B RI N G I N G YO U B R A N D, N E W P RO P E RT Y A N D CG I N E WS
ISSUE 9
BRAND VERSUS LOCATION LOCATION, LOCATION, LOCATION – THAT’S WHAT SELLS HOUSES…….OR IS IT? You see many developments being built in the same prime areas so what will bring that potential buyer to you rather than the competition? Just the price? Reputation? Quality of the build? Maybe. But how does the potential buyer know? What sets you apart from the competition? Branding is a powerful tool to get your message across. Recognisable brands say so much in an instant. Building a brand is a brain busting exercise and takes research, creative thinking, more research and the right branding design. The rewards, when it is right, are the trust that it builds with the potential customer either perceived or real. Why is it that supermarkets have branded products and non-branded products? The branded products yield more revenue – simple.
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IN THIS ISSUE Welcome to the 9th edition of our newsletter – newly named ‘Vision’. In this edition we discuss how important brand really is within the housing market as well as the importance of research and copywriting and some examples of when copywriting goes wrong! We also showcase just some of the recent projects that we have been working on as well as the inclusion of our ever popular Coffee Break Challenge. The Trident team have been very busy and have welcomed new members to our design team. We are looking forward to working on some very exciting projects over the next few months.
Victoria Beswick Managing Director
www.tridentmarketinguk.com I 01473 823700 I exceeding expectations