Q1 FY 24-25 All data reflects 7/1/24 - 9/30/24
TULSA ON TOUR
FILM/TV PRODUCTIONS
PROJECTS ASSISTED: Q = 18 | CUMULATIVE = 18
114
59
$4.4M
Musicians Assisted
Production Days
Local Spend
257
Q1
FY 24-25
7/1/24-9/30/24
HOTEL CLASS
143 Total Crew
PRODUCTIONS ASSISTED | TOTAL PRODUCTIONS SHOT: 9
Tour Dates
2
2
3
1
1
2
$17,250
Feature (Indie)
Documentary
Television
Music Video
Other
Other
Funds Granted
LODGING
Source: Reel Scout
HOTELS
ROOMS
10
2,653
EVENT SALES LEADS 96
96
300
Q
Cumulative
Goal
INVENTORY
Luxury/Upper Upscale
Source: STR; All performance metrics are running 12-month averages.
Upscale/Upper Midscale
84
8,418
Midscale/Economy
107
6,706
Multi-year
6
Agriculture (includes Equine)
13
Tulsa (All)
201
17,777
Cox Convention Center
16
Event Attendees
164,514
Amateur Sports
14
Potential Room Nights
108,113
PERFORMANCE BY CLASS HOTEL CLASS
OCCUPANCY
YOY %
ADR
YOY %
REVPAR
YOY %
Luxury/Upper Upscale
60.6%
-1.94
$137.97
-1.11
$83.68
-2.90
Upscale/Upper Midscale
57.9%
0.52
$110.70
0.83
$64.10
1.38
Midscale/ Economy
46.5%
-4.52
$61.83
3.95
$28.75
-0.83
Tulsa (All)
53.9%
-1.64
$99.35
1.99
$53.60
0.49
51,250
51,250
175,000
Booked Room Nights
Cumulative
Goal
BUSINESS LOST
HISTORICAL PERFORMANCE
44
48,677
$40,830,457
Events
Room Nights
Estimated Direct Spending
AUG-21
AUG-22
AUG-23
AUG-24
TOP REASONS AND NUMBER OF EVENTS:
Occupancy
48.8%
54.8%
54.8%
53.9%
ADR
$77.22
$92.16
$97.41
$99.35
Needed to rotate to new location - 6
RevPAR
$37.72
$50.55
$53.34
$53.60
Q
$57,008,113 Cumulative
$99,161,767 Q
$99,161,767 Cumulative
EVENT ORGANIZER SURVEYS 48 Organizers Surveyed
6
Number of Responses
*NET PROMOTER SCORES (NPS) SCALE OF -100 TO 100
67
67 Would you recommend
Would you recommend working with Tulsa Regional T UL S A R E GION A L hosting T OUR ISinMTulsa? Tourism?
ESTIMATED ECONOMIC IMPACT FOR 53 EVENTS BOOKED (Q ONLY) 53 EVENTS BOOKED FY TD
$2,624,502 Q
$2,624,502 Cumulative
LOCAL SALES TA X GENER ATED
$57,008,113
Rooms or venue unavailable for preferred dates - 4
STATE SALES TA X GENER ATED
Sources: Simpleview/Destinations International Economic Impact Calculator
TOTAL ECONOMIC IMPAC T
DIRECT ECONOMIC IMPACT
ECONOMIC IMPACT
Facility rental/ accommodation rates - 4
$2,344,555 Q
$2,344,555 Cumulative
VISITORS CENTER DATA 667 1,416 Walk-Ins
Visitors
44 Partner Publications Available Onsite
19
38 TX, MO, IL
Non-US States Countries and D.C.
Top 3 States Outside of Oklahoma
Q 1 F Y 2 4 -2 5