Lionsgate Preliminary Presentation

Page 1

SEPTEMBER 2023 ADES 4630.502
PRELIMINARY PRELIMINARY REPORT REPORT
Presented by Trinity Holloway
COMPETITIVE ANALYSIS CLIENT PROFILE 01 02 03 SCHEMATIC PLAN CONCEPT DEVELOPMENT SCHEMATIC DETAILS 04 05 TABLE OF TABLE OF CONTENTS
CONTENTS

CLIENT PROFILE CLIENT PROFILE

HISTORY

Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American globalmassmediaandentertainmentcompany.It was formed by Frank Giustra on July 10, 1997, domiciledinVancouver,BritishColumbia,Canada, and is currently headquartered in Santa Monica, California. The largest competitors are other film studioslikeParamount,Disney,NBCUniversaland WarnerBros.Discovery.

EMPLOYEE EXPERIENCE

Employees at Lionsgate enjoy a positive overall experience,constantlyengagingincollaborativemeetings to brainstorm and strategize film marketing. Attending movie screenings enhances their understanding of the filmsandhelpsshapeeffectivesellingapproaches.With eachdayandweekrevolvingaroundupcomingtheatrical releases, work remains dynamic. Lionsgate also prioritizes mental health, offering free therapy and wellnesseventstopromoteemployeewell-being.

MISSION GOALS

Our mission is to entertain and inspire global audiences through innovative storytelling, embracingdiversityandmakingapositiveimpact on communities. We strive to be a global leader, delivering exceptional content that captivates, entertains,andprovokesthought.

Short-termiscontinuetoputoutawiderangeofcontent thatiscommerciallyrelevant&inclusive.Long-termisto growasacompany,becomemoreprofitableandbeable to compete with the bigger studios like NBCUniversal, Paramount & Disney who are a powerhouse and have multiplerevenuestreams.

CREATIVITY CREATIVITY

01
INNOVATION INNOVATION RELATABILITY RELATABILITY
INCLUSIVITY INCLUSIVITY COLLABORATION COLLABORATION
CLIENT PROFILE - 01

ORGANIZATIONAL ORGANIZATIONAL STRUCTURE STRUCTURE

MOTION PICTURE GROUP

Lionsgate Motion Picture Group operates with a hierarchicalorganizationalstructurewithdifferent teamsinthebusinessandmarketingdepartments. Thecompanyispubliclyownedandoverseenbya board of directors. The hierarchical structure allows for clear lines of authority and accountability, ensuring efficient decision-making andexecutionofstrategies.

01
CLIENT PROFILE - 02 Executive Assistant(s)

EXISTING CONDITIONS EXISTING CONDITIONS

SANTA MONICA HEADQUARTERS

LionsgateLogoforWayfinding

MoviePostersandLEDlights

OpenCollaborationZones

Dual-monitorWorkstations

BoardroomStyleSeating

Screeningrooms

60and16Cap.

COLLABORATION

BRANDING
ROOM WORKSTATION CLIENT PROFILE - 03
ASSEMBLY BREAK
COMPETITIVE
Branded Focal Point Approachable Home-style WaitingRoom Bold eye-capturing brandeddoors Uniquecharacter branding placments LargeWall Graphics MovieCovers integrated withindesign COMPETITIVE ANALYSIS - 04
PRECEDENT ANALYSIS COMPETITIVE PRECEDENT ANALYSIS

CONCEPT DEVELOPMENT CONCEPT DEVELOPMENT

CONCEPT STATEMENT

Thedesignfostersaculturethatalignswithemployeeneeds and values by integrating Lionsgates core values into the builtenvironment.Withafocusonemployeewell-beingand creatingspacesthatsupportvariousformsofcollaboration, the organization drives productivity, innovation, and employeeengagement.Thedesigncultivatesanenvironment thatsupportsthelong-termgoalsforprofitabilityandgrowth whilealsopositioningLionsgateasanindustryleader.

INSPIRATION

Indirectbacklightingforambiance andvisualdestimulation

Aromatherapysource

Integratedvegetationfor connectiontonature

Individualwellness spacefor psychologicalsafety

INNOVATION INNOVATION

COLLABORATION COLLABORATION

Accousticaldropcurtainsfor comfort

Innovativebrandingthat competeswithcompetitors

Integratedcollaboration&mentor pods

Largechairsforcomfortand engagement

INCLUSIVITY INCLUSIVITY

RELATABILITY RELATABILITY

CONCEPT DEVELOPMENT - 05

DESIGN GOALS

Provide a new layout for more collaboration within conference rooms; boardstyleisnotefficientfortheteams.

Providemore audible and visual privacy throughfurnituresolutionsfor workstations.

Implementmoreconferenceroomsofvarioussizingtobetteraccountfor thedepartmentalneeds.

Encourage the use of open work zones through approachability and comfortability.

Supportthecompanygoalsforgrowthand profitability throughbranding.

Follow the value of creativity by providing more collaboration spaces withineachdepartment.

Supportthevaluesof inclusivity byprovidingaspaceforwellnessevents andERGresourceinformation.

Createaspacethatdemonstrates innovation incomparisontothatofthe company’scompetitors.

Allow access to surrounding environment and landmarks to encourage focusshiftingandrest topreventvisualfatigue.

LOCATION

409NorthHoustonStreet Dallas,Texas75202

TRANSPORTATION

WestEndTransitStop UnionStation

AkardTransitStop StPaulandWoodallRodgersEastTransitStop MungerandSaintPaulTransitStop

RESTAURANTS

YORanchSteakhouse

3ElevenKitchen&Cocktails Chet’sDallas

Oven&Bar

CONCEPT DEVELOPMENT - 06
5minwalk 9minwalk 11minwalk 13minwalk 13minwalk 0.5mi 0.5mi 0.7mi 0.8mi 0.8mi
Medina
Meso
3minwalk 4minwalk 5minwalk 7minwalk 13minwalk 0.1mi 0.2mi 0.2mi 0.3mi 0.6mi
MayaComidayCopas

BUBBLE & BLOCKS BUBBLE & BLOCKS

CONCEPT DEVELOPMENT - 07

SCHEMATIC DETAILS SCHEMATIC DETAILS

SCREENING ROOM LOBBY

Indirectlightingforambianceand visualdestimulation

Ceilingdesignthatfosters explorationintothespace

InnovativeLEDbranding

Theaterstyledoorsforscreening roomentrance

Informaltouchdownspacefor collaboration&mentoring

CREATIVITY CREATIVITY INCLUSIVITY INCLUSIVITY COLLABORATION COLLABORATION

INNOVATION INNOVATION

SCHEMATIC DESIGN - 08
2 3 3 4 4 4 5 6 6 7 7 8 9 SCHEMATIC PLAN SCHEMATIC PLAN SCHEMATIC DESIGN - 09 CONCEPT APPLICATIONS Efficientconferenceroomlayouts. Improvedworkstationprivacysolutions. Increasedvarietyofmeetingspaces. Fosteredopenworkzones. Supportedcompanygrowththroughbranding. Promotedcreativitywithcollaborationspaces. Createdinclusivewellnessspace. Incorporatednaturalenvironmentforfocus. Encouragingengagementwithincommonspaces. 1 2 3 4 5 6 7 8 9 MarketingDepartment BusinessDepartment PrimaryCirculation SecondaryCirculation Level7FloorPlan NottoScale

THANK YOU THANK YOU

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