Definite reasons 2018 will be year for social commerce app business and not for eCommerce

Definite Reasons

2018 Will Be Year For

SOCIAL COMMERCE A p p

B u s i n e s s

N o t

F o r

E - C o m m e r c e

Imagine, one fine Sunday you are in the middle of your precious afternoon nap after a hearty meal. You are enjoying it to the core, the warmth of your blanket, the perfect temperature of your AC and nobody else to disturb.

What a pleasure!

And all of a sudden, the doorbell goes crazy.

Sound sleep? Too early said.

Irritated you get up and see who’s at the door at this hour of the day and tada!

All you see is a salesman beaming with the product you wish to buy but at this hour of the day! You surely would not want to sacrifice upon buying something.

!

I Know My Readers; You Are On The Verge Of Losing Your Patience HOW THE HELL IS THIS EVEN CONNECTED TO SOCIAL COMMERCE, DAMN IT

I Will Show The Analogy Alright So, consider that you are on a social media platform, let’s say, umm Facebook. You are in the middle of scrolling your favorite page, enjoying stalking someone, or probably you are binge-watching.

Here all of a sudden an ad pops-up with the one product you saw on an ecommerce site, you added to cart but didn’t complete the transaction and abandoned the cart.

?

Would you rather click on the ad or would you rather continue with your bingewatching

Psychologically Speaking, you will be distracted for instants.

This is the reason why most of the social commerce app business existing today fails – the distraction caused by the modern-day salesman aka ecommerce websites here turns off the users as the focus is more on being social on a social media platform.

From a broad perspective all that I can see is because the social media platform isn’t a place where the user would want to make purchases. All the years the user is prompted to get engaged with the friends on the platform and out of nowhere he is told to make purchase,

!

What A Contradiction

THIS SURELY IS THE MAIN REASON WHY SOCIAL COMMERCE IS NOT SEEN AS ENTHUSIASTICALLY AS THE CONCEPT IS The lack of context here is – someone is trying to insert a shopping experience inorganically into the user’s feed.

And users welcome such unwelcoming feeds the best they can – by ignoring it.

So, if the shopping ads are already out of context, how does adding them to a social commerce fix it?

It doesn’t. Until the mentality of the users can be changed to include immediate purchase intent by its only power in the buying process.

Too Much Negativity, Isn’t It?

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