Gimmick Days by Elizabeth Ross Community Relations Multimedia Director Longview ISD
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s communicators, we often get bogged down in content, content schedules, tracking, deciding what’s engaging and what is not, basically going 90 to nothing with all our gear in tow. But what can you create when you stop and smell the roses of your incredible district? Great content starts with great planning. Looking ahead so that others can revel in the moment is what we do as communicators. What do we do at Longview ISD? We plan, plan, plan and then execute until we tell the story. Another key to great content is the relationships you build with administrators, teachers, students and their families. Having an ally in your planning will ultimately lead to heartwarming, tear-jerking moments that families will cherish. We all have our standard district hashtags for Twitter, “the GRAM” and TikTok, but what happens when we use hashtags to celebrate and step out of the norm?
Longview ISD Hashtag Gimmick Days
#MotivationMonday - Usually done in the morning to kick off the week. We try to use images of students working hard. #MarvelousMontessoriMonday - We highlight various Montessori classes throughout the district with a photo or video from the selected class #TechnologyTuesday - Fun technology initiatives from our ITS team or the classroom. #WednesdayWisdom - We like to work with teachers, students and administrators for this. We will gather “wisdom” from new teachers, teachers of 20+ years and students. The younger the student, the more adorable the wisdom is. This is also great for random facts. #ThankATeacher & #ThankfulThursday - This is one of our most popular days! We work with campus principals to highlight teachers who make a difference in and out of the classroom. We get a quote from them and have a standard #ThankATeacher graphic we use. #TBT - This is probably one of the most used hashtags out there. Get old yearbooks and scan them or take photos of their yearbook spreads and post. Ask alums to share a memory. #FridayFeels - This is anything cute or heartwarming
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Spring 2022 | www.TSPRA.org
