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Thursday, 22 December 2011
Fashion
Paola Frani began to design clothes for women at a very early age.She was born and still lives in the land of Fellini’s ‘Dolce Vita’, Romagna, where there are strong entrepreneurial traditions and a powerful, cultural vivacity. Indeed, some sociologists call it ‘the pleasure zone’, as it is an area where culture, art, entertainment, and new trends merge. Paola Frani has developed its own conceptual style that is always fascinating and ahead of the times. The collections have numerous reference points, from the cinema to contemporary art. Schifano, Schnabel, Futurism and Pop Art are just some recurring examples. Personality and a strong identity mark the designer’s work that differs from Made in Italy because of its originality, which is far from the usual clichĂŠs and is not standardized, something which often characterizes the large fashion groups. Paola Frani spa originates from a great passion for fashion and good
taste for style. An inborn good taste that has become a way to be the protagonist of a multishaped, funny and multifaceted diversity. Paola Frani style changes in a background of timeless beauty that does not renounce and always renew itself. Bound to its inspirational archetypes, it changes in a total look, spreading it aesthetical message to the whole body complexity, as a projection on the emotions, desires, ambitions and expectations of customers. It produces and distributes high quality and vanguard apparel, travelling through traditional fashion times and developing a creative, innovative and global approach. Paola Frani, strong interpreter of customers` desires, wants to increase the production and sales volumes, in order to distribute its Made in Italy style all over the world.
Paola Frani SPA strong points are:
Lengths:
t Creativity
Very short dresses and shorts; long dresses
t Dinamism t Ability to anticipate fashion trends
Colors: Neutral nuances, white everywhere, is accompanied by florescent details – such as yellow and red – like streaks of light and fantasy: pixeled landscape prints, wave prints, pop prints. Orange, lime, and turquoise illuminate the collection
t Modern and effective production structure t Ability to relate to all markets t Technology and logistics high level t Fast decision procedure t Managing and operative flexibility
Fabrics:
Spring/ Summer 2012
Silk, piquet, organza, macramĂŠ, cotton, habotai. Micro-sequins and embroidered crystals
Mood/Style: Paola Frani’s 2012 Spring/Summer collection of is a hymn to change, to transformation. What shows is a gentile, postmodern lady expressed through delicate, bon-ton attire, but from her sassy soul, she expresses joie de vivre. Femininity is not screamed out, but still remains at the forefront with the accomplices of dècor and sequins that embellish the afternoon and evening dresses. Composure is the key of this style, which gracefully harmonizes chaos and fragmentary
Shapes: Box dresses or little shell-effect dresses; precise and regular cuts for plays on geometry and clean lines. Long, flowing dresses, little airy dresses, short or long jumpsuits Accessories: Platform sandals with florescent details, hard collars in plexigold
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