Revenue Opportunity – Slow Pages

Weekly – An organization driven by operational excellence will have a complete understanding of tech stack and its impact on new business opportunities. Focusing on the top revenue opportunity generating pages will ensure that your team prioritizes the most significant parts of your website.

With slow page revenue opportunity, you achieve two goals:

1. Showing where your customers are demanding faster pages.

2. Identifying the most opportune areas to improve.

With the slow page revenue opportunity, you can identify the most critical pages to focus on and prioritize those pages before you start your performance initiatives. In the example above, we have a significant opportunity for checkout, category, search, PDP, and my bag. Those are the pages we need to focus on.

Note: For non-revenue focused websites, you can turn this feature into an outcomebased journey. For example, if the goal of a non-profit organization is to drive more users to sign up for a newsletter, you can set a conversion event on the newsletter sign-up. The opportunity page would reflect areas of the website that you could improve for greater newsletter sign-up conversions.