Trust: Building on the Dream by Cultural Trust

Trust: Building on the Dream.

The Campaign for Pittsburgh’s Cultural District

In 1984, a self-styled “band of dreamers” — private citizens and public leaders in Pittsburgh — had the radical idea that the arts could serve as an economic generator, thereby enhancing the quality of life for the entire region. This was the genesis of the Pittsburgh Cultural Trust, created to develop and oversee a dynamic, vibrant, welcoming Downtown Cultural District. Since then, the Trust has led the way in uniting public and private interests in support of the Cultural District, which has helped make Pittsburgh a destination for arts, culture, and entertainment. The Trust now serves more than 2 million people annually with nearly 2,000 events and has increased the Cultural District’s economic impact to more than $250 million every year. Maintaining these monumental accomplishments and continuing to expand the District’s contributions to the economic and cultural vibrancy of Pittsburgh will require vision and ﬁnancial support from the next cohort of dreamers. You are invited to join us for a new aspirational comprehensive campaign to fortify the District’s physical arts spaces, endow its programmatic series, and create new spaces that will enable groundbreaking, innovative arts experiences for all.

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

What makes your heart leap?

Trust: Building on the Dream.

The Campaign for Pittsburgh’s Cultural District

What makes a kid twirl?

What piques your curiosity?

How do we build on the vision?

Trust: Building on the Dream.

The Campaign for Pittsburgh’s Cultural District

Trust: Building on the Dream. The Campaign for Pittsburgh’s Cultural District.

The birth of the Pittsburgh Cultural Trust was a critical moment in the evolution of Downtown as a worldclass arts destination and Pittsburgh as a modern, post-industrial city. That same dynamic is in play now as the region begins to emerge from the global coronavirus pandemic. Trust: Building on the Dream is a bold vision for the next phase in the evolution of the Cultural District into an internationally known arts and culture destination. But now — given recent events — it is also the key to fueling the economic recovery of Downtown’s hospitality sector, residential and commercial properties, and retail businesses.

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

Campaign Priorities

1 Celebrate & Secure the Present Celebrate and secure the venues, programs, and initiatives of the Cultural District that have been developed over the past 35 years.

2 Envision the Future Envision and execute even more artistic, educational, and economic opportunities.

3 Preserve the Legacy Preserve the Cultural District’s assets by building a robust endowment reflective of the Trust’s history of fiscal management and thoughtful stewardship.

for the better since the Trust was formed, but that progress both requires preservation and demands an even bolder vision of what the Cultural District can encompass: MUCH HAS CHANGED

• New and improved performance venues • Better access to the city’s iconic riverfronts • More public art, outdoor performance spaces, and opportunities for children to explore art • Streetscaping and artistic lighting projects that engage, beautify, and increase safety • Casual sidewalk cafes, award-winning restaurants, specialty retail selling locally made goods and art • More residential developments The Trust: Building on the Dream Campaign will protect the transformative work of the past 35 years and ensure that the Cultural District — and by extension, Pittsburgh itself — is strong, viable, and forward-looking. With your help, the Pittsburgh Cultural Trust is endeavoring to raise $150 million for three broad priority areas: • Celebrate and secure the venues, programs, and initiatives of the Cultural District • Envision and execute even more artistic, educational, and economic opportunities • Preserve the Cultural District’s assets by building a robust endowment You are the key to this Campaign. Your patronage and generosity over the years have made the District what it is today. Your support of the Campaign will ensure that the vision of the original band of dreamers is honored and ampliﬁed for your beneﬁt now, and for the generations who will follow you. Join the Trust: Building on the Dream Campaign for Pittsburgh’s Cultural District. Help us Celebrate & Secure the Present, Envision the Future, and Preserve the Legacy.

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

Celebrate & Secure the Present

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

The Cultural District has come a long way since legitimate businesses were sandwiched between noxious-use establishments and empty storefronts. The Dimling’s Candy building — at 803 Liberty Avenue — is now the Trust’s administrative headquarters. 16

TODAY, THE CULTURAL DISTRICT

encompasses 14 square blocks filled with performance venues, art galleries, public art, and welcoming outdoor spaces. These in turn have attracted Downtown residential development, acclaimed restaurants, and new hotels. In addition to its own performance series — PNC Broadway in Pittsburgh, Dentons Cohen & Grigsby Trust Presents, Pittsburgh Dance Council, and the Children’s Theater Series, to name only a few — the Trust partners with resident companies like the Pittsburgh Public Theater, the Pittsburgh CLO, the Pittsburgh Opera, and the Pittsburgh Ballet Theatre to fill Downtown with performances year-round that entertain, challenge, and create a sense of community in audiences of all ages. The Trust’s Arts Education programming deepens connections between audiences and the arts. Pre- and post-show discussions, summer camps, and Saturday workshops allow people of all ages to explore their own artistic side. Arts Education also enriches schools across Allegheny County and in all surrounding counties through professional development for teachers and residencies that place teaching artists in classrooms to infuse the arts into science, technology, engineering, and math curricula, which helps students develop creative problem-solving skills. The youngest learners are a special focus of Arts Education programming through the Trust’s cooperation with PNC Grow Up Great. These amenities set Pittsburgh apart and deserve to be maintained and upgraded to reflect the key role they play in making Pittsburgh a world-class city. Help Celebrate & Secure the Present of Pittsburgh’s Cultural District with your gift today.

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

HELP US Celebrate & Secure the Present

Which of these priorities sparks your interest? The Trust’s development staff is happy to provide more details and work with you to ﬁnd the perfect opportunity to recognize your philanthropy.

Benedum Center Renovations Maintain, modernize, preserve the classic style

Allegheny Riverfront Park Improvements Site-specific public art, landscaping, pop-up artists’ stalls

Byham Theater Auditorium Renovations Restore and refresh the well-loved interior

Katz Plaza Maintenance Upkeep of fountain, pavement, and surrounding linden trees

Theater Square Complex and Greer Cabaret Enhancements Cultural District Welcome Center, upgrade the Greer Cabaret Theater and Backstage Bar

Arts Education Center Expansion and Arts Education Funding 4th Floor build-out, expanded on-site programming and arts integration residencies in schools

937 Liberty Arts Complex Renovation Art gallery and two theater spaces need major upgrades

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

2 Envision the Future

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

The original “band of dreamers” looked at a blighted downtown Pittsburgh and saw an opportunity to use the arts to create something to benefit the entire region. Their vision will be honored and amplified by you and other visionaries who will help the Trust make the next 10 years as transformative as its first 35. 22

TODAY, AS THE BOARD AND LEADERSHIP of the Pittsburgh Cultural Trust

and numerous community partners thoughtfully examine the District, the demand to live in, invest in, and enjoy the Cultural District has reached a record high with projections for even greater growth. Patrons like you have demonstrated a strong desire for more of what the Trust offers, from the performing arts to galleries, public art, historic buildings and architecture, streetscaping, restaurants, public spaces and parks, riverfront vistas — all critical components of the Cultural District. One of the hallmarks of the Trust’s stewardship of the Cultural District has been its insistence on high design and sustainability rather than growth for growth’s sake. This philosophy is the reason the Trust rests on a strong foundation today and is in an advantageous position to seize this unique moment to envision its next phase. Stability, ﬁscal responsibility, strong community partnerships, and — most crucially — your support, will create a future that is economically sound, welcoming, and infused with art on literally every corner. The Trust invites you to Envision the Future of Pittsburgh’s Cultural District and give generously today.

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

HELP US Envision the Future

Which of these priorities sparks your interest? The Trust’s development staff is happy to provide more details and work with you to ﬁnd the perfect opportunity to recognize your philanthropy.

Beautifying the Cultural District Artistic alleyway lighting, curb and sidewalk maintenance, Cultural District branding

Cineplex on Sixth Street Fully reimagined theater building, with auditoriums on multiple levels, lounges, eateries

Seventh & Penn / Oasis Public Art Initiative Large-scale, tourist-destination public art

Diversity, Equity, Accessibility, and Inclusion Fund Incubator fund for BIPOC artists, expanded public and performance art opportunities

Resident Companies / Local Arts Partners Fund Rent subsidies, small venues for pop-up use

Technology Enhancements Multimedia Cultural District information and wayfinding, digital ticketing, in-theater captioning and descriptive services on patrons’ own devices

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

3 Preserve the Legacy

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

The restoration of iconic but old theaters into world-class performance venues was the most significant achievement of the Trust’s early years. While new development is vital to a robust future, the Trust also recognizes the importance of preserving the places and programs that launched the District 35 years ago. 28

for cost efficiencies when benchmarked against other performing arts centers in the country, it lacks a sufficient endowment dedicated to supporting key initiatives, which is critical to achieving long-term sustainability. The principal of endowed funds remains in perpetuity, while the investment income is used to fund new initiatives and to present programming that pushes artistic boundaries. Your gift to an endowment will remain forever as your legacy to the District and your fellow Pittsburghers. In the words of James E. Rohr, chair of the Trust from 1998 to 2006, “The Pittsburgh Cultural Trust is one of the greatest gifts that Pittsburgh has ever been given. It is an organization that took responsibility for the worst part of downtown Pittsburgh and made it into something great. We cannot take what the Pittsburgh Cultural Trust has accomplished for granted; we must support it, cherish it, and preserve it.” Your investment in the Trust’s endowment will pay dividends that ensure the generational stability and longevity of the District and its diverse and expanding programming. Make a gift to an endowment fund today and Preserve the Legacy of Pittsburgh’s Cultural District for generations to come. WHILE THE TRUST RECEIVES HIGH RANKINGS

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

HELP US Preserve the Legacy

Which of these priorities sparks your interest? The Trust’s development staff is happy to provide more details and work with you to ﬁnd the perfect opportunity to recognize your philanthropy.

Trust Signature Series Endowed Fund Support for series such as Pittsburgh Dance Council, Trust Cabaret, Children’s Theater, Liberty Magic, and more

Festival Endowment Keep the Trust’s beloved festivals free and thriving

Agnes R. Katz Plaza Maintenance Fund Maintenance fund, performance and event support

Year-Round Children’s Theater Programming Endowed Fund Enhance and expand theater programming for children from birth to the teen years

Trust Visual Arts Galleries Support and maintain the galleries, endowed visual art fund, dedicated funding for local and digital artists

Trust: Building on the Dream

The Campaign for Pittsburgh’s Cultural District

Campaign Leadership

Pittsburgh Cultural Trust Senior Development Staff

J. Kevin McMahon President and CEO Campaign Co-Chairs Jill M. Brodbeck Community Volunteer William S. Demchak Chairman, President and Chief Executive Officer, The PNC Financial Services Group Richard J. Harshman Retired Executive Chairman, Allegheny Technologies Incorporated; Board Chair, Pittsburgh Cultural Trust David L. Holmberg President and CEO, Highmark Health, and Chairman of the Board, Highmark, Inc.; Co-Vice Chair, Pittsburgh Cultural Trust

Honorary Campaign Co-Chairs Edith (Toto) H. Fisher Community Volunteer Secretary, Pittsburgh Cultural Trust

Campaign Cabinet Chester (Chip) R. Babst III Managing Shareholder, Babst Calland

George C. Greer Chairman, Eden Hall Foundation

Jack W. Elliott President and CEO, Dentons Cohen & Grigsby

James E. Rohr Retired Chairman, The PNC Financial Services Group; Past Board Chair, Pittsburgh Cultural Trust

Sally McCrady Chair and President, The PNC Foundation

Nicholas J. Gigante Vice President of Development 412-471-5197 gigante@trustarts.org Heather Masterson Senior Director of Individual Giving and the Capital Campaign 412-471-3519 masterson@trustarts.org Kimberly Mauersberg Senior Director of Institutional Giving and the Capital Campaign 412-471-8713 mauersberg@trustarts.org

David L. Porges Retired Chairman, Equitrans Midstream Corporation Thomas L. VanKirk Retired Executive Vice President and Chief Legal Officer, Highmark Inc. Mr. Sunil Wadhwani Chairman and Co-Founder, SWAT Capital Nancy D. Washington Community Volunteer

WRITER/EDITOR

Linda Fletcher DESIGN

Landesberg Design PHOTOGRAPHY

Jason Cohn Randall Coleman Seth Culp-Ressler Rebecca Kiger Cory Morton Renee Rosensteel 2022 Pittsburgh Cultural Trust

Pittsburgh Cultural Trust Board of Trustees Ms. Deborah L. Acklin President and CEO, WQED Multimedia Mrs. Jane C. Arkus Marketing Communications Services Mr. Chester (Chip) R. Babst III Managing Shareholder, Babst Calland Mrs. Jill M. Brodbeck Community Volunteer Mr. Anthony L. Bucci (Ex Officio) Chairman and CEO, MARC USA , Inc.; Board Chair, Pittsburgh Symphony Orchestra Ms. Esther L. Bush President and CEO, Urban League of Pittsburgh, Inc. Ms. Carolyn M. Byham Executive Vice President, Development Dimensions International Mr. Donald K. Carter Director, Remaking Cities Initiative, School of Architecture, Carnegie Mellon University Mr. Ronald R. Davenport, Jr., General Counsel, Sheridan Broadcasting Corp.

Mr. George A. Davidson, Jr. Retired Chairman and CEO, Consolidated Natural Gas

Mr. William O. Generett, Jr. Vice President of Community Engagement, Duquesne University

Mr. William S. Demchak Chairman, President and Chief Executive Officer, The PNC Financial Services Group

Mr. Murry S. Gerber Gerber Foundation

Ms. Carolyn D. Duronio General Counsel, Highmark Health; Co-Vice Chair/Treasurer, Pittsburgh Cultural Trust Mr. Jack W. Elliott President and CEO, Dentons Cohen & Grigsby P.C. Mr. Steven F. Feinstein President, Fierst Distributing Company Mrs. Edith (Toto) H. Fisher Community Volunteer; Secretary, Pittsburgh Cultural Trust The Honorable Rich Fitzgerald (Ex Officio) Allegheny County Executive Ms. Karen S. Flam (Ex Officio) Community Volunteer Chair, Children’s Theater Programming The Honorable Ed Gainey (Ex Officio) Mayor, City of Pittsburgh

Ms. Sarika Goulatia Visual Artist Mr. George C. Greer Chairman, Eden Hall Foundation Mr. Steven J. Guy President and Chief Executive Officer, Oxford Development Company Ms. Helen Hanna Casey (Ex Officio) CEO, Howard Hanna Real Estate Services; Board Chair, Pittsburgh Civic Light Opera Mr. Richard J. Harshman Retired Executive Chairman, Allegheny Technologies Incorporated; Board Chair, Pittsburgh Cultural Trust Ms. Jean Anne Hattler, Ph.D. (Ex Officio) Director, Short-term Abroad Study, Duquesne University; Executive Committee Member, Pittsburgh Opera

Mr. David L. Holmberg President and CEO, Highmark Health, and Chairman of the Board, Highmark, Inc.; Co-Vice Chair, Pittsburgh Cultural Trust Ms. Courtney C. T. Horrigan (Ex Officio) Partner, Reed Smith LLP; Board Chair, Pittsburgh Public Theater Mr. Farnam Jahanian President, Carnegie Mellon University Theresa Kail-Smith (Ex Officio) President, Pittsburgh City Council Mr. Peter F. Mathieson President, Fairview Capital Investment Management Ms. Tracey McCants Lewis (Ex-Officio) Vice President Human Resources and Deputy General Counsel, Pittsburgh Penguins; Board Chair, August Wilson African American Cultural Center Ms. Sally McCrady Chair and President, The PNC Foundation Mr. Kenneth C. McCrory (Ex Officio) ParenteBeard LLC; Chair, Highmark First Night

Mr. Michael H. McGarry President and Chief Executive Officer, PPG Industries; Co-Vice Chair, Pittsburgh Cultural Trust Mr. J. Kevin McMahon (Ex Officio) President and CEO, Pittsburgh Cultural Trust Mr. Jeffrey L. Morby Chairman, Amarna Corporation Mr. Grant Oliphant President, The Heinz Endowments Mr. David L. Porges Retired Chairman, Equitrans Midstream Corporation Mr. Sam Reiman Director, Richard King Mellon Foundation Ms. Caryn B. Rubinoff President, The Rubinoff Company Mr. Rafael Santana President and CEO, Wabtec Ms. Cynthia D. Shapira Community Volunteer Ms. Hilary S. Tyson Community Volunteer Mr. Thomas L. VanKirk Executive Vice President and Chief Legal Officer, Highmark Inc. Mr. Sunil Wadhwani Chairman and Co-Founder, SWAT Capital

Mr. Hal K. Waldman (Ex Officio) Hal K. Waldman & Associates; Chair, Pittsburgh Dance Council Dr. Nancy D. Washington Community Volunteer Mr. Daniel S. Wilson Executive Vice President and CFO, Eat ’n Park Hospitality Group, Inc.

Lifetime Trustees Charles J. Queenan, Jr. Mr. James E. Rohr Mr. Michael Watson Mr. Alfred W. Wishart, Jr.

2,000,000 visitors 5,070 seats 2,548 performances 1,500 events 124 full-time employees 536 part-time employees 60 restaurants 14 blocks 12 performance spaces 6 festivals 5 galleries 1 district