INTERVIEW
Interview with ... David Neishabori of Azadi Fine Rugs By Barbara Kaplan Walking into Azadi Fine Rugs you will be greeted with an attitude of celebration. It may feel like a celebration of life! You will be asked what your needs, wants and desires are in finding the perfect rug for your home, your most personal spaces. At Azadi, their goal is to deliver to you more than you expect, provide exceptional service and make your experience in their showroom unforgettable. The Azadi showroom is filled with carefully selected fine rugs. David Neishabori owner and master rug expert, calls his rugs “Interior Home Luxury Enhancers” which personalizes and reflects the homeowner. He believes rugs enhance one’s mood in luxurious ways. He also believes that “the area rug is the foundation of a room” the way a home has a foundation and you build from there.
David went on to say how much he respects what interior designers
David goes on to say, “when designing a home you must create the
do. How they help people create their vision for their ideal environ-
feeling you want to live in. Whether it is comfy cozy, elegant, luxuri-
ment. He continually promotes interior designers in his company
ous, your mood is enhanced by the feeling you have created and
and Azadi Fine Rugs is a member of IFDA and Industry Partner
that can all begin with your reflection of the perfect rug for you.”
of ASID.
Colors have the ability to make us feel good, to feel special! As
David is proud to be known, world-wide, as the rug company that is
well as their patterns and designs. So when we are selecting a rug
made with childfree labor. His passion and dedication to the world
it is important to consider what the rug is saying. Yes, a rug speaks.
is to eliminate child labor completely and this has been accom-
Not so much in words as in feelings. To quote David, “when the rug
plished by 85% already. He is dedicated to bringing that number
speaks, it says what you want to say yourself”.
to zero!
This of course is also the consideration when the Azadi Fine Rugs
To sum up the causes he feels so urgent about, he creates awareness
knowledgeable staff help people select a rug. They guide their
of the effects of mood and what he can do in his life to make people
customers to find the rugs that speak to their hearts.
feel better. And by doing so they will live happier and healthier lives
David Neishabori is 6th generation in his family’s rug business dat-
themselves and can bring the same to others around them.
ing back to 1760 in Azarbayjan, Russia. His family then moved the
Ultimately, David Neishabori believes, “that the right rug for you,
business to Hamburg, Germany where they were in the wholesale
will create your happy and healthy home.”
rug business, until his dad brought the business to California in 1977. David chose to bring the business to Arizona in 1995 and
Did you know that buying a rug can do so much?
opened his retail store on Scottsdale Road and Indian School.
Azadi Fine Rugs
He quickly gained a quality reputation with consumers and design
7001 N. Scottsdale Rd • Suite 124 • Scottsdale, AZ 85253
professionals alike.
480.483.4600
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