Platinum Star Award Winner Socorro ISD by Christy Flores-Jones Director of Public Relations Socorro ISD
Who made up the Socorro team that worked on the winning piece? The entire SISD public relations team, led by our Chief Communications Officer Daniel Escobar and me, contributed to the winning piece. We have an outstanding team, including writers, graphic artists, videographers, a photographer, a social media specialist and an administrative assistant, that worked together to compile and produce the nomination. How did you come up with the concept for your piece and why did you produce it? The COVID-19 pandemic was not anything we had experienced before. However, the dire need for consistent, accurate, timely communication for our students and families was obvious. It was natural for us to refine our communication methods and develop reliable, systematic ways to keep our community informed as the situations changed by the minute. We knew it would be critical to plan and execute imperative communication throughout the entire school year going into the unknown. How long did the process take from A to Z? We prioritized time to work on the nomination and worked intermittently for about three weeks to compile, write, layout, and proof our nomination. During the school year, we make every effort to archive and organize files as they are produced to be able to easily locate and reference our work, which helps in putting the final nomination together. Why did you decide to enter it in the Platinum Award category? It was an all-encompassing, comprehensive campaign that entailed many hours of planning,
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Spring 2022 | www.TSPRA.org
