Synthetic Strategy – Multi-Step Tests

Multi-Step Tests allow you to understand the customer journey from a clean room environment. These tests should be created based on the top journeys of the top landing pages.

Use customer journey analytics to identify the top three landing pages or more for mobile device and desktop experiences. From here, determine each landing pages’ top 5 converting and non-converting paths. Next, generate a selenium script based on each path. For a how-to on selenium scripting, visit: https://helpuji.aternity.com/hc/en-us/articles/16078119964307-How-to-Write-Synthetic-Scripts.

Follow all steps along each customer journey path to create a robust synthetic understanding of your customers. These scripts should run at a 30-minute frequency or faster across regions where your customers are located.

Additionally, repeat the configuration to include mobile devices as an independent multi-step test.