Jan issue

Middle East & North Africa

JANUARY 2015

ISSUE 278

Click here now to view the FULLY INTERACTIVE edition

Destination Kuwait Honing in on a distinct and dedicated approach

Update Oman The Sultanate seeks to broaden its vision

Analysis Religious Travel

An ever-evolving segment continues to grow

DAWN OF PROGRESS As sure as the warm sun rises, the industry is awakening to capture the prospects of a new year

CONTENTS > YOUR GUIDE 03

NEWS

11

INTERVIEW

TO NEW BEGINNINGS R eturning to the office, following a busy

12

WINTER PROMOTIONS

14

DESTINATION KUWAIT

festive period interspersed with days of much-needed rest, we here at the

TTG MENA office are feeling refreshed and

you to our first fully digital issue of the new year. And we look forward to sharing with you

UPDATE OMAN

22

revitalised, and more than ready to welcome

all the fascinating facets of this new digital era that we’re embracing.

FOCUS ON PALESTINE

26

Ringing in the new year, with this exciting trip into the future, we hope to hear from you, our cherished readers, offering us your feedback at

SPOTLIGHT SINGAPORE

28

AWARENESS NORTH AFRICA

30

every turn, as to how you’ve been finding the issue. Please do feel free to write to us, as we always value your comments.

A LETTER FROM...

Meanwhile in our January issue, we bring you a variety of reports catapulting you around

ANALYSIS

32

RELIGIOUS TRAVEL

the world both within and outside the MENA region, including Kuwait, Oman, Palestine, Singapore, North Africa and Lebanon, where

34 38

ON LOCATION LEBANON

travel industry experts educate us on upcoming

PEOPLE ON THE MOVE

plan to begin 2015, while specialised industry

trends, as well as how particular destinations experts highlight the ever-evolving segment that is Religious Travel.

Wishing you a great read and New Year!

Natalie Hami Senior Media Reporter

TOP STORY

A GLOBAL CONTRIBUTOR n an effort to explore new models of partnership between

REFLECTING RAPID GROWTH

tourism and culture, the First World Conference on Tourism and Culture is set to bring together, for the very first time, ministers of tourism

Dubai World Central (DWC) has

offer well-defined zones for sectors

and ministers of culture,

announced the ground breaking for an

such as hospitality, education, research

as well as experts and

Executive Terminal, set to cater exclusively

and development, and mixed-used

stakeholders from both

to business aviation.

development.

sectors.

The 6,000m Executive Terminal is sited 2

Chief operating officer, Dubai Aviation

This milestone event will provide a unique opportunity for tourism and culture stakeholders. the key challenges

said: “This milestone

Expected to take

and opportunities for

event will provide a

stronger cooperation.

unique opportunity for

at DWC’s Aviation District and is scheduled

City Corporation, Rashed Bu Qara’a stated:

place in Siem Reap,

to be completed in Q4 of 2015. The facility

“DWC is partnering with industry leaders

Cambodia, from

will host Jet Aviation, XJet and Jetex as

to build a complete ecosystem for a world-

February 4 to 6, the first

explore different roles

stakeholders from all

class aerotropolis, and the Executive

UNWTO/UNESCO World

and mandates on

regions to discuss how

Terminal is a step in the right direction.”

Conference on Tourism

key topics including

to further harness the

key fixed-based operators.

The DWC Aviation district is a 6.7

Participants will

tourism and culture

and Culture will provide

governance and

power of tourism and

aerotropolis and is adjacent to Al Maktoum

include dedicated facilities for customs,

a global platform for

partnership models,

culture to alleviate

International Airport. It offers ready-to-

immigration and police, as well as separate

policymakers, experts

cultural preservation,

poverty, create jobs,

build world-class aviation infrastructure

drop-off and executive lounge areas to

and practitioners in

through cultural tourism.

protect heritage and

as part of Dubai’s strategic vision for

ensure full privacy, in addition to walkable,

tourism and culture

the aviation sector. The district will also

direct access to the apron.

to meet and identify

km master planned district within the 2

Other significant features of the terminal

2 January 2015

ttgmena.com

Secretary-General, UNWTO, Taleb Rifai

promote international understanding."

NEWS

NEW MARKET APPEAL Abu Dhabi’s tourism industry is set to promote its tourism product with even more zeal this year with Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) planning its largest overseas promotion campaign to date, taking in 24 trade exhibitions and 13

TIMELY ENDEAVOURS

road shows across 34 cities in 25 countries.

According to director, promotions and overseas offices, TCA Abu Dhabi, Mubarak Al Nuaimi, Abu Dhabi is expanding its footprint to new markets, including destinations such as Serbia, South Africa, Holland and Azerbaijan.

SOARING AMBITIONS

Embarking on the latest

Ron Pohl remarked: “We

Destinia.com, a European

payment and a ‘payment-

stage of its expansion in

are delighted to continue

online travel agency, has

on-delivery’ facility.

the KSA, Best Western

our expansion in the

re-launched in the Middle

International has launched

Kingdom of Saudi Arabia

its very first hotel in the

– one of the Middle East’s

port city of Jizan.

fastest-growing tourist

Overlooking the Red Sea, the new Best Western

economies.”

He added: “All across

Jazan Hotel features 52

the country, business and

midscale rooms.

leisure tourism is growing

NEWS FLASH Air Astana has boosted its presence in the Middle East

East with a bespoke

this lucrative region,

service for discerning

Destinia.com anticipates

GCC-based travellers.

annual double digit

With a tailored

with the inauguration of direct daily flights to Almaty Inter-

customer-led service,

national Airport from Dubai International Airport.

the Spain-based agency

President, Air Astana, Peter Foster said: “With our new

Aiming high within

growth during the next three years.

CEO and co-founder,

offers 24-hour booking,

Destinia.com, Amuda

and the government is

Visa Waiver Programme in place now for UAE travellers,

365-days a year and

Goueli commented: “We

brand management and

moving forward with

we anticipate that Almaty will become an increasingly

innovative services

are on track to maintain

member services, Best

large-scale infrastructure

popular destination.”

including a Google Glass

double-digit sales growth

Western International,

development projects.

reservation app, bitcoin

during 2015.”

Senior vice president,

January 2015

ttgmena.com

3

NEWS EXHIBITION CALENDAR

2015

FEBRUARY 8 - 9 Resort Development and Hospitality, Dubai, the UAE www.resorthospitality.marcusevans.com

A ROYAL OFFER Waldorf Astoria Dubai Palm Jumeirah recently

EXCITING OPPORTUNITIES

FEBRUARY 10 - 12 IBTM Arabia, Abu Dhabi, the UAE www.ibtmarabia.com •

S

FEBRUARY 16 - 18 Global Restaurant Investment Forum, Dubai, www.restaurant-invest.com

cheduled to open

offering easy access to all

are delighted to further

in Q1 of 2016,

key areas of the city, the

strengthen our presence

Carlson Rezidor

hotel is to be owned by

in the key market of Cairo.

recently announced plans

Genena Goup and will be

Egypt has recovered from

for the Radisson Blu Hotel,

built adjacent to Genena

the turmoil of the past

Cairo Nasr City in Egypt,

Mall. Facilities will include

years and opens new, ex-

boasting 300 rooms, rep-

an all-day-dining restau-

citing business opportuni-

resenting the company’s

rant, fitness area, spa, and

ties. We want to support

second Radisson Blu prop-

rooftop swimming pool.

this emerging country and

erty in Cairo.

Located in Nasr City, Cairo’s largest district, and

President and CEO,

its travel and tourism sec-

Rezidor, Wolfgang Neu-

tor together with our part-

mann enthused: “We

ners in the region.”

MARCH 4 - 5 ITB Berlin, Berlin, Germany www.itb-berlin.de • MARCH 18 - 21 MITT 2015, Moscow, Russia www.mitt.ru • • •

TTG MENA will be available at these shows ttgmena luxury will be available at these shows

unveiled its latest offering, the Royal Suite, boasting panoramic sea views of the Dubai skyline and iconic Palm Jumeirah, providing guests incomparable privacy. Commanding 1,567m², including balconies and indoor areas, the suite is considered among the largest to be found in Dubai.

Located in the centre of the property, guests can opt to arrive chauffeured in a classic Bentley, or to even land their private

CUSTOMER GRAND OPENING SATISFACTION The highly anticipated Four

Offering the company’s renowned service,

Seasons Resort Dubai at

the property’s facilities comprise of 10 dining

helicopters on the seaside

Corporate director of marketing and ecommerce and in

Jumeirah Beach has cel-

and lounge outlets; a pool and beach; business

helipad. Guests can then

charge of business development, Retaj Hotels and Hos-

ebrated its official opening.

facilities; 1,199m² of event space; and a spa, as

expect a concierge to es-

pitality, Mohamed Darwish spoke to TTG about the im-

In close proximity to

cort them to the private

pact that a good marketing strategy has on a company.

Dubai International Air-

lift, located in the VIP

It starts by saying: ‘Let’s be prepared for next year’s

port, the property provides

paratively low rise amid the city’s skyscrapers,

arrival area.

budget’. Right now, the hotel industry is shifting from tra-

views across the Arabian

in keeping with the surrounding coastal com-

The newly introduced

ditional revenue streams to many other intangible online

Gulf. The resort boasts 237

munity. The property is just ten minutes from

Royal Suite houses two

tools that reach more customers everywhere to enhance

rooms, including 49 suites,

the commercial district on Sheikh Zayed Road

private en-suite bedrooms,

more bookings, from creating an interactive hotel website,

and targets both business

and the Dubai International Finance Centre, as

each with a large balcony

working with online travel agencies, developing mobile

and leisure travellers.

well as Burj Khalifa and Downtown Dubai.

overlooking the Arabian

applications, responsive mobile websites; these intangible

Gulf, a luxuriously fitted

tools that we call ‘online marketing’.

bathroom and a king sized

Efficient marketers are now able to measure the per-

bed. Adding to this, guests

formance of their online marketing promotional activities

can make use of a dining

from the online evaluation metrics; those enhanced tools

room, suitable for private

are able to provide an indication to the management with

dinner parties. The suite’s

the ROI from the marketing department expenditures. It is

‘Majilis’ lounge offers a tra-

not only a measurement tool, but it is also a goal setting.

ditional Arabian experience

From our point of view, supply is increasing everywhere,

including shisha and coffee.

competition has become tough, and the world economy

The Royal Suite can also

is driving hotels to decrease their prices to increase the

accommodate corporate

hotel demand. For us, we think that one of the ways to

events, receptions, product

keep us on a competitive edge in the market is our highly

launches and cocktail par-

trained staff and services. A comfortable stay worth the

ties for up to 50 people.

money; a happy customer is a story telling customer, and a positive story telling is your brand image.

4 January 2015

ttgmena.com

well as well-appointed guest rooms and suites.

Standing five-stories high, the resort is com-

NEWS

NEWS FLASH

AUTHENTIC EXPERIENCE

Scandinavian airline SAS and Etihad Airways are to

the Yemen Tourism Promotion Board has confirmed its

commence codeshare operations, aimed at provid-

debut participation at the 22nd Moscow International

ing customers with enhanced travel options between

Travel and Tourism Exhibition (MITT 2015), set to take

Scandinavia and the UAE.

place from March 18-21 in Moscow, Russia.

With over 2,000 travel companies expected to exhibit,

The agreement, subject to regulatory approval, is

Yemen plans to reveal historical and cultural tour-

expected to fortify both carriers by enabling them to

ism packages available to travellers, and at the stand,

offer increased connectivity to and from a number of

guests will be able to taste local produce. Furthermore

key European cities.

it will be promoting Yemen’s Sana’a Tourism Summer

Both airlines will also develop and sign a Frequent Flyer agreement, set to benefit the members of Etihad Airways’ Etihad Guest and SAS’ EuroBonus

Yemen plans to reveal historical and cultural tourism packages.

Festival 2015, taking place in July and August 2015.

Industry director, Travel and Tourism Events, ITE Group, Laurent Noel said: “MITT is delighted to wel-

come Yemen on to the exhibition floor for the first time this year.”

loyalty programmes.

A WELCOME ADDITION Bolstering Abu Dhabi’s hos-

assigned for hosting visiting

pitality sector, Jannah Ho-

delegates.

tels and Resorts is set to

Darwiche stated that

inaugurate its latest hotel,

Jannah is cooperating with

Burj Al Sarab, in the Mina

Al Rubayea Group to man-

area this February.

age the new hotel, adding

According to CEO, Jan-

that another hotel would be

nah Hotels and Resorts,

opened in Dubai’s Marina

Nehme Imad Darwiche, the

next year.

five-star hotel will comprise

Meanwhile, negotiations

318 rooms, a number of

are underway concerning

restaurants, cafés, a sports

a new Dubai hotel that will

centre and a host of addi-

include the largest number

tional facilities.

of apartments in the emir-

The hotel will also feature

ate, while consideration is

four royal suites, while three

being given to open a resort

levels of the building will be

in Ras Al Khaimah.

REACHING FOR THE SKY Enhancing Qatar’s MICE

and pearl diving history.

segment, a new world-class

To be developed by

hotel and conference/expo

Katara Hospitality, the

centre has been proposed

projected cost has been

for the upcoming 2022 FIFA

estimated to be $1.6 billion,

World Cup in Qatar.

including the supporting

The Silver Pearl Ho-

infrastructure and excluding

tel calls for a 1,000-plus

the interior construction and

room luxury property to be

fit out of the restaurants

located one and a half kilo-

and commercial spaces.

metres off shore near Doha,

Visitors will be able to

with the name of the hotel

arrive at the Silver Pearl

referring to a structure that

by means of a four lane el-

will rise out of the sea to re-

evated causeway, by private

call the country's seafaring

yacht, or by helicopter.

January 2015

ttgmena.com

5

NEWS

SOUTH AMERICAN ADVENTURE Sonesta Hotel El Olivar, a luxury five-star hotel located in the heart of the San Isidro district of Lima, has become the first hotel in Peru to be awarded Muslim-friendly accreditation by CrescentRating.

The property, boasting 134 guest rooms, was awarded a Muslim-friendly rating of five out of a possible maximum

HOTEL CHECK FRASER SUITES DOHA

by Naomi Leach

entrally located

high spec suite, offering

close to the

technological innovations

Museum of

and an ambient, spacious

Islamic Art, but discreetly

apartment awash with

hidden from the hectic

beige, red and wooden

and noisy heart of Doha,

soothing décor. A

Fraser Suites Doha was

well-appointed kitchen

a revitalising refuge to

encompassed all the

return to each evening

necessities for a long-stay

after a busy day of

of seven–based on the facilities it provides Muslim guests and its overall Muslim-friendliness.

Muslim guests will MAJOR GROWTH find a number of Halal dining options at Sonesta Hotel El Olivar.

Representing a 17.4 per

15.2 per cent increase over

cent jump in passenger

the 11,891 movements in

figures, Abu Dhabi Inter-

October 2013.

national Airport welcomed

Throughout October, the

a total of 1,689,983 travel-

top five routes from Abu

lers throughout the month

Dhabi International Air-

of October, compared to

port were Bangkok, Doha,

prayer mats and prayer timetables. Hotel rooms are also

1,439,356 in the corre-

London Heathrow, Manila

marked with prayer directions for guests who prefer to

sponding month of 2013.

and Bahrain. These routes

guest while the capacious

pray in the privacy of their rooms. A list of the mosques

The airport also saw

accounted for 17 per cent

meetings. The sleek black

living room and fantastic

located in close proximity to the hotel can be obtained on

13,700 aircraft movements

of all traffic through the

building is contemporary in

TV system allowed me

request, should guests wish to visit.

in October, highlighting a

airport.

style but exudes an inviting

to relax in style each

warmth, with a calming

evening. My bedroom

dining options at the Sonesta Hotel El Olivar, including a

lobby area and restaurant.

offered a modern cocoon,

wide range of authentic Peruvian cuisine, which is Halal

I was provided with a suite

with ample wardrobe

certified by ‘Halal Peru’. Room service menus also offer

on the top floor, and as I

hanging space to unpack

Halal options, and the hotel can also arrange Halal ban-

ascended in the lift each

my suitcase while the

quets for guests.

day could appreciate

bathroom had the option

“We reached out to CrescentRating for their rating

breathtaking views of the

of a large shower or bath,

because we wanted the Muslim world to know that Peru

Dubai-based flydubai announced the addition of three

city sprawling before me.

plus a number of luxurious

could now boast Latin America’s first five-star hotel with

new routes to its growing network. Flights to Hargeisa,

amenities to sample.

Halal-friendly rating,” said corporate director, Sonesta

Somaliland; Chennai, India; and Nejran, Saudi Arabia

Hotel El Olivar, Carlos Reyes.

are to commence in the first quarter of 2015, further

I was impressed with a

TTG staff and correspondents assess services used by them. We report the results, which are based on a one-time experience only and view services from a customer perspective.

Guests are offered dedicated prayer areas as well as

Furthermore, Muslim guests will find a number of Halal

GLOBAL EXPANSION

expanding the carrier’s footprint to 89 destinations in 46 countries.

From March 5, 2015, flydubai will become the first

REDEFINING LUXURY

carrier to operate flights to Hargeisa, Somaliland from Dubai with four weekly flights. The airline has expanded its network in Africa in 2014 to 13 points served by 60 weekly flights.

Following the completion of a three-year renovation project, LUX* Belle Mare, the flagship property of

CATERING TO VIPs

LUX*Resorts & Hotels recently reopened in Mauritius.

With a promise to deliver a ‘lighter, brighter’ brand of luxury, the re-opened property seeks to redefine Mauritius

Falcon Aviation, an Abu

for use by the end of 2015.

as a destination, boasting a complete inventory of villas,

Dhabi-based VIP jet and

Spread across an area

rooms and suites. Bedrooms feature ‘his and hers’ mini-

helicopter service provider,

of 13,705m2, the facility

bars, and Café LUX* coffee makers supplied with fresh

commenced construction

will provide enhanced and

coffee which is roasted on-site.

on the Middle East’s first

customised services to VIP

VIP Completion Centre at

customers, and will also

Dubai World Central.

feature a state-of-the-art

An all new, in-room entertainment system showcases 48 channels and video on demand in six languages, which are presented vividly on 48-inch IPTVs and with high fidel-

The property also features nine extensive food and beverage outlets, including the main restaurant M.I.X.E, which displays

In a ceremony held at the

ity surround sound from a state-of-the-art Focal system,

a wood fired oven and grill, live cooking stations, a complete

sixth Middle East Business

through which guests are also able to stream music from

Chinese kitchen and a Japanese Teppanyaki corner and Indian

Aviation (MEBA) exhibition

their personal devices via Bluetooth. Free high-speed

tandoors.

at Dubai World Central air-

Internet and a comprehensive range of international sockets complete the technology menu.

hangar equipped to accommodate aircraft in a variety of sizes.

In addition, the centre

port, the company revealed

is expected to offer VIP

offers Chinese treatments, as well as Balinese, Thai, Swedish

in detail its plans for the

lounges, workshops, offices,

Furthermore, the property features the spa, LUX* Me which

Additionally the hotel’s public areas feature extensive

and Ayurvedic techniques. A Technogym measuring around

$80 million VIP Completion

as well as boast an in-house

landscaped gardens, which are punctuated with pop-up

200m2, offers guests the latest range of equipment and per-

Centre, which is scheduled

design studio for its elite

places to dine, drink, socialise and retreat.

sonalised courses.

to be completed and ready

clientele.

6 January 2015

ttgmena.com

NEWS

PLANS FOR SUCCESS

PRESTIGIOUS HONOUR

eneral manager,

President, Golden Tulip MENA, Amine Moukarzel recently

Novotel World

received the National Image award at the Social Economic

Trade Centre, Fred-

Awards 2014.

The award is the first of its kind in the region that hon-

eric Gitzner shared with

TTG the property’s strategy

ours the private and public sectors. A prestigious award

for success in 2015.

ceremony was organised by First protocol at La Salle des Ambassadeurs of Casino du Liban to encourage companies

“We expect 2015 will be

to aid the on-going growth of the Lebanese economy.

an exciting year for Novotel World Trade Centre. With

During this event Moukarzel received the honour for

fully renovated rooms and

franchising and branding hotels in the MENA region, and

meeting rooms, we are

especially in Lebanon, with the International Golden Tulip

planning to make a big

brand, thus contributing to Lebanon’s tourism industry.

DAMAC Properties has

state-of-the-art clubhouse,

revealed that golf superstar

world-class restaurant and

Tiger Woods will design the

pro shop. The course will

new 18-hole championship

be situated at the heart of

golf course in Dubai, to be

the development, which

roomsXML.com was recently featured amongst 100 Lead-

built by the luxury real es-

will showcase green living

ing SMEs of India 2014 at the SME Business Excellence

tate developers and to be

spaces in Dubai, including

impact in the market, upon completion in February.”

He revealed that so far

the hotel’s corporate and leisure guests, a high level

eight of the hotel’s 13 floors

of midscale hospitality in

are renovated and oper-

their preferred location.

ating. He remarked that

Gitzner further noted:

CELEBRITY DESIGN

LEADING THE WAY

the objective is to use the

“Our expansion plans at the

Awards 2014 held in New Delhi, India, organised by Dun &

operated by The Trump

luxury living experiences,

hotel’s position (attached

World Trade Centre Inter-

Bradstreet, a source of commercial information and insight

Organisation.

among other features.

to the World Trade Centre

national Exhibition Centre

on businesses.

and near Dubai Mall) to of-

do not stop at 2015; we are

Managing director, roomsXML.com, Prakash Bang said:

metre squared master com-

the Trump World Golf Club

fer not only the Dubai World

already planning the open-

“This encourages us to move ahead with greater energy to

munity of AKOYA Oxygen,

Dubai is already underway,

Trade Centre events and

ing of our new 588 room

further enhance our product and service offering.”

the ‘Trump World Golf Club,

with the course due to open

exhibition clients, but also

Ibis for early 2016.”

Dubai’ is set to include a

by the end of 2017.

Set within the 5.1 million

Site preparation work on

ibar

January 2015

ttgmena.com

7

NEWS

NEWS FLASH

HOTEL CHECK

RAMADA HOTEL & SUITES AJMAN

T

he first thing that

tional Airport.

this is paramount.

Unfortunately I didn’t have

struck me about

Following a tiring day, I

Ramada Hotel &

was grateful for a quick and

much time to savour the

Suites Ajman is that it is

pleasant check-in. The staff

property’s F&B offerings,

incredibly well located near

was also eager to assist me

however those visiting the

the Emirates Road, grant-

with anything that I required. hotel for leisure can have

ing excellent connectivity to

On entering my room, I was

the chance to make the

all of the emirates, which is

amazed at how capacious it

most of The Orchard Restau-

most useful on a business

was, and every amenity I re-

rant, serving a 24-hour buf-

trip that took me around the quired was already provided fet on the tower of the East UAE. The prominent hotel

for, such as high-speed Inter- wing, which also has an à la

is also located a short drive

net, allowing me to remain

carte offering. Guests can

from Dubai International

plugged in as soon as I ar-

also appreciate the indoor

Airport and Sharjah Interna- rived. As a business traveller pool or the spa.

8 January 2015

Marriott Rewards – Marriott International’s loyalty programme – has announced that members can now earn Turkish Airlines’ Miles&Smiles miles for stays at over 3,900 Marriott International hotels across 16 distinctive brands. Marriott Rewards points can also be redeemed for Miles&Smiles miles.

The new partnership supports the rapid growth of Marriott International in Turkey following the opening of four new hotels in the past two years: the Renaissance Istanbul Bosphorus, the Renaissance Izmir Hotel, the flagship Istanbul Marriott Hotel Sisli and most recently, the AC Hotel Istanbul Maçka.

PLEDGING AUTHENTICITY Adding to Dubai’s rapidly growing hotel inventory, Starwood Hotels & Resorts Worldwide has recently announced the opening of the Sheraton Grand Hotel, Dubai.

Developed in conjunction with the Abdulsalam Alrafi Group, this hotel is in the heart of the business and retail district. The Sheraton Grand Hotel will open as part of a three-tower, mixed-use development, and will offer a complimentary WiFi connection throughout its 654 guest rooms, suites and premium serviced apartments.

Global brand leader, Sheraton Hotels & Resorts, Hoyt Harper said: “The Sheraton Grand Hotel will aim to become a crossroads to Dubai, delivering authentic experiences to the city’s bustling business and social scene."

President – Europe, Africa and Middle East, Starwood Hotels & Resorts, Michael Wale added: “The opening of Sheraton Grand Dubai highlights our commitment to the region and development pipeline."

AWE-INSPIRING DEVELOPMENTS Area director, sales and marketing, FRHI Hotels and Resorts, Raki Phillips recently revealed to TTG a slew of developments in the Kingdom of Saudi Arabia.

“Makkah Clock Royal Tower has just launched its new Royal Floors. Overlooking the Grand Mosque from the 51st to the 60th floor, five Royal suites are unrivalled in space, service and panoramic views.”

According to Phillips, residents can stay

Makkah Clock Royal Tower has just launched its new Royal Floors. overlook the Haram and are designed with

in any of the one-, two- or three- bedroom

comfort in mind. They range in size from 95-

suites, which occupy the entire or majority of

160m2, with the suites having their own dedi-

each floor.

cated crew, entrance, reception area and el-

In addition, Makkah Clock Royal Tower has

evators. Guests at the Fairmont Residences

added 360 new Fairmont Residences. The el-

also have access to a great outdoor terrace

egant one- and two- bedroom suites directly

with views of the Grand Mosque.

ttgmena.com

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NEWS

REGAINING INTERNATIONAL CONFIDENCE A COMPANY MILESTONE Warwick International Hotels (WIH) has enriched its portfolio of destinations proposed by the worldwide Collection with

ollowing a year of working

in the flow of tourism to Egypt from

Egypt has recently introduced a new

to regain the confidence of

some Arab tourist markets such as

product called the ‘Route of the Holy

regional and international

Saudi Arabia, the UAE and Kuwait

Family in Egypt’.

that witnessed a great increase in

is sending a message to the world,

the number of tourist arrivals in

and marketing it as an open world

inviting it to visit the destination and

recent months.”

museum due to the large number

plethora of unique cultural offerings,

attractions.

Mona Hotel in Ankara.

Hamdy, the main markets for 2014 were beach holiday makers and fami-

signed to provide a peaceful and calm haven for guests. All

lies, however the destination also

rooms are furnished with goose feather duvets and pillows,

welcomed some corporate and MICE

and bathrooms comprise of rain showers.

business.

“We are targeting all the different

over the city and a meeting hall for corporate groups.

segments: families, couples, youth,

Located in the heart of the Turkish capital, in the

and seniors,” said Hamdy. “Besides

Kavaklıdere neighbourhood, the hotel is in close proximity

our traditional markets of Russia, the

to shopping malls, restaurants, business centres, consulates

UK, Germany, Italy and France, we

and embassies.

are targeting new markets such as

The group currently has more than 55 hotels on five continents. The addition of this new boutique in Turkey is a company milestone demonstrating its commitment to expansion.

IMPROVING GLOBAL SERVICES

of tombs and temples which it has,” commented Hamdy.

In a further bid to return Egypt

According to chairman, Egyptian Tourist Authority (ETA), Nasser

Additional facilities include a spacious terrace with views

Having always relied heavily on its

enjoy its various services as well as

the announcement of a new affiliate hotel member, namely The boutique property offers 32 rooms and suites, de-

“We are also highlighting Luxor

markets, Egypt’s tourism industry

China, India, Brazil, Mexico and South East Asia.”

He added: “There has been a boom

We are targeting all the different segments: families, couples, youth, and seniors.

to its former glory, the authority is carrying out various promotional activities and campaigns, including participation at major international trade shows, familiarisation trips and hosting of events.

Another focus for the tourism industry is the enhancement of infrastructure and facilities, as Hamdy explained: “The Ministry of Tourism is working on improving the quality of services offered. There has been development in some areas of Egypt such as the Mediterranean Coast in the north of the country."

INCREASING MARKET PRESENCE

Further expanding its global services, Emirates Airline has launched a third daily service to Malé, the capital of the Mal-

R Hotels, the hospitality management divi-

dives, and increased its Dar es Salaam route to become a

sion of Ajman-based R Holding, has revealed

double daily operation.

a $136.2 million investment plan to develop

With the addition of seven inbound flights a week to Malé, passenger capacity on the route has increased by a third, while the two extra flights to Tanzania’s capital Dar es Sa-

a new property on the East Crescent of Palm Jumeirah.

Currently set to launch in Q4 of 2016, the

laam will make the route the second destination in east

hotel will become the first Sharia-compliant,

Africa with a double daily service, after Nairobi.

four-star resort and spa in the emirate.

“The Maldives has proven to be a strong market for leisure

Featuring 259 rooms, the hotel is set to fo-

and family travel. Emirates Airline’s additional daily flight to

cus on the leisure market with contemporary

Malé will give our customers greater flexibility in their travel

facilities, wellness services including a spa for

plans allowing them to visit this exciting destination and con-

men and women with a sauna and steam bath,

nect seamlessly to other flights on Emirates Airline’s exten-

a gym, a swimming pool, an all-day dining res-

sive global network,” said senior vice president, commercial

taurant and a poolside bar.

operations – West Asia and Indian Ocean, Emirates Airline, Ahmed Khoory.

UNVEILING A NEW BRAND IDENTITY NasJet has announced the

the region, we want to convey

tainment, the property will also have an ar-

launch of its refreshed corpo-

more effectively the transform-

ray of amenities and activities exclusively for

rate identity with the rollout

ative journey of NasJet through

children, including a fully-supervised indoor

of a new logo and branding to

the years as well as our strate-

and outdoor play area, along with special kids’

support its strategic goals and

gic ambitions as we build on the

entertainment.

business plans.

company’s market leadership

Aiming to promote family-friendly enter-

Managing director, R Hotels, Sumair Tariq

The aviation service provider

and stride confidently into the future.”

said: “We have exciting projects in the pipeline

recently took delivery of two

with two new hotel openings within the next

new Legacy 600 aircraft as

The move to align NasJet’s

two years, which confirms the strong demands

well as one brand new fully

brand identity with its business

in the market. We take pride in our Sharia-

managed Boeing Business Jet

strategy was further spurred

compliant properties in the UAE and we aim

3 (BBJ 3), further expanding its

by the encouraging growth

to make a mark in the hospitality industry by

fleet of 67 fixed-wing aircraft.

forecasts for the region’s pri-

capitalising on strategic locations, particularly in Dubai.”

10 January 2015

ttgmena.com

CEO, NasJet, Saad Alazwari

vate aviation market, which is

said: “With the largest fleet of

expected to be worth $1 billion

business aviation aircraft in

by 2018.

INTERVIEW

ENHANCING CONNECTIONS With the capabilities to play at the forefront of the B2B travel industry, senior vice president for product management, GTA, Benno Iten spoke to Natalie Hami about the company’s upcoming plans TTG: What are GTA’s latest updates, and

about to launch a profile service that will connect our

what will be your focus for 2015?

suppliers with the travellers. It’s an itinerary builder

We want to do more for our suppliers and customers,

for the travel agent. They can send it to the client who

and we want to make it easier for them to do business

can look at it on a smart phone via an app, or on the

with us. In the past we were looking more at technical

computer. The traveller can get directions and all kinds

innovation over the space of a year or two, but we

of relevant information about destinations as well as

decided to break this down into more but smaller

emergency numbers. It will also integrate the flight, and

improvements regarding technology, so we broke

the flight details can be integrated too.

it down into monthly releases. For agents and tour operators, we want to improve the sign-up and

TTG: With so much technology available to travel

implementation procedure for our XML customers to

agents how do you see their role changing and evolv-

reduce the time taken from a month to a few days. In

ing in the future?

early 2015 we’ll deliver a new e-commerce engine to

I think more and more they’ll become travel designers.

help us and our clients to up-sell and cross-sell, and

Today their customers know everything about hotels,

this will improve the experience of the customer.

so how can they build experiences that people will like?

We have to build products that support this process.

TTG: What new tech-innovations can we expect

They have to connect those dots and come up with

from GTA in the coming year?

an itinerary with a great experience, and for complex

We have some real innovations coming up; we’re just

itineraries there will always be a need for travel agents.

TO READ THE FULL INTERVIEW PLEASE VISIT WWW.TTGMENA.COM

ibar Showcasing Plenary Presentations and Case Studies by Key Distinguished Speakers: 2nd annual

Resort Development

Dubai, UAE | 8th & 9th February 2015

Abdulla Bin Sulayem Chief Executive Officer Seven Tides, UAE

Dr. Kaiser Rafiq Managing Director / Partner Royal Emirates Group, UAE

Mark Willis Area Vice President – Middle East & Sub Saharan Africa Carlson Rezidor Hotel Group, UAE

Simon Barlow Chief Executive Officer – Hotels Business Units Majid Al Futtaim Properties, UAE

Ali Hamad Lakhraim Alzaabi Founder, President and Chief Executive Officer Millennium & Copthorne Hotels, UAE

Mohamed Awadalla Chief Executive Officer TIME Hotels Management LLC, UAE

Dr. Amine Moukarzel President Golden Tulip, UAE

Michael Haimson Technical Director Ferrari World Abu Dhabi, UAE

Henning Fries Managing Director – Hospitality Division Al Habtoor Group, UAE

Laurent Voivenel Chief Executive Officer Hospitality Management Holdings, UAE

Hatem Gasmi Managing Director Auris Group of Hotels, UAE

George Walker Creative Director Ferrari World Abu Dhabi, UAE

Featuring Key International Presentations & Distinguished Speakers:

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Rishi Kapoor Senior Vice President – International Development MGM Resorts International, UAE Sanjay Tanna Senior Director of Commercial and Investments Abu Dhabi National Exhibitions Company (ADNEC), Abu Dhabi Scott Deisley Vice President – Aquaventure & Resort Activities Atlantis the Palm, UAE Samer Abu Ayash Senior Vice President – Design, Construction & Real Estate Kingdom Hotel Investments, UAE

Silver Sponsors:

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Exhibitor Sponsors:

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January 2015

ttgmena.com

11

WINTER PROMOTIONS

R E S T N N O I I T WOMO

PR

BAR FUN BECUE

Emir ate visito s Grand Hote rs th lD e cha grille n ce to ubai is giv d dis h e ing es ev n Thur ery W joy fresh sday ly edne nig Loun sday ge an ht at the a n Emir d dG barbe ates cue b arden Re L o b s uffet by taura 23:0 runs 0d nt. Th from e The r aily, until 18:30 estau Marc to h 20 rant grille 15. is off d dis ering hes seafo a sele od an including ction d lam lobst range of er, ch b, as of sa well a icken lads , saw follow ide ed by dess ert.

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le S u w The ng coup icated as the s i d l t e l i ent inv iding d as we m. ffer hite i d , n a v r pro se from ents te ng fou : The W , Ocea . g i g o t v s n cho ated e promo ckage Weddi Weddin a c i t s n ded esort i mony p Lagoo Sunse s n r e d The ing cer ng, Blue the Gol locatio of t i d wed h Wedd ing and differen ultitude wedding d c Bea ze Wed fer four and a m de pre ower , u f l e s , fl eru o c e p n in -u Br ch tio t e a a s e e n s e i y du B h to a ts The edding gifts. T d coord ian Bo ng d e i w iv n s, eal rs i and ces and tings a t, Mald e, wedd ssage rev avelle anggi i n e s s i v a e a r u r ma r M se ng m s, celeb nset cr inute wedding ty h nt of t Alila . i i l n a n t d ls it e su s 0-m pla ration osp sortm ilable a r perio n Hote n ake, r and 6 s well a o c H c , e s a s a a a e l r g d m, me Ali oke a rs av wint ‘Desi they c inne e the e p rum ation d nd groo e. f s d h f h t e h c o b a m br out whi t wit for cial cele e bride take ho spe throug an opt age, in y nigh The h t i for enirs to Bal ntele c li’ pack entar ights. valid l i t n m i souv Clie t of Ba ompl f four and is ble un c a Bes y one stay o akfast book y d o e Hilton W enj inimum es br 15, an , Pa n 3 orldwid d y 0 a u a m l 2 c t e Middle a S s e nc h 15, . t i a s n r n e e u East & al Winte offe l Marc , 2015 aradis by gu joy on Africa h r S a le e i 1 a n as laun nd offe to save unt ruary ay in P wher and e every e ched its r s w travelle ith gene e , h r l l D b T o b r e e s r r f . o t a a u F e n l s t n i o y o h d h p r iscount oughou h portunit ta va tio ot s on the t 2015. y ‘An also a at the ght's s serva March A ir ll n r s e J e i t x s a o a r t i n e y n t s u s t ’ a g r a m r ys y 31, 20 ust to b 2 n tary d pe ry 6 15. e booke y lo Travelle d sta plimen booke Janua b y rs can b enefit f com nights id from s o rom sav r t l within t ings at two r is va he Hilto any hot n World the Mid el or re offe 015. w d id le East, e p o 2 r t f , o A li 1 f o rica and through 3 erties s Europe o uch as ut , which Hilton M include Waldor a u r it iu s f Astoria s Resor propt & Spa Ras Al Egypt; H , K M h a a u imah, U ritius; ilton Du AE; Con rban, S and Hilt r a o d u C t h Africa airo, on Capit ; Conra al Gran d Dubai, d Abu D UAE; habi, UA E.

G N I R U L AL ALS DE

12 January 2015

GLOBA L SELE CTION

ttgmena.com

WINTER PROMOTIONS

NG I Y F I T A GR ST U L R E D WAN otels Design H

ires, veller des a r t iting a r e v them, inv it Whate u s o t ls til 80 hote m now un o fr y a has over t s eir ts or extend th -two nigh r o -f guests to e e r h t , with the March 15 eals. h the e nig ts d v -fi r o -f pgrade to n u e e seve fr a de ions inclu inimum Other opt ategory (m c m o o r gs off the able and savin ) next avail s t h ig n ay stay two ngth of st le m u length of im (min able rate best avail stes s). riety of ta a v a two night e v r e et any can s otel Vern p H m g o in c d e lu h c T ide in Lak ls worldw the Khao in a r lo with hote F e la nd Casa d in Paris a Thailand. region of

BLISSFUL END TO THE WEEK Inviting visitors to experience Sharjah and enjoy a panoramic view of Khaled Lake and Al Noor Mosque, 72 By Hues has recently introduced Friday Family Brunch.

Served at its Equation All Day Dining restaurant, brunch will be available at a discounted price from 12:30 onwards.

BREA MOUNTH OF TAIN Tschu AIR ggen G r and is

offerin Hotel in Aro g ‘Win sa t er Wan – a pro derlan gramm d’ e for v would isitors like to t h a e t njoy th covere e snow d lands c a Grison pes of s Moun the tains.

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0 d e ah wo Jan iyat B s, inclu h Club sts can y a 65 or t y Jann d b c t e a a s e u d a e e n g e S s gu ent es b at B ere low he o clas Saadiy ch, wh omplim room. ay in t es Suit ren be t d a The bi’s be aves c orkout ght’s s angrov o chil i w Dha uoise w and w es a n tern M s and t a s d . turq ern Sp e inclu the Ea o adult h Club mod packag ites at for tw t Beac a s u The oom s acces Saadiy r y bed full da age to f d o n a ars e y 12

WIN MA TER GN Visi tors IFIC Inte c rCo an disc nt pric o ENC e of inenta ver th ew l Ho thre to e o E

te nd n e hot joy a fo ’ offer, ls & Re er of el G w u s orts Switz r ni enè a co ght here g erla v e an 's s ues ’ ‘four mpl n t t n i ay a d In a br men s ha ight d with t eak t v e s tary b e r fa Jan fou Contin oth Int the ch for the uar st for r e e t a nt h rC n y 31 t , 20 wo for night a al Dav ontine ce o t 15. any nta s, a l n boo either pro d rece king p i v sm e ade rty, w e ith bef ore

January 2015

ttgmena.com

13

DESTINATION KUWAIT

STRUCTURING AMBITIONS With a quiet yet determined way about its hospitality sector, this dedicated destination is looking confidently to the future to adroitly sharpen its approach.

Natalie Hami reports

uwait has long been renowned as an entertainment haven for families from the GCC region and the Kingdom of Saudi Arabia, however it now seems that this most trusted and fundamental industry player is decisively looking to hone its tourism product, focusing on its key strengths: serving corporates and catering to regional leisure travellers.

According to comments made by Assistant Undersecretary, Kuwaiti Ministry of Commerce and Industry for Tourism, Samira Al-Ghareeb to the Kuwait News Agency following the 17th meeting of Arab ministers of tourism, the destination is keen to not only tap into its tourism potential but continue to refine the family tourism segment through various projects, such as a new airport, all forming part of the country’s five-year development drive.

This sentiment was also aptly expressed from stakeholders in hospitality, namely by director of business development and marketing, Jumeirah Messilah Beach Hotel & Spa, Kuwait, Ahmed Jarkass who commented to TTG on the benefits of these actions: "All the infrastructure developments that are aimed at creating a truly attractive destination for both business as well as leisure travellers will benefit not just our hotel but the entire hospitality sector. Such developments will enable us to provide greater value for our guests and attract more visitors from this region and beyond.”

Meanwhile general manager, Mövenpick Hotel Kuwait, Hassan Hassanein took a step in the global direction, pointing out that Kuwait needs to look to many channels that attract the international market and focus its attention on positioning itself as a global player. “Kuwait’s tourism sector is dominated by the corporate and government segments, especially due to the country’s natural resources and high spending power. Yet the country is also a haven for visitors from neighbouring countries, who visit mostly during the weekends and holidays.”

Kuwait’s strengths were most aptly expressed by deputy general manager, Ritz Travel and Tourism, Fawaz Alrafei who commented to

TTG: “Kuwait’s unique selling points are its upcoming new hotels on the seafront, super-large malls with the best of international boutiques, restaurants, shopping promotions and also the revival of Kuwait’s cultural heritage. Excellent weather, especially from the months of November to April, is always considered an added attraction for tourists in the Middle

14 January 2015

ttgmena.com

DESTINATION KUWAIT

East to flock to Kuwait. Shopping prices are also very

Developing its strategy along similar lines, whilst also

Giraudo commented to TTG that they certainly will not

reasonable to suit everyone’s pockets.” It is clear that

taking into consideration the infrastructural changes

be sitting on their laurels. “Fine tuning what is already

the destination’s travel and tourism industry has begun

taking place in the destination, is Mövenpick Hotel &

here is one thing, but taking an extra leap out of our

to work diligently and effectively to distinguish itself

Resort Al Bida’a, whose general manager, Maged Gubr

own comfort zone to create new projects and improve

further in these particular segments. According to Ku-

told TTG: “Our strategies and goals for 2015 will mainly

in every area is what we require if we are to be men-

wait Tourism Services, bolstering the country’s tourism

focus on promoting the hotel as one of the most con-

tioned in the same breath as the most iconic hotels

product are a number of upcoming hotels from major

venient options for short and long-term guests, espe-

from every capital city.”

international brands, including the opening of a Park

cially for the new arrivals, as Kuwait is witnessing large

Hyatt and a Four Seasons as well as an extension to the

investments towards transport infrastructure, which will

tion within the hospitality industry, noting that going

Crowne Plaza.

stimulate massive visitor arrivals in the future.”

forward Ibis Salmiya plans to further explore the lei-

Debray also pointed out the importance of competi-

Thus, while the Kuwaiti government eagerly embarks

He added that for long-stay guests, the hotel offers a

on the route to create a more distinguished and stream-

choice of two-, three- and four-bedroom villas, each with

of market dynamism and product quality. We are al-

lined tourism offering, existing properties are never far

a fully-equipped kitchen, lounge area and dining area.

ways keen to explore the leisure market and we know

behind, constantly enhancing the guest experience.

INNATE DRIVE

“Our goal next year will be to increase the units of the

sure market. “Competition is always positive in terms

that most of it is coming from the GCC. Our group and

long-stay to 100 units, which means 20 per cent more

our brand are very much focusing on the regional mar-

than the current business we have.”

ket for business and leisure.”

A similar sentiment was echoed by Hassanein who

Meanwhile, Jarkass exclusively told TTG that apart

told TTG: “Certainly there is currently a focus on short-

from corporate, one of the property’s key aims is to

and medium-term intraregional travel. In particular,

cater to leisure guests from neighbouring countries

With both sectors of the industry working in tandem, a

GCC families on short breaks or visiting relatives on a

such as the KSA, UAE and Qatar. “Many become re-

number of Kuwait’s prestigious properties are focusing

long-term basis, create a definite potential for Kuwait to

peat guests and view our hotel as a complete destina-

on the short and long-stay segment.

position itself as one of the leading leisure destinations

tion that meets their expectations.”

General manager, Ibis Salmiya, Bruno Debray commented exclusively to TTG that given the hotel’s newly

in the GCC.” And as Kuwait begins to ready itself for a mightier

With inherent trust in Kuwait’s tourism product,

furnished family suites, the property plans on targeting

title, the destination’s hotels in turn look to boost the

from its neighbours, the destination is now going

new potential accounts for long-stay in the executive

guest experience, with a keen eye on leisure.

one step further to perfect various tried and tested

segment.

General manager, The Regency Kuwait, Aurelio

segments of the industry.

ibar

January 2015

ttgmena.com

15

DESTINATION KUWAIT

POSITIVE START TO THE YEAR This year is set to begin on an exciting note for The Regency Kuwait, as the property’s general manager, Aurelio Giraudo explained to TTG. “Currently we have two hotel buildings, one

GREEN COMMITMENT

being the hotel itself and the second being a stateof-the-art Conference

In acknowledgement of its ‘green’ prac-

preservation of environment and reduc-

and Convention Centre.

tices, Mövenpick Hotel Kuwait has re-

tion in the use of energy and water.

We will build an elegant,

ceived Green Globe certification.

As a part of its commitment, Mövenpick

stylish, five-star

Green Globe’s Middle East Partner

Hotel Kuwait offers guests the chance

shopping mall which

FARNEK confirmed the property’s cer-

to plant a tree bearing their name.

will be connected with a

Lounge has soared, so there are plans, starting from the

tification with an audit of all the hotel

General manager, Mövenpick Hotel

walkway directly into the

end of 2015 and into 2016, to develop the Lounge from

departments, finding that the hotel

Kuwait, Hassan Hassanein said: “It will

Convention Centre.”

today’s maximum capacity of 100 at any one time to a

achieved 83 per cent of all applicable

continue to move us forward in achiev-

criteria, which places it in Green Globe’s

ing all of our goals, which are to please

it will include designer

high achiever category.

our guests and strengthen our future

brands, a number of

this dominance in all areas of product, service delivery,

Green Globe provides internationally

plans in support and preservation of the

top-end restaurants and

customer satisfaction, staff development, reward and

accredited certification, focusing on the

environment in Kuwait."

entertainment centres,

retention, training, creative marketing and a passionate,

with work scheduled to

motivated approach to aggressive selling,” he added.

16 January 2015

begin in Q1 of 2015.

According to Giraudo,

He also explained that the popularity of The Ladies

facility with the capacity to welcome over 300 guests.

“The plan for 2015 and beyond is to further refine

MAINTAINING MOMENTUM Director of sales and marketing, Sheraton Kuwait, A Luxury Collection Hotel and Four Points by Sheraton Kuwait, Mazen Al-Mhanna outlined how both properties will continue to exceed expectations.

TTG: With a number of regional and internationally-branded hotels in the pipeline for Kuwait, how do you plan to keep your competitive edge in the market?

Four Points by Sheraton Kuwait will be keeping its competitive edge in the market by maintaining and exceeding guest expectations, through both its renowned attentive service and its well-

away from the Four Points by Sheraton

equipped property, by offering the best in

Kuwait, which opened in 2003 and recently

contemporary dining and by offering state-

emerged from a transformative and

of-the-art meeting rooms, a health club

extensive renovation, offering a brand new

located on the 39 floor with incredible

feel to make a guest’s stay even better.

th

views and a 42nd floor, indoor swimming pool with a panoramic view of the bustling

TTG: What are your feeder markets and

Kuwait City, the breathtaking Arabian Gulf

which new feeder markets do you plan on

and Kuwait Towers.

tapping into?

For both properties our feeder markets

TTG: How are you capitalising on

include: the GCC, countries in the Middle

Sheraton Kuwait, A Luxury Collection

Eastern region, the US, European countries,

Hotel’s strengths?

such as, but not limited to, England,

As a complex property, Sheraton Kuwait,

Germany, Spain, France and Italy, among

A Luxury Collection Hotel is just steps

others.

ttgmena.com

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DESTINATION KUWAIT

A CORPORATE TARGET PR and marketing executive,

the annual corporate event to

Hilton Kuwait Resort,

award our top clients with an

Sara AbdulSalam recently

Oscar theme to thank them

informed TTG on the

for their support throughout

significance of the property’s

the year.”

corporate clientele.

“The main business for all

Referring to source markets, AbdulSalam noted that the

hotels in Kuwait especially

hotel’s main market is the

Hilton Kuwait Resort, comes

Kuwaiti market, however, it is

from corporates. The latest

planning to explore markets

event held in Kuwait was

such as the KSA.

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18 January 2015

HARNESSING LOYALTY Director of business development and marketing, Jumeirah Messilah Beach Hotel & Spa, Kuwait, Ahmed Jarkass revealed to TTG how the property will be promoted in 2015.

We are preparing several new promotions and offers that will be released at the beginning of 2015. As we target the local and regional markets, we go through a variety of channels to promote our offers such as print media, social media and advertising campaigns to continuously update our guests on our latest promotions. Additionally, the Jumeirah Group’s head office provides strong marketing and communications support to target our guests in the regional markets.

Our goals are consistent with the aspirations of the tourism plans of Kuwait.

Our goals are consistent with the aspirations of the tourism plans of Kuwait, in that we have a truly luxurious and idyllic destination that brings an exciting set of new experiences, interlaced with the country’s heritage and history.

At Jumeirah Messilah Beach Hotel and Spa, we work towards winning loyalty for the hotel and the brand. This in turn results in repeat guests who are familiar with and appreciate the level of luxury that Jumeirah is renowned for all over the world.

Our main source market is Kuwait, followed by the KSA, UAE and Qatar. We are looking at further expanding our reach into Europe and Asia. ttgmena.com

DESTINATION KUWAIT

MICE INDUSTRY BOOST

REGIONAL CONFIDENCE Jazeera Airways has recently

2013 on routes serving Istanbul,

Set to open in February, cluster director of sales and

announced its September

Beirut and Amman.

marketing, Millennium Hotel and Convention Centre

2014 Operational Performance

Kuwait, Malek Fakhro, highlighted to TTG the main

Report, which depicts a five

rose on routes serving Egypt,

USPs of the property, as well as its key focuses once

per cent increase in total

increasing by 18 per cent from

it opens.

flown passengers from

September 2013. The airline

September 2013 and an on-time

increased its market share on

performance of 96 per cent.

the Kuwait-Cairo route by nine

Millennium Hotel and Convention Centre Kuwait will be a big addition to the hospitality industry in Kuwait.

The airline saw a nine

Flown passengers also

per cent along with holding

The facilities and the huge meeting space will put it

per cent increase in flown

healthy market shares on the

on the competition map from the opening, with the

passengers from September

Dubai route, among others.

The airline saw a nine per cent increase in flown passengers from September 2013.

hotel located in Salmiya, one of the biggest cities in Kuwait, which is populated with a lot of expats. Situated between Kuwait City, Sharq and Salmiya gives the hotel

ibar

a unique location, making it close to all the main banks, ministries, hospitals and education institutes.

As for tourism we will be focusing on the GCC and especially Saudis, who come by road and spend weekends in Kuwait.

MILLENNIUM HOTEL AND CONVENTION CENTRE KUWAIT FEATURES: • 295 ROOMS AND SUITES EQUIPPED WITH STATE-OFTHE-ART TECHNOLOGY • MORE THAN 6,000M2 OF MEETING AND CONFERENCE SPACE • THREE RESTAURANTS AND A POOL BAR • COMPLIMENTARY HIGHSPEED WIFI • OUTDOOR SWIMMING POOL

January 2015

ttgmena.com

19

DESTINATION KUWAIT

AN IDEAL LAUNCH PAD

NEWS FLASH Ibis Salmiya has recently opened 12 rooms on a brand new floor dedicated to corporates as well as families.

The 12 rooms consist of four new rooms and family suites, according to general manager, Ibis Salmiya, Bruno Debray, who noted that the suites connect to another room, making a one-bedroom or two-bedroom family suite.

Also available is a 24/7 snack service, laundry and dry cleaning service, along with a secured and covered parking area.

Giving travellers a range of

globally have access to city-

privileges including a 24/7

bookers.com’s beautiful and

call centre staffed with

easy booking and payment

Arabic and English speakers,

experience that rivals lead-

Citybookers.com, an online

ing global booking sites and

travel portal, has recently

even surpasses them with

launched in Kuwait.

support for local debit card,

It offers access to flight

ONGOING ENHANCEMENTS With a clear aim to meet guest expectations, general manager, Swiss-Belhotel Plaza Kuwait, Ali Haddad commented to TTG on the property’s renovations along with its further developments.

Arabic language customer

and hotel deals, with large in-

support and other added

ventory allocation power as

value services.”

well as local payment chan-

According to Refai they

nels, such as local debit card

chose Kuwait as its base and

(K-Net cards), in addition to

a platform because the coun-

Visa and Mastercard.

try is an ideal launch travel

Citybookers.com is the

market.

brainchild of Ahmed Refai.

In the following months,

He commented: “We are

they will also be launching

very excited to show the

additional services on the

proud to announce that our executive rooms have a

world what we’ve been

website such as hotel trans-

built-in, state-of-the-art Jacuzzi that guests can enjoy

working on all these years.

fers, car rentals, adventure

after a busy day.”

Starting today, customers

tours and in-destination ac-

in Kuwait, the region and

tivities and attractions.

“Our rooms are now fully revamped and we are

He added: “We always aim to meet our guests’ expectations, hence, the renovation will be continued in the public areas such as the lobby, elevators, restaurants and ballroom.”

Haddad further explained that for 2015 the property will continue with further product development. This includes integration of Internet as well as traditional marketing strategies.

REAFFIRMING A COMMITMENT A PROMISE OF EXCELLENCE

Action Hotels has

Debare said:

recently signed a Hotel

“Construction is

Management Agreement

scheduled to commence

(HMA) giving Accor

by mid-2015 and we

Group, the long term

expect the Novotel Sharq

management of Action’s

to open its doors to

third hotel in Kuwait.

Kuwait in 2017, joining

General manager, Mövenpick Hotel & Resort

the 175-room ibis Salmiya

Al Bida'a Kuwait, Maged Gubr recently re-

which opened in 2008,

vealed to TTG that the property has undergone a number of enhancements, set to put the hotel on the map for the MICE segment.

According to Gubr they have added nine new meeting rooms, all of which are fully equipped with cutting-edge technology and conference facilities such as LCD projectors and screens, sound systems and free WiFi. Furthermore, they

This is the first Novotel in Kuwait.

have refurbished more than 40 deluxe rooms.

“The recently completed renovation ensures we maintain our excellent reputation and pro-

According to CEO,

and the neighbouring 160-room ibis Sharq, now four years in operation.”

Chief operating officer, Accor HotelServices

RETURNING CORPORATE DEMAND

Middle East, Christophe

HotStats MENA chain hotels

said: “The return of corporate

Landais also remarked:

market review has released

demand after the slow sum-

“This is the first

figures stating that hotel

mer months benefited hotel

Novotel in Kuwait

occupancy in Kuwait has

revenues in the city as hotel-

and confirms Accor’s

improved by 4.5 percentage

iers successfully improved

commitment to bringing

points to 53.5 per cent in

room yields on certain cor-

vide an even higher level of service and ameni-

Action Hotels, Alain

world-class mid-market

October, while ARR grew by

porate segments. Hoteliers

ties for our guests.”

Debare the construction

hotels to the region. Our

7.0 per cent to $281.87 and

also managed to protect

of the freehold hotel is

partnership with Action

drove RevPAR up by 16.8 per

room revenues by specifically

vations are focused on providing an upscale,

currently expected to

Hotels, which started

cent to $150.84.

targeting leisure guests, as

urban and residential feel to the rooms and the

cost approximately $29

back in 2007, is highly

Managing director, TRI

hotel lobby.”

million.

significant in this plan.”

Consulting, Peter Goddard

He further commented: “The updated reno-

20 January 2015

ttgmena.com

temperatures cool down in the gulf country.”

UPDATE OMAN

SHIFTING PERSPECTIVE

General manager, Salalah Rotana Resort, Claudio Melli similarly stressed Rotana’s drive to hire local talent through Rotana’s ‘Duroob’ programme, which is in place across the company’s properties spanning the Gulf.

The recruitment of local talent is seen by many as a key to unlocking the door of authenticity, as vice president – Oman, Middle East and Indian Ocean, Six Senses Hotels Resorts Spas, John Philipson indicated: “We believe that having Omanis as part of the team will be a great asset since they know the culture, the habit and the history of

While forever true to its culture and exceptional authenticity, the traditionally luxury destination of Oman is exploring the lucrative mid-market segment.

Panayiotis Markides investigates

the place.”

The Wave, Muscat, according to vice president of sales and marketing, David Stafford adds sustainability to the mix, by supporting local fishing.

Another landmark development in the Sultanate, Shangri-La’s Barr Al Jissah Resort and Spa, is likewise conscientious in its work to support the local community.

Director of communications, Shangri-La Barr Al Jissah Resort and Spa, Rebecca Platt highlighted to TTG that the resort features an Omani Heritage Village where local Omani traders sell locally made items.

MIDSCALE APPEAL Raising the bar of authenticity through such initiatives is undoubtedly expected to help fuel the growth of arrival numbers to the Sultanate. And so, the industry has had to review its accommodation options and capabilities.

As a result, Oman, with its well-developed luxury segment, is now turning its gaze towards the mid-market.

Al Lawati highlighted that Omran’s plans most certainly include the mid-market sector, so as to cater to the interests of a broader range of tourists. He described it as vital to the growth of the tourism sector within the country.

He revealed that there are plans ahead to meet this end, not just in the capital, but also in rural areas, given the numerous attractions of the destination.

Picking up on the current need for rural accommodas a destination steeped in natural beauty that

others are steadfast in their vision to draw in visitors on

tion, Walters added: “There is very little coming up outside

stretches from the greens of Salalah to the

the promise of an authentic Omani experience, an aspect

Muscat, which is where the demand is.”

rugged Al Hajar mountains, Oman’s capacity to

which has been successful due to the government’s Om-

surprise and delight its visitors is ceaseless.

anisation programme.

Director, Hud Hud Travels, Eric Walters aptly described the Sultanate: “Its strengths lie in being able to offer guests a genuine experience of Arabia and Islam in a friendly

Addressing this need for a mix of mid- and upper-tier options, area director of sales and marketing, InterContinental Hotels Group Oman (IHG Oman), Dorien Smit also

LOCAL FLAVOUR

told TTG: “Oman is indeed a luxury destination due to its

The sheer significance of the Omanisation programme

beauty and natural attractions. This does not only attract

was clarified by CEO, Omran, Wael Al Lawati who told TTG:

high-end clientele. Oman has many midscale hotels as

Thus, with a tremendous backdrop in place – combined

“By employing local talent, not only do we create more job

well.” She added that IHG Oman recently opened Holiday

with a collective vision to diversify and grow, it seems only

opportunities for the Omani population in one of the fast-

Inn Muscat al Seeb which houses 185 rooms.

natural that Oman would tap into these assets to develop

est growing sectors in the Sultanate, but we also add an

its tourism product. This drive towards such development

authentic local touch to the experience that visitors enjoy

mid-market, as it represents the market’s largest seg-

was noted by marketing director, Muriya, Bahaa Hefzallah

when visiting the country.”

ment, both locally and internationally, noting the benefits

country with history that goes back 3,000 years.”

who said: “Oman has earmarked tourism as a vital sector

He added that Omanisation furthers the Sultanate’s

for growth, bolstering economic diversification efforts, in-

aim to become self-reliant in regards to human resources,

creasing demand for goods and services.”

something the whole sector is working towards.

This clear tourism-driven ambition was further elabo-

Oman Convention and Exhibition Centre (OCEC), slated

Hefzallah commented that Muriya too is exploring the

it has brought to Salalah, which witnessed a 150 per cent increase in footfall this year.

Regional director – UAE, Egypt, Oman, Jordan, Carlson Rezidor Hotel Group, Marc Descrozaille stated the growth

rated upon by general manager, Millennium Resort Mus-

to open in early 2016, already claims 55 per cent of its

potential and rising market share that the sector offers:

sanah, Maurice de Rooij who told TTG: “Under the

team members as Omani nationals. Moreover, OCEC’s

“While in the past the luxury segment was seen as a bea-

government’s Vision 2020 plan, Oman is preparing to

general manager, Trevor McCartney, has indicated that

con of growth and success, now it is equally important to

welcome 12 million visitors annually by 2020." This marks

the centre is actively recruiting.

look at each market individually and decide how you can

a higher amount than its 2.2 million visitors in 2013. He

Hospitality providers have likewise displayed a firm com-

adapt your own offering to meet future demand.”

also added that it is aiming to up the total room count to

mitment to the recruitment and training of local talent.

20,000 units by then.

Communications coordinator, Al Bustan Palace, A Ritz-

With a well-established luxury offering, Oman is making

Carlton Hotel, Marwan Al Zadjali remarked that the prop-

the most of its best asset – its people – to provide travel-

tourism industry has been encouraged to address all op-

erty is investing in Omani talent having set up Al Bustan

lers with a unique experience. Extending this welcome to

tions on the table. Stakeholders have thus explored the

Palace Academy, which trains locals and prepares them

a broader range and higher density of visitors, the Sul-

concept of developing Oman’s mid-market sector, while

for a career in the hospitality industry.

tanate is treading gently into new, exciting waters.

With such a surge in visitors expected, the Sultanate’s

22

January 2015

ttgmena.com

UPDATE OMAN

GLOBAL APPROACH

LAUNCHING INTO THE FUTURE

In a bid to illuminate the brand’s plans for this year, With a keen sense of optimism, CEO,

Al Lawati added that in order to do so,

area director of sales and marketing, InterContinental

Omran, Wael Al Lawati described

the company has established three

Hotels Group Oman (IHG Oman), Dorien Smit spoke

exclusively to TTG how the developers

new subsidiaries, with each taking on a

exclusively to TTG.

are planing for success in 2015.

focused role under the Omran parent

“Together with the Ministry of Tourism we are

“While we will continue our role in

company. “The first will be responsible

focusing on expanding the tourism sector. Knowing

delivering major projects and managing

for managing our hotel facilities under

Europe, mainly Germany, is our key feeder market, we

tourism assets and investments on behalf

the new ‘Atana’ brand; the second will

are looking also at India and Australia for next year.”

of the government of Oman, we have now

manage the operations of heritage-related

accumulated nearly a decade of success

projects; and the last will be responsible for

MICE market to the destination: “MICE is becoming

and growth behind us, together with

developing stand-alone tourism projects

very important with the upcoming Oman Convention

an ever–increasing portfolio of projects

respectively. Doing so will allow Omran

and Exhibition Centre and also the promotion of it to

being undertaken. As such, moving

to better focus on the master-planning

attract more MICE groups to the Sultanate.”

forward we aim to diversify Omran’s

of new mega projects such as the Hay

mandate to cater for new investment

al Irfan which will become a mixed used

company predicts growth in the energy sector as well

opportunities in each of the various

development in the heart of the city,” Al

as construction as Oman develops year-on-year. “With

tourism segments,” he said.

Lawati concluded.

the Gulf Railway project coming up and the extension

Smit also highlighted the growing significance of the

She added that in the corporate segment, the

of the airport, we can welcome more visitors.”

STRATEGISED AMBITION

SAILING TO SUCCESS

MUSCAT TRIPLE EXPANSION

With openings set for 2015, regional director —

Undersecretary at Oman's Ministry of Tourism,

illennium & Copthorne

club, to complement the one-

UAE, Egypt, Oman, Jordan, Carlson Rezidor Hotel

HE Maitha Al Mahrooqi unveiled plans for the

Hotels Middle East

to three-bedroom apartments

Group, Marc Descrozaille highlighted to TTG how

formation of a long-term tourism strategy, which

and Africa (MEA) is set

ranging from 70m2 to 135m2.

the company will be expnading in the Sultanate.

will identify the fundamental requirements to

to open three new properties in

“We currently operate two properties in Oman

establish Oman as a vibrant tourism destination,

the Omani capital.

with a further two more set to open within the next

with the cruise sector being a major component

12 months, which will make us one of the largest

at the recent Seatrade Middle East Cruise Forum.

Copthorne Hotel Muscat is to

The Sharia-compliant Grand Millennium, Muscat Hotel will offer 328 rooms and suites; an

boast 164 rooms, all-day dining,

all-day dining restaurant, indoor

and best represented hotel groups in the country.

two restaurants, and a spa and

and outdoor swimming pools; a

As well as the established properties in Muscat, we

health centre, as well as meet-

luxury health club with a fitness

ings facilities.

centre and tennis courts. Meet-

are also moving out to other key locations in Duqm and Sohar.”

Descrozaille highlighted that going forward, the company is eager to tap into the resort segment, particularly in Salalah, to help grow Oman’s vision 2020 and is also keen to add residences to attract the GCC market.

Oman is an essential part of TUI Cruises' Middle East itineraries.

The forum took place at Al Bustan Palace, A Ritz-Carlton Hotel, in Muscat.

Golden Tulip Seeb is imminently preparing a comprehensive renovation of its property in 2015, general manager, Golden Tulip Seeb, Fady Abi Khalil revealed exclusively to TTG. He added that the renovation will make it a new hotel boasting the latest technologies and facilities that future guests require.

ing facilities include a 1,250m2

tive Apartments Muscat, open-

ballroom, meeting rooms, majlis

ing in Q1 of 2015, includes an

and VIP room. The hotel con-

all-day dining restaurant, access

nects to the adjacent Muscat

to a swimming pool and health

Grand Mall by a sky bridge.

SALALAH FREQUENCY DOUBLED Qatar Airways is fulfilling plans

morning and evening flights.

dle East itineraries. Both Muscat and Khasab

to add four new Salalah, Oman

The Salalah-Doha route

offer passengers a different experience after

services to its schedule by

is operated by an Airbus

the cityscapes of the UAE. In Oman they can find

February 2015.

A320, featuring a two-class

“Oman is an essential part of TUI Cruises’ Mid-

NEWS FLASH

The 115-key Millennium Execu-

configuration of 12 seats in

heritage, culture and nature, highlighting the di-

The carrier recently added

versity of this region,” commented director port

three additional flights per week

business class and up to 132 seats

operations, Shorex and Ground Handling, Tine

to its portfolio, and as of February

in economy.

Oelmann.

3, 2015, a final additional flight

The Ministry of Tourism, also reported an 18 per cent increase in cruise passengers for 2014.

per week will be adopted.

Offering a total of eight flights

Group chief executive, Qatar Airways, HE Akbar Al Baker commented: “We are extremely

Director of tourism events, Oman’s Ministry of

a week, passengers will be able

delighted to announce the

Tourism, also the event host, Khalid Al Zadjali,

to benefit from convenient

increase in flights to the popular

commented on the Sultanate's cruise industry:

connectivity to Oman.

leisure destination of Salalah

“In 2013, 115 ships called into Oman, a figure that

Following this announcement,

that has a tremendous appeal for

is set to increase significantly over the coming

travellers to and from Salalah

visitors across the Gulf, Europe,

three years.”

now benefit from a mixture of

the US and other countries.”

January 2015

ttgmena.com

23

ibar

FOCUS ON PALESTINE

IN PURSUIT OF INNOVATION As a revered cultural destination, boasting centuries of history, Palestine’s hospitality stakeholders are proudly displaying their corporate capabilities to the wider world, as Panayiotis Markides discovers

CORPORATE SENSIBILITY

A NEW IMAGE JERUSALEM

Cluster general manager, St. George Hotel Jerusalem, St. George Event Hall and Convention Centre and Jacir

RAMALLAH

Palace Hotel, Vatché Yergatian spoke exclusively with

Communications manager and personal assistant to

TTG to reveal St. George Hotel Jerusalem’s latest

the general manager, Mövenpick Hotel Ramallah,

developments and strategies for the year 2015.

Maureen Albina exclusively spoke to TTG about the

He highlighted that the property recently under-

property’s strengths as well as what the hotel is

went a major renovation since the initial inauguration

focusing on in the new year.

in 1965 by the late King Hussein of Jordan, and now

Looking to the future, she revealed that the

boasts 130 fully-equipped rooms suited for corporate

property’s aim will remain unchanged, on the

and leisure tourists alike, making the hotel a hub for

corporate segment: “We are still focusing on the

business meetings and conferences.

corporate segment, as they are the biggest ratio of

The property is also ideally located to access many of the area's religious sites and the bazaar of the old city.

DIVERSE REACH BETHLEHEM

guests we are hosting. The leisure sector is second in line after corporate.”

Albina remarked that the hotel began to focus on

Yergatian additionally spoke to TTG about Jacir

the cultural segment in mid-2014, however there

Yergatian said: “We are promoting them through

Palace Hotel in Bethlehem, for which he is also

are loftier ambitions: “We are not only focusing on

direct contact with our travel agents, media and social

responsible, noting that the property boasts the

hosting artists, but also on developing them and

media, also by attending tourism conferences.”

100-year-old Heritage Palace, as well as a unique

putting them on the radar by organising weekly

Referring to how the hotel is promoting its USPs,

He additionally revealed the property’s key focus

hotel landscape, such as a swimming pool split into

musical events in the outlets and promoting the

points: “Our main sectors are corporate, leisure and

three parts, two for adults and one for children.

artists themselves, through our Facebook page.”

pilgrimage groups, and some cultural groups. Our

It also includes six event halls, three food outlets

Additionally, the hotel is working to promote

strategies included visiting travel agents on a regular

plus a bar located in the Heritage building.

basis, web promotion, media advertisement, attending

He emphasised how, like its sister property,

alternative destinations in Palestine.

She further noted that the property, located in

tourism conferences, along with using all means of

Jacir Palace Hotel targets corporate, leisure and

Almasyoun, the diplomatic district of Ramallah,

social media.”

pilgrimage groups, and also some cultural groups.

boasts banquet facilities for up to 800 people.

DID YOU KNOW? According to the Holy Land Incoming Tour Operators Association

LOCATIONS SUCH AS RAMALLAH, BETHLEHEM AND JERUSALEM BOAST DOZENS OF CULTURAL CENTRES, MUSEUMS AND THEATRES. IN ADDITION TO THIS THERE ARE SEVERAL ANNUAL FESTIVALS THAT TAKE PLACE ACROSS PALESTINE SUCH AS THE ANNUAL JERUSALEM MUSIC FESTIVAL, THE OLIVE HARVEST FESTIVAL, AMONG MANY OTHERS.

26 January 2015

ttgmena.com

SPOTLIGHT SINGAPORE

FORECAST OF BRILLIANCE Area director, Middle East and Africa, Singapore Tourism Board (STB), Mohamed Firhan Abdul Salam shares exclusively with TTG how the Garden City is continuing its journey towards tourism excellence TTG: How successful has the ‘Your Singapore’ campaign been, and what

The IVA growth was driven by both leisure and

we continue on our journey of quality tourism

will Singapore’s strategy be moving forward into 2015?

BTMICE visitors.

to develop compelling tourism experiences and

[The 2014 full year statistics for TR and IVA

adopt targeted marketing strategies to achieve

Singapore Tourism Board (STB) has consistently refined Singapore’s

are not available yet.] Major tourism receipt

high-yield growth in the sector.

destination brand so that it not only resonates with the target audiences,

components include accommodation, sightseeing,

To do this, we will continue to adopt a customised

but also best embodies the experiences and value that Singapore has

entertainment and gaming, food and beverage,

marketing approach towards our various markets.

to offer. Unsurprisingly, the Singapore tourism’s brand journey closely

shopping and others. The strongest growth

The focus of our resources is on influencing the

mirrors our own changing tourism landscape.

was seen in accommodation and sightseeing,

visitorship of our target audience by addressing

With today’s tourists becoming increasingly discerning and sophisticated

entertainment and gaming.

their specific travel needs and behaviour with the right messages at the right time. STB has also

in their tastes and preferences, STB saw the need to develop a keener understanding of key target markets and visitors to remain relevant and

TTG: Singapore has historically seen much

been working closely with our stakeholders to

compelling. The ‘YourSingapore’ brand was launched in March 2010 with

success as a ‘stopover’ destination for leisure

develop quality tourism content that will enhance

an impetus to leverage the growth of digital platforms. The dedicated

travellers. Has this changed – has Singapore’s

the destination appeal of Singapore. In addition,

destination website invites visitors to explore Singapore’s offerings and to

leisure infrastructure grown enough to become

to encourage and accelerate innovation and new

make their virtual experience a reality.

a stand-alone leisure destination?

ideas within the tourism landscape, a new funding scheme, Kickstart Fund, was launched in 2013 to

An evolution of ‘Uniquely Singapore’ (destination brand from 20042010), ‘YourSingapore’ builds on Singapore’s ability to seamlessly

Singapore has grown in appeal as a stand-alone

test-bed lifestyle events and concepts with strong

deliver a concentrated selection of quality personalised experiences in a

leisure destination, particularly for the regional

tourism potential.

compact space. Travellers are encouraged to design their own journeys,

markets. This is in no small part due to new and

memorable travel stories and experiences based on their specific

constantly refreshed offerings such as Gardens

TTG: How important is the MENA market to

interests. This evolution paved the way for an emphasis on

by the Bay, River Safari, world-class events and a

Singapore?

visitor-centricity.

vibrant dining scene. Singapore has been ranked

Moving forward beyond 2015: Given the rapidly evolving and increasingly

Lonely Planet’s top country destination for 2015.

We have seen an encouraging growth of visitors

competitive environment that it now operates in, STB recognises the

We continue to work closely with our stakeholders

from the Middle East and Africa to Singapore

importance of fostering strategic-partnerships to help extend its influence

to develop unique experiences to enhance

over the years. Visitor arrivals from the UAE to

and reach to target audiences in key markets. One of the more notable

the destination appeal of Singapore. Next

Singapore have grown by a CAGR of 8.47 per

partnerships is between STB and Cleartrip in 2013, where we launched a

year, leisure travellers can look forward to

cent from 2007 to 2013, with 9.48 per cent CAGR

radio contest to increase awareness of Singapore as a compelling leisure

new attractions such as the famed private art

growth for KSA for the same period.

holiday destination. The contest was further amplified on digital and social

museum Pinacothèque de Paris opening its first

STB is diversifying and expanding resources

media channels that garnered very positive interest and engagement.

Asian outpost in 2015, and the National Gallery

beyond our traditional source markets and

We are working on new and exciting partnerships globally, including the

Singapore, whilst enjoying events such as the

recognises the potential in MENA. The STB office

Middle East region, which will kick off in the new financial year.

WTA Finals and the only Formula 1 night street

in Dubai has plans to deepen our engagements

race in the world.

with the families and expat markets in 2015 to

TTG: Which have been the most successful industry sectors for

increase the mindshare of Singapore.

Singapore in 2014? And which new sectors will you be looking to push

TTG: What is STB’s stance on sustaining a

In keeping with the market trends, the B2C

next year?

healthy tourism future?

campaign will be complemented by digital and

Singapore tourism enjoyed another year of record growth in 2013 for

STB’s stance on developing a sustainable tourism

There are also plans to engage the trade more

both Tourism Receipts (TR) and International Visitor Arrivals (IVA). TR for

future hinges on a multi-year quality tourism

consistently to familiarise and deepen their

January to December 2013 stood at $23.5 billion, registering a two per

strategy. We believe our efforts today will allow

knowledge about Singapore and its wide ranging

cent year-on-year growth, while IVA stood at approximately 15.6 million,

us to ultimately increase the tourism receipts

products for all segments of the leisure and

representing an eight per cent year-on-year growth in the same period.

in the longer term. Hence, it is imperative that

business travel market.

social media activities.

28 January 2015

ttgmena.com

SPOTLIGHT SINGAPORE

Q&A

FOLLOWING THE

which provide the comfort and convenience of a safe and se-

LAUNCH OF A BRAND

cure personal living space with the option of cooking your own

NEW WEBSITE AND

meals and doing your laundry, complemented with a range of

WITH A FINGER

personalised services to make your stay abroad all the more

FIRMLY ON THE HOSPITALITY PULSE, CEO, FRASERS

pleasant.

HOSPITALITY, CHOE PENG SUM SHARES HIS INSIDE KNOWLEDGE WITH TTG

THE RETREAT – Our signature dual-function relaxation haven at Fraser Suites Singapore, which provides conducive

What gives Frasers Hospitality its competitive advantage

workspaces and massage chairs to help residents recharge

in the market?

and refocus amidst their hectic schedules.

We keep a pulse on the evolving needs of travellers to ensure we anticipate and exceed their expectations, and always aim

NEW E-CONCIERGE SERVICE – We introduced the e-

to deliver a strong value proposition that differentiates us.

Concierge service for all four of our serviced residences in Singapore, which provides an interactive go-to source for

THIS FOR US TRANSLATES TO ENSURING:

information on the city and the properties. Accessible at the

CHOICE LOCATIONS – All our serviced residences are

lobby as well as online, the e-Concierge serves to further en-

located in key business districts, close to the city’s local at-

hance residents’ experience by providing useful insights to the

tractions, which is a great advantage to business and leisure

city’s transportation, security, places of worship, embassies

travellers in helping them reduce unnecessary time spent

and consulates, local attractions, dining options and recent

commuting. Particularly popular are our properties Fraser

happenings in town.

What is your strategy as we move forward into 2015?

This year will continue to be a year of expansion for us as

Suites Singapore, Fraser Place Robertson Walk and Fraser Residence Orchard that offer the convenience of being lo-

INTUITIVE VALUE-ADDED SERVICE – Providing more

we work towards our goal of doubling our global inventory,

cated near the city’s shopping, dining and leisure amenities,

than just a place to stay, our serviced residences come with a

which currently stands at 92 properties with more than 16,000

which also enhances their whole experience of being in

host of value-added services to help residents adjust to their

apartments worldwide (including those in the pipeline), to

another country.

new environment with ease. This includes ensuring residents

30,000 serviced apartments over the next five years. New

are served by the same housekeepers throughout their stay,

openings for 2015 will be in Bahrain, Saudi Arabia, Barcelona

SPACE – Our serviced apartments are designed for living with

making the extra effort to note residents’ specific preferences

and Frankfurt, among others.

a choice of apartment sizes from studios to spacious four-

such as how they like their pillows arranged or their beverage

We are also mindful to grow at a measured pace and stay true

bedroom apartments that are ideal for families. They come

preferences and providing regular shuttle bus services to key

to our brand values, ensuring that excellence, service-orienta-

with defined living, kitchen, dining, study and bedroom areas,

business and shopping districts.

tion and innovation are reflected in all our offerings.

50

CRUISING FOR RECOGNITION

CELEBRATING YEARS OF TOURISM EXPERIENCE

In recognition of its achievements in the global cruise industry, Singapore was recently hailed as Destination of the Year at the eighth Seatrade Insider

Twenty-five outstanding individuals and or-

tourism success. He said: “Tonight we cel-

Cruise Awards.

ganisations were recognised and honoured

ebrate the remarkable journey that Singa-

recently at the Singapore Experience

pore’s tourism sector has taken in the last

this award, Singapore was pri-

Awards 2014 for their contributions and

50 years. The transformation in our tourism

marily selected due to its work in

dedication towards delivering extraordinary

landscape would not have been possible

promoting cruising not just within

experiences.

without the people in our tourism industry;

The first Asian country to win

the country, but in acting as a

This year’s edition of one of Singapore

catalyst for the whole region.

“We are incredibly honoured to receive this award and would like to share it with all our stakeholders and regional partners.

This award is recognition not just for Singapore, but for the whole of Southeast Asia, as it underscores our collaborative efforts in promoting our region as an attractive cruising destination,” said assistant chief executive, Singapore Tourism Board, Neeta Lachmandas.

This award is recognition not just for Singapore, but for the whole of Southeast Asia.

their passion, dedication and hard work have

tourism sector's most prestigious award plat-

been key to the success of Singapore tour-

forms was held in conjunction with the

ism. Hence, by combining the Tourism50

Tourism50 gala dinner organised by Singa-

celebrations with this year’s Singapore Expe-

pore Tourism Board (STB) to celebrate 50

rience Awards, we honour and recognise

years of tourism development and industry

the best, but we also show our appreciation

partnerships.

for the support and efforts from all in the

CEO, STB, Lionel Yeo’s overarching speech paid homage to those stakeholders who have contributed so significantly to Singapore’s

tourism sector.”

Among the five top awards was the evening’s highest accolade, the Lifetime Achievement for Outstanding Contribution to Tourism, which went to veteran tourist guide and mentor, Geraldene Lowe-Ismail.

In her career of close to 60 years in the tourism sector, she has pioneered walking

“We are still in the early stages

tours in Singapore and has helped to train

of Asia’s journey of growth as a

one to continue working towards our goal in

countless tourist guides. Lowe-Ismail remains

cruising region, and we hope that

making Southeast Asia one of the world’s fore-

a mentor and a source of inspiration for

this award can motivate every-

most cruise destinations,” she concluded.

many tourist guides.

January 2015

ttgmena.com

29

AWARENESS NORTH AFRICA

A RHAPSODIC LANDSCAPE The North African destinations of Morocco, Tunisia, Algeria and Libya are profoundly diverse in their tourism offerings. From sweeping desert-scapes to rugged mountain backdrops, and from lush oases to palatial wonders, these destinations possess an immeasurable wealth of tourism potential.

And so, to whet the appetite of travel professionals yet to dip their toes into this untapped region, TTG – with the help of some of North Africa’s leading industry professionals – takes you on a magic carpet ride across this rhapsodic landscape and uncovers the latest news and ultimate travel itineraries

successful event: decoration, props, lanterns,

TUNISIA: A PRIVATE CHAUFFEUR

posters, costumes, and above all, a 10m-long

DRIVEN TUNISIA TOUR

steel Lockheed 12 A Electra Junior plane

Supplied by Corinthian Travel

replica.”

(www.corinthiantravel.co.uk/)

Retrospectively, 2014 proved a successful

Enjoy four nights beside the Mediterranean

year, with the Arabian night tented dinners in

Sea at either the 19th century traditional

the palm grove outside of Marrakech proving

Tunisian style Dar Said Hotel in the village

most popular. The Berber Trails experience,

of Sidi Bou Said, or by the beach at The

encompassing a 4X4 trip to the Atlas Moun-

Residence hotel in Carthage, on this privately

tains was also a big sell, according to Aben-

guided and chauffeured short break.

naou, while the scavenger hunts in the souks

Sightseeing will include visits to the old walled

of Marrakech proved a particular favourite for

Arab medina and souqs of Tunis; the Bardo

team building activities.

Commenting on how Morocco could further

Museum which houses some of the world’s TUNISIA: IT’S ALL IN THE DIVERSITY

strengthen its position on the global map, he

finest Roman mosaics and sculptures; and a walk through the bougainvillea adorned

said: “I think we need to hit hard on advertising

General manager, Iris Events Tunisia, Jamal

lanes of Sidi Bou Said with its whitewashed

our destination, and develop the hospitality

Bel Haj Yahia talks TTG through its 2014

Andalusian-Arab style houses. The ruins of

Keeping up with the race for technologi-

infrastructure in other parts of Morocco that

highlights and future vision for 2015.

ancient Carthage, together with the UNESCO

cal excellence, Ando Travel, Morocco, has

have the potential to boom within the next

During 2014: Iris Events Tunisia has been

World Heritage Site of ancient Dougga

recently taken the initiative to update its

decade, but need more attention.”

an exhibitor, with a stand at EIBTM, IMEX

and a full day of leisure to relax or explore

website, www.your-morocco-dmc.com and

and MEEDEX, to maintain the position with

independently, complete this memorable

develop its FIT website www.my-morocco-

partners around the world and search for

short break.

tours.com, according to its managing part-

new partners. [We had] two sales trips ready-

ner, Abdessamad Abennaou.

made in Paris and in Milano, and three fam

The company’s incentive business has also

trips to Tunis, Hammamet and Tozeur. During

LIBYA – A CITY TRIP IN TRIPOLI

been a keen focus for development, having

2014, a huge event was positioned at the area

By ToursLibya.com

last September managed a large incentive

of Mahdia for more than 1,250 delegates,

group in Mazagan Beach Resort on behalf of

offering a programme mixed between

DAY 1 TRIPOLI:

an international cosmetics company.

congress, incentive, gastronomy, culture

Highlights: Algeria Square and Martyrs

“To develop our business, we are in ad-

and wellness, while several events for sizes

Square. Arrival at Tripoli airport. Meet and

vanced negotiations with a UK-based DMC

between 20 and 250 rooms were realised in

greet. Transfer to hotel. Walking tour in

representation company aiming for large

Djerba, Carthage and Hammamet.

modern Tripoli.

exposure in the UK event business,” Aben-

Looking ahead to 2015: Iris Events will

naou told TTG.

continue the same way offering the treasure

DAY 2 TRIPOLI:

Setting themselves apart from the crowd

ALGERIA – EXPEDITION ALGERIA

of the destination, culture, archaeology and

Highlights: National Museum and Tripoli

has been a key element in Ando Travel’s suc-

By Intrepid travel (www.intrepidtravel.com/)

gastronomy.

old Town. A full day sightseeing in Libya’s

MOROCCO: ROCKING THE KASBAH

cess story, and as such, Abennaou explained

Most demanded experiences of 2014:

capital city, known as the ‘White Bride of

that the company is constantly looking for

Relatively unexplored by fellow travellers,

Convention non-government organisations,

the Mediterranean’. After lunch, explore the

new ideas, products and services. “For 2015,

Algeria is one of the highlights of North

international meetings in connection with

warren of streets and alleyways.

we have developed a new ‘Rock the Kasbah’

Africa. Discover the ancient wonders,

North African economic and politic events;

incentive programme designed for compa-

exhilarating hotspots and intriguing beauty

MICE requests from partners with Tunisia

DAY 3 LEPTIS MAGNA -

nies willing to take their delegates off the

of this fascinating country. Delve into the

interest, with some actions for team building,

VILLA SILEEN - TRIPOLI:

beaten track on a new adventure deep into

winding alleys and grand boulevards of

cultural tours and excursions; and leisure

Highlights: Leptis Magna Theatre,

the Moroccan desert.

Algiers’ famous kasbah, admire stunning

requests for tour operating from Europe.

amphitheatre, baths, Imperial Forum,

“Also, for VIP small groups, we are planning

Roman mosaics and ancient amphitheatres,

Tunisia’s main tourism strengths:

market and Villa Sileen.

to suggest a private plane incentive trip

be amazed by the endless expanses of the

The diversity of the offer: variety of

Full day excursion.

covering Marrakech, the Sahara desert and

Sahara and enjoy leisurely strolls through

accommodation; heritage; beaches; flight

Fes in four days. For themed dinners, we are

local marketplaces. When it comes to

connections; originality of tailor made

DAY 4 TRIPOLI:

planning to offer a ‘Rick’s Café’ theme for

Algeria, a new treasure awaits at every

programmes; flexibility on budget; availability;

Last day for shopping and leisure until

our clients. We have all it takes to run such a

twist and turn.

and hospitality of the destination.

transfer to the airport.

30 January 2015

ttgmena.com

ibar

ANALYSIS RELIGIOUS TRAVEL

BEACON OF FAITH Evolving and growing to encompass a host of leisure activities, the world of faith-based travel has expanded exponentially. Experts from this broadening industry share their insight with Natalie Hami

32 January 2015

ttgmena.com

DIRECTOR OF GROWTH MARKETS,

relatively stress-free while travelling, they

DIRECTOR OF MARKETING AND COM-

TTG: How do you expect faith-based

THE NATIONAL TOUR ASSOCIATION

can place greater focus on the primary

MUNICATIONS, FAITH TRAVEL ASSO-

travel will evolve in the near future?

AND CONSULTANT, FAITH TRAVEL

purpose of their trip: the spiritual aspect.

CIATION (FTA), JULIE HOOVER-ERNST

What part will FTA play in this?

TTG: How are travel agents and tour

TTG: Why was FTA created and what do

With more and more countries announc-

TTG: What is religious travel/faith-

operators also stepping up their game to

you hope to achieve through it?

ing plans to develop faith-based tourism

based travel? How do you expect it will

meet these needs?

ASSOCIATION (FTA), KEVIN WRIGHT

programmes, we anticipate that faith-

evolve in the near future?

Faith Travel Association was launched in

based travel will continue to grow expo-

Travel agents and tour operators are step-

January 2014 to serve as the preeminent

nentially. At the same time, we expect

In its simplest definition, religious travel is

ping up and meeting the needs of religious

business-building resource for travel

that the current trend for faith-based

the combining of faith with travel. More

travellers in two different ways. For one,

professionals, sites and organisations

travel to be more ‘leisure-orientated’

specifically, religious travel is the provid-

many travel professionals have begun to

worldwide, which are engaged in faith-

will also grow, with more people of faith

ing of transportation, lodging, food, tour

learn that religious travellers do actually

based travel. At FTA, we help facilitate

choosing to visit non-religious attractions

packages and other hospitality services to

want many of the traditional comforts,

connections between tour operators, travel

as a group, such as a congregation out-

people of faith or at a place of faith.

conveniences and securities that tradi-

agents, faith leaders, destinations and sup-

ing to a sporting event or theme park.

Religious travel will continue to evolve

tional leisure tours offer. As such, it’s now

plier organisations, and provide the insight

Such activities are even being incorpo-

in different ways in the coming years, but

common to see travel agents and tour

and expertise they need to help them tap

rated into traditional pilgrimages.

especially in regards to the diverse types

operators promoting to religious travellers

into, and really thrive, in the faith-based

of travel experiences desired by people of

the advantages of their faith-based tours.

travel market.

faith. Although pilgrimages have always

As the faith-based market continues to expand and evolve, Faith Travel Association will help to educate tourism

Secondly, travel agents and tour op-

been the primary form of travel within

erators are learning that to successfully

TTG: This will be the first FTA confer-

professionals about the nuances of faith-

the religious community and probably will

sell to the religious travel consumer, you

ence (event) during NTA’s travel ex-

based travel.

always remain so, people of faith are now

must understand and serve their unique

change convention. What can attendees

turning to other forms of travel within

needs. For example, many travel profes-

expect?

their communities. For example, more

sionals are becoming more adept at creat-

than ever before people of faith are travel-

ing tours that meet the specific dietary

They can expect an exciting jam-packed

ling to religious conferences and events,

requests of their clientele (Halal-friendly

day on January 19. The inspiring confer-

as well as on cruises and adventure trips.

foods).

ence lineup begins with Stephan Tchividjian,

We attribute the excitement for FTA to

grandson of the Reverend Billy Graham, as

a general awareness of the potential for

TTG: With FTA being so new, to what do you attribute its popularity and success?

TTG: What do you believe has brought

TTG: How significant is it that there

keynote speaker. An avid traveller with a

the faith-based travel market. Those in

about changes in religious travel and

will be a Middle East contingent at

background in finance, Tchividjian currently

the travel industry read the headlines

the changing needs of the religious

this year’s NTA Travel Exchange

heads the National Christian Foundation of

and see how their companies could ben-

tourism traveller?

Convention?

South Florida and his own boutique busi-

efit by bringing in more of the growing

ness, The Caleb Group, while also serving

faith-based tourism market, yet they re-

Growing economies and the advance-

The Middle East plays a very important

as a pastor of Calvary Chapel, one of the

alise there are fundamental differences

ment of technology has impacted not only

role within the National Tour Associa-

largest churches in the US. Throughout

in how to reach out to faith-based groups

the general leisure traveller, but also the

tion. Many of NTA’s 700 tour operators

the presentation, Tchividjian will master-

and cultivate lasting relationships. They

religious traveller. Today, people of faith

provide group travel services to the Middle

fully weave exciting stories of his extensive

are looking to Faith Travel Association

seek out greater comfort, convenience

East. For this reason, each year we have

travels with his business acumen to deliver

to help develop the relationships that

and security when they travel. Although

a number of organisations and travel pro-

an inspiring and compelling message on the

can help them grow their business in this

the religious traveller can often be more

fessionals representing the Middle East in

power of faith-based travel.

arena. This knowledge, coupled with the

cost conscious than the traditional leisure

attendance from Jordan, Palestine, Egypt,

traveller, the religious traveller does still

Turkey and the UAE, among others. Lots

ous opportunities for travel agents and tour

parent company, the National Tour As-

however seek out travel and hospitality-

of business is conducted on the conven-

operators to connect face-to-face with key

sociation , which has instilled confidence

related services that will meet their overall

tion floor, especially between the North

faith-based travel suppliers and tour opera-

in our new organisation, has resulted in

physical, mental, and emotional needs and

American-based tour operators and the

tors as well as faith leaders and other faith-

a greater number of would-be members

well-being. By remaining healthy, safe and

Middle East incoming/receptive operators.

based travel prospects in one place.

joining FTA as early adapters.

January 2015

Throughout the day, there will be numer-

ttgmena.com

solid foundation and reputation of our

33

ON LOCATION LEBANON he Lebanese tourism sector has faced, jumped and cleared hurdles time and time again. It powers on, determined to maintain its positive attitude and successfully bring to fruition its tourism goals.

With the country’s tourism leaders working in unison towards one integral vision, one entity in particular has been focusing on raising awareness on a local, regional and international scale.

Last year, the Lebanon Ministry of Tourism successfully kicked off its vibrant ‘Live Love Lebanon’ campaign, which went viral on social media and online platforms.

“This was a great success; an innovative campaign that captured the spirit of Lebanon,” cluster director of sales, marketing, revenue and reservations, Phoenicia Beirut and Le Vendome Beirut, Janet Abrahams noted.

ENERGETIC VISIONARY

Abrahams shared with TTG that Phoenicia Beirut and Le Vendome Beirut welcomed a notable increase in summer leisure travellers – a result of the effective campaign activities.

Travel expert, Belair Travel & Tourism, also expressed positivity about the campaign.

“We witnessed positive results and more specifically, the months from September until the end of November were an extension of a very successful summer season,” marketing director, Belair Travel & Tourism, Elie Nammour told TTG. “The campaign was needed to send a clear message about the readiness of the destination in terms of hospitality,” he added.

Mirroring this positive sentiment was general manager, Radisson Blu Martinez Beirut, Kosta

It cannot be denied that Lebanon’s charismatic tourism industry has encountered numerous obstacles over recent years. Tatiana Tsierkezou explores how this resilient country is leaping over the hurdles to pursue its goals

Kourotsidis: “[‘Live Love Lebanon’] had a positive impact on the overall tourism industry, which reverted into a bigger number of visitors. It reacti-

discover the highlights, had a great im-

2015 will be set on attracting further

tal to Lebanon’s touristic success and

vated this sector.”

pact on the business. There are historic

corporate and MICE visitors, medical

charm, with this is turn being bolstered

target markets that reveal that they are

tourists and city breakers.

by dedicated tourism stakeholders.

Having witnessed the positive impact of its colourful initiative, Lebanon's Ministry of Tour-

resilient under all circumstances and

Commenting on specific markets,

ism has continued to pursue online promotional

these include the GCC, Turkish, Iraqi,

Kourotsidis explained that the hotel’s

in the region and this is partly also due

campaigns. According to area vice president

Jordanian and European markets,”

main feeder markets throughout 2014

to the diversity of its local citizens,”

– Lebanon, Bahrain, Kuwait and Qatar, Rotana,

Nammour shared.

were Iraq and Egypt. “For 2015, Dubai

Coubat explained to TTG. “It has a lot

will be the market to focus on in the

of touristic attractions where culture meets entertainment."

Joseph Coubat, the Ministry has adopted a more

“Looking forward, it is my understand-

“Lebanon has always been a hotspot

innovative technological approach: “Every cam-

ing that specific action is required to tar-

region, where we will continue to invest

paign launched is supported by social media and

get Asian markets such as South Korea,

our efforts and attract businessmen,

an online presence, accessible to all,” he noted.

Malaysia, Indonesia, India and definitely

since Dubai is currently the corporate

the regional unrest, Kourotsidis ex-

“This approach helps support Lebanon’s tourism

China and Japan.”

hub in the region.”

pressed to TTG that Lebanon will always

[industry] and spread the touristic vision.”

Meanwhile, EddéSands Hotel & Well-

With a similar vision to Radisson Blu

Finally, despite the complexities of

maintain its position as one of the most

ness Resort, a property that is focus-

Martinez Beirut, Phoenicia Beirut and Le

FRUITFUL FORECASTS

ing on enticing a variety of growing

Vendome Beirut will also be honing in on

Now on a promising upward trajectory, Lebanon’s

segments such as wellness, corporate

the corporate and MICE segments this

capital of parties, and preserving this

tourism industry is in high spirits and ready to

and religious travellers, has recorded

year according to Abrahams.

lifestyle is worth fighting for. Whether

tackle the New Year.

heightened interest from locals as well

“We are glad to see more returning guests to Lebanon and we believe that the increased security in the country, coupled with political stability,

unique regions in MENA. “Beirut will remain the Middle East’s

“Corporate and MICE are our key

you want to shop, dance, party, enjoy

as Lebanese expats living and working in

markets, and leisure and wellness are

summer and the beach, enjoy winter

the GCC, Australia and the Americas.

seasonal peak periods, matching holiday

and the snow, visit historical sites or eat

periods. Both Lebanese locals and the

delicious food, Lebanon is a country that

Speaking of the property’s action plan

will sustain the growth in the tourism industry,”

for 2015, marketing and communications

vast amount of expat Lebanese located

has it all. Wherever you go and as many

explained Coubat to TTG.

manager, EddéSands Hotel & Wellness

around the world are key to our busi-

countries as you may visit in your life-

Throughout 2014, the country welcomed a

Resort, Joanne Zarife told TTG: “Our

ness. Regional Levant markets were

time, Lebanon is a must-see destination.

diverse range of travellers hailing from markets

concentration this year will be on en-

strong in 2014 and we saw new business

Don’t miss it.”

spanning the globe, as well as the local market – a

couraging Russian tourists to visit as a

from India.”

market of great significance.

viable and quality alternative to world

“Local tourism targeting niche spots in Lebanon, coupled with international visitors willing to

renowned resorts.”

As for Radisson Blu Martinez Beirut, the property revealed that its focus for

34 January 2015

A united front, buoyant in nature,

MESSAGE OF PROMISE

the tourism industry will forever re-

Its resilient character and an eclectic

main loyal to Lebanon, pushing it as a

tourism product have been fundamen-

unique, untouchable destination.

ttgmena.com

ON LOCATION LEBANON

news

BOLSTERING A PRESENCE

AN ENHANCED CORPORATE APPEAL Ever striving to bolster

the entire hotel. Small

Expanding its footprint,

being within walking

the experience of corpo-

retouches were also made

Lancaster Hotels Group

distance of Beirut City

rate travellers, Radisson

in the rooms and we have

recently announced that

Centre and Galaxy Mall.

Blu Martinez Hotel, Bei-

received positive feedback

it has acquired a new

rut recently renovated

from our guests.”

property in Lebanon, the

and suites ideal for

Lancaster Tamar Hotel –

business and leisure

formerly known as Rotana

travellers alike; a multi-

Tamar Hazmieh.

purpose Byblos Grand

It comprises 151 rooms

its meeting facilities and

Kourotsidis explained

adopted the ‘Experience

that with 2015 now upon

Meeting’ and ‘Brain Food’

the property, more uplift-

concepts offered at most

ing ideas and new pro-

AHEAD OF THE GAME

Radisson Blu properties

jects are to be expected

EddéSands Hotel & Wellness Resort, situated in Byblos,

Hotel is situated only

seminars and special

around the world.

throughout the year in or-

holds the development of its employees, as well as the

minutes away from

occasions; a leisure and

der to maintain the same

development of its F&B portfolio, close to its heart.

Rafic Hariri International

fitness facilities among

Airport in addition to

other features.

Speaking of the renovation works, general

level of customer satis-

manager, Radisson Blu

faction at the hotel.

Speaking to TTG, marketing communications manifé elaborated: “EddéSands follows a yearly strategy for

Kourotsidis told TTG:

enhancing the skills of our best chefs by sending them

“Despite the tourism sec-

to Europe to undergo training with renowned foreign

tor’s difficult situation, we

chefs.

“Within the resort, our service staff undergoes regu-

Hotel have decided to

lar training to stay up to date on new hospitality prac-

uplift the hotel. All meet-

tices and improve their skills.”

In the coming year, the property has plans to en-

ing rooms now boast LED

Ballroom suitable for

ager, EddéSands Hotel & Wellness Resort, Joanne Zar-

Martinez Hotel, Kosta

at Radisson Blu Martinez

The Lancaster Tamar

bulbs and this will soon be

hance its F&B portfolio with new restaurants, new hotel

implemented throughout

rooms, a gym and a space for dance lessons, pilates and

NEWS FLASH Starwood Hotels & Resorts will soon be celebrating the debut of its inaugural Luxury Collection Hotel in Lebanon.

Surrounded by lush gardens and picturesque views, Grand Hills, A Luxury Collection Hotel & Spa, Broumana is due to open its doors to the public on May 5, 2015.

yoga classes.

BEIRUT OPENING arwick International Hotels has announced the opening of the brand new Warwick Stone 55, situated on Zeinoun Street in Zalka, Beirut.

The four-star boutique hotel houses 46 rooms and suites all sporting contemporary designs; a variety of F&B outlets; modern conference and meeting room facilities equipped to host up to 100 guests,

EYEING GCC MARKETS

and much more.

Offering a unique hotel experience to its guests, Warwick Stone 55 also features luxurious amenities in addition to a shopping mall.

Area vice president

cent at Raouché Arjaan by

increase in the number of

– Lebanon, Bahrain,

Rotana, and 85 per cent

GCC tourists was recorded

Kuwait and Qatar,

at Gefinor Rotana. The

in our hotels in Lebanon,”

Rotana, Joseph Coubat

majority of guests were

he noted.

exclusively highlighted the

mainly from Syria, Jordan,

success of the company’s

Iraq, the UAE, Saudi

that the Raouché Arjaan

Lebanon properties

Arabia, Italy, France as

by Rotana and Gefinor

throughout 2014, a result

well as Lebanese expats.

Rotana will be targeting

while focusing more on emerging countries. Corporate clients and Lebanese expatriates

of heightened interest

“We have high hopes in

Coubat further shared

ADAPTING TO DEMAND Speaking to TTG, corporate sales and marketing director, Le Royal Beirut, Joyce Mouawad shared her vision for the property.

“In 2015, we will continue to maintain our good relationship with the GCC and the Levant,

new markets throughout

make up an important share of our clientele, so do wealthy Syrians and Iraqis who want to

from GCC markets, among

welcoming more and more

the year through its global

escape instability in their countries.”

other factors.

travellers from the GCC

sales offices in Abu Dhabi,

Referring to the hotel’s forward-thinking approach, Mouawad said: “We think differently.

countries. The influx of

Dubai, China, Germany,

We have a very innovative approach – we create not imitate. We must always adapt to new

the occupancy was at an

visitors began increasing

India, Kuwait, Russia,

trends and adapt to the new generation's mind and spirit or else we will be left out of the

average rate of 82 per

in May 2014, where a clear

Saudi Arabia and the UK.

market. We recently increased our digital sales and marketing with the rise in online users.”

“Throughout the year

36 January 2015

ttgmena.com

PICTURE PERFECT

A visual tour of recent events in the region for more news visit: www.ttgmena.com

Al Bustan Centre and Residence Al Bustan Centre and Residence, Dubai, participates in the Inter-Hotel Fun Sports Day.

Turkish Airlines teams up with football personalities, Didier Drogba and Lionel Messi for its innovative ‘Widen your World’ global advertising campaign, bringing to the attention of travellers the carrier’s vast destination portfolio.

British Airways Pop star, Nicole Scherzinger assists British Airways with the launch of its latest innovation, which grants customers the chance to experience their desired destinations in a virtual world with the Oculus Rift, before booking.

Sofitel Dubai Downtown The official grand launch of Sofitel Dubai Downtown takes place, welcoming more than 1,000 regional and international guests, dignitaries and VIPs.

Westin and Le Méridien Bahrain City Centre Team members join forces Etihad Airways Ahead of the recent 2014 Formula 1 Etihad Airways Abu Dhabi Grand Prix, Etihad Airways’ cabin crew don the latest grid girls uniform at the airline’s headquarters.

January 2015

at Al Malkiya Beach in the Northern Municipality for a beach clean. Associates spanning both hotels and all departments, including management, participated in the activity.

ttgmena.com

37

PEOPLE ON THE MOVE

the hospitality industry with more than 25 years of experience, ART Rotana Amwaj Islands has welcomed on board Joe Batshoun as its new general manager.

Batshoun has been heading the pre-opening team of ART Rotana and is responsible for the overall running and efficient operation of the property.

Jumeirah Group has appointed Anthony McHale to the post of general manager of Burj Al Arab Jumeirah.

McHale joins Jumeirah Group after more than five years as the general manager of Mandarin Oriental Hyde Park in London.

His 35-year career spans companies such as Orient Express Hotels, and others.

ASSISTANT MARKETING COMMUNICATION MANAGER

Yasmine El Gammal has been promoted from marketing coordinator to assistant marketing communication manager of the property.

She has been described as ‘exuding a living example for dedication, commitment and a true passion for her role’, by the property’s director of marketing communications, Ghada Abdel Khalek.

CROWNE PLAZA BAHRAIN

Considered a veteran in

GENERAL MANAGER

GILLES NICOLAS

YASMINE EL GAMMAL

CAIRO MARRIOTT HOTEL & OMAR KHAYYAM CASINO

GENERAL MANAGER

ANTHONY MCHALE

BURJ AL ARAB JUMEIRAH

ART ROTANA AMWAJ ISLANDS

JOE BATSHOUN

GENERAL MANAGER Crowne Plaza Bahrain has welcomed Gilles Nicolas as its new general manager.

Nicolas, a French national, has 19 years’ experience in the hospitality industry, having worked across six different countries in three continents.

He moves from his position as resident manager at InterContinental Hotel Doha after ten years with IHG in the UK, Dubai and Doha.

If you have recently been promoted or appointed key staff, please visit our website...

MANAGING DIRECTOR

A valuable addition to the

Emirati national, Yasser Al

hotel’s PR team, Dusit

Yousuf has filled the position

Thani Lake View Cairo

of managing director for

has announced that Nairy

Etihad Guest, Etihad Airways’

Hagopian will be joining the

loyalty programme, and

team as public relations manager.

Hagopian has honed her skills in the hospitality industry for the past five years at Fairmont Heliopolis and Towers. She is expected to be an excellent addition to the hotel’s ongoing PR and marketing strategy.

its partners, Air Serbia, Air Seychelles and Etihad Regional.

Al Yousuf joined Etihad Airways in 2013 and has held a number of senior roles within Etihad Guest since then, including head of services and head of coalition partnerships.

38 January 2015

ttgmena.com

CLUSTER MARKETING MANAGER Hawthorn Suites by Wyndham and Ramada Downtown Dubai have welcomed Abigail Bautista as cluster marketing manager for the two hotels.

She will be responsible for the development and implementation of marketing strategies to reinforce the positioning of the hotels in their respective markets.

Bautista will also lead the creation of marketing tools.

SLIM ZAIANE

KEMPINSKI HOTEL MALL OF THE EMIRATES

PUBLIC RELATIONS MANAGER

ABIGAIL BAUTISTA

HAWTHORN SUITES BY WYNDHAM AND RAMADA DOWNTOWN DUBAI

YASSER AL YOUSUF

ETIHAD GUEST

DUSIT THANI LAKE VIEW CAIRO

NAIRY HAGOPIAN

RESIDENT MANAGER

Kempinski Hotel Mall of the Emirates has appointed a new resident manager, Slim Zaiane.

He brings a wealth of expertise to his role at the hotel, having previously worked at a number of reputable hotel brands across the UK. Zaiane started his hospitality career as the front office manager at Red Carnations Hotels, before moving to Hilton London Heathrow to take up the position of director of front office.

SOCIAL HUB Our Team GENERAL MANAGER PUBLISHING & SALES Tony Fields TFields@ttgmena.com D: +357 24 803001

SOCIAL MEDIA HIGHLIGHTS The TTGMENA team has been extremely busy these past few weeks, travelling here, there and everywhere. Account manager, Helen Moss was whisked off to the city of skyscrapers – Dubai, and media reporter, Natalie Hami had the pleasure of attending one of our most coveted industry events, ILTM, in glamorous Cannes. Take a look at our social media highlights…

DIRECTOR OF COMMUNICATIONS Alexandra North ANorth@ttgmena.com D: +357 24 803071

HELEN MOSS So day 1 & 2 in Dubai have been busy and full of Christmas spirit thanks to Kempinski Hotel & Residences Palm Jumeirah, Sofitel Dubai Downtown and Gloria Hotel, and of course the Dusit.

SENIOR MEDIA REPORTER Natalie Hami MEDIA REPORTER Panayiotis Markides

NATALIE HAMI Unrivalled style — at JW Marriott Cannes

DIGITAL CONTENT CREATOR Tatiana Tsierkezou CREATIVE DIRECTOR TTG MENA PUBLISHING Edward Beales SENIOR DESIGNER Maggie Bdjian E-COMMERCE MANAGER Panayiotis Philippou PPhilippou@ttgmena.com D: +357 24 803008

MAGGIE BDJIAN Some things are so worth it! #sunset #love #Cyprus

E-COMMERCE EXECUTIVE Marina Drakou Mdrakou@ttgmena.com D: +357 24 803077 ACCOUNT MANAGERS Helen Moss Hmoss@ttgmena.com D: +357 24 803074 Marianne Shokry MShokry@ttgmena.com D: +357 24 803012 Maiju Vaananen MVaananen@ttgmena.com D: +357 24 803010 Charlotte Moreton Dolman Cmoretondolman@ttgmena.com D: +357 24 803014 Elaine Hockley EHockley@ttgmena.com D: +357 24 803011 OPERATIONS MANAGER Chris Christou CChristou@ttgmena.com D: +357 24 803003 CHIEF FINANCIAL OFFICER Costas Miaoulis CMiaoulis@ttgmena.com D: +357 24 803002 ACCOUNTS EXECUTIVE Vasilis Eracleous VEracleous@ttgmena.com D: +357 24 803026 CREDIT CONTROL Stala Antoniades SAntoniades@ttgmena.com D: +357 24 803015 HEADQUARTERS Nietzsche Street, Ria Court 9, 1ST Floor 6028 Larnaca, Cyprus Tel: +357-24 803000 Fax: +357-24 803060 Email: INFO@ttgmena.com Website: www.ttgmena.com THAILAND REPRESENTATIVE Public Major Media Ltd, Janya Limmanee Janya.Limmanee@publicitas.com Tel: 662 651 9273 JAPAN REPRESENTATIVE Pacific Business Inc, Hiroko Kujime Kujime-pbi@gol.com Tel: 81 33661 6138 TTG Worldwide Titles* TTG Asia TTG Balkans TTG China TTG Czech Republic TTG Hungary TTG Italia TTG India TTG Nordic TTG Poland TTG Russia TTG Media * For information on these publications, please contact us at: INFO@ttgmena.com TTG MENA is part of the CADS Group

@TTGNatalie Settling into our seats for the #ILTM global forum!

@TTGNatalie And so it begins! #ILTM #ttgmena #ttot

@TTGNatalie Gorgeous day in Cannes!

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