from the desk of
February 25, 2024,
Dear Members of the New Haven Club of NANBPWC Inc.,
I am writing to express my interest in becoming the First Vice President of our esteemed organization As a dedicated member since my induction in 2018, I have served the New Haven Club with unwavering commitment and passion, without any breaks in service. My professional skillset and extensive experience within the organization have prepared me to take on this leadership role and contribute to the continued success and growth of our club.
Along with this correspondence, you will find documents that outline my professional skillset and my service to the organization since 2018. I am proud of the work I have done and the impact I have made, and I am excited about the opportunity to continue serving our club in this leadership capacity
In addition to my experience and dedication, I am also including my strategic vision framework, which introduces my 80/10/10 Plan, which will dissect our organization's mission statement to target our attention strategically.
This plan will focus on the following key areas:
Promoting and Protecting the Interests of African American Business and Professional Women (80%)
Serving as Advisors for Young People Seeking to Enter Business and the Professions (10%)
Improving the Quality of Life in Our Local and Global Communities and Fostering Good Fellowship (10%)
Through this plan, I aim to enhance our programmatic approach, strengthen community relations, and ensure the financial sustainability of our organization I believe that by focusing our efforts on these key areas, we can make a meaningful impact and achieve our shared goals.
I am committed to serving the New Haven Club and its members with integrity, dedication, and enthusiasm. I am excited about the opportunity to contribute to the club's continued success and growth, and I look forward to the support of the membership in this endeavor.
Thank you for considering my candidacy. I am confident that, together, we can achieve great things for the New Haven Club and the NANBPWC Inc
In Sisterly Service, karla wallace
Karla Wallace Corresponding Secretary Technology&Communications Cmte. Chair 914 384 3195
Leads committee in driving digital strategy from software, hardware, website, graphics, social media, branding and messaging consistency as well as technical programming in direct support of LETS National directive Denim & Pearls Co-Chair Denim & Pearls Veteran’s Appreciation Fundraiser 2021 & 2022 ACCOMPLISHMENTS OCTOBER 2018 Induction Became a member of The New Haven Club of NANBPWC Inc Responsibilities included, Ideation, preplanning, and day of execution Including hosting and technical facilitation Introduced overhaul of communicative tools during the global pandemic to be Inclusive of online and offline Information sharing across club; made budget and logistical decisions for the future state of existing partnership with USPS; Modernized admin support to Executive Team Ideated, developed, sourced, and executed all virtual vendors and programming structure for Virtual Founders’ Day Inclusive of, visuals, digital ticketing, webinar platforming video/photo recording and editing and social media strategy Holiday Parties Co-Facilitator of Sisterly Holiay Gatherings 2019 2020 2021 2023 1 2 Election Elected to the role of Corresponding Secretary 3 MAY 2020 Founders’ Day Co-Chair for 1st ever Virtual Founder’s Day 2021 4 MARCH TechComm Established the Technology&Comms committee to support the growing digital needs of the club 5 APRIL 2021 6 NOVEMBER 2021 & 2022 2021 FALL 2019-2023 7 MARCH 2022 NED Serves on District Technology Committee 8 SEPTEMBER 2022-Present KARLA WALLACE-NANBPWC Awards Received President’s Appreciation Award Founders’ Day Facilitated 2nd Virtual event with co-chairs
S Supports committee in driving National Technology Strategy and implementation including hardware, software, and programming initiatives to grow digital footprint of organization National Appointment Chair President’s Essence/ Global Economic Development Initative ACCOMPLISHMENTS Provides technical support across the district clubs and executive committee administration Including virtual meeting facilitation & digital strategy consultation Elected to the role of Recording Secretary Convened steering committee to conduct feasibility research for event up to and Including budget, concept, execution NED Appointment Appointed Recording Secretary replacing Kanesha Jones 9 Expanded upon modernized updated to filing and data tracking system Implemented by predecessor; Introduced quarterly information sharing sessions across all NED Secretaries for district wide improvements 80th Gala Presented executive board with concept of anniversary celebration for 2024 12 JULY National Cmte Onboarded as a member of the National Technology Committee under Director Kanesha Jones 13 SEPTEMBER 2023 14 JANUARY 2024 2023 SUMMER 2022 National Moderator Moderator for National President’s “Let’s Talk,” National Communications Broadcast 15 FEBRUARY 2024 KARLA WALLACE-NANBPWC Lead for execution of awareness campaign during Essence Festival to announce programming initative and branding of organization MAY 2023 NED Election 10 Represented NED during 84th National Convention as Recording Secretary
ILDING A PATHWAY TO THE FUTURE:
A STRATEGIC VISION FOR PROGRAMMING THAT SECURES RELEVANCY IN TODAY’S WORLD
1) FOCUS ON THE MISSION:
Estimated Activation: Month 1
With my 80/10/10 approach, ensure that every programmatic activity the club engages in targets our Mission as written using LET framework and national directive
Laser focused program planning targeted towards personas within the community
2) BUSINESS AS UN-USUAL
Estimated Activation: Month 1
Become change agents on how we approach our unique value proposition in the community & in the Org through our programming Foster culture of innovation, adaptability, & agility to shepherd the club towards future sustainability through open dialogue within programming committees and chairs
3) SEE & BE SEEN
Estimated Activation: Month 1
Identify and continue to establish partnerships with external organizations that align with the Mission Continue Brand Evangelism throughout the community to engage investment from untapped resources
4) INTERNAL PROCESSES
Estimated Activation: Month 2
Through the Programming Advisory Board continue to bounce ideas, strategies, ways of working on initiatives
Institute Programming Retrospectives led by Chairs Institute YERP sessions with Advisory Board
5) SHOWING OUR WORK- WITH DATA
Estimated Activation: Month 3
Implementing Quarterly Programming Reviews to discuss data points such as: Member participation
Qualitative Impact Visibility Impact
Financial Impact
6) COMMUNICATION
Estimated Activation: Month 2
Clearly define Goals, Success Outcomes, Roles and Responsibilities of the committees and chairs
Clearly define types of programmatic activities and how to execute accordingly
8) HAVE FUN!
7) EVALUATE & PIVOT
Estimated Activation: Month 6
Through QPR results, make descisions on program longevity and adjust accordingly
Estimated Activation: Month 3
Recognize and reward the efforts of active and engaged members
Karla P. Wallace
KARLAWALLACE
M: 914-384-3195 | KarlaPWallace@gmail.com
Volunteerism
NED NANBPWC Inc., Recording Secretary | Present Tutor-New Haven Reads | Present
Mentor-Phenomenal I Am | Present Speaker- High School for the Fashion Studies | 2005-2010
Speaker- Find Spark Conference| 2015
Mentor- Jones In the Classroom | 2005-2010 Speaker- High School of Fashion Studies | 2015-2020
Juneteenth New Haven Planning Board | Present
PROFESSIONAL EXPERIENCE
Product Manager, YSL Beauty Present Aquent
Responsible for owning the site feature experience for all YSL Beauty within LUXE Division brands of L’Oreal specific to technical and product readiness. Primary lead in all technical project management
● Liaison between Brand Stakeholders, IT, Operations and the product teams (Local and Global)
● Responsible for building product enhancement roadmap
● Manage timelines, release dates, and feature/scope updates as part of all feature releases
● US representative for global Site Experience team
● Responsible for data consolidation for features post launch
Sr. Ecommerce Product Manager
2020 to 2023 Aquent
Responsible for owning the ontime replatform launches for all Active Cosmetics Division brands of L’Oreal specific to technical and product readiness. Primary lead in all merchandising and technical project management
● Liaison between eCommerce Brands, IT, Operations and the product teams (Local and Global)
● Led all Agile Scrum Ceremonies for Stakeholders
● Shepherded on-time launch of all 4 Brands in Q2 & Q3 2021 ( 3 of 4 in flight simultaneously)
● Managed budgets, timelines, release dates, and feature/scope updates as part of the migration.
● Led Brand management of UAT, including testing of sites and helping to coordinate brand feedback in JIRA, and final sign offs
● Identified risks to project and effectively escalated accordingly to stakeholders and cross-functional colleagues
Director, Ecommerce Americas
2018 to 2020 Zound Industries
Responsible for owning the website initiatives and launches for the Zound family of Brands (Marshall, Urbanears, & Addias) across the Americas: US, Canada, LATAM
● Managed all day-to day operations for three sites including merchandising and marketing calendars
● Managed Sales budget and Sales forecasting for all brands in region
● Responsible for sourcing new third party partnerships to increase sales penetration in region
● Led launches of Marshall & Adidas site launches in MX
Principal Consultant
2017 to present Twelve27 Digital Agency Karla
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Wallace 914-384-3195
Owner of ecommerce operations agency targeting micro and small non-profits who seek to maximize their ecommerce business presence. Business operates on a scaling fee scale, and includes services up to and including, Logistics, Operations, Merchandising, Digital Marketing, & Technology consulting.
Sr. Manager, Ecommerce Ops & Merchandising 2017 to 2018 OpeningCeremony.com
Responsible for owning the website initiatives and launches for the Opening Ceremony brand specific to technical and product readiness. Primary lead in all merchandising and technical project roadmapping and execution.
● Led UAT for site updates and technical integrations; manage all third party vendors and development agencies up to and including sourcing and onboarding
● Led pricing and inventory management coordination with planning and buying teams
● Led merchandising, copywriting, and customer service teams.
● Introduced streamlined process for store fulfill orders resulting in increased productivity and customer satisfaction
Director, Direct to Consumer Business
2014 to 2017 NicoleMiller.com
Responsible for driving growth across multiple Direct Distribution Channels: eCommerce and corporate retail stores. Develop and build annual sales, budget and departmental profit and loss strategies for all Direct Distribution Channels with input from the Channel Managers.
● Successfully built a complete eCommerce staff including Digital Marketing, Public Relations, Merchandising, Operations. Thoroughly sourced and vetted top-rated web development agencies to execute a fully responsive and modern website redesign.
● Facilitated and launched an effective digital strategy, resulting in a steady increase of social engagements, email conversions and affiliate marketing revenue.
● Collaborated with internal teams to facilitate the merchandising assortment process, while spearheading a drop-ship implementation project, with various external vendors.
● Implemented the customer service strategy, to include; process, software support, and new talent recruitment
Key Competencies
PROFESSIONAL CERTIFICATIONS | EDUCATION | AWARDS
Certification- Agile Product Owner Scrum Alliance- 2024
Certification- Agile Scrum Master Scrum Alliance- 2021
Professional Studies Certificate – Agile Methodology
Google – 2019
Professional Studies Graduate Certificate – Ecommerce & Omnichannel Retail Fashion Institute of Technology – 2012
Cross-Functional Excellence Award Jones Apparel – 2010
College of Westchester- Business & Fashion Media
Global Team Ownership | Training & Development Analytical Insight | Active Listening Jira |Digital Marketing
Excellence| Certified Product Owner Slack | Agile Certified Scrum Master Zendesk | Woocommerce |Social Media eCommerce Operations | Merchandising |Shopify Superior Collaboration and Idea-Sharing “Outside the Box” Thinking | Google Analytics
Salesforce|Supervising
Cross-Functional
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Karla Wallace 914-384-3195