TemeculaToday Newsletter - March April

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March • April 201 1 | T e me cula Today | 1

chamber

news

Myrna Crowther Senior Home Loans Manager 951.816.3604

Greg Herman Retail Sales Manager 951.816.3624

Craig Campbell Mortgage Loan Officer 951.526.9429

myrna.crowther@bankofamerica.com

greg.herman@bankofamerica.com

Nancy Coe Mortgage Loan Officer 951.816.3602

Sharon Sosa Mortgage Loan Specialist 951.375.7598

Christine Fadgen Mortgage Loan Specialist 951.454.1961

nancy.coe@bankofamerica.com

sharon.sosa@bankofamerica.com

christine.fadgen@bankofamerica.com

Greg Martin Mortgage Loan Officer 951.816.3612

craig.r.campbell@bankofamerica.com gregory.martin@bankofamerica.com

Steve Ventre Mortgage Loan Officer 951.813.6735 steve.ventre@bankofamerica.com

An exceptional neighborhood deserves exceptional service When you call Bank of America, you can rest assured that our top priority is providing personal service so you can make well-informed home financing decisions.

We offer a variety of mortgage solutions for qualified buyers. From the beginning, we will work closely with you to make sure the process is as efficient and convenient as possible.

If you are planning to purchase or refinance, you can experience exceptional service right in the neighborhood. Contact one of our mortgage loan officers today.

Murrieta Branch: 951.816.3600 40484 Murrieta Hot Springs Road • Murrieta, CA 92563

Bank of America, N.A., Member FDIC Equal Housing Lender Š 2010 Bank of America Corporation.

Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend.

Programs, rates, terms and conditions are subject to change without notice. 00-62-0112D 04-2009 AR70163

Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic environment of all member businesses and by so doing will support the programs which preserve and improve the quality of life.

Officers

Chairman of the Board — Isaac Lizarraga, Rancho Ford Lincoln Mercury First Vice Chairman — Jeff Kurtz, Promenade Temecula Second Vice Chairman ­— Tom Paradis, The Press-Enterprise Treasurer — Jerry Konchar, Pechanga Resort & Casino Secretary ­— Jackie Steed, Clear Blue Promotions Past Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corp.

Directors Nancy Austin, Grubb & Ellis Peter Baker, Loma Linda Medical Center Tony Berardino, Cornerstone E & S Insurance Services Leslie Doherty, Leslie Doherty CPA Lou Ellen Ficke, Commerce Bank of Temecula Valley Jann Gentry, Gentry Studios Shane Lesovsky, Temecula Valley Communications Suzanne Lingold, California State University San Marcos Paul Nolta, Small Business Development Center Janese M. Reyes, Community Little Book Karen Roberts, Kaiser Permanente Matt Stone, Rancho California Water District

In this Issue

Phone: 951.676.5090 Fax: 951.694.0201 Email : info@temecula.org www.temecula.org

Vol.35 Is.2

26790 Ynez Court, Temecula, CA 92591

Management Team

Alice Sullivan, President CEO Laura Turnbow, Chief Operations Officer Kimberly Freize-Uhler, Membership Director Katie Edmonds, Membership Coordinator Emily Pully, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events Coordinator Jeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator Shaun Lumachi, Legislative Council Raynell Squyres, Membership Coordinator Beth Sotysiak, Sales Executive

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7 SWHCS.............................................................. pg. 10 VYP News.......................................................... pg. 17 City News......................................................... pg. 19 Legislative News........................................... pg. 20 Business News................................................ pg. 25 Chamber Calendar........................................ pg. 27 Ribbon Cuttings............................................ pg. 28 Loma Linda.......................................................... pg.

Committees

Legislative Council Chair — Gene Wunderlich Membership Services Chair — Lori Maruffo – Virtual Outsourcing Solutions VYP Ashley Garing, The Temecula Insider

Chairmans Elite Circle Members Platinum

Gold

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month. Members wishing to submit articles for upcoming issues of Temecula Today, please submit to emily@temecula.org.

Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090 For advertising opportunities please call Emily Pulley 951.676.5090

Silver

President’s Circle The Law Offices of

An Association of Professional Law Corporations

March • April 201 1 | T e me cula Today | 3

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Better Health for your employees

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s a business owner, one of your most valuable assets is your workforce. Employees who are healthy are more productive, which in turn enhances your bottom line.

When they’re out sick or on the job but unfocused, your business suffers.

While it’s easy to think of the money you spend on health care as an expense, it’s really an investment. By empowering your employees and implementing a workforce health program, you improve health, boost morale, encourage employee retention, and reduce costs at the same time. It doesn’t take a lot of time or effort, either.

How health affects your bottom line Absenteeism is easy to gauge. When employees are out sick, you might have to hire a temporary replacement or shift work to overburdened coworkers—either way, your bottom line suffers. But presenteeism (when employees are on the job but underperforming due to health concerns) hurts your business far more than you might think.

Presenteeism accounts for more than twothirds of health-related lost labor costs and more than 10 times the productivity losses caused by absenteeism.

David J. Levy, JD, CCE, “Presenteeism: A Method for Assessing the Extent of Family Caregivers in the Workplace and their

Better business for you Financial Impact,” American Association for Caregiver Education, January 2007, caregivered.org/docs/PresenteeismMeasuringCGinWorkplace_0107.pdf.

Start with an ounce of prevention Encourage your employees to be proactive about their health by promoting a culture of wellness in your company. Simply getting active and eating healthier can go a long way toward preventing many illnesses.

You can also ask your health plan about their approach to prevention and disease management. Can they identify members at risk of chronic conditions and offer them support for prevention and management?

Will they partner with you to develop a workforce health program?

Workforce health made easy Implementing an effective workforce health program doesn’t require a lot of time or money. You can start with just a few simple steps: 1. Set initial goals. Create an action plan for how long the initial program will last, how many employees you want to participate, and how to encourage participation.

2. Get management buy-in. Visible support from management encourages participation.

3. Start small. Organize a walking team during lunch hour, host monthly health seminars, or

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create “flu buster” packs with hand sanitizers and disinfecting wipes.

4. Offer incentives. Reward participants with an extra half hour for lunch, casual dress days, or gift cards.

Firms with the most effective programs for improving health and productivity have 11 percent higher revenue and 1.8 fewer days absent per employee annually.

The Health and Productivity Advantage, Staying@Work Report, National Business Group on Health/Towers Watson, 2009/2010, http:// www.towerswatson.com/assets/pdf/648/TW_ NA_2010_16703_SatW.pdf.

Get help from a trusted partner in health Whether you’re just starting out with workforce health or are ready to take it a step further, get help and support from a trusted partner in preventive health care.

Kaiser Permanente offers you access to a number of tools and resources to promote employee health, many of which are open to both members and nonmembers. Visit the Total Health and Productivity section at businessnet.kp.org to see how easy it is to start a workforce health program, and to learn more about improving the health of your employees and your bottom line.

Dr. Kevin Mielke, Family Medicine, Kaiser Permanente Temecula Medical Offices

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Kevin Mielke, DO

Temecula Valley Medical Offices

OUR DOCTORS.

YOUR NEIGHBORS.

Kevin Mielke DO, is deeply rooted in Temecula. “I have been a family practice physician at Kaiser Permanente for over 16 years, and I was physician-in-charge at Temecula Valley Medical Offices for over 12 years,” said Dr. Mielke.

Our doctors work together with a health care team that includes specialists, nurses, health educators, and others—to help keep you and your family healthy.

“I feel very privileged as a physician to be able to help patients understand their minds and bodies, and to partner with them in taking control of their health,” said Dr. Mielke. “Empowering patients with knowledge of their illness - as well informing them of the treatment options they have – help us work as a team in achieving and sustaining health.

I also believe that prevention of illness is always

kp.org/riverside

preferable to treating illness. I feel fortunate that working at Kaiser Permanente has allowed me to embrace this philosophy.”

This commitment to the health of others drives our doctors to provide high-quality care throughout Riverside County. And that commitment is one we all share - Our Riverside Medical Center was recently named to the nonprofit Leapfrog Group’s 2010 national list of top hospitals. Being recognized for providing high-quality patient care is an honor.

Contributing to the health of our communities is the real reward.

To find a Kaiser Permanente facility closest to you, or to learn how to become a member, call (909) 609-2821 or contact your broker. For more information about the 2010 Leapfrog Top Hospitals Award, visit leapfroggroup.org.

March • April 201 1 | T e me cula Today | 5

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story Balancing Work and Fitness

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just don’t have the time.” If I had a dollar for every time I have heard that response when the topic is exercise, I would be sitting on a beach somewhere ordering another strawberry margarita.

As a busy working mother, I’ve said it myself a million times. The truth is no one has the time. It is, however, extremely important that we take the time. We know that physical activity is important for our overall health. When we understand why, it makes it easier to prioritize fitness into our lives.

The Centers for Disease Control gives guidance on the issue. They tell us physical activity helps to protect us from chronic disease such as diabetes, high blood pressure and several forms of cancer. Not only that, exercise helps in weight maintenance, mental well-being, reduces pain from

FreedomFitnessStudio.com arthritis and helps fend off osteoporosis.

Their recommendation is 150 minutes of moderate-intensity aerobic activity, 75 minutes of vigorous-intensity aerobic activity, or an equivalent mix of the two each week and muscle-strengthening activities on 2 or more days a week.

So, how do we make it happen? One of the easiest ways to fit exercise into our schedules is to break it down into small, 10-minute increments. Take several short fitness breaks throughout the day. Consider walking the kids to school. Keep resistance bands or a pair of hand weights in your desk drawer at work for bicep curls and tricep presses. Park toward the back of the lot and walk the distance to your destination. Look away from your computer and do some yoga stretches in your chair.

Take a short walk after work before facing that traffic. Every little bit counts.

Finding a workout that you actually enjoy and pairing up with a fitness buddy are other great ways to prioritize wellness. Check your local gym, ask your friends, or even search YouTube for a workout that makes you want to get up and move. Group classes help you get in your exercise and the friendships you can make there help you stay on track. When you are looking forward to the activity, you are much more likely to stick with it. And, when you work out with a friend you tend to encourage each other and stay accountable.

Start a lunchtime walking group. It’s easy, free, relieves afternoon stress and together you can make it fun.

Taking time for yourself is not a luxury.

It is not selfish. It is truly necessary to put yourself at the top of your “to-do” list. It’s important to find that balance in your life.

Dr. Hazel Calinisan of TriValley Women’s Health says, “…, it is a common occurrence to put work, family, and household before our own health and well-being. It is vital to honor our health and self while fulfilling our responsibilities to others. It is this balance that is the key to truly living, our longevity, and ultimate fulfillment!”

Physical fitness helps us in every aspect of our lives. It gives us more energy and focus to do our jobs more effectively. Take the time to make yourself a priority and schedule a “fitness meeting” with yourself. It’s up to you to make it happen. http://www.cdc.gov/ healthyweight/physical_activity/index.html

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Loma Linda University Medical Center Murrieta

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n 2004 a group of physicians from the Murrieta and Temecula region approached Dr. John Piconi, a retired Urologist and former medical staff director of another hospital in the region, asking him to help them organize to create a physician owned hospital. Under his leadership they determined to build a full service acute care facility and together they raised, in 6 months, the amount of money needed to secure a loan and to move forward with plans. They purchased the land in 2005 and hired an architect who drew up plans. Under Dr. Piconi’s leadership and with support from the City Council of Murrieta, they were able to get the plans approved by OSHPD in 2006.

Mission, Vision & Values From the outset, the company adopted the mission, vision and values of Loma Linda University Medical Center which are: Mission: To continue the teaching and healing ministry of Jesus Christ

During this time, Loma Linda University Medical Center, in San Bernardino area, was looking at the Murrieta/Temecula region and developing a sense of the community and their pressing needs for healthcare. While looking at this area, Loma Linda heard about Dr. Piconi and the project he had started which was known as “Physicians Hospital of Murrieta”. They spoke and began a 9-month negotiation process that resulted in a partnership between Physician’s Hospital of Murrieta and Loma Linda University Medical Center and the project was named, “Loma Linda University Medical Center-Murrieta.”

Vision: Innovating excellence in Christ-centered health care

The hospital is 265,000 square feet and has 106 all private patient rooms. The facility will provide Maternity – labor, delivery and post-partum care; 19 Emergency beds; Cardiology; Oncology; Advanced Imaging and Diagnostics; GI; Pulmonary; ICU; Orthopedic surgery; Vascular surgery; ENT surgery; Gynecological surgery; Urology; Neurosurgery. LLUMC-Murrieta also provides a variety of supportive services including but not limited to physical, speech and occupational therapy, wound and hyperbaric medicine, pain management, urgent care, full spectrum breast health screenings (Mammography, ultrasound, MRI), and many more.

It is the commitment of Loma Linda University Medical Center-Murrieta to not only meet the healthcare needs of those living in this area but to enhance the quality of life we experience by participating in a variety of community outreach and educational programs. Our desire is to bring healing and hope to our neighbors, family and friends living in the region.

Values: Compassion, Integrity, Excellence, Teamwork, Wholeness.

Motto: To Make Man Whole

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Ergonomics For the Workplace

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ust about anyone who has used a computer has dealt with neck pain at some point. Primarily, this is caused by overuse of one’s neck muscles to hold his or her head up rather than allowing the spine to do so. Here are a few tips on how to arrange your work area in a way that accommodates a healthy spine.

1. Adjust your monitor.

Generally speaking, your monitor should be about an arm’s length away from you.

Depending on your vision, it can be moved to within a six-inch range. However, your monitor should always be positioned so that you are facing it head-on. Having to look down or to the side to see your screen creates a static load in the neck musculature. Those without glasses or with single-vision lenses should have the top of the screen at eye height. People who wear bifocals tend to tilt their heads up in order to view the screen through the lower portion of their lenses. This also creates tension in the neck after extended periods of time. Ideally, the best solution for this is to inquire about single-vision glasses for computer use with your optometrist.

If that is not an option though, lower your screen a few inches until you are able to view the monitor in focus with your head facing straight forward.

2. Fine-tune your chair.

Your chair is perhaps the most useful tool in maintaining a healthy spine at the office.

If your chair doesn’t already have sufficient lumbar support, you can compensate by placing a small pillow or rolled towel behind your lower back. Additionally, lower your chair until your feet are firmly planted on the ground. A footrest can also be used for the same purpose. Also, adjust your seat’s depth to allow for between one and three fingers space between the front of the chair and the back of your knee.

Lastly, position the armrests of your chair to be one inch below your forearms.

3. Choose the right keyboard.

Typically, office keyboards are modeled traditionally after typewriters with a number pad on the right. It is most common for users to center themselves between the mouse on the right and the keyboard on the left. This means that in order to type with your right hand, you consistently have to reach or angle your arm and shoulder across the midline of your body. This also means in order to use your mouse, you have to rotate your arm away from your body.

These repetitions can be dangerous to your spine and musculature. The best way to fix this is to either move your mouse to the left or find a keyboard with its number pad on the left. Furthermore, because of

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the variation in people’s shoulder widths and forearm lengths, many workers sustain ulnar deviation at the wrists. The best solution for this is a keyboard that allows adjustment in angle and pitch. All around, a keyboard tray can be a life-saver when it comes to ergonomics, as it can helps with multiple issues such as reaching too far for the keyboard or holding your wrists at an improper angle.

4. Take a break!

In order to function properly, your muscles need to flush out lactic acid and waste products while simultaneously delivering oxygen to your tissues. To allow for this, you should take “micro-breaks” throughout the day—more specifically about fifteen seconds per hour. During this time stretch, shake out your arms, and take some deep breaths. Also, take the time to look away from your screen on a regular basis and focus on an object about twenty feet away.

Spread out tasks and errands, such as meetings and going to the copy machine, in order to give your body breaks from the computer throughout the day.

Written By: Dr. Jeff Marrs, D.C., Lifestyle Chiropractic & Wellness

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Restoring and Maintaining Optimal Health Naturally...

Dr. Jeff Marrs, Doctor of Chiropractic Dr. C.K. Dunavan, Doctor of Acupuncture & Oriental Medicine Dr. Mel Holmes, Doctor of Chiropractic Gregory Bartlett, Licensed Massage Therapist

(951) 929-0100 2091 W. Florida Ave., Suite 120 Hemet, CA 92545

Lifestyle Chiropractic & Wellness

(951) 296-9615 41593 Winchester Rd., Suite 122 Temecula, CA 92590

Top 10 Ways

to Prevent Sports Injuries in Children

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pecializing in Pediatric Physical Therapy, Melissa Littlefield, MS, PT, of Littlefield Physical Therapy has seen numerous cases of adolescent sports injuries that could have been avoided through preventive measures. Children’s involvement in team and individual sports, noncompetitive sports, lifetime sports, recreational activities and general physical activity can all contribute to a healthy lifespan.

“The skills learned through participation in sports during our formative years greatly influence our future. Not only do active children make for active adults and less chance of obesity, but injuries sustained in childhood can cause early arthritis and dysfunction in adult years,” explained Littlefield. “So helping kids learn to maintain their health and well being will provide for a long term quality of life they all deserve.”

Here are the 10 easy ways parents can teach their children to prevent sports injuries:

6. Model healthy habits including nutrition and a balanced life.

1. Encourage good posture to provide all day strength and endurance training.

7. Watch the environment, hydrate in the heat and avoid falls in the rain.

2. Promote strengthen the core muscles, this includes the abdomen and diaphragm.

8. Consult with coaches and experts to assure sound body mechanics. Physical therapists are experts in movement and body mechanics.

3. Provide opportunities for cross training to make sure coordination/agility, strength, endurance, flexibility and balance activities are included in their fitness routine.

4. Videotape their performance and target areas success and challenge.

5. Excellence in sports requires overuse of muscles, and overuse causes injury. So learn about common injuries of the sport or activity and give special care for those muscles and joints at risk of injury.

9. Dress for success; wear clothes appropriate for the activity. Helmets and protective gear are non-negotiable.

10. Model good sportsmanship, emotional health and physical health go hand in hand.

For more information on childhood sports injuries or pediatric physical therapy, please visit www.littlefieldpt.com

March • April 201 1 | T e me cula Today | 9

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Southwest Healthcare System Helps You Give Your Health Top-Priority Treatment

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aying attention to your health and the health of your loved ones should be a number-one goal all year long. There’s no time like the present to reevaluate our lives and determine what we could be doing to live healthier. Eating whole foods, exercising more, getting regular medical check-ups, and visiting the dentist are just a few of the goals to which we should be committed.

Setting unrealistic expectations can discourage our attempts at an overall healthier lifestyle.

surgery, intensive care, diagnostic imaging, rehabilitation, and other medical care.

The emergency departments are both staffed with physicians who are residencytrained or board certified in emergency medicine.

At Southwest Healthcare System hospitals, you’ll also find a highlevel nursing staff with certifications in emergency medical nursing, pediatric life support, advanced cardiac life support, and at Inland Valley, additional certification in trauma care.

specialist that can meet your medical needs, Southwest Healthcare System has a FREE physician referral service, Direct Doctors Plus: 1-800-879-1020. Bilingual representatives can help you find a physician or specialist who’s right for your needs, answer questions you might have about physicians in our community, and even schedule your appointment.

They can also help you register for one of Southwest Healthcare System’s many health education classes, seminars, and events.

Instead, take it one day at a time and start slowly. If getting more exercise is one of your primary goals, begin with a light routine once or twice a week and build from there.

Medical emergencies are inevitable, and at Southwest Healthcare System, our primary focus is on you, the patient. Southwest Healthcare System is committed to delivering comprehensive treatment and compassionate care every day.

Decide now to take the best possible care of yourself. If a medical emergency or procedure is necessary, Southwest Healthcare System has you covered with the healthcare you deserve – close to home!

When it comes to your health, knowledge can be half the battle. Be sure to visit the new Health Info Library at www. swhealthcaresystem.com. You’ll find upto-date information on health topics from A to Z, assessment tools to see if you’re at risk for various health conditions, nutritious and tasty recipes, and many other resources to help you start living healthier.

To find out more about Inland Valley Medical Center or Rancho Springs Medical Center, go to www.swhealthcaresystem. com.

Another aspect of this reevaluation is to be informed about the hospitals in your area. Southwest Healthcare System is here for Temecula, Murrieta, Wildomar, Lake Elsinore, Menifee, and surrounding communities, ready to provide quality healthcare for you and your family.

The emergency departments at Inland Valley Medical Center and Rancho Springs Medical Center care for more than 70,000 patients each year. Inland Valley Medical Center serves as Southwest Riverside County’s only trauma center, providing emergency medical services, trauma

If you’re new to the area or simply do not have a primary care physician or

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Temecula

K WOR S & RIE INJU ATIONAL UP OCC EALTH H

951-308-0024

We treat common illnesses, fractures and lacerations.

No appointment necessary, just walk in. Typical wait time is about 30 minutes.

Insurances accepted: all PPO’s, Tricare and some HMO’s. If you have any questions, please call us.

No insurance? Just $65/office visit.

On site digital X-Ray and surgery bay.

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Jefferson Ave.

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15

215

24 Hr. Urgent Care Winchester

Promenade Mall

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Why spend hours in the ER for 41715 Winchester Rd., Temecula, CA 92590 www.Temecula24HourUrgentCare.com

matters?

951-308-0024

Urgent care services are medically necessary services, which are required for an illness, or injury that would not result in further disability or death if not treated immediately, but require professional attention and have the potential to develop such a threat if treatment is delayed. In case of a life threatening illness or injury please go to the ER or call 911.

“An Active Approach to Spinal & Extremity Injuries”

Kearny Mesa 858.573.9368 Santee 619.596.5969 Chula Vista 619.585.7104 Temecula 951.296.0788

Downtown 619.238.4318 La Jolla 858.450.7118 Escondido 760.839.2905

Mention this ad at one of our seven San Diego locations to receive a

FREE Direct Access 20-minute Consultation by a licensed Physical Therapist, Occupational Therapist, or Exercise Specialist.

Please call any one of our offices to schedule your appointment and receive a free T-shirt.

S PINEANDS PORT. COM March • April 201 1 | T e me cula Today | 11

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Let’s watch out

for our relatives and neighbors

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o often elders living at home need more of a support network than is available to them. The elderly living alone need groceries, medical care and social support but may have mobility issues inside their homes and transportation problems outside them. How do they get these needs met if family is unable to always be there for them?

Trying to live independently at home often means bringing in help from outside the family. Sadly, not all caretakers have the best interests of their employers in mind. Stealing money or mortgages, using physical and mental abuse or neglecting the needs of older people puts their safety at risk. These put a vulnerable population even more in harm’s way. Even when the elder knows these things are happening to them they may be reluctant to tell family and friends, worrying that they may have to move out of their homes and live with family members or in a care facility, losing even more independence. Often being injured and going into the hospital is the first sign anyone is aware of abuse and neglect.

Sometimes families aren’t aware that something dangerous may be occurring in the home because “Grandma’s always been suspicious of strangers” or “Uncle Joe thinks everyone is out to get him,” and they don’t think to look into it further. If the check book is missing it may have been misplaced, or it may have been stolen; if there’s no food in the refrigerator it might be because Grandma forgot to give the caretaker the shopping list or because the caretaker didn’t do the shopping and kept the money. Often elders know when things aren’t right in their home but are afraid to say anything for fear of losing the only support they have so they can stay where they feel most independent.

So what can we do to keep our elders safe?

• Stay in touch: Drop by and check out how the house looks, see if your relative is happy and comfortable, and if the caretaker appears to be doing a good job. Is anything missing?

Ask questions!

• Keep them safe from the start: Do a background check on a potential caretaker; make sure your older relative has access to a telephone and knows how to contact you.

• Know the warning signs: Are there suddenly falls and bruises when there were none before? At their medical check-up is there suddenly high blood pressure when there wasn’t any previously? These new, “embedded” signs of ill health may be a sign of a stressful change in the home.

Watching out for our elderly neighbors and relatives helps keep them independent as well as safe in their homes. For more information about these and other elder care topics check out www.eldercare.com.

Written By: Amy Carney, MFS, N.P. Family Nurse Practitioner at Neighborhood Healthcare.

Thank you to our HEalth & Fitness Participants Richard E. Uhler, DO, Family Practice Steve Schutz, 24 Hour Urgent Care Author Tyre, Abbott Vascular Mari De Los Santos, American Laser Centers David Platz, American Medical Response Margaret Sluyk, American Heart Association Murray Galbraith, Galbraith Chiropractic Associates Michelle Sirak, FFF Enterprises Ed Ferrell, Fitness Together Elizabeth Morrell, Freedom Fitness Studio Jay O’Neil, Global Medical Equipment & Supply Brian Golie, Golden West Healthcare Hung Tran, Hope Hospice Rachel Mason, Community Hospice Services Tracey Rose, Hospice of the Valleys Willie Smith, Juice It Up Kevin Mielke, Kaiser Permanente Jeff Mars, Lifestyle Chiropractic & Wellness Elizabeth Whittington, Lillibet Place Melissa Littlefield, Littlefield Physical Therapy Andrea Matros, Living Yoga Center 12 | Tem e c ul a Today | Mar c h • A p r i l 2 011

Kim Marrs, Marrs Chiropractic Clinic, Inc Chris Binkley, Massage Envy Jeff Abbott, Maxim Healthcare Kim Goodnough, Michelle’s Place Rick Hartsock, Mission Ambulance Danae Gill, Neighborhood Healthcare Temecula Monica Kirkland, New Life Ultrasound Tammy Wilson, Oak Grove Center for Education Treatment & the Arts Gerry Hizon, OUCH Medical Center Deanne Stott, Rady Children’s Healthcare Susan Cannarella, Ramona VNA & Hospice Angela Murphy, Reliable Medical Claim Services, Inc Nargess Askar, Spa Escape Renee Mize, Take Shape for Life

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Compression Socks and Stockings The New Technology?

By Jay O’Neill, Global Medical Equipment & Supply

hose heavy duty flesh colored elastic meshed stockings you may remember your grandmother wearing have evolved into a whole new technology. Today, compression socks and stockings have given way to those uncomfortable connotations that imply wearing compression is only for the infirm or elderly. Oh how times have changed! We own a retail store selling durable medical equipment and our foray into compression began several months ago. We have been trained on measuring, fitting and what seems an endless variety of choices in colors, fabric styles and varying compression strengths. And when we were trained by a twenty something young lady who wears these socks every day because of the benefits, I had to learn more! This young lady is a daily runner and not long ago played field hockey for a major eastern university on scholarship! What? Mid twenties, an athlete and she extols the virtues of compression socks through education and self experience? Really?

I had to give in and agree to wear a pair. In my defense everyone in our store did too.

Even donning these socks required some training. Getting these skin tight knee highs over my calves was like forcing a snake to swallow a raccoon. I always do research to learn more about what we carry in our store.

I was more than surprised to find that there are numerous reasons why anyone of any age can benefit from the use of compression socks or stockings. I found that…

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• Long distance runners and triatheletes are wearing compression socks to extend endurance and to aid in faster recovery times.

The idea is that compression is effective in helping the heart move unoxygenated blood out of the lower legs while replacing it with the return of oxygenated blood.

• The above fact also plays its role in why lower leg compression provides good value to those whose work requires being on their feet for extended periods of time.

Compression can help alleviate aching and swelling in the legs and feet while generally leaving users less weary and feeling more refreshed at the end of a long day.

• Doctors have long recommended wearing compression socks on long trips (usually when traveling by automobile or aircraft) where there will be extended periods of inactivity while sitting. Compression socks and stockings are used to help prevent a condition from developing known as DVT or Deep Vein Thrombosis. This condition occurs when a blood clot forms in veins deep inside the lower legs or ankles. It can be a potentially serious development should a blood clot be carried to other parts of the body.

The above are just a few examples of how compression socks and stockings can be of great value and are used in everyday life regardless of age.

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chamber

news 45 Years

of Recognizing Outstanding Businesses

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he Chamber announced the Businesses, Citizen, and Service Charitable Organization of the Year at the 45th Annual Awards Gala on Saturday, February 26, 2011 at Pechanga Resort & Casino. Sponsored by Community Little Book, Inc. the event brought 500 people to assist the Chamber in congratulating the award recipients.

The Chamber honored the following businesses, individuals and organizations for their significant contributions to this community.

The 2010 Award Recipients are: Sterling Business of the Year: Financial Accounting Services Financial Accounting Services, Inc.’s mission is to maximize tax benefits for their clients through highly effective tax planning strategies. Employees are active in Oak Grove, Birth Choice Pregnancy Center of Temecula, American Business Women’s Association and many other non-profit organizations. Their philosophy is to build client relationships based on trust competence, communication and prompt service.

Bronze Business of the Year: Sizzler Restaurant/BMW Management BMW Management is a quality company operating Sizzler and Richie’s Real American Diner restaurants. Active in the Rotary Club of Temecula, Linfield Christian School Interact Club and founded Student of the Month program for 4 cities. Sizzler Restaurant/BMW Management’s motto is “Making a difference every day in the lives of BMW staff and Sizzler guests.”

Gold Business of the Year: Wilson Creek Winery Wilson Creek Winery’ s mission is to provide an exceptional experience through quality products and legendary service. Active in Wine Country 2020 Vision Program, Temecula Valley Winegrowers Association

and Philanthropy Education Organization the Wilson Creek staff and the Wilson family have worked tirelessly in the community to support programs and charitable events that promote well-being.

Platinum Business of the Year: Kaiser Permanente Kaiser Permanente exists to provide affordable, high-quality health care services to improve the health of their members and the communities they serve. Kaiser Permanente created a KPCares Web site designed for Kaiser Permanente employees, physicians, and retirees, to make it easy to find meaningful ways to volunteer and help our communities.

Volunteering with organizations such as Habitat for Humanity, Medical missions to Haiti and providing a Community Benefit Surgery Day, Kaiser Permanente continues to build an organization of which they are proud to be a part.

Service Charitable Organization of the Year: Our Nicholas Foundation Our Nicholas Foundation’s mission is to increase awareness of Autism and to provide financial support for educational needs, therapeutic tools and social programs to help enrich the lives of those diagnosed with Autism. Incorporated in 2005, Our Nicholas Foundation has over

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150 volunteers who assist the foundation to provide children with Autism and their families with the tools they need to thrive.

Citizen of the Year: Bill Wilson Bill Wilson, President, CEO and Co-Owner of Wilson Creek Winery, has guided the family owned/operated business from a mere dream to a world-class winery. Bill’s belief in giving back to the community shows in the numerous charity events, donations, and humanitarian efforts he actively participates in. Bill is currently Chairman of the Wine Country 2020 Task Force, a group handpicked by County Supervisor Jeff Stone to guide the future of Temecula Wine Country.

Bill is very active in the community and jumps at any chance to brag about the wonderful Valley he is so proud to live in.

Valley Young Professional of the Year: Tiffany Carreon Tiffany’s primary focus in VYP has been to create a solid foundation for continuous growth and future development. Congratulations Tiffany.

Ambassador of the Year: Harry Shank Harry Shank has been a faithful ambassador and truly leads by example. With his leadership and dedication Harry is a valuable asset to the ambassador team.

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Wine Country Classic

Offering you an Alternative Meeting Destination

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emecula Valley Chamber of Commerce presents the 2nd Annual Wine Country Classic on May 20, 2011 at Journey at Pechanga, offering you the perfect opportunity to take care of business at a world-class facility. It is a proven fact business and golf go hand in hand, offering businesses an opportunity to spend time with key business customers for 4 to 5 hours of undivided attention. Today’s business environment is quickly changing and few other environments offer such a great opportunity to build strong business relationships and foster networking. We invite you to join us for the all new Wine Country Classic, held at Journey, a world class golf course. Journey unwinds gracefully along a spectacular boulder strewn mountain with over 7 miles of cart paths. Journey presents an exhilarating “journey” that is sure to create the perfect environment for success.

Sponsorships are available at many levels. For more information on how to become a sponsor or signup to golf contact Jennifer Cloud at 951-676-5090.

Title Sponsor - Law Offices of Rosenstein & Hitzeman

Marketing Sponsor - Promenade Temecula

Tee Box Sponsors - Abbott Vascular & Pechanga Resort & Casino

Putting Green Sponsor - Community Little Book

Banquet Sponsor - American AgCredit

Italia Classica

Experience Italy – Plan your trip of a lifetime

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ive the dream as you stroll the canals of Venice, are inspired by Rome’s beauty and discover Florence a city beloved and sung by the greatest poets. See all that Italy offers with the Chamber on our Italia Classica Tour.

The deadline to register is May 8, 2011. A $250 deposit is required to reserve your spot. For detailed trip information or for any questions please contact Jennifer Cloud at (951) 676-5090 or jennifer@temecula.org.

The Italia Classica tour will have you departing on November 7, 2011 and returning on November 15, 2011. The cost of this incredible trip is affordably set at $2,499 based on double occupancy. Price includes: Round Trip Air from San Diego Int’l Airport and Hotel Accommodations. Not included in price: Cancellation waiver and Insurance of $175 per person and Air taxes and Fees/Surcharges of $140.

During your vacation you will visit Rome, The Colosseum, Florence, Venice, the famous St. Mark’s Square and Milan. Also included with the trip are 11 meals: 7 Breakfasts and 4 Dinners.

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vyp

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E-Marketing Trends Trends to Watch For in 2011

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he world of technology and e-marketing can sometimes be as unpredictable as Southern California winter weather. Just when you’ve gotten used to wearing winter clothing and carrying an umbrella at your side, the sun reappears, and you need to dig up a shirt that will keep you cool in the 30 degree temperature swing.

service for your business. There are many applications of how this can benefit a small business owner. Some services provide easy to understand back-end reporting, as well as auto-response two way messaging.

Applications can range from appointment reminders, links to online coupons, class schedule updates, real estate listing information, and so much more.

E-marketing is moving swiftly with new advances, gadgets and gizmos that make it easier, and more inexpensive to have the technology at your fingertips. This is especially true for small business owners looking to take advantage of a relatively affordable marketing tool.

Quick Response (QR) Codes For the last few years, a buzz has been building in mobile marketing circles around QR or “Quick Response” codes. These codes are finally starting to pop up all over the United States, thanks in large to the widespread adoption of smart phones. While QR codes are definitely not mainstream yet, they are now starting to appear in magazines, on store fronts and even on the product price labels in your local Best Buy store. QR codes can benefit a business in many ways, and also help to grow a customer’s relationship and loyalty to your brand. You can gain more social media followers by programming the code to take the smart phone user straight to your Facebook page, include the code on your business card for instant uploading to a contact database, bridge the gap between online and print by including a code in your published advertisement, or even create a scavenger hunt within your business space!

A little creativity goes a long way in the application of this marketing tool, and we’re sure to see it start to creep into our daily lives this year.

We’ve compiled a few affordable trends for you to watch for, and perhaps even incorporate into your own business marketing plan. Some of these tools you may not have ever heard of, but have already assumed the position of “commonplace” in other countries.

SMS Text Messaging for Self Employed & Small Business Smart phones such as Blackberry and iPhone are rapidly taking market share in the mobile phone market; it is estimated that

by Christmas 2011, one in two Americans will have one. Studies also show that the average text message is opened within 4 minutes of being sent. Take advantage of this trend by considering an SMS Text Messaging

Custom Business Facebook Tabs Social media is a marketing trend that has been growing and expanding for some time now. You can attend local workshops, watch webinars, and hire trainers to help you better understand how, when and why to use social media for your business. One way to provide a facelift to your Facebook page is by getting a custom welcome tab installed.

The great benefit to this is that the welcome tab can basically act as a mini-website for your business. It be just as hyperlinked as a website and best of all, it can be designed in such a way as to offer an incentive to “like” the page. Keep in mind, first time visitors to your business Facebook page may not know what your company does or what makes you stand out from the competition. These messages can be creatively and effectively communicated through the use of a custom welcome tab.

These are just a few of the trends that we’ll start to see pick up this year. As with any marketing tool, you will want to do your research and possibly even consult a specialist who can determine the most effective ways to apply these technologies to your business. Not every medium appeals to every audience, so that should be taken into account when drafting your overall plan.

Christine Chappell and Cas Hoefman Partners in SWATsuite www.swatsuite.com

March • April 201 1 | T e me cula Today | 17

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chamber

Welcome totoThe Studio Welcome The Studio Welcome to The Studio ®

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The Studio isis a a unique The The Studio Studio is aunique unique fitness studio that offers fitness fitness studio studiothat thatoffers offers Pilates, Pilates,Yoga Yogaand andSpinning® Spinning® Pilates, Yoga and Spinning® classes classes inin the the Temecula Temecula classes in the Temecula Valley Valley atat one one convenient convenient Valley at one convenient location. location.Be Beit itthe thechallange challange Be tranquility it the challange ofoflocation.

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City

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Temecula and Murrieta

The NEW Twin Cities of Southern California

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EMECULA AND MURRIETA, THE TWIN CITIES OF SOUTHERN CALIFORNIA, recently established a joint economic development marketing partnership. The Twin Cities found themselves addressing many interests that affect both communities pertaining to economic development interests including attracting/expanding more businesses that offer high-paying jobs, attracting additional higher education institutions including vocational/technical schools, improving and expanding healthcare options and implementing new infrastructure projects.

The motivating factor for the joint marketing partnership is the recognition that job creation and retention have economic effects that spill over city boundaries. The Twin Cities of Southern California Partnership sets its sights on attracting businesses, nurturing start-ups, retention and marketing the Twin Cities pro-business atmosphere, its valuable resources, highly-skilled workforce and centralized transportation access.

This strategic partnership allows both municipalities to come together and leverage its resources to market the area.

The Twin Cities will focus on bringing in high-technology, biotechnology, life science, medical, telecommunications, aerospace, solar, and manufacturing industries. These industries were chosen as a result of research of existing clusters in the Murrieta and Temecula area, as well as the many strengths of the Twin Cities that lend to supporting these industries.

Some of the more favorable attributes of the Twin Cities area are a business friendly atmosphere, a high standard of living and high quality of life, a well educated workforce, competitive housing prices, access to the major ports of Southern California, convenient freeway access, and close proximity to Los Angeles, San Diego and Orange counties.

Helping businesses in the Temecula and Murrieta communities grow and prosper is very important to the Twin Cities. We invite you to visit each of the cities’ websites at www.cityoftemecula. org and www.murrieta.org for access to additional valuable business and community information.

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Temecula Chamber

Announces 2011 Policy Priorities

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Each year, the Southwest California Legislative Council develops the Policy Platform. The public policy priorities adopted serve as the foundation for the Temecula Valley Chamber’s continuing effort to improve the business climate in Temecula and its surrounding business areas.

“The Chamber will use these priorities in order to help tackle the economy in 2011 and make positive changes for our members,” stated Alice Sullivan, President and CEO of the Temecula Valley Chamber. “We will use the platform to formulate a plan to encourage economic activity and promote the competitiveness of our local economy,” continued Sullivan.

SWCLC 2011 Policy Platform Infrastructure Improvements 1. Review and evaluate policies that ensure the Southwest California region maintains a reputation as an attractive prosperous location for business; to balance employment and housing needs with natural resource preservation; and to plan and construct the community infrastructure necessary to support current and future business needs.

2. Monitor land use, planning, housing and zoning issues that affect the Southwest California regional business community.

3. Review and evaluate development projects within the Southwest California region.

4. Encourage an adequate supply of appropriate housing to meet the needs of the Southwest California region.

5. Review and evaluate reliable, stable, and competitively priced energy supplies for California’s businesses and consumers.

6. Review and evaluate policies that improve water quality as the result of comprehensive approaches that will reduce contaminants from water sources in a cost effective manner.

7. Review and evaluate policies that promote safe, clean, high quality, adequate and reliable water supplies supporting the needs of economic growth and quality of life in the Southwest California region.

8. Review and evaluate policies that promote the Southwest California region as the frontrunner of technological advances in any infrastructure improvements throughout the region.

Taxation and Government Reform 1. Review and evaluate reform measures that solve the state budget’s continuing structural deficit that promotes real economic growth and job creation.

2. Encourage cooperation among government

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agencies, and work to streamline and reduce unnecessary or conflicting requirements of regulatory agencies.

3. Review and evaluate cost effective ways to privatize government services and public contracts while maintaining or improving standards.

4. Review and evaluate state and local fee & tax increases and new fee & tax categories affecting the regional business community.

5. Support and promote when appropriate the preparation of cost/benefit analysis ensuring economic impacts are weighed before the imposition of regulatory statutes.

6. Ensure that regulations on business are kept to a minimum and do not put regional businesses at a competitive disadvantage.

7. Encourage the protection of private property rights.

8. Support state programs that secure tax credits for targeted work training programs.

9. Consider and review policies that promote the outsourcing of essential public services by government agencies.

10. Support practical business accounting procedures at the state level when trying to balance the State Budget.

11. Review and evaluate social welfare

legislative policies that are expansive and unregulated throughout all levels of government.

Pro-business Leadership 1. Continue to monitor the process of redistricting reform in California elections to ensure competitiveness of the highly politicized process of drawing legislative and congressional districts.

2. Review and evaluate local, statewide, and when appropriate, federal legislation as it pertains to the SWCLC’s policy priorities and communicate the information to all chambers’ membership.

3. Continue to enhance working relationships with local, state and federal representatives and their staffs.

4. Consider and review legislation that promotes standards of corporate governance that guide boards of directors and corporate officers in managing their corporations in a competent, ethical manner.

Labor and Employment 1. Review and evaluate measures that reform the extraordinary costs of the state’s public pension system for the sake of the state’s overall fiscal health.

2. Monitor and review alternatives to (1) any proposed state minimum wage increases and (2) any local or state living wage ordinances.

3. Monitor and provide recommendations to the current workers’ compensation reform measures to reduce costs to businesses.

4. Consider and review responsible healthcare policy proposals that maximize free market forces, minimizes mandates upon insurers and providers, and results in increased availability of healthcare coverage affordable for employers, employees and individuals.

5. Monitor measures that reform our state’s educational system and encourage workforce preparation.

6. Advocate against the unwarranted and frivolous lawsuits on our businesses, consumers, taxpayers, and communities.

7. Monitor proposals that undermine the current process of guaranteeing secretballot elections for unionization such as card check.

Immigration Reform 1. Support efforts that create a guest worker program that is comprehensive, addressing

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both future economic needs for workers and the status of undocumented workers already in the United States.

2.. Support the creation of an effective employment verification system that is fast and reliable and the impacts on Southwest California businesses while understanding enforcement ramifications at the local, state and federal level.

3. Support policies that ensure all workers enjoy the same labor law protections.

4. Support policies that require all workers striving for citizenship to demonstrate a working knowledge of the English language and American civic requirements.

5. Support policies that expand temporary visa programs for essential workers, creating paths to permanent residence for these workers and providing a way to earn legal status for the millions of undocumented workers already in the United States.

Healthcare 1. Consider actions that preserve the current voluntary employer-provided health coverage system.

2. Continue the efforts to contain the costs of premiums.

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3. Conform to federal law on health savings accounts.

4. Support legislation to allow employers to offer more affordable benefit plans that allow choices in coverage.

5. Support policies that prevent cost shifting from government-provided programs to the private sector.

6. Work to curb the expansion of litigation in the healthcare system.

7. Support the wellness and disease management education programs.

8. Monitor policies that encourage continued medical discoveries and innovations that improve quality of care.

9. Work to improve the timeliness of hospital construction and to ensure costs associated with such construction are kept at reasonable rates.

10. Help to reform the state hospital construction review process and the archaic methods used to delay hospital readiness.

Transportation 1. Review and evaluate public and private sector transportation improvement plans that impact congestion on freeways, streets and roads, and ensure mobility within the Southwest California region.

2. Review and evaluate legislative and regulatory proposals that impact the automobile, trucking, rail, aviation, and maritime industries.

3. Review and evaluate legislation and regulatory proposals that might place the Southwest California logistics industry at a competitive disadvantage.

Environment 1. Support policies that recognize the importance of balancing environmental issues including green programs and their impacts on the public and private sector.

local governments and agencies.

Tourism and Business Expansion 1. Support a stronger relationship between the Economic Development Corporation (EDC) serving Southwest Riverside County and the Cities of Temecula, Murrieta, Lake Elsinore, Wildomar and the Temecula Valley Convention and Visitors Bureau, in order to advertise and enhance the Southwest California region.

2. Support and promote policies to increase travel visits to the wine country and other areas of interest in order to help stimulate the local economy and provide jobs throughout the Southwest California region.

3. Review and evaluate policies that ensure that the Southwest California region maintains a reputation as an attractive and prosperous location for doing business.

2. Monitor policies that ensure long-term positive impacts on environmental stability and the economic vitality of the Southwest California region.

4. Promote economic development opportunities in the Southwest California region for business retention, expansion and attraction.

3. Encourage responsible environmental regulations and the potential impacts on

Log on to SouthwestCA.biz for more information and how you can participate in

Join us for an informative look at how to make the most of your current and future technology investment.

Modern PCs and current software can help you get the most value from your technology by providing: • Fast, reliable, and highly secure experiences for users.

• Diagnostics and troubleshooting tools help you solve problems yourself.

• Navigation makes it easy to find and use built-in features.

• High performance means you will spend less time waiting for your computer to catch up with you.

When: Wednesday, March 30, 11:30am Location: Temecula Valley Chamber of Commerce Office, 26790 Ynez Court, Temecula Presented by: ESI Technology Group, Inc At this event you’ll also get a firsthand look at Microsoft® Office 2010 and Windows® 7. We’ll have live demos, and a chance to win a great door prize. Plus, event attendees and members will receive a certificate that will allow them to register for complimentary online software training when they purchase Office 2010 and/or Windows 7.

Don’t miss this fun and exciting event. Space is limited so be sure to register today! You must RSVP to 951-676-5090.

Free to attend.

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S tart Y our S torY

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Third District Economic Development Forum Thursday, March 24 2011

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he 2011 Third District Economic Development Forum is a fundraiser to benefit Chambers of Commerce in Riverside County’s Third District. This year’s recipients will be all Chambers of Commerce within the Third District including Anza Valley, Canyon Lake, Hemet/San Jacinto Valley, Menifee Valley, Murrieta, San Jacinto, and Temecula Valley.

Speakers include: Jeff Stone, 3rd District Supervisor Larry Ward, Assessor-County Clerk-Recorder Paul Angulo, Auditor-Controller Paul Zellerbach, District Attorney Stanley Sniff, Sheriff-Coroner Don Kent, Treasurer-Tax Collector Robert Field, Assistant County Executive Officer/EDA

The Country Club at Soboba Springs 1020 Soboba Rd San Jacinto, CA 92583 7:00-7:45am Registration and Business Expo 7:45-8:00am Breakfast Buffett 8:00 Program Starts Promptly Please pre-register by March 22 at www.rivcothirddistrictforum. org. Pre-sale tickets are $35 and $50 at the door. Seating and space are limited. For more information or general questions, please contact 951-955-3173 or mbabers@rivcoeda.org

TVCC

Take Action on Three Important Issues in 2011

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he Temecula Valley Chamber of Commerce will take action over the next year on three important public policy issues impacting the economic vitality of our region. The Chamber identified Environmental Reform; Job Creation; and, Business Retention and Infrastructure Improvements as the top priorities for the year.

“Our members receive a unique return on their investment in our Chamber,” stated Alice Sullivan, President/CEO of the Temecula Valley Chamber. “”Our Chamber is very proactive and up front about what we will do each and every day to watch out for our members interests at all levels of government so our members can focus on doing business” stated Sullivan.

Each of the priorities are listed below in more detail: Environmental Reform The Chamber will monitor the implementation

and the impacts of AB 32 by seeking input from regional agencies, business and other related organizations in order to minimize effects on the business community. The Chamber will also support efforts to invest in green technology that does not place the regional business community at an economic disadvantage. We will work to secure reasonable solutions to balancing business interests with economic impacts to the natural environment.

Job Creation and Business Retention The Chamber will continue to assist businesses by supporting regional programs and efforts to attract and retain businesses. We will oppose efforts to increase business fees and taxes and with the help of regional organizations, will proactively seek solutions to stimulate the local economy and protect Southwest California businesses from unreasonable costs to employers. The Chamber will also work with local government agencies to streamline necessary business permits and we will seek legislative proposals that eliminate

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duplicative commissions; unnecessary state agencies; and proposals that do not raise the state sales tax.

Infrastructure Improvements The Chamber will engage the public policy process at all levels of government to improve the region’s infrastructure focusing primarily upon transportation, water delivery, energy reliability and telecommunications. The Chamber will continue to partner with regional organizations and local legislators to seek solutions to the congested transportation system in and around the Southwest County Riverside business community. We will seek support from the regional business community and local legislators in order to secure funding for fast-track regional infrastructure projects.

The Chamber will also continue to monitor the implementation of the recent water and delta legislation passed by the Legislature and signed by the Governor.

Visit SouthwestCA.biz for more information.

Business Business & Employment Law Update

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By Ray A. Mandlekar - ATTORNEY AT LAW mandlekarlaw.com.

alifornia has some of the most employee-friendly wage laws in the country. It also has a robust body of class action jurisprudence – and a sophisticated plaintiff’s bar actively seeking out class action lawsuits. Over the past decade or so, the result has been waves of class action cases filed against employers for violations of California state and federal laws governing the wages and working conditions of employees.

operator in Missouri paying $1.7 million for allegedly not compensating nurses for working during meal breaks. A healthcare system and a group of hospitals in Massachusetts agreed to pay $17.25 million to settle a class action claiming improper automatic meal period deductions.

Other California suits have concerned the formula hospitals use to calculate overtime pay for their nurses and other employees. In late 2008, Tenet Healthcare Corp. agreed to pay up to $85 million to settle 2 class actions concerning so-called “California Differential” payments.

The plaintiffs alleged that the payments, which equalized the base hourly rates between employees working 12 and 8 hour shifts, respectively, were a subterfuge to evade compliance with overtime requirements.

While the suits are typically brought by just one or a handful of employees, the class action device allows the claims to proceed on behalf of all of the employer’s current workers, and usually past workers from the last few years. The potential liability to the employer can be large. These cases – called “wage & hour” class actions – have often These developments highlight the importance of an employer’s targeted specific industries for their common employment practices. compliance with the wage & hour laws. Certain of these laws can be In the past, for example, fast food and drugstore chains were hit with complicated and their precise application unclear. Employers should similar suits over their overtime pay practices. retain competent employment counsel to advise them on compliance Now the health care industry is in the crosshairs. A number of wage efforts, and an experienced litigator to represent them if a lawsuit arises & hour class action lawsuits have recently been filed against health care employers. One type of case alleges the “misclassification” of employees as independent contractors. These suits contend that notwithstanding the fact that an employer has classified a group of workers as independent contractors (and accordingly denied them the wages and other benefits owing an employee) those workers are in fact employees under the law. The result is that the workers are entitled to the back payment of employment benefits, e.g., unpaid minimum wage and overtime compensation, premium wages for missed meal breaks and reimbursement for work expenses.

The court in one current health care worker misclassification case pending in San Diego just granted it class action status. In the case, the plaintiffs are healthcare professionals such as psychiatrists, psychologists and special educators. The defendant’s business is the placement of these professionals with hospitals and treatment facilities. The defendant contends it is merely a “broker” for these professionals, while the plaintiffs contend it is instead a “staffing agency” for them, creating an employment relationship. The plaintiffs allege entitlement to unpaid overtime and penalties for the late payment of wages from the defendant.

Another variety of wage & hour lawsuit is for the non-payment of overtime compensation to employees. Some of these suits have concerned hospital software programs that automatically deduct from an employee’s pay the time allotted for a lunch break. Problems arise where the worker’s break is interrupted by duty, such as an urgent patient need – but the pay deduction is made anyway. Because employees must be relieved of all duty during lunch, the result can be claims for compensation for missed meal breaks and non-payment of overtime compensation.

In 2009, a U.S. Department of Labor action resulted in a health care center

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business

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Customer Service

So You Think Your Customers Are Loyal?

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Do you have a formalized customer satisfaction & customer loyalty program?

It’s a simple enough question, isn’t it? This question isn’t so easily answered by a large number of small and medium-sized businesses.

By Frank P. Costabilo Jr. frank.costabilo@carefullychosenwords.com

their just buying from you because your competitor has not taken the time to call them? What happens when he or she does? Will you still have this company’s business? Will you still be in business?

Does your company need a customer satisfaction & customer loyalty program?

Here are some of the answers I hear on a daily basis directly from both the presidents and business owners of these Here is what you need to do: firms: 1) Update your customer database.

1) We have a full-time sales staff; it’s their job to handle 2) Develop a list of relevant survey questions (typically no more than five questions). customer loyalty.

3) Find an objective third party to pose those questions to your customers 2) We’ve done business with our customers for decades; we directly over the telephone (your sales staff does not constitute an wouldn’t benefit from this program. objective third party).

3) Our customers are loyal; they buy something from us 4) Carefully analyze the collected data for clues to individual account every month! status.

As a successful business consultant having developed 5) Take immediate action to fix problems that are identified. customer satisfaction & customer loyalty programs for 6) Take decisive action to react to additional sales opportunities generated from this process. the past 12 years, I can help dispel some of the popular mythology surrounding the concept of customer satisfaction 7) Document, through the development of formal case studies and client testimonials, the outstanding work your company has performed for & customer loyalty and, most importantly, explain why certain customers. every business needs a dedicated professional handling this 8) Give your customers a tangible financial incentive to continue assignment. doing business with you (rather than moving on to one of your Myth # 1 (also known as the salesman myth): Sales people do competitors). not have the time, or genuine interest, to develop, execute 9) Does this sound like a lot of work? It is! Your sales people can’t and maintain a customer satisfaction program. These people handle this when they are doing their job correctly. You need to hire a are typically so busy selling that it completely consumes dedicated professional to do this. their time. As a result, there simply isn’t enough time in the 10) Still lost? Completely baffled? Confused? Call me. . . we’ll talk. day to perform this critical task.

Myth # 2 (also known as the established account myth): Doing business with someone for 40 years is no guarantee that you will earn their business in the 41st year. Your customer’s needs will change over time; contact people in accounts change even faster these days. It only makes sense to have a program that is geared to routinely test and confirm each account’s ongoing satisfaction and loyalty.

Myth # 3 (also known as the buyer frequency myth): If you have a customer that has bought 500 widgets from you every month for the last 10 years, who is to say that they won’t need another 200 widgets starting next month? Your sales person should know this, but if he fails to ask the right question at the right time, one of your competitors may sneak in and fulfill this newly evolving need. Frequency of purchasing is an unreliable indicator of customer loyalty at best. . . maybe

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3rd Annual EDC Southwest California Business Summit Wednesday, April 27 City of Temecula Civic Center Check in: 8:00-9:00am Presentation: 9:00-2:30pm Early Registration: $40 Registration after April 16: $50 For more information call Nancy Obenberger 951-6949800 or visit www.SWCBusinessSummit.org.

Tickets are available at the Chamber office.

Chamber

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March 2011 Tuesday, March 1 11am – PNW2 –The Lab

Thursday, March 10 1pm – SCORE Counseling

Thursday, March 3 1pm – SCORE Counseling 4pm – New Member Reception

Wednesday, March 16 5:30pm – Networking Mixer – City Hall

Friday, March 4 8am – Coffee Connection Tuesday, March 8 12pm – Business Success Forum – VoIP Wednesday, March 9 All Day – SBDC Counseling 8am – Membership Committee Meeting 9am – Incorporating Your Business – Free Seminar

Thursday, March 17 All Day – QuickBooks Consultation by Appt Only 1pm – SCORE Counseling

Thursday, March 24 7:30am – TVCC Board Meeting 1pm – SCORE Counseling Thursday, March 31 7:30am – TVCC Board Meeting 1pm – SCORE Counseling

Monday, March 21 12pm – SWCLC Meeting Wednesday, March 23 All Day – SDBC Counseling 7:30am – Networking Breakfast

April 2011 Friday, April 1 8am- Coffee Connection Wednesday, April 6 All Day – SBDC Counseling 9am – Success on the Web – Free Seminar Thursday, April 7 1pm – SCORE Counseling Tuesday, April 12 12pm – Business Success Forum “Advertising vs. PR – Which is Better for Your Business?”

Wednesday, April 13 8:00am – Membership Committee Meeting Thursday, April 14 9am – Ambassador Training 1pm – SCORE Counseling Monday, April 18 12pm – SWCLC Meeting Wednesday, April 20 All Day – SBDC Counseling 5:30pm – Networking Mixer – Provident Bank Thursday, April 21 All Day – QuickBooks Consultation by Appt Only 7:30am – TVCC Board Meeting 1pm – SCORE Counseling Tuesday, April 26 9am – How to Start Your Small Business – Free Seminar Wednesday, April 27 7:30am – Networking Breakfast Thursday, April 28 7:30 – State of the City Address 1pm – SCORE Counseling

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Temecula Valley

Ribbon Cutting Ceremonies The Temecula Valley Chamber of Commerce celebrates each new member with a Ribbon Cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. Contact the Membership Department to learn more call 951-676-5090.

Access West Insurance Services Patti Bearden 40675 California Oaks Rd. Ste. A Murrieta, CA 92562 (951)696-4466 www.awhis.com

Nash Dental Care Guy Nash D.D.S. 29740 Rancho California Road Ste. 100 Temecula, CA 92591 (951)699-0700 www.NashDentalCare.com

Beauty by Threading Khadija Parwiz 27576 Ynez Road Temecula, CA 92591 (951)506-4114

River Springs Charter School Kyla Shofner 43040 Margarita Road Temecula, CA 92591 (951)252-8891 www.RiverSpringsCharter.org

Mattman Global Specialty Vehicles Marcie Nair 42265 Winchester Road Temecula, CA 92590 (951)719-3412 www.MattmanGlobal.com

Mythos Technology Stefani Laszko 27368 Via Industria Ste. 113 Temecula, CA 92590 (951)813-2672 www.MythosTech.com

Trend Equity Group Shawn Black 24885 Whitewood Road Ste. 104 Murrieta, CA 92563 (951)698-1667 www.resrentals.com

Goodwill Southern California Bookstore & Donation Center Sasha Itzikman 41785 Nicole Lane Temecula, CA 92591 (323)223-1211 www.GoodwillSoCal.org

Juice It Up Willie Smith 39848 Winchester Road Temecula, CA 92591 (951)693-9360 www.JuiceItUp.com

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Locally Owned & Operated

Buckles Restoration Scott Buckles 27381 Via Industria Temecula, CA 92590 (951)506-4815 www.BucklesAssociates.com

Vineyard Valet Dry Cleaning Bret Christo Temecula, CA 92592 (951)695-7786

Media Sponsors

March • April 201 1 | T e me cula Today | 2 9

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New Members

A very special welcome Embroidery Accurate First, Inc. Lori Head 43980 Mahlon Vail Rd. #1901 Temecula, CA 92592 (951)234-9491 StichNPrint123.com

Financial Advisor/Planning Encore Financial Consulting Kimbrely Surber PO Box 893910 Temecula, CA 92589 (951)926-1002 EncoreFinancialConsulting.com

Wineries Mount Palomar Winery Sara Balzarini 33820 Rancho California Rd. Temecula, CA 92591 (951)676-5047 MountPalomar.com

Publishers - Magazines Taste of Temecula Ian Blarer 24909 Madison Avenue Temecula, CA 92562 (951)852-5532 TasteofTemecula.net

Non Profit American Heart Association Julie Thomas 1700 Iowa Ave. Ste. 240 Riverside, CA 92507 (310)424-4160 Heart.org

Financial Services Envoy Mortgage Tony Votaw 41911 Fifth Street Temecula, CA 92590 (951)506-4000 EnvoyMortgage.com

Website - News Media Patch Jane Riley 25265 Singleleaf Street Corona, CA 92883 (951)310-0054 Temecula.Patch.com

Horse Back Riding - Boarding Temecula Carriage Company Marika Vierling 33175 Temecula Pkwy #A418 Temecula, CA 92592 (858)205-9161 TemeculaCarriageCo.com

Publishers - Newspapers Bear Creek Chronicle Roland Bheny PO Box 1065 Murrieta, CA 92564 (951)461-3450 BearCreekChronicle.com

Health & Nutrition Fresh Start Nutrition Patricia Greenbaum 32475 Temecula Pkwy, Ste. 103B Temecula, CA 92592 (714)504-1695 FreshStart4You.com

Accounting / CPA’s Prudhomme Associates CPA’s Greg Prudhomme 43460 Ridge Park Dr. Ste. 220 Temecula, CA 92590 (951)676-3131 PrudhommeCPAs.com

Residential Care - Senior Adult Temeku Hills Assisted Living Gabriel Badescu 40847 Cebu Drive Temecula, CA 92591 (951)970-3643 TemekuHillsAssistedLiving.com

Clothing - Mens Bobby Chan Retail Ric Hammond 40756 Winchester Rd. #270 Temecula, CA 92591 (949)274-1924 BobbyChan.com

Non Profit Goodwill Southern California Bookstore & Donation Center Sasha Itzikman 41785 Nicole Lane Temecula, CA 92592 (323)223-1211 GoodwillSoCal.org

Individual Rangel, Daniel Daniel Rangel Temecula, CA 92592 (951)676-8464

Fitness Clubs The Studio Janice Wessels 32835 Temecula Pkwy. Ste. A Temecula, CA 92592 (951)303-9800

Telecommunications Cbeyond Tara Adams 6256 Greewich Drive Ste 400 San Diego, CA 92122 (858)752-3734 Cbeyond.net Travel Chamber Explorations Matt Jaeckel 2615 190th St. Redondo Beach, CA 90278 (310)372-3668 ChamberExplorations.com Senior Services Comfort Elder Care LLC Gabriel Badescu 40847 Cebu Drive Temecula, CA 92591 (951)970-3643 ComfortEldercare.com Therapist CT Speech Therapy Services Marlyne Jean-Pierre 41593 Winchester Rd. Ste 203 Temecula, CA 92590 (951)296-0286 CorporateTalks.org Networking Organization Direct Selling Women’s Alliance Bonnie Clark Temecula, CA 92592 (951)506-6193 Temeculaswa.com

Wholesale H&M Exports Mohammad Ali 29910-G Murrieta Hot Spgs. Rd. #116 Murrieta, CA 92563 (951)816-0833 Printing Ideal Print & Copy Roberto Carbone 28860 Old Town Front Street, Unit C2 Temecula, CA 92590 (951)587-6032 IdealPrintandCopy.com Landscape Construction J B Custom Remodeling & Landscaping Construction Robert Bateson Temecula, CA 92223 (951)769-5573 JBCustomRemodeling.com Attorneys Law Offices of Jillian Sidoti Jillian Sidoti PO Box 890334 Temecula, CA 92592 (323)799-1342 JillianSidoti.com Attorneys Law Offices of Mark A. Hiller & Assoc.

Mark Hiller 43537 Ridge Park Drive, Ste. 100 Temecula, CA 92590 (951)473-7733

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Beauty Schools Royale College of Beauty Cheri Mathews 27485 Commerce Center Dr. Temecula, CA 92591 (951)676-0833 RoyalCollegeofBeauty.com Education - Colleges / Universities San Joaquin Valley College Robyn Whiles 801 Akers Ste. 150 Visalia, CA 93277 (951)296-6015 SJVC.edu Marketing Sea Squared Marketing Christine Chappel 43460 Ridge Park Drive #200U Temecula, CA 92590 (951)805-3070 SeaSquaredMarketing.com Fire & Water Damage Restoration Southwest Restoration, Inc. Michael Esposito 43176 Business Park Dr. Ste. E101 Temecula, CA 92590 (866)361-0046 SWRFlood.com IT Management Consultant Systems Convergence, Inc. Stephen White 29379 Rancho California Rd. Ste. 205 Temecula, CA 92591 (951)695-9678 Sysconi.com

Lighting - Commercial & Residential Tital LED Scott Sellaud Temecula, CA 92592 (307)331-8629 Non Profit Toward Maximum Independence Claudia Davis 41707 Winchester Rd. Ste. 304 Temecula, CA 92590 (951)296-2090 TMI-Inc.org Weddings Villa De Amore David Musser 40205 Calle Cabernet Temecula, CA 92591 (951)970-5831 VillaDeAmore.com Dry Cleaners Vineyard Valet Dry Cleaning Bret Christo Temecula, CA 92592 (951)695-7786 Air Conditioning / Heating WholeHouseFanGuy Kurt Shafer 33175 Temecula Parkway Ste. 434 Temecula, CA 92592 (951)296-3611 Transportation Wright Care Mobility, Inc. Gary Wright Temecula, CA 92591 (951)541-1632 TheWrightCareMobility.com

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Thank you

A Devine Enterprises, Inc. Aces Driving School Action Coach All About Self Storage All Pro Displays & Graphics, LLC Amante & Associates Insurance Solutions, Inc. American AgCredit Anselmo Investment Management AppleOne Employment Services Arizona Tile BJ’S Restaurant Barrett Business Services, Inc. Bella Capelli Salon & Boutique Ben-E-Lect Best for Less Tires Birth Choice of Temecula Brandman University Briar Rose Winery Brighton Collectibles Cake Realty - Michael Crawford California T’s Screen Printing & Embroidery, Inc. Cardmailbox.com Care Animal Hospital Chateau at Harveston Cosmetology Institute, The Country Villa Murrieta Healthcare Center DKM Appliance Services David Neault Associates Destination Temecula EDGE Development, Inc. ESI Technology Group, Inc. Eagle’s Mark Eilek, Shirley Embassy Suites Hotel - Temecula Valley Wine Country Europa Village Executive VIP Airport Shuttle Extreme Signs & Graphics Fairfield Inn & Suites Gershon Bachus Vintners Glennie’s Office Products Global Health Insurance Marketing, Inc. Green Acres Ranch, Inc. Hampton Inn & Suites Harvest Team, Inc., Member of Pacific Realty Group Hemet Hospice Heritage Community

Hillcrest Academy Hobby Town USA Home Living Solutions LLC Hope Hospice Impact Marketing & Design, Inc. Inland Eye Specialists Integrity Journal J. DeArmond Design Joe Grays Plumbing Jon H. Lieberg, A Professional Law Corporation Kaiser Permanente KATY 101.3 FM Koinonia Foster Homes LSL, CPA’s La Masters of Fine Jewelry Law Offices of Dennis F. Fabozzi, APC Law Offices of Rosenstein & Hitzeman, The AAPLC LifeStream Lonnie Smith Construction, Inc. Los Willows Marshall Reddick Realty, Inc. McCollum Tax & Financial McDonald’s Medxevent Specialist Minuteman Press Mira Loma Apartments Mission Pools Motel 6 Mt. San Jacinto College Nash Dental Care Pacific Advisors Pacific Barcode, Inc. Pacific Fire Protection Pacific Western Bank Passion 4 Pets, LLC Paula L. Wilson, Inc. Primus Golf Academy Professional Women’s Roundtable Promenade Optometry and Lasik Provident Bank Ramada Inn Rancho California Water District Rancho Land Associates, Inc. Rancho Physical Therapy, Inc. Rancho Reprographics, Inc. Rancho TV, Inc. Rancon Real Estate - Felicia & Janene Hogan

Rauschenbach, Leila Real Goods Carlson Solar, Inc. Redhawk Engineering Inc. Reno Contracting Rightway Site Services, Inc. Robinson Printing & Creative Media S. Sanders Company Insurance Sagicor Claims Management Saint Jeanne de Lestonnac School San Diego County Credit Union, Temecula Parkway Securitas Security Services USA, Inc. Sexton Advisory Group Shafer & MacRae, CPA’s Sonoma at Mapleton Southern California Gas Company Special Olympics Southern California Temecula Valley Area Stadium Pizza - Jefferson Steddom Accountancy APC Storage Express Strachota Insurance Agency Stutz, Artiano, Shinoff & Holtz, APC Temecula Creek Inn Temecula Dental Group Temecula Public Cemetery Temecula Recycling Temecula Valley / So Cal Plumbing Temecula Valley Historical Society Temecula Valley Players Temecula Valley Rose Society Temecula Valley Woman’s Club Timberlake Painting Toyota of Temecula Valley Trinity Tents and Events Inc. Uhler Spine Sports Medicine & Family Practice Clinic Valley Business Journal, The Vantage Oncology, Inc. Verizon Voit Management Wallick & Volk Walt Allen Architects Western Municipal Water District Wiens Family Cellars Wishes For Children Foundation Zoofari, Inc.

TVCC MAP OF THE VALLEY For visitors and newcomers to Temecula, a map is essential. The Temecula Valley Chamber of Commerce sponsored map is currently underway with advertisers being solicited. This full-color publication is distributed widely throughout the community and is included in our frequently requested relocation packet.

With 10,000 copies produced, this publication offers valuable exposure to potential customers, including residents, business associates and visitors.

On behalf of the Temecula Valley Chamber of Commerce, Beth Golden Soltysiak will coordinate ad sales for this project. Beth was born and raised in Winnetka,Il. She is a graduate of Kansas University with a Bachelor of Science in Marketing /Advertising. Her past experience includes working in the advertising Department with the Chicago Tribune. While raising her four children she has also been an independent Sales representative for the Chamber of Commerce, the Economic Development Company, The Californian, Rancho Magazine and Family Focus Magazine. She is currently also working on the Reality Rally. Temecula is her home and loves being active in City events.

Sales Executive Beth Soltysiak will be contacting TVCC members regarding this great advertising opportunity. Don’t miss your chance to be the first to showcase your business to visitors and residents alike. For more information contact Beth at (909) 262-6672 or call the Chamber at (951) 676-5090.

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