Act of 2010 BY TIM KENYON “What’s in it for me?” That’s a question often asked by our clients when new tax legislation is passed. And in 2010, there were several new tax laws enacted in which the question was raised. There’s no doubt that the most recent legislation, passed in December 2010, will impact the majority of taxpayers – individuals, businesses, estates, and not-for-profit organizations. Most notably, the individual income tax rates which were to expire at the end of 2010, also known as the “Bush Tax Rates”, have been retained for two years. A few highlights of the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 are summarized here. Also known as the Tax Relief Act of 2010, this legislation gives taxpayers and their advisors a degree of certainty for at least the next two years. Many of the new rules are complex, and this summary is necessarily brief. I encourage you to consult your tax advisor before acting on this information.

Individuals Many individuals will experience the law’s most immediate impact with a payroll tax cut and the

extension of the reduced individual income tax rates. For 2011 only, the Social Security tax is reduced by 2% for employees, resulting in higher take-home pay. Self-employed individuals also receive the reduced payroll tax, but won’t see results as immediate since the self-employed pay the Social Security tax through quarterly estimates or with their income tax. A number of credits available to working families have also been extended. These include the Higher Education Tuition Deduction, Child Tax Credit, Dependent Care credit, and many more. It’s important to note that some are extended through 2011 and some are extended through 2012. Some taxpayers will be excited to hear that the alternative minimum tax (AMT) exemption amounts have been ‘patched’ for 2010 and 2011. Also for 2010 and 2011, many nonrefundable personal tax credits will be allowed to offset the AMT.

Businesses As the economy grows, businesses may wish to invest more capital and resources to meet growing demand. If so, there are a number of incentives in this new bill that businesses can capitalize on when planning those investments. A number of tax breaks that expired at the end of 2009 have been extended through 2011. These credits are related to research, new markets, write-offs for qualified leasehold improvements, restaurant buildings and improvements, and retail improvements.

Businesses who invest in machinery and equipment may be interested in new incentives related to bonus depreciation, an election to accelerate the AMT credit instead of claiming additional first-year depreciation, and increased Section 179 expensing limits for 2010 and 2011. If your business is considering the purchase of offthe-shelf computer software, the software may qualify for the Section 179 expensing election if placed in service in a tax year beginning before Jan. 1, 2013. Businesses may also be interested in the Business Energy Incentives, Transit Benefits, Business Charitable Contributions Deductions, and the provisions related to capital gains and qualified dividends.

Estates Most people will need to review their estate plans and gifting strategies. Under this new act, the estate tax and generation skipping tax changes can be applied to decedents who died in 2010, but are generally effective from Jan. 1, 2011 through December 31, 2012. Estates will have a $5 million exemption that is indexed for inflation after 2011 and a top tax rate of 35 percent. Inherited assets will receive stepped-up basis. With proper planning, married couples may be able to avoid some or all of the estate tax for combined estates aggregating $10 million, depending on the exemptions and gift taxing strategies the couple has implemented. Business owners may want to develop succession planning strategies that consider these new $5/10-million provisions. Other provisions affect the estate tax and gift tax calculation and are not mentioned here. It’s important to discuss these provisions with a tax advisor to maximize your estate plans and gifting strategies. The annual gift tax exclusion is expected to remain at $13,000 for 2011. The Tax Relief Act of 2010 provides $801 billion of tax cuts and $57 billion for extended unemployment insurance. More detailed information on this legislation can be found at www.ckco-cpa.com/newsletter.php. Tim Kenyon, CPA tax partner Cummings, Keegan & Co., P.L.L.P. 600 South Highway 169, Suite 1625 St. Louis Park, MN 55426 Tel. (952) 345-2500 tkenyon@ckco-cpa.com

TwinWest Directions

policy text

Wanted: Prepared workforce Needed: Education reforms BY CECILIA RETELLE U.S. Education Secretary Arne Duncan says Minnesota has lost its “sense of urgency” to improve education and needs to take bolder steps to reduce the achievement gap. State Education Commissioner Brenda Cassellius says she is “shocked” by the lack of proficiency by Minnesota fourth- and eighth-graders on science tests. It’s little wonder that the primary customers of our state’s education system – employers – are distressed over the prospects of their future workforce. The dynamics of a persistent achievement gap among Minnesota students and a growing shortage of workers are at the core of the Minnesota Chamber of Commerce’s education and workforce development initiatives at the 2011 Legislature. Minnesota businesses have traditionally counted on a highly trained workforce to make a niche in the marketplace, whether competing with their peers in neighboring states or across the globe. But that is changing. Immediate steps must be taken.

These are the facts: Minnesota has one of the widest achievement gaps in the country. It persists among racial groups and across socioeconomic levels. The state’s demographics are changing and, by 2020, the populations that are expected to grow are on the “wrong” side of the achievement gap. In 2009, 82 percent of Caucasian students graduated; in contrast, rates for students of color ranged from 41 percent to 68 percent. By 2018 it’s projected that 70 percent of all jobs in Minnesota will require some postsecondary training. At present, about 40 percent of current jobs in this state require training beyond high school. Each of these statistics by itself is troubling. Taken as a whole, they represent a distress signal for the state’s economic vitality. Minnesota cannot sit idle. Developing a worldclass workforce is a long term process; we must act now. To that end, the Minnesota Chamber of Commerce, working in partnership with

the TwinWest Chamber of Commerce and our statewide Chamber Federation, is advancing an aggressive and broad-based agenda at the Capitol with attention to early childhood, K-12 and higher education. Our priorities include:

Higher education reforms: Invest 30 percent of the state higher education appropriation in programs that distribute money directly to students rather than institutions; currently it is 10 percent.

K-12 reforms: Place an effective teacher in every classroom. Second to parents, teacher quality is the biggest predictor of student success.

Hold all programs and institutions accountable for their performance, and provide transparency so students can make educated choices on the institutions and programs that best fit their needs.

Require reading at grade level by the time a student leaves third grade. Through third grade, children learn to read. After third grade, they read to learn. Students who can’t read at grade level when they leave third grade are significantly less likely to graduate from high school. Increase high school graduation requirements. High school graduates must be prepared to enter college or the workforce.

Early education reforms: Create effective early education programs. We support recommendations advanced by the Minnesota Early Learning Foundation.

Too many students across the state are falling behind in the skills necessary to succeed in today’s economy. We must elevate student achievement to world standards and, simultaneously, accelerate the learning of those students who are farthest behind. Both of these challenges can be solved if policymakers seize the directive. For starters, we must target resources to underachieving students and invest more in education’s lynchpin – teachers. Both are the key to preserve a high standard of living for all Minnesotans. Cecilia Retelle is manager of education and workforce development policy for the Minnesota Chamber of Commerce.

March 2011

new & renewing members NEW MEMBERS Welcome New Members!

New members are printed in each issue of Directions. Following is a list of businesses or individuals who have invested in the greater community by joining the TwinWest Chamber of Commerce. Please support these businesses when making purchases and business decisions. Our Membership Directory, listing all Chamber members in alphabetical order, by category, and by individual representatives, is published each year. For the most up-to-date information, you can use our searchable online member directory at www. twinwest.com. If you are a current member, you may update your records online. Want to become a member? Call (763) 450-2220. Allianz 5701 Golden Hills Drive Minneapolis, MN 55416 Bernadette Berger FINANCIAL SERVICES Bridgetree, Inc. 6629 West Shore Drive Edina, MN 55435-1529 Tom Boschwitz COMPUTERS - SOFTWARE DEVELOPMENT Buca di Beppo 12650 Elm Creek Boulevard Maple Grove, MN 55369 Meggan Reinoso CATERERS RESTAURANTS Connect To Buy 5200 Willson Road Suite 150 Edina, MN 55424 Paul Muchulas MARKETING DJD Exteriors, Inc. 15525 32nd Avenue North Plymouth, MN 55447 Mary Koshoshek ROOFING CONTRACTORS FranChoice 2820 East Road Wayzata, MN 55391 Bill Fruen FRANCHISING Gurstel Chargo, PA 6681 Country Club Drive Golden Valley, MN 55427 Bridget Sullivan ATTORNEYS COLLECTIONS Metlife Bank 17424 Ridgedale Drive Minnetonka, MN 55345 Larry Leffel FINANCIAL ADVISORS MORTGAGES Quality Business Solutions 12701 Whitewater Drive Suite 180 Minnetonka, MN 55343 Mark Harrison EXECUTIVE SEARCH SERVICE INFORMATION TECHNOLOGY

TwinWest Directions

Roger Fazendin REALTORS, Corporate Services Division 15550 Wayzata Boulevard Wayzata, MN 55391 Tammy Maddrey REAL ESTATE-RESIDENTIAL RELOCATION SERVICES TW Financial Network Incorporated 12924 63rd Avenue North Maple Grove, MN 55369 Tedd West INSURANCE BUSINESS DEVELOPMENT

Posers Photography LLC Springer Exteriors, LLC WorkAbilities CREST, LLC - Commercial Real Estate Strat Fox and Fox, LLC Securus Wealth Management Star Tribune Media Company UnitedHealth Group University of Minnesota Athletics Woody’s Grille

WW Johnson Meat Co. 2001 East 24th Streeet Minneapolis, MN 55404 Hendrik Stel FOOD PROCESSING

RENEWING MEMBERS

Congratulations to the following members who have recently celebrated their membership anniversaries. These members are part of a continued commitment to our communities through their investment in the TwinWest Chamber.

TwinWest staff members recognize Derick White, Business Efficacy, Inc., as January’s Volunteer Superstar.

25+ Ridgedale Center

20-24 AAA Minneapolis Custom Pools Cardinal Glass Industries

10-14 State Farm - Susan A. Haub

5-9 T.G.I. Friday’s Voyager Bank - Eden Prairie Xcel Energy Timberland Partners Jan-Pro Cleaning Skin Therapease Buffalo Wild Wings - Plymouth Center National Bank

1-4 ev3, Inc. Prairie Sky Tax Service Spiritwear USA Burl Oaks Larson Records Management Saint Mary’s University of Minnesota St. Therese Southwest Wenmark, William Aero Systems Engineering, Inc. Affiliated Insurance Services LLC Effective Learning for Growth Equitable Acceptance Corporation Focus Financial Jos. A. Bank Mens Clothier Mansfield Tanick & Cohen P.A.

TwinWest Champions Thanks to the following people for referring new members to TwinWest. We appreciate their efforts to spread the word to others in their network about the benefits of chamber membership. Dannette Coleman - Medica Pat Bedell – Sign-A-Rama David Lenzen – Liberty Diversified International Scott Plum – Minnesota Sales Institute Joe Rielly – Payroll Control Systems Greg Rye – R & R Business Development Company John Stuck – Home Instead Senior Care Beth Ulrich – Fuzzy Duck Designs Derick White – Business Efficacy Inc. If you know of someone whose business might benefit from TwinWest membership, please ask them to contact us at (763) 450-2220 or info@twinwest.com, or let us know how we might get in touch with them.

news text

Kronlage Recognized for 13+ Years Leading PAC

Mark your calendar for TwinWest’s Small Business Awards

Diane Borries is TwinWest’s March Volunteer Superstar

The TwinWest Political Action Committee recognizes Phil Kronlage for his unwavering support of the business community through longterm involvement with leading the TwinWest PAC. In addition to being the TwinWest PAC’s original chair, Kronlage has held the chair position since 1998. The TwinWest PAC Board elected Joe Boston as its chair, effective January 1, 2011.

Honor the entrepreneurial spirit, witness the awarding of the Entrepreneur and Emerging Entrepreneur of the Year, meet TwinWest Foundation High School scholarship recipients and donors, and hear Irish restaurant entrepreneur Kieran Folliard at the May 24, 2011 Small Business Awards Luncheon. WCCO’s Frank Vascellaro returns as the event’s emcee.

Diane Borries is one of the talented individuals behind some of the great logos and designs TwinWest has used for its signature events over the past years. She always goes the extra mile to insure each logo is effective and unique and TwinWest owes a lot of our marketing success to Diane’s creativity. A graduate of the College of Visual Arts with a degree in graphic design, Diane has worked with Eddie and Beth Ulrich at Fuzzy Duck Design for the past 10 years. Diane, thank you for all you have done and all you continue to do.

“I challenge you to find a person in the Minnesota business community that has committed more time, talent, and resources than Phil has over the years. We are grateful that Phil will remain active on the TwinWest PAC Board. The business community has benefited greatly from Phil’s strong leadership over the years and we deeply appreciate his passion,” said TwinWest PAC Board member Bruce Nustad. The TwinWest Political Action Committee’s goal is to help elect pro-business candidates to the Minnesota Legislature, and is an independent organization funded through personal contributions.

For more information, including tickets and sponsorship opportunities, visit www.twinwest. com/sbawards. Tickets: $45/members; $55 nonmember; $400 table of ten. Small Business Awards Luncheon Tuesday, May 24, 2011 11:30 a.m. – 1:00 p.m. Doubletree Hotel Minneapolis Park Place *TwinWest Foundation scholarship reception to be held prior to the luncheon.

Kronlage is president of Blanski Peter, Kronlage & Zoch, P.A. CPAs.

Member Orientation Photos TwinWest members are actively involved in our events and programs. Whether our members are networking, developing plans for TwinWest events, taking charge of their professional development, or new to the Chamber, we are proud to post photos of our members getting a return on their member investment.

L. to R.) Tammy Maddrey - Roger Fazendin REALTORS; Marla Jean Alstead - Roger Fazendin REALTORS; Katie Sayler - Rapid Refill – Plymouth; Nick Kline - Rapid Refill - Plymouth

L. to R.) Paul Smyth – Administaff; Paul Muchulas Connect to Buy; Tedd West - TW Financial Network Incorporated

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March 2011

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