DESIGNED TO LIGHTEN, NEUTRALIZE AND MAINTAIN SHINE IN ALL TYPES OF BLONDE OR GREY HAIR OR HIGHLIGHTED HAIR.
BEFORE AFTER THIS PROFESSIONAL LINE HAS BEEN CREATED TO BRIGHTEN AND REVITALIZE BLEACHED, GREY/WHITE AND COLOUR TREATED HAIR. FOR PURE, ABSOLUTE AND IMPECCABLE BLONDES.
BRIGHTENS BLONDE
TONES UNWANTED YELLOW HIGHLIGHTS
ENHANCES THE NATURAL APPEARANCE OF GREY AND WHITE HAIR
AND GIVES BLOND, BLEACHED AND HIGHLIGHTED HAIR BODY.
YELLOW OUT
ENRICHED WITH THE LATEST GENERATION OF ACTIVE INGREDIENTS, GRAPE EXTRACT AND PURPLE PIGMENT.
INTENSELY MOISTURIZES THE HAIR AND NEUTRALIZES UNWANTED YELLOW TONES.
KEY INGREDIENTS
PURPLE POWDER
It contains special three-dimensional antireflective and extremely advanced Purple Pigments that act by delicately neutralizing the yellow tones in bleached, grey/white hair, making the hair look naturally brighter.
GRAPE EXTRACT
Grapes have valuable properties to reinvigorate hair full of antioxidants, vitamins and mineral salts – giving the hair an immediate energy boost. Black grapes contain high quantities of potassium, vitamin C and vitamin A which, together with polyphenols, give them excellent antioxidant properties. Rich in Resveratrol, (the antiageing antioxidant par excellence), this strengthens skin, stimulates the skin’s microcirculation and acts as an anti-inflammatory, fighting against ageing skin.
BLONDE ELEVATION YELLOW OUT
EXTREME LIFT POWDER
Lightens hair up to 9 levels. Almond Oil and Bisabolol have a protective, moisturizing and soothing action. Purple Pigment neutralizes unwanted yellow tones.
HOW TO USE
Mix Extreme Lift Powder at a ratio of 1:2 with the desired Dev Plus (10, 20, 30 or 40 volume), depending on the service performed. E.g. 30g of Extreme Lift Powder + 60g of DevPlus. Processing time: Up to 45 minutes depending on desired level of lift and the porosity level of the hair. 500g $34.95
BLONDE ELEVATION YELLOW OUT
SHAMPOO
Formulated with Grape Extract and Purple Pigment, it enhances cool blonde tones and eliminates unwanted yellow highlights from bleached, blonde, grey and highlighted hair.
INGREDIENTS
GRAPE EXTRACT PURPLE PIGMENT
HOW TO USE
Emulsify product and apply to wet hair. Leave in for 1 to 5 minutes and rinse. Apply again if necessary.
300 ML $15.00
1000 ML $30.00
BLONDE ELEVATION YELLOW OUT MASK
Enriched with Grape Extract, Shea Butter and Purple Pigment, it intensely moisturizes and neutralizes unwanted yellow tones on bleached, blonde, grey/white and color treated hair.
Apply to washed and towel-dried hair. Comb through and leave in for 1 to 5 minutes. Rinse.
BLONDE ELEVATION YELLOW OUT
BI-PHASE CONDITIONER
A leave-in conditioner with advanced detangling and protective action. Thanks to the concentration of Purple Pigment and Grape Extract, it tones unwanted yellow reflections and brightens bleached, grey/white hair.
INGREDIENTS
HOW TO USE / MODO D’USO
Shake well. After washing hair, spray evenly over lengths and ends. Do not rinse. Proceed to dry hair.
IN-SALON TREATMENT HOME TREATMENT
EXTREME LIFT POWDER
YELLOW OUT SHAMPOO
YELLOW OUT MASK
YELLOW OUT BI-PHASE
YELLOW OUT SHAMPOO
YELLOW OUT MASK
YELLOW OUT BI-PHASE
AN EXPLOSION OF LIGHT FROM THE HEART OF CHARCOAL FOR COLOUR THAT IS AS COOL, PURE AND BRIGHT AS A DIAMOND.
BEFORE AFTER
TONES OUT UNWANTED RED UNDERTONES
ENHANCES COOL TONES
HELPS TO MAINTAIN NATURAL WHITE/GREY HAIR
PREVENTS RED/ORANGE OXIDATION IN BROWN HAIR
KEY INGREDIENT SUPREME CHARCOAL
It is the purest charcoal in existence. Thanks to the intense colour and its revitalizing properties, it tones and nourishes in perfect synergy.
Black Charcoal acts as a compensating colour, absorbing red/orange undertones, while it neutralizes and protects. Its purifying action helps formulations perform better, reviving the hair and protecting the scalp, treatment after treatment.
Research and sustainability for products that guarantee surprising results WITHOUT the use of parabens or sulphates and with respect for the environment. 100% VEGAN.
BLONDE ELEVATION CHARCOAL
BLACK CREAM LIGHTENER
A latest-generation bleaching cream with a creamy black texture, enriched with Argan Oil, known for its excellent emollient properties, and infused with Black Charcoal with neutralizing properties.
Lightens up to 10 levels. Specifically designed to obtain natural/cool/ ash blondes in just one step. Suitable for all lightening techniques. Will not swell. INGREDIENTS
HOW TO USE
Mixing ratio 1:2 (30g of lightening cream + 60g of developer at 10,20,30 or 40vol.) SIZE 250 gr $34.95
BLONDE ELEVATION CHARCOAL
BLACK POWDER LIGHTENER
Black bleaching powder with a unique texture. Buildable colour, lightens up to 9 levels. The combination of Charcoal powder and Meteorite helps to neutralize unwanted red or orange undertones. Vega Plex, which contains Perilla Oil and Hyaluronic Acid, strengthens the hair fibre while preserving its structure and hydration over time. For amazing, cool results. Vegan Friendly
INGREDIENTS
HOW TO USE
Mix in a 1:1.5 ratio (30 g of bleaching powder + 45 g of the Dev Plus of your choice) or in a 1:2 ratio (30 g of bleaching powder + 60 g of the Dev Plus of your choice) depending on the texture, type of service to be performed and hair porosity.
BLONDE ELEVATION CHARCOAL
SHAMPOO
Brightens and tones grey/white hair, eliminating orange/yellow tones. Rich in minerals and antioxidants. Paraben and sulfate free. Vegan friendly.
HOW TO USE
Wear disposable gloves and apply to wet hair. Let process for 3-5 minutes, massage then rinse.
BLONDE ELEVATION CHARCOAL MASK
With just one use, the mask neutralizes undesired orange/yellow tones. Its active ingredients with restructuring and nourishing properties, deeply penetrate the hair, providing body and brilliance. Rich in vitamins, minerals and antioxidants Paraben and mineral oil free. Vegan friendly.
HOW TO USE
Wear disposable gloves and apply to wet hair. Let process for 3-5 minutes, massage then rinse.
BLONDE ELEVATION
TONALIZING SPRAY
No-rinse toning and conditioning spray. The combination of Charcoal and Blackberry extract counteracts orange and red undertones, which appear in brown or bleached hair when the colour oxidises, and illuminates natural white/grey hair.
HOW TO USE
Shake well. After washing hair, spray evenly over lengths and ends. Do not rinse. Proceed to dry hair.
BLACK CREAM LIGHTENER / BLACK POWDER LIGHTENER
TONALIZING SPRAY
CHARCOAL MASK
CHARCOAL MASK
TONALIZING SPRAY
CHARCOAL SHAMPOO
CHARCOAL SHAMPOO
BLEACHING SYSTEM IN CREAM AND POWDER FORM FOR A NATURAL BLONDE COLOUR AND HEALTHY, PROTECTED HAIR.
BEFORE AFTER
LIGHTENS HAIR WHILE PROTECTING IT
CREATES A NATURAL-LOOKING, SHINY BLONDE COLOUR STRENGTHENS THE HAIR STRUCTURE
UNIFORMS LIGHTENING FOR AN EVEN BLONDE COLOUR AND HEALTHY HAIR
KEY INGREDIENT
BEESWAX
Beeswax has natural protective properties. The lipids coat the cuticles, protecting them during the lightening process, and help to keep the hair hydrated, reducing sensitization and dryness.
Thanks to its emollient properties, very delicate hair can also be treated with uniform and controlled lightening effects.
BLONDE ELEVATION HAIR LIGHTENER
LIGHTENING CREAM
Pigment-free bleaching cream. The emollient properties of Beeswax and of the Treating Oils make for a soft and creamy texture that is ideal even for more sensitive hair. It lightens up to 7 shades, cleanly and evenly, leaving the hair healthy, protected, and hydrated.
INGREDIENTS BEESWAX TREATING OILS
HOW TO USE
Massage the package well to loosen and homogenize contents before use. Mix 1 part of bleaching cream with 2 parts of Dev Plus oxidizer of your choice. Leave on until you reach the desired level of bleaching to a maximum 45 minutes. Rinse and shampoo gently.
SIZE
250 g
$34.95
KEY INGREDIENTS
HYDROLYZED SILK
It performs a smoothing and silkening action preserving the hair fibre hydration and preserving the natural hair elasticity.
RICE PROTEIN
It prevents hair dehydration during lightening process and protects them from chemical and oxidative stress.
BLONDE ELEVATION HAIR LIGHTENER
REGULAR LIGHTENING POWDER
Powder Lightener with soft texture and blue pigment, achieves perfect lightening results on all hair types without damage to the hair. Lightens up to 7 levels.
HOW TO USE
Mix in a non-metallic bowl 1 part bleaching powder with 2 parts of Dev Plus oxidizer of your choice. Leave on until you reach the desired level of bleaching and in any case no longer than 45 minutes. Rinse and then wash your hair.
KEY INGREDIENT
AMINO PLEX
Formula enriched with Amino Plex, an amino-acid complex derived from marine origin and Algae Extract. The fatty acids activate once they come into contact with the hydrogen peroxide; they act on the cuticles performing a synergistic action, restructuring the hair shaft, and strengthening the hair during lightening.
BLONDE ELEVATION HAIR LIGHTENER LIGHTENING POWDER
Bleaching powder with compact texture and blue pigment to counteract orange/yellow reflects during lightening. Ideal for all hair types.
Vegan Friendly
HOW TO USE
Mix 1 part of bleaching powder with 2 parts of Dev Plus oxidizer of your choice. Leave on until you reach the desired level of bleaching and in any case no longer than 45 minutes. Rinse and then wash your hair.
LIGHTENERS QUICK GUIDE
PRODUCT PIGMENT & TEXTURE
BLACK CREAM LIGHTENER
BLACK POWDER LIGHTENER
EXTREME LIFT POWDER
LIGHTENING POWDER
REGULAR LIGHTENING POWDER
LIGHTENING CREAM
BLACK CREAMY TEXTURE
UP TO 10 LEVEL; NEUTRALIZE RED/ ORANGE TONES.
KEY INGREDIENTS
CHARCOAL ARGAN OIL
BLACK CUSTOMIZABLE TEXTURE
UP TO 9 LEVELS; NEUTRALIZE RED/ ORANGE TONES.
CHARCOAL METEORITE VEGA PLEX
VIOLET MOUSSE TEXTURE
BLUE COMPACT TEXTURE
UP TO 9 LEVEL; NEUTRALIZE YELLOW TONES.
BISABOLOL PURPLE PIGMENT ALMOND OIL
PLUS
BLUE SOFT TEXTURE
NO PIGMENTS CREAMY TEXTURE
UP TO 8 LEVELS; NEUTRALIZE ORANGE/YELLOW TONES. UP TO 7 LEVELS; NEUTRALIZE ORANGE/YELLOW TONES.
