NO PRICE Tru Beauty Buyer's Guide

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As we reflect on 2024, we look back proudly on how we created a dynamic network that is actively reshaping the beauty landscape Collaboration has allowed us to leverage each other’s strengths, driving innovation and setting new benchmarks for quality across the industry

The unwavering commitment to excellence from our brand partners not only enhances our product offerings but also reinforces our mission to provide the best for our clients. It is truly inspiring to see how our collective efforts have resulted in transformative experiences for beauty professionals and their clients alike

As we look to the future, I am filled with excitement about the possibilities that lie ahead Our salon partners are integral to our success, and I am confident that, together, we will continue to thrive With your support, we will elevate the beauty experience, bringing innovative solutions and exceptional service to clients around the world

Thank you for your dedication and collaboration. Together, we are building a brighter future for Tru Beauty and you, our partners

What's New

What’sNew

THIS WINTER AT TRU BEAUTY

NEW! Shibui Sculpting Paste for shaping & texturizing short, long, or layered hair for medium control and definition

deals for you!

3

NEW! High Shine Glossing Treatment Instantly glosses the hair with a mirror-like shine while locking in moisture

T GIFTS AND STOCKING STUFFERS! There are some weet deals for you on page 54. Leave no gift left n with Olivia Garden!

OLIGO ATELIER 2024 - RECAP

WORK

TRIP... BUT MAKE IT FUN!

IIMPACTFUL PERSONALIZED EDUCATION

The 2024 Oligo Atelier was truly the best Atelier yet! With 6 Ateliers to choose from you were able to personalize your learning experience. Small class sizes allowed for each student to have their questions answered and to interact with the educators one on one!

Montreal, Canada is the home of Oligo Professionnel and they truly make you feel welcome in their hometown. Old Montreal is STUNNING! Oligo really knows how to throw a party. This years party was AI themed and it was a BLAST! We hosted delicious dinner for our group at Yoko Luna with unreal entertainment! The love from the group was really felt that night!

Tru Beauty had over 15 stylists join us from all over Alberta to attend this event! We commend everyone who attended and supported each other throughout their Atelier experience! This industry is about learning from each other and inspiring one another We can not wait for next year!

MONTREAL, QUEBEC

Time to Accessorize.

Equip your salon with the best Oligo tools to perform efficiently Now is the perfect time to upgrade your Calura shade selectors, scales, capes, and others!

ITEMS INCLUDED:

Colour Brush

Colour Bowl

Calura Gloss Applicator Bottle

Digital Colour Scale

Technical Apron

Kimono Cape

Tube Squeezer Timer

FunkHue Swatch Ring

Calura Shade Selector

CaluraTEN Shade Selector

Calura Gloss Shade Selector

Calura Gloss Shade Display

Offer your guests healthy hair and a clean scalp during a colour or lightening service with our bestselling products in the Blacklight SMART system

BUY 1 Blacklight Smart Bond Protection and Strengthening Concentrate 490mL and RECEIVE 1 Blacklight Purifying Shampoo Pro 490mL for FREE!

PERMS AND TEXTURIZERS

Stock up on our beloved ammonia-free and thio-free perms: Alka, Exo, Tecno, OH6, OH7

5 PERMS FOR ONLY 33% SAVINGS

BUY 6 of your FAVOURITE FunkHue Shades and Get 1 FREE! *MIX & MATCH

BIG ON LIGHTENERS

Stock up on all your favourite lighteners with 20% OFF!

EXTRA BLONDE, 900G

COOL TONED BLONDE, 900G

CREAM LIGHTENER, 1KG

SAVINGS

BALAYAGE CLAY LIGHTENER, 250G

BALAYAGE CLAY LIGHTENER, 1.25LB

HOLIDAYRETAILDUOS

Tahe was founded in Spain in 1962 by Pepe Magana and his wife. Being second generation hairdressers, they decided to manufacture their own products and thus they began to create their own “cosmetic universe”.

LUMIERE EXPRESS: Soft Toner Series

Process 5 - 20 minutes depending on desired results

USE 5 VOLUME - For finer hair or less neturalization on medium to coarse hair.

USE 10 VOLUME - For stronger neutralization

HOWTOUSE SHAMPOOHAIR.

Toweldry,applyPHASEAmidstoends,massage& rinse

Toweldry,applyPHASEBmidstoends Combthrough DONOTRINSE.Styleasnormal

Note:HairmustbestyledwithaflatironwhenusingAnti-Frizz treatment

BLUE MILK TONE CORRECTING CREAM

BLUE MILK - TO LIGHTEN/LIFT NEW GROWTH

Mix 1:2 with 5vol. or 10vol.on damp hair, apply the mixture to the growth in the shortest possible time and allow to process for 2 to 5 minutes (Use professional judgement) Rinse and shampoo

BLUE MILK - TO USE AS A TONER

Mix 1:2 with 5vol. or 10Vol. developer on pre-lightened hair. Visual timing or recommendation of 3 to 15 minutes. Apply on a level 10 to achieve icy white blondes! (May shift the natural base) BEFORE AFTER

BLUE MILK - TO USE ON NATURAL HAIR

Mix 1:1 with 20vol developer on natural hair to lighten 1-2 levels and/or base shift Process for up to 15 minutes

BLUE MILK is the perfect choice for base breaking in between foil services, neutralizing golden tones from a level 8, and creating icy white blondes!

BLUE MILK TONE CORRECTOR

100ml/ 3oz.

WHAT STYLISTS ARE SAYING!

“Blue milk is my go-to toner. it is so versatile!”

-Amanda M Calgary, AB

“Blue Milk gives the most perfect icy blonde results!”

-Jessica L Grande Prairie, AB

“This is my favourite base breaker and toner all in one!”

-Amber F Edmonton, AB

LUMIERE EXPRESS 10 MINUTE COLOUR

Nanopigments 100%Greycoverage

PLEXTechnology

Deep reconstruction of the hair's fibre for protection during the coloring process For extra long-lasting hair colour

TrionicKeratin

Repairs hair's structure for increased resistance and volume

Argan

bergamot and coconut

Nourishes and repairs for mirror like shine

Bisabolol

Prevents

ALL LIGHTENERS ARE INTERMIXABLE, CREAMS & POWDERS!

BLONDE ELEVATION CHARCOAL BLACK POWDER & CREAM LIGHTENER

Black bleaching powder with a unique texture. Buildable colour, lightens up to 9 levels. The combination of Charcoal powder and Meteorite helps to neutralize unwanted red or orange undertones. Vega Plex, which contains Perilla Oil and Hyaluronic Acid, strengthens the hair fibre while preserving its structure and hydration over time. For amazing, cool results.

Vegan Friendly

The Charcoal Cream Lightener is enriched with Argan Oil, known for its excellent emollient properties, and infused with Black Charcoal with neutralizing properties

Lightens up to 10 levels. Specifically designed to obtain natural/cool/ash blondes in just one step

BLONDE ELEVATION YELLOW OUT EXTREME LIFT POWDER

Lightens hair up to 9 levels. Almond Oil and Bisabolol have a protective, moisturising and soothing action. Purple Pigment neutralizes unwanted yellow tones.

Mix Extreme Lift Powder at a ratio of 1:2 with the desired Dev Plus (10, 20, 30 or 40 volumes), depending on the service to be carried out. E.g. 30g of Extreme Lift Powder + 60g of DevPlus. Processing time: Up to 45 minutes depending on how light the desired tone is and on the hair's determined porosity level.

BLONDE ELEVATION HAIR LIGHTENER LIGHTENING POWDER & CREAM LIGHTENER

Bleaching Powder with blue pigment counteractsf orange/yellow reflects during lightening. Ideal for all hair types.

Vegan Friendly

The Pigment-free bleaching cream has emollient properties of Beeswax and the Treating Oils make for a soft and creamy texture that is ideal even for more sensitive hair. It lightens up to 7 levels, cleanly and evenly, leaving the hair healthy, protected, and hydrate

Revolutionary

STYLISTS CHOICE MIX AND MATCH

Choose any Powder Lightener (Yellow Out Extreme Lift, Charcoal or Hair Lightener) and Choose any Cream Lightener (Charcoal or Hair Lightener) BUY ONE POWDER LIGTHENER GET ONE CREAM LIGHTENER 50% OFF!!

*MAX 3 PROMOS PER ACCOUNT

COLOREFRESH IS MADE UP OF 8 COLORING MASKS TO CHOOSE FROM, ACCORDING TO THE DESIRED COLOR OR TONE.

COLOREFRESH IS THE LINE OF COLORING MASKS TO RECHARGE, RECONDITION AND RETONE YOUR HAIR COLOR, WHILE KEEPING YOUR HAIR CONSTANTLY REJUVENATED.

Charcoal Shampoo 300ml

Charcoal Shampoo 1L

Charcoal Mask 300ml

Charcoal Mask 1L

Black Charcoal Cream

Bleach 250g

Black Charcoal Powder

Bleach 500g

Yellow Out Shampoo 300ml

Yellow Out Shampoo 1L

Yellow Out Mask 300ml

Yellow Out Mask 1L

Yellow Out Bi-Phase

Leave-in Conditioner

Yellow Out Extreme

Lift Powder 500g

Yellow Out Extreme

Lift Powder 60g

Hair Lightener

Lightening Cream 250g

Hair Lightener

Lightening Powder 500g

Dev Plus (10Vol, 20Vol, 30Vol, 40Vol)

DESIGNER COLLECTION

Original

12 5cm x 27cm / 5" x11"

500 Sheets

Wide

15cm x 27cm / 6" x 11"

500 Sheets

X-Wide

20cm x 40cm / 8" x 16"

500 Sheets

CLASSIC SILVER COLLECTION

Original

12 5cm x 27cm / 5" x11"

500 Sheets

Wide

15cm x 27cm / 6" x 11"

500 Sheets

X-Wide

20cm x 40cm / 8" x 16"

500 Sheets

Pictured is the Original Size

WHAT CAN ALOE DO FOR YOU?

Did you know...Aloe vera removes oil and residue from hair follicles and is a very effective cleanser. It also doesn't harm the hair when cleansing like many chemicals do.

Over 30 years ago we innovated the use of Organic Aloe Vera Gel in the beauty industry making us ahead of the curve when it comes to the green beauty category that is now in high demand..

Moisturizing Duo

LOMA is a collection of organically infused, aromatic products for daily comfort. Healing, organic ingredients partnered with environmentally-conscious manufacturing give you exceptional performance.

30%

Lomatherapy of Mango, Orange & Tangerine

12oz Moisturizing Shampoo

12oz Moisturizing Conditioner

Moisturizing Collection 3 of each 3oz sizes

Moisturizing Shampoo & Moisturizing Conditioner, Calming Creme & Deep Conditioner

For all hair types, especially normal to dry, color treated Gluten, soy, paraben and sulfate-free cleansing and conditioning

Moisturizing Shampoo

Moisturizing Conditioner

Nourishing Oil Treatments

• Smooths and protects the hair while enhancing shine

• Repairs the hair surface, helps control frizz and preserves color

• Natural thermal protection

Oil Treatment 3 4 oz - 100mL

Nourishing Oil Treatment 3 4oz - 100mL

2024 Fragrance Free Collection Intro

Aloe vera does amazing things

2024 TRY ME Tote Bag

2024 LOMA Intro

Open stock, back bar and stylist station products.

Retail Products Include:

2 Daily Shampoo 12oz - 355mL

2 Moisturizing Shampoo 12oz - 355mL

2 Nourishing Shampoo 12oz - 355mL

2 Violet Shampoo 12oz - 355mL

2 Daily Conditioner 12oz - 355mL

2 Moisturizing Treatment 12oz - 355mL

2 Nourishing Conditioner 12oz - 355mL

2 Violet Conditioner 12oz - 355mL

2 Fragrance Free Shampoo 12oz - 355mL

2 Fragrance Free Conditioner 12oz - 355mL

2 Deep Conditioner 8oz - 237mL

2 Fortifying Repairative Tonic 3 4oz - 100mL

2 Nourishing Oil Treatment 3 4oz - 100mL

2 Nourishing Oil Treatment Light 3 4oz100mL 2 Curvy Crème 8oz - 237mL

2 Maximum Volumizing Solution 8oz - 237mL

2 Smoothing Crème 8oz - 237mL

2 Molding Crème 8oz - 237mL

2 Firm Hold Gel 8oz - 237mL

2 Volumizing Foam 8oz - 237mL

2 Calming Crème 8oz - 237mL

2 Leave-In Conditioner 8oz - 237mL

2 Forming Paste 3oz - 89mL

2 Fiber Putty 3oz - 89mL

2 Crème Pomade 3oz - 89mL

2 Firm Hold Hairspray 8oz - 237mL

2 Extra Firm Hold Hairspray 9.1oz - 300mL

2 Texture & Finishing Spray 5.4oz - 200mL

SAVE 30%

Backbar & Free Samples:

1 Moisturizing Shampoo 33.8oz - 1000mL

1 Moisturizing Treatment 33.8oz - 1000mL 2 Pumps for 33.8oz - 1000mL bottles

10 Moisturizing Shampoo .5oz - 15mL 10 Moisturizing Treatment .5oz - 15mL 10 Calming Creme .5oz - 15mL 10 Nourishing Oil Treatment .5oz - 15mL

Also Includes: 10 Brochures 6 Easel Cards 1 Window Cling 4 Mirror Clings

2024 Salon Price List

8oz - 237mL

876794018206

5oz - 15mL

3oz - 88mL

12oz - 355mL

33 8oz - 1000mL Gallon - 3 7L

876794018220

876794018268

876794018237

876794018244

876794018251

5oz - 15mL

3oz - 88mL

12oz - 355mL

33 8oz - 1000mL Gallon - 3 7L

876794018282

876794018329

876794018299

876794018305 876794018312

3oz - 88mL 876794018817

12oz - 355mL 876794018824

33 8oz - 1000mL 876794018831 Gallon - 3 7L 876794018848

5oz - 15mL 876794001239

3oz - 88mL 876794000768

12oz - 355mL 876794000331

33 8oz - 1000mL 876794000355

5oz - 15mL 876794002564

3oz - 88mL 876794002199

12oz - 355mL 876794002205

33 8oz - 1000mL 876794002212

LFFSH 5 LFFSH3 LFFSH12 LFFSH33

5

5oz - 15mL

3oz - 88mL

12oz - 355mL

33 8oz - 1000mL Gallon - 3 7L

876794018909 876794018916 876794018923

876794018930 876794018947

5oz - 15mL

3oz - 88mL

12oz - 355mL

33 8oz - 1000mL

876794001246

876794000775

876794000348 876794000362

5oz - 15mL

3oz - 88mL

12oz-355mL

876794002571

876794002229

876794002236

33 8oz - 1000mL 876794002243

5oz - 15mL

3oz - 88mL

8oz - 237mL

33 8oz - 1000mL

876794000393

876794000997

876794000270

876794000287

5

2024 Salon Price List

Treatments

Fortifying Repairative Tonic

876794002076

876794018411

Nourishing Oil Treatment

LIGHT Nourishing Oil Treatment

876794002021

876794002038

876794002045

Style & Finish

Curvy Crème

876794018503

876794000256

876794018510

Maximum Volumizing Solution

876794018565

876794018589

876794018572

Firm Hold Gel

876794018534

876794000782

876794018541

Smoothing Crème

Style & Finish

Forming Paste Molding Crème

Fiber Putty

Crème Pomade

Firm Hold Hair Spray

Finishing Hair Spray

Extra Firm Hold Hair Spray

Texture & Finishing Spray

Calming Crème

Volumizing Foam

Beyond Clean Beauty

Sculpting Paste

• Shape & texturize short, long, or layered hair for medium control and definition

• Non-tacky, non-sticky, and non-flaky; reworks easily without buildup for a subtle-shine with detail, texture, and separation

Taming Lotion

Smooth frizz & flyaways for a satiny, silky finish This Taming Lotion is perfect for blowouts, providing softness and shine while preserving and enhancing your color

• Machine

• Everydayness Shampoo

• Everydayness Conditioner

• Volumizing Mousse

Ultra Hydrating & Protect

• Ultra Hydrating Shampoo

• Ultra Hydrating Conditioner

• Thermal Protection Mist (12oz) (12oz) (6 5oz)

Indulge

2oz Minis

Building Better Beauty with Ethics

Shibui believes in simple & clean color care

Color care that is devoted to exceptional natural ingredients that promise the best for your hair and our planet Building better beauty with ethics is part of every Shibui formulation

73% SAVINGS

1 Everydayness Shampoo (12 oz)

1 Everydayness Conditioner (12 oz)

1 Ultra Hydrating Shampoo (12 oz)

1 Ultra Hydrating Conditioner (12 oz)

1 Peptide Polish Anti-Humidity Treatment (6.5 oz)

1 Everything Spray (8 oz)

1 Taming Lotion (6 oz)

1 Creme Gel Elixir (6 oz)

1 Replenishing Hair Oil (2 oz)

1 Volumizing Mousse (7 oz)

1 Thickening Volume Mist (6.5oz)

1 Zipper Tote Bag

1 Brochure

*All items labelled with a Salon Use Only sticker

*One Hello Shibui bag per account

SMALL INTRO

• 3 Everydayness Shampoo (12 oz)

• 3 Everydayness Conditioner (12 oz)

• 3 Ultra Hydrating Shampoo (12oz)

• 3 Ultra Hydrating Conditioner (12 oz)

• 3 Violet Toning Shampoo (12 oz)

• 3 Clarifying Shampoo (12 oz)

• 1 Everydayness Shampoo (33 8 oz)

• 1 Everydayness Conditioner (33 8 oz)

• 1 Ultra Hydrating Shampoo (33 8 oz)

• 3 Peptide Polish (6 5 oz)

• 3 Everything Spray (8 oz)

• 3 Taming Lotion (6 oz)

• 3 Creme Gel Elixir (6 oz)

• 3 Replenishing Hair Oil (2 oz)

• 3 Volumizing Mousse (7 oz)

• 3 Thickening Volume Mist (6 5oz)

• 3 Thermal Protection Mist (6 5oz)

• 3 Peptide Primer (1 7oz)

• 3 Air Dry Creme (6oz)

COMPLIMENTARY ITEMS

*All items labeled with a Salon Use Only sticker

• 1 Everything Spray (8 oz)

• 1 Taming Lotion (6 oz)

• 1 Creme Gel Elixir (6 oz)

• 1 Ultra Hydrating Conditioner (33 8 oz) • 1 Violet Toning Shampoo (12 oz)

• 1 Clarifying Shampoo (12 oz)

• 1 Peptide Polish (6 5 oz)

• 1 Replenishing Hair Oil (2 oz)

• 1 Volumizing Mousse (7 oz)

• 1 Thickening Volume Mist (6 5oz) • 1 Thermal Protection Mist (6 5oz)

** ONE SMALL OR LARGE INTRO PER ACCOUNT 45% OFF 51% OFF

• 3 Nourishing Working Spray (10oz)

• 1 Peptide Primer (5oz)

• 1 Air Dry Creme (6oz)

• 1 Nourishing Working Spray (10oz) • 1 Cape • 6 Brochure • 4 Kickstand

• 8 Everydayness Shampoo (12 oz)

• 8 Everydayness Conditioner (12 oz)

• 8 Ultra Hydrating Shampoo (12oz)

• 8 Ultra Hydrating Conditioner (12 oz)

• 6 Violet Toning Shampoo (12 oz)

• 6 Clarifying Shampoo (12 oz)

• 6 Everydayness Shampoo (2 oz)

• 3 Everydayness Shampoo (33 8 oz)

• 6 Everydayness Conditioner (2 oz)

• 3 Everydayness Conditioner (33 8 oz)

• 6 Ultra Hydrating Shampoo (2 oz)

• 3 Ultra Hydrating Shampoo (33.8 oz)

• 6 Ultra Hydrating Conditioner (2 oz)

• 3 Ultra Hydrating Conditioner (33 8 oz)

• 6 Peptide Polish (6 5 oz)

• 6 Everything Spray (8 oz)

• 6 Taming Lotion (6 oz)

• 6 Creme Gel Elixir (6 oz)

• 6 Replenishing Hair Oil (2 oz)

• 6 Volumizing Mousse (7 oz)

COMPLIMENTARY ITEMS *All items labeled with a

• 3 Violet Toning Shampoo (33 8 oz)

• 3 Clarifying Shampoo (33 8 oz)

• 3 Peptide Polish (6.5 oz)

• 3 Everything Spray (8 oz)

• 3 Taming Lotion (6 oz)

• 3 Creme Gel Elixir (6 oz)

• 3 Replenishing Hair Oil (2 oz)

• 3 Volumizing Mousse (7 oz)

• 6 Thickening Volume Mist (6 5oz)

• 6 Thermal Protection Mist (6 5oz)

• 6 Peptide Primer (1 7oz)

• 6 Air Dry Creme (6oz)

• 6 Nourishing Working Spray (10oz)

• 3 Thickening Volume Mist (6 5oz)

• 3 Thermal Protection Mist (6 5oz)

• 3 Peptide Primer (5oz)

• 3 Air Dry Creme (6oz)

• 3 Nourishing Working Spray (10oz)

• 6 Cape • 12 Brochure • 8 Kickstand

Peptide Primer Leave-In Treatment

Peptide Primer™ Leave-In Treatment repairs damage caused by bleach, color, and chemical services This remarkable solution provides long-lasting results, rejuvenating the feel of your hair by helping to restore its strength, softness, smoothness, and shine The best part? All of these incredible transformations are achieved in just 3 minutes!

How To Use:

Shampoo, do not condition

• Towel-dry Apply 1-2 pumps based on length and density, starting at the ends and working up to the roots

• Let sit for 3 minutes Do not rinse out

• Style as usual

Why We Love It:

• For all hair types, immediate + progressive results

• Repairs damage caused by bleach, chemical services, and heat

• pH-optimized (4 0-5 0) to help minimize cuticle swelling & put hair proteins in their most resilient state

• Restores strength, softness, smoothness, and bounce

• Pairs well with all other Shibui stylers

Preserves& HelpsRepa N ti bl

Everydayness Shampoo

Everydayness Shampoo

Everydayness Shampoo

Everydayness Shampoo*

Ultra Hydrating Shampoo

Ultra Hydrating Shampoo

Ultra Hydrating Shampoo

Ultra Hydrating Shampoo

Clarifying Shampoo

Clarifying Shampoo Violet Toning Shampoo

Violet Toning Shampoo

Gluten, sulfate, paraben, and cruelty-free, our vegan formulations start in a base of coconut water. We've "cleaned" up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.

LIMITED RELEASE!

Signature BODY WASH

High Shine Glossing Treatment

Buy 6 x 9.75oz High Shine Glossing Treatments and get 1 x 9 75 oz, 6 x 2oz Minis, and a Tent Card for FREE! (*Free item labeled with Tester Sticker)

This trio smooths the hair’s surface, enhancing its shine and leaving it irresistibly soft, silky, and frizz-free Instantly glossify hair with a mirror-like shine while locking in moisture Aluram’s exclusive TriGloss™ Shine Complex is a color-safe formula that combines the power of Lactic Acid, Hibiscus Extract, & Coconut Oil.

Buy 5 x 16 9oz Signature Body Washes & get 1 x 16 9oz Signature Body Wash and a Tent Card for FREE!

ot Boost Spray

6 x 6oz Root Boost Sprays receive a FREE Aluram Cape!

$30 00 SALON VALUE ON FREE CAPE!

TRY ME BAG

1 12oz Daily Shampoo

1 12oz Daily Conditioner

1 12oz Moisturizing Shampoo

1 12oz Moisturizing Conditioner

1 2oz Purple Shampoo

1 8oz Leave-In Conditioner

1 6oz Styling Cream

6oz Smoothing Cream 1 7oz Volumizing Foam

2oz Shine Serum

10oz Finishing Spray

6oz Curl Cream

Drawstring Bag

Brochure

*LIMIT OF EITHER ONE INTRO PER ACCOUNT

*Prices subject to change

-SHAMPOOS/CONDITIONERS-

(20Z SHAMPOOS / CONDITIONERS

Daily, Moisturizing, Curl, Volumizing, & Purple (shampoo only)

120Z SHAMPOOS / CONDITIONERS

LITER SHAMPOOS / CONDITIONERS

POUCH SHAMPOOS / CONDITIONERS Daily, Moisturizing, Volumizing, & Purple (shampoo only)

-TREATMENTS-

HYDRATE & REPAIR TREATMENT HYDRATE & REPAIR TREATMENT

-STYLERS-

LEAVE-IN CONDITIONER

LEAVE-IN CONDITIONER

STYLING CREAM

SMOOTHING CREAM

CURL CREAM

VOLUMIZING FOAM

CURL FOAM

SHINE SERUM

STYLING CLAY

DRY TEXTURE SPRAY

DRY SHAMPOO

FINISHING SPRAY

HIGH HOLD FINISHING SPRAY

ROOT BOOST SPRAY

-MISC-

Open Stock

This lightweight, buildable, gradual tanner has Squalene and Watermelon Seed Oil nourish skin. For best results exfoliate before use

See results in 3 applications!

Find a scent that vibes with you

Potted Plant Intro Kit

Herbal Blossom

(3) 16 9oz lotions (1 with a tester sticker)

(2) 16 9oz body washes,

(3) 3 4oz mini washes

(3) Hand Soap (1 with a Salon Use sticker)

Tangerine Mochi

(3) 16.9oz lotions (1 with a tester sticker)

(2) 16.9oz body washes

(3) 3.4oz mini washes

Plums & Cream

(3) 16.9oz lotions (1 with a tester sticker)

(2) 16.9oz body washes

(3) 3.4oz mini washes

Charcoal

(2) 16.9oz body washes

Promotional Material

(3) Tent Cards

*INTROS SUBJECT TO CHANGE BASED ON AVAILABILITY

*ONE INTRO PER ACCOUNT

Herbal Blossom Body Lotion

Herbal Blossom Body Wash

Herbal Blossom Body Wash

Herbal Blossom Body Wash

Tangerine Mochi Body Lotion

Tangerine Mochi Body Wash

Tangerine Mochi Body Wash

Tangerine Mochi Body Wash

Plums & Cream Body Lotion

Plums & Cream Body Wash

Plums & Cream Body Wash

Plums & Cream Body Wash Charcoal Body Wash Charcoal Body Wash

City Lips® Night Oil

is a cushiony formula that wraps lips in deep hydration for a younger look overnight. Rejuvenating ingredients help smooth the look of wrinkles and add visible volume.*

City Lips® Plumping Lip Gloss

City Lips is a plumping lip gloss that restores, hydrates and instantly plumps the lips while decreasing fines and wrinkles

KEY INGREDIENTS:

Hyaluronic Acid Spheres: This natural ingredient that delivers instant hydration to the lips to give a plumping effect

Oligopeptides: This string of amino acids helps enhance lip volume and smooth the appearance of fine lines.

Soothing Moisturizers: Jojoba Oil & Ylang Ylang Flower Oil, known for their nourishing properties.

AVAILABLE IN SHADES:

TINSEL TOWN SUN DIEGO

NUDE YORK

LOS ANGELIPS

The Seasonal Essence of a Memory Essence of Memory

Limited edition candles and diffusers are available on a special order

Meadowfoam candles are crafted using our in-house proprietary blend of sustainably sourced soy wax and meadowfoam seed oil from the Pacific northwest, for an elevated sensory experience

Mix & Match Candles

Purchase any (6) of the following 11oz candles (mix & match) and receive (1) FREE!

Rhubarb Sugar Plum NEW

Apple Cider Winterberry NEW

Vanilla Nutmeg Brioche

Oud Balsam Tonka Bean

Salted Caramel Macchiato

Mix & Match Diffusers

Purchase (6) MeadowFoam Reed Diffuser 200ml and receive (1) FREE!

Rhubarb Sugar Plum NEW

Apple Cider Winterberry NEW

Vanilla Nutmeg Brioche

Oud Balsam Tonka Bean

Salted Caramel Macchiato

11OZ SRP $35.50 200ML SRP $55.00

Vanilla Raspberry Creme De Cassis

Lilac Mimosa

Black Currant Plum

Salted Caramel Mocchiato

Vanilla Rose Tobacco

Black Dahlia White Birch

White Sandalwood Almond

Plum Blossom Cacao

Vanilla Nutmeg Brioche

Rhubarb Sugar Plum (NEW)

Apple Cider Winterberry (NEW)

LUXE CANDLES 13oz

Cedarwood Neroli

Vetiver Orange Blossom

Waterlily Rosewater Melon

RETAIL $60.00

Vanilla Raspberry Creme De Cassis

Lilac Mimosa

Black Currant Plum

Salted Caramel Mocchiato

Vanilla Rose Tobacco

Black Dahlia White Birch

Vanilla Nutmeg Brioche

Plum Blossom Cacao

White Sandalwood Almond

Vetiver Orange Blossom

Waterlily Rosewater Melon

Rhubarb Sugar Plum (NEW)

Apple Cider Winterberry (NEW)

250ML SRP $35.50

Vanilla Raspberry Creme De Cassis

Lilac Mimosa

Black Currant Plum Salted Caramel Mocchiato

Vanilla Rose Tobacco

Black Dahlia White Birch

Vanilla Nutmeg Brioche

Plum Blossom Cacao

White Sandalwood Almond

Vetiver Orange Blossom

Waterlily Rosewater Melon

FOLDING POP-UP BRUSH WITH MIRROR

*MIX & MATCH ONLY ALLOWED FOR SAME STYLE/CATEGORY OF BRUSH

*WHILE SUPPLIES LAST

HOLIDAY SHINE COLLECTION

HIGHPERFORMANCEPROFESSIONALHAIRDRYER

To access the inner micro filter, turn the filter cover one quarter turn counter clockwise.

Pressandholdthecleanbutton for10secondswhenthedryeris poweredoff.Thiswillengagethe autocleaningfunctionandcause theairtoflowbackwardsfor15 seconds.

Lockingthedryerwillmakethefrontheatand airbuttonslock.Thecoolshotbuttonwillstillbe accessibleaswellastheon/offbutton.

INCLUDES:

1Diffuser

2Concentratornozzles

2Combattachments

2Cleaningbrushes

PROFESSIONAL TITANIUM CURLING IRON

High Quality, Strong & Longer Ultra Titanium Barrel

High resistance to heat, scratches, corrosion & wear Ultra smooth & snag-free Safe for all hair types with Cool Tip

Ceramic Ionic Coated Clip

Smoother Curling Eliminates static & controls frizz

High Performance Dual-Ceramic Heaters

Quick heat up to 455ºF (235°C) Perfect even-heat distribution Instant temperature recovery

Lever with Ergonomic Thumb Design For superior grip & control Lightweight & ergonomic Perfect pressure point

Each

TWO HEATERS

Easy-to-Adjust Temperature Buttons

Recessed to avoid accidentally pressing 5 temperature

of inactivity

NEW! TITANIMUM + ION

HIGH PERFORMANCE PRO FLAT IRON

High quality, strong & long-lasting

Ultra Titanium 3D Floating Plates

Safe for all hair types & best for taming thick coarse hair.

Longer plates (1"x 4 1/4") for faster styling with a rounded body edge for easy styling.

Heat resistant mat included! 2 year warranty

RECIEVE 3 FREE BRUSHES

Finest Quality Ceramic & Ionic 3D Floating Plates

Ceramic heat is gentler, leaving hair healthier & shinier

Ultra smooth & snag-free 3D floating plates & rounded body edge to easily straighten, create flips, curls, twists, or spirals

Plates designed to easily reach roots Compact plates (5/8" x 2 3/4")

(SRP $95 00 ea )

HIGH PERFORMANCE PROFESSIONAL FOLDING TEASING BRUSH

Ideal for teasing, creating volume, back brushing, smoothing & taming

FULL SIZE teasing brush that conveniently folds!

Easy storage at salon station & also great for: backstage, traveling, purses, gym lockers & much more Perfect for the salon & quick touch-ups anywhere!

Mixed: boar & nylon bristles

Staggered bristle length for more natural results Boar bristles make hair shiny

Perfect for smoothing out baby hairs, taming edges, and a super sleek finish

Unique handle shape gives user total control Narrow central core for sure-grip & easy handling

Tail designed for easy & precise sectioning, separating, tucking & lifting

12-pc display

STU-D12MXC Contains 6 of each color

Never Sharpen Your Shears Again With Our Exclusive Trade-In Program (Details Below!)

Exclusive Case Deals

RIGHT HANDED

SK-CO1: 5" Shear + Thinner + Zipper Case

SK-CO2: 5.75" Shear + Thinner + Zipper Case

SK-CO5: 6.5" Shear + Thinner + Zipper Case

LEFT-HANDED

SK-CO1LH: 5" Shear + Thinner + Zipper Case

SK-CO2LH: 5.75" Shear + Thinner + Zipper Case

SK-CO5LH: 6.5" Shear + Thinner + Zipper Case

BARBER

SK-CO1XL: 6" Shear + 6" Thinner + Zipper Case

SK-CO2XL: 7" Shear + 6" Thinner + Zipper Case Includes Oil Brush, Finger Ring Inserts & Cleaning Cloth Shear case is made from 100% recycled materials

Shear Collection

The Exclusive Service/Trade-in Program

**Each service program shear comes with it’s own designer pouch

Entitles you to a new SilkCut shear every time you want your shears sharpened (no limits; no matter how often or how many times*).

Simply give your used SilkCut shears to your authorized dealer and receive, immediately, new shears exactly the same style and size for only $59.99* (per trade-in)

Great shears with an incredible service program.

*Program & pricing subject to availability and may change or terminated without notice. Valid only in the United States (excluding territories).

Left-Handed

Revolve works to nourish the hair with our powerful amino acid complex and help create denser-looking hair! Formulated in Men’s and Women’s treatment shampoos and one coinciding conditioner.

Evolve Shampoo is a plant-based hair repair system that strengthens hair from the inside out leaving hair longer, stronger and faster growing

HOLIDAY DEALS

FREE TRAVEL BAG ($20 value) included with all kits

REVOLVE WOMEN’S TRIO KIT

1 Revolve Shampoo for Women 6 75oz

1 Revolve Conditioner 6 75oz

1 Hair Thickening Serum 1 7oz MOST POPULAR!

Purchase ANY 4 Trio Kits for (SRP $110.00 /Kit) Mix and Match Allowed Must purchase in 4's

VOLVE TRIO KIT

volve Nourishing Shampoo 6.75oz

volve Nourishing Conditioner 6.75oz eave-In Conditioner 8oz UP TO 44% SAVINGS

REVOLVE MEN’S TRIO KIT

1 Revolve Shampoo for Men 6.75oz

1 Hair Thickening Serum 1.7oz

1 Scalp Massager

*LIMIT 24 KITS PER ACCOUNT

*WHILE SUPPLIES LAST

Past, Present, Future

For 20 years, SACHAJUAN has been a pioneer in high-performance hair care, innovating quality products through Algae Bioscience.

Founded in 2004, SACHAJUAN entered the market with premium hair care products infused with the unique OCEAN SILK TECHNOLOGY, harnessing the power of Algae Bioscience to develop performancedriven formulas.

By combining cold-water algae with clean, effective ingredients, SACHAJUAN offers a comprehensive product line revered by professionals and consumers worldwide.

At Tru Beauty, we were thrilled to attend the SACHAJUAN 20th anniversary celebration in Stockholm, Sweden. This milestone event was a testament to the brand's innovative spirit and commitment to quality, and it provided a wonderful opportunity for us to deepen our relationship with them. As a familyowned business, we believe that fostering strong connections with our partner brands is vital to our success and integrity.

Attending this celebration allowed us to engage directly with the SACHAJUAN team, share our mutual passion for beauty, and explore new ways to enhance our collaboration. We look forward to continuing this journey together, ensuring we deliver exceptional products that resonate with our community.

Together, we aim to innovate and elevate the beauty experience for our customers, while staying true to our shared values of quality and authenticity. We are committed to ensuring that our partnership continues to thrive and inspire.

Here’s to many more years of collaboration and success!

SACHAJUAN’s shampoo treats your scalp just as well as you treat your face With salicylic acid, your scalp gets a good clean that gets rid of dandruff and dryness.

Press Release

Best Overnight Product: SACHAJUAN Over Night Hair Repair Mask

FRUI & BO

Our candles are crafted with care in France, where we combine the finest natural ingredients to create two exquisite fragrances: Bois Noir and Fruity Floral.

Our unique blend of fragrances, carefully measured at 12%, is infused into each 180-gram candle We use 100% natural wax, made from a combination of coconut oil, soy wax, and a touch of beeswax, to ensure that every candle burns cleanly and evenly

Our cotton wicks are placed by hand, and the glass jars are made in France Each lit candle fills your home with warmth, comfort, and beauty for up to 45 hours

FRUITY FLORAL FRAGRANCE SET

NOTES FRUITY FLORAL

TOP : blackcurrant / bergamot / buchu

MIDDLE: rose / lychee / magnolia

BASE: patchouli / musk / vanilla / cedarwo

180g | 6 35 oz

*LIMIT 4 PER ACCOUNT

(SRP $139 00 /Box )

BOIS NOIR FRAGRANCE SET

NOTES FRUITY FLORAL

TOP : blackcurrant / bergamot / buchu

MIDDLE: rose / lychee / magnolia

BASE: patchouli / musk / vanilla / cedarwood

TIME HOURS 0g | 6 35 oz

Ocean Mist Texturizing Hair Cream

OCEAN MIST TEXTURIZING HAIR CREAM, with exceptional styling properties and humidity resistance Enriched with our proprietary Ocean Silk Technology, delivers exceptional texture and a salt-water feel to your hair

The OCEAN MIST TEXTURIZING HAIR CREAM with an easy to apply formula provides excellent grip and hold, making it an ideal styling solution This product works perfectly before air drying or diffusing hair to achieve beachy curls It can also be used before blow drying as a foundation product to add grip and volume for a voluminous finish

125mL (SRP $51 00 ea )

HIGH-PERFORMANCE

HAIR DRYER

• Professional Brushless Motor (120,000 RPM)

• Extremely Powerful & Quiet

• Self-Cleaning Function

FREE IRON

• Ceramic - Tourmaline with Integrated Ionic Tech

• Memory Function

• 2-year Warranty

*LIMIT ONE PER ACCOUNT

• Unique Air Filter design with Triple Protection

GET BOTH FOR ONLY

VERSA SALON TROLLEY CART W/ 5 DRAWERS

• Resistant to stains, chemicals and scratches

• Dimensions without side accessories:

34 5 cm x 86 5 cm x 38 cm

(13 1/2’’ x 34’’ x 15’’)

FOLDABLE TRAY

Simple tray lock release

Storage bag included

CURLING & HAIR STRAIGHTENER IRON 1’’

• New Curling Technology, Combining Heat & Cold

• High-Quality Air-Cooling Engine Japanese Design

• Ultra-Smooth Ceramic-Tourmaline Heating Plates

• Universal Voltage

• 2-year Warranty

NECK REST

Ultra Comfortable Silicone Neck Support

PORTABLE SHAMPOO BOWL STANDARD MODEL

Adjustable Height: from 33’’ (84cm)

Sink Dimensions: 14 25’’ x 19 75’’ x 4 25’’

(36 x 50 x 11cm)

Durable high-capacity ABS composite bowl

• Tilt and height adjustments

• 1.2M (4’) Flexible drain hose included BACK IN STOCK

DID YOU KNOW...

84%ofthemenbetweentheagesof 18-44usesomeformoffacialskincare

NO.401 PRECISION SHAVING GEL 400ML

Non-foaming gel formula ideal for precise shaving techniques Allows shaving in a visible way allowing you to outline specific areas Soothes the skin eliminating irritation

NO.403 EUPHORIA FACIAL MOISTURIZING CREAM 50ML

Mattifying and anti-maskne effect

With Vitamin F and protection against blue light

Prevents the appearance of acne and spots on the skin caused by occlusion caused by the continued use of masks

Fights clogged pores

NO.402 IDEAL SHAVE AFTERSHAVE BALM 125ML

Soothes, moisturises and protects

Helps prevent skin irritation and minimising redness

Protects skin cells from the artificial visible blue light emitted by screens

NO.501 DEFINITIVE SERUM 30ML

A conditioner with a hydrating formula designed to keep beards soft and stylish

Active ingredients:

• Argan oil: Nourishes and conditions the hair

• Limnanthes alba oil: Oil with unique antioxidant effects

• Vitamin E: Antioxidant

Top Shelf Grooming for the Aspiring Gentleman.

DOPP KIT TRAVEL POUCH

Includes Dopp Bag, Wash 3 4oz, Deodorant 2 6oz, Spritzer 3 4oz & Lip Balm 25oz

AVAILABLE SCENTS:

20% SAVINGS

Sweet Tobacco, Spiced Vanilla, Noble Oud, Absolute Mahogany

*WHILE SUPPLIES LAST

Travel Gift Set

Man Made Wash + Spirits Spritzer

Absolute Mahogany & Noble Oud Scent

(1) 100ml Absolute Mahogany Man Made Wash

(1) 100ml Absolute Mahogany Spritzer

(1) 100ml Noble Oud Man Made Wash (1) 100ml Noble Oud Spritzer

Travel

Gift

Set

Man Made Wash + Spirits Spritzer

Sweet Tobacco & Spiced Vanilla Scent

(1) 100ml Sweet Tobacco Man Made Wash

(1) 100ml Sweet Tobacco Spritzer

(1) 100ml Spiced Vanilla Man Made Wash

(1) 100ml Spiced Vanilla Spritzer BUY

in Sweet Tobacco, Spiced Vanilla, Absolute Mahogany & Noble Oud Scent
18.21 ManMade Spirits 3.4oz.
in Sweet Tobacco, NEW! Spiced Vanilla, Absolute Mahogany & Noble Oud Scent

A Deluxe 2-in-1 Gift Set For His Grooming Needs

VOL. 2

Includes:

1 x Absolute Mahogany Wash 18oz 1 x Absolute Mahogany Grit Bar 7oz

$29.50 /Book

(SRP $59 00 /Book)

VOL. 3

Includes: 1 x Absolute Mahogany Wash 18oz 1 x Absolute Mahogany Beard Oil 2oz

$35.00 /Book

(SRP $70 00 /Book)

VOL. 5

Includes:

1 x Noble Oud Wash 18oz 1 x Noble Oud Beard Oil 2oz

$35.00 /Book

(SRP $70 00 /Book)

VOL. 8

Includes: 1 x Sweet Tobacco Wash 18oz 1 x Sweet Tobacco Spritzer 3 4oz

$33.00 /Book

(SRP $66 00/Book)

VOL. 9

Includes: 1 x Spiced Vanilla Wash 18oz.

1 x Spiced Vanilla Spritzer 3 4oz

$33.00 /Book

(SRP $66 00/Book)

VOL. 10

Includes: 1 x Sweet Tobacco Wash 18oz 1 x Sweet Tobacco Clay 2oz

$33.00 /Book

(SRP $66 00/Book)

VOL. 11

Includes: 1 x Sweet Tobacco Wash 18oz 1 x Sweet Tobacco Paste 2oz

$33.00 /Book

(SRP $66 00/Book)

Man Made Wash 3.4oz (4 scents available)

Man Made Wash 18oz (4 scents available)

Man Made Wash 32oz (4 scents available)

Anti-Flake Wash 18oz

Styling Gel 3.4oz

Hair Clay 2oz

Hair Paste 2oz

Hair Pomade 2oz

Hair Wax 2oz

Octane 100 Age Defying Face Lotion 3.4oz

Octane 200 3-in-1 Scrub

Octane 500 Hand & Body Lotion 16.9oz

Carry On 4-in-1 Travel Foam 3.4 oz (2 scents available)

Beard, Hair & Skin Oil 3.4 oz (4 scents available)

Premium Hair Spray

Beard Balm 2oz

Glide Shave Lotion 6oz

Glide Shave Lotion 16.9oz

DETOX Cleansing Bar 7oz

GRIT Exfoliating Soap Bar 7oz

Elixir 13 3.4oz

Spirits Vial .05oz

Spirits 3.4oz (3 scents available)

Spirits Spritzer 3.4oz (4 scents available)

18.21 Cutting Cape

*Prices subject to change

4 Signature Scents : Sweet Tobacco, Spiced Vanilla, Absolute Mahogany, Noble Oud

DESIGNED AND ASSEMBLED IN CANADA

PROUDLY LOCAL, WE SUPPORT LOCAL CREATORS, SUPPLIERS AND PROFESSIONALS.

THE LANVAIN COLLECTION IS DESIGNED AND ASSEMBLED RIGHT HERE IN CANADA.

Lanvain guarantees furniture free of any defect respecting a strict quality control The materials and plumbing components used comply with North American standards, and their design and ergonomics are best suited to the target audience We ensure that our furniture stands out on the Canadian market for its style, comfort and finesse, and that its life expectancy is 10 to 15 years. To prove any reliability, or in the event of a problem, we offer exceptional after-sales service thanks to our parts inventory

WARRANTY

A warranty applies to all products listed below This warranty covers the replacement or repair of any product that has a manufacturing or material defect that is not the result of normal wear and tear, or a natural characteristic of the material used This warranty is not transferable Warranty does not apply to goods that have been altered by the user in any way.

• 4 years: Hydraulic pumps

• 2 years : Leatherette, sewing, manual mechanism, accessories and plumbing parts

• 12 months : All electrical devices, styling stations, cabinets and receptions

CUSTOM ORDERS

Lanvain offers a variety of special customization on all models of the brand Make sure to consider a production and delivery time going from 12 to 14 weeks when order is passed. Lanvain is not responsible for any delay caused by any situation beyond our control

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