Should You Actually Venture Into mCommerce Business Forth?

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Mobile Commerce Challenges & Opportunities Retail has had a mega makeover, and has truly evolved in the inbound marketing era. With the devices growing smaller and smarter, the impact of these devices on your business is really huge. The smartphones and other smart devices have had a huge impact on the retail business specifically. Millennials are the new customers, who are not just tech-savvy but function mostly from their smartphones. They will buy what’s new, are interested in latest trends, and love to stay updated with the latest happenings. You need to establish a mobile presence for your retail business if you want to keep your audience interested, and get maximum benefit from them. Mobile commerce poses lot of opportunities to the retail business. But, along with the opportunities, there are whole load of challenges that the retail business needs to take into consideration. You cannot ignore the mobile when establishing your web presence; in fact, you need to take a mobile-first approach, and optimize your site for the mobile. You need to offer them a unified user experience on the mobile, which will increase their visits, and give you maximum conversions. According to popular statistics, 64% of the traffic comes from mobile devices, and could be potential customers for your brand. Considering this statistics, you need to ensure you have a good mobile presence. Let’s have a quick look at some of the challenges and opportunities posed by mobile commerce that retail businesses should consider.


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