SALE CONTACTS

Bill Davis, Chimney Rock Cattle Company

336-210-1222 | bdavis@billdavistrucking.com

Cody Gariss, GENEPLUS President 417-425-0368 | cody@geneplusbrangus.com

Vern Suhn, GENEPLUS Consulting Partner 620-583-3706 | vern@geneplusbrangus.com

Randy Schmidt, GENEPLUS Partner 903-278-7777 | sfbrangus@gmail.com

Nic Cornelison, GENEPLUS Partner 423-240-1255 | nic@lakemajestikfarms.com

Derrick Miller, Chimney Rock Ranch Manager 318-332-2341 | derrickmcrc@gmail.com

Emmy Todd, GENEPLUS Office Manager 877-436-3877 | emmy@geneplusbrangus.com

Special Guest

Dr. Darrell Wilkes, IBBA Executive VP | 210-696-8231

Auctioneer

Doak Lambert

Veterinarian

Dr. Craig Fontenot, Town & Country Animal Clinic

Publications Represented

Ralph Means - Weekly Livestock Reporter

Doug Paul - Stock Exchange

Delvin Heldermon - Special Assignment

DeRon Heldermon - Special Assignment

Kyle Caldwell - Brangus Journal

Michael Sturgess - Southern Livestock Standard

Cattle Transportation

Gary Tharp, Dixie Grove Trucking LLC | 870-818-6844

Advertising and Catalog Production

Trove Creative, Jessica White | jessicaw@trovecr.com

Video Production & DV Auction

Ideal Video Productions, Wade Fisher | 254-319-5349

Sale Consultants

Matt Barnett 931-561-0441

Logan Perry 863-634-4810

Jamey Reynolds 256-452-2240

In order to aide in

Cattle Load Out

Cattle will be available for load out immediately after the bull sale and proper settlement has been made on purchases. If you wish to loadout on Wednesday or at a later date please note that when you check-out. Arrangements can then be made to have your cattle ready when you arrive.

Save Shipping And Handling

You can save shipping and handling charges by picking up semen that you will need for your spring breeding season at the Chimney Rock Cattle Company Sale. Representatives from either GENEPLUS or Integrated Breeders will be available sale day to fill your orders. We would ask that you keep your orders to goblet increments of 5’s or 10’s so that we can avoid excessive handling of semen. Please contact GENEPLUS at 1-877-436-3877 to place your order prior to the sale to assure we have enough semen on hand and available sale day.

Sale Order

The cattle will not sell in numerical lot order. We will have a printed sale order prior to the sale. Please note that the bulls and commercial females will be presented on video.

Genetic Condition Policy

Any animals that are confirmed as carriers of a genetic condition such as DD, developmental duplication, will be listed above their pedigrees as DDC. Any animals we are still waiting test results on will be listed DDPC. All other animals have been either confirmed free of known genetic conditions by test results or from pedigree analysis.

Trusted Performance Information

We are extremely dedicated to providing our customers the genetics needed to positively impact their bottom line. As the motto of GENEPLUS states, “A Step Ahead. The Advantage You Can Trust”, we take very seriously the process of collecting phenotypic information and understand its fundamental importance and the role performance information and proper contemporary grouping play in providing the breed association with the most correct and current information possible, which in turn impacts the EPD’s you see directly. We will never compromise the integrity of our data.

All of the weights in this offering were taken by a scale, no tapes or windshield guesses. The ultrasound information reported to IBBA was all taken by Donnie Robertson to provide consistency of measurement across the program. In addition, these cattle have had DNA pulled and submitted to verify parentage and establish their genomically enhanced EPD’s and the status of their genomically enhanced EPDs is denoted in each catalog lot in the top right hand corner as to whether that information was back prior to the catalog deadline.

The industry has changed over time and a process which was once dominated by visual appraisal, then performance testing and contemporary grouping now has the ability to roll all of the information into a scope of genomically enhanced EPD’s. This gives the customer a tremendous edge in the accuracy of EPD’s and the assurance of parentage, thus dramatically improving the selection process for the future of their ranching enterprise. We encourage you to utilize these tools. For your convenience we have listed the current non-parent Brangus average EPD’s in this catalog for reference and comparison on how an individual compares to the average of the breed in any trait.

Partial Breeding Guarantee

All bulls selling in this sale have passed a thorough and stringent BSE (Breeding Soundness Evaluation) by Dr. Craig Fontenot of Town & Country Animal Clinic. Each bull selling has passed Dr. Craig Fontenot’s tests and is considered a satisfactory potential breeder. All bulls are guaranteed as breeding bulls through the first breeding season from the date of purchase. Please keep in mind that we expect the bull (s) to be treated with proper animal husbandry and that they are young bulls and require some additional management compared to mature bulls. Proper management should include the following requirements: 12 to 15 month old bulls at time of sale are utilized in a ratio of one bull to 15 cows and 16 to 20 month old bulls one bull to 20 cows. Furthermore, if these requirements are not adhered to or these bulls are placed in service or are housed until time of service with mature bulls then GENEPLUS will not stand behind this breeding guarantee.

If a problem does arise please contact GENEPLUS, Cody Gariss 417-4250368 or Vern Suhn 620-583-3706, as soon as any question occurs as to a bull’s breeding soundness. GENEPLUS will evaluate the problem, consult with a veterinarian if needed and if replacement is required will replace with a bull of equal quality. If a replacement bull is not available GENEPLUS will issue a credit for a future GENEPLUS sale. Please contact us before shipping any bulls. Shipping an animal you feel is unsatisfactory before contacting GENEPLUS will void our guarantee. In an effort to simplify the guarantee and credit process, cull salvage value within this guarantee and credit process moving forward is figured at a standard $1500/head.

This is a partial breeding guarantee and is not designed to mirror that of an insurance policy to stand death loss, debilitating physical injury, etc. If full morbidity or mortality coverage over and above this GENEPLUS breeding guarantee is desired we encourage you to contact Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

Maintenance After The Sale

CRC will work with customers on delivery of cattle in an effort to have the cattle delivered to customers as soon as possible after the sale. However, if you are not ready for the cattle at this time we will maintain the cattle at the ranch for a period of time until you are ready for them. A nominal fee of $5.50 per day will be charged plus any veterinarian charges incurred will be billed. Cattle will be maintained on a growing ration in grass traps. Cattle become the buyer’s responsibility immediately after the sale. CRC or GENEPLUS is not responsible for insurance costs or death.

Trucking

At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please notify the sales staff as to specific instructions about cattle delivery. If you request our assistance the GENEPLUS staff will make every effort to help coordinate the most reliable and economical trucking available. We will offer free trucking to GENEPLUS Partner Ranches at no expense to the buyer. If there is trucking needed beyond the specified drop point the expense will become the responsibility of the buyer at that time but GENEPLUS will be happy to facilitate further arrangements if needed. If you do not wish to have your purchases delivered to one of these locations then trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers.

Please note that the animals you purchase become your responsibility at time of purchase. GENEPLUS and/or the individual breeders represented are not responsible for animals that may be injured in transport. Third party insurance coverage is available for those who are interested with Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

From Batesville, AR

Take 167 South.

Cross the White River and go up Ramsey Mountain.

At the top of the mountain make a right at the stop light.

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

From Batesville City Airport, Batesville, AR

Turn left onto US-167N from airport entrance.

Turn left onto AR14/AR25 at the first stop light. (Stay straight if you are going to your hotel in Batesville.)

Drive approximately 14 miles.

You will see the Concord City Limits sign.

Chimney Rock is on the left just past the city limits sign.

From Little Rock Airport, Little Rock, AR Go to I-440E toward I-40.

Merge onto 167/67N toward Jacksonville.

Take 167N exit 55 at Bald Knob toward Batesville (turn left off ramp.)

At Pleasant Plains turn left onto AR87.

At the end of AR87 turn right onto Heber Springs Road (AR25).

Chimney Rock is 1.5 miles on the right side.

Hotel Accommodations

Comfort Inn and Suites | 870-698-1900

Holiday Inn Express in Batesville | 870-698-2700

Holiday Inn Express in Heber Springs | 501-887-9500

Hampton Inn | 870-569-1560

Air Transportation

American, Delta, Southwest and Continental fly into Little Rock which is approximately 90 miles to Chimney Rock. Batesville has a municipal airport.

Epds

Masterpiece 30k6 24

Please make note that many of the animals were in different contemporary groupings at weaning; therefore, it is not fair to compare birth, weaning and yearling weights from one herd to another.

Expected Progeny Difference (EPDs) is the best estimate of an animal’s genetic merit for a particular trait. It takes into account the animal’s own performance compared with its contemporaries and the performance of it’s relatives compared against their contemporaries.

Birth Weight (BW) EPD predicts calf size and calving ease.

Weaning Weight (WW) EPD predicts preweaning growth potential.

Yearling Weight (YW) EPD predicts overall growth potential.

Milk EPD predicts the maternal contribution to weaning weight of the calf through milk production, behavior, immunity and other maternal environmental factors.

Scrotal Circumference (SC) EPD predicts not only testicular size of male progeny but also daughters onset of puberty.

Ribeye Area (REA) EPD predicts total muscle.

Intramuscular Fat (IMF) EPD predicts % of intramuscular fat which is highly correlated to marbling.

TERMINAL INDEX (TI) is a bio-economic index which considers six growth and carcass-related traits, each trait weighted according to its heritability and economic importance in a feedlot situation with carcasses valued by weight, yield, and quality grade. The value is expressed in standard deviation terms, which can be difficult to comprehend. IBBA advises breeders to evaluate the percentile rank rather than the actual index value.

FERTILITY INDEX (FI) is a bio-economic index which considers six traits, each trait weighted according to its heritability and economic importance in a cow-calf enterprise. The value is expressed in standard deviation terms, which can be difficult to comprehend.

IBBA advises breeders to evaluate the percentile rank rather than the actual index value.

HEIFER PREGNANCY (HP) is reported in percentile units and represents the probability of a sire’s daughters becoming pregnant during their first breeding season compared to daughters of other sires.

STAYABILITY (ST) is reported in percentile units and represents the probability that a cow will have five consecutive calves compared to her yearling contemporaries.

Performance

Individual performance data is provided as supplementary information as EPDs provide more reliable evaluation of genetics differences of animals.

Actual Birth Weight (BW) are reported.

Scrotal Circumference (SC) is adjusted to 365 days

Brangus EPDs are calculated by the Livestock Genetic Services and are part of a program called the National Cattle Evaluation (NCE).

Epd Percentile Rankings

Individual ranking relative to the entire breed population on a specific trait, represented in the form of a percentage, with 1% being best and 99% being worst.

Sire parentage has been verified and GE-EPD’s will be available March 1st