Revenue Opportunity – Broken Links

Weekly – In order to continuously optimize the customer experience, every week you should isolate the broken links causing the most significant loss in revenue. Then, leverage that information to repair those links, update the resulting URLs, or build redirects to allow customers to continue a frictionless journey.

With broken link revenue opportunity, you achieve two goals.

1. Showing where your customers are demanding functional page destinations.

2. Identifying the most critical pages and referrers to repair.

By setting "serious shopper" criteria, don't impact the revenue loss prediction. Here, serious shoppers convert at less than half the rate when they hit a broken link.