EXECUTIVE TRENDREPORT EDITION JUNE 2011 INDEX
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RECYCLED MERCHANDISING To promote Coca-Cola's "Give It Back" campaign, the Israeli marketing agency Promarket has opened a pop-up store in Tel Aviv that sells products made of recycled coke cans and bottles. This environmentally-friendly store encourages customers to return their empty containers and then see how they can be recycled into new products and find out what options are available for repurposing them. The store also offers a wide variety of limited-edition merchandise made of the customers' recycled bottles and cans.
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SOURCE:
http://promarket-promarketnews.blogspot.com
INITIATOR:
The Coca-Cola Company, Israel
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