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EXECUTIVE TRENDONE TRENDREPORT

WINNING THE MAIN PRIZE WITH THE MINI PHOTO BOX

RFID CREATES ACCESS TO FACEBOOK

2011

OPERATING THE PHONE ON YOUR HAND


EXECUTIVE TRENDREPORT EDITION JUNE 2011

THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT

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Interactive tabs

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INTERACTIVE TAB NAVIGATION Use the interactive tabs to click your way directly to the main categories.

Micro-trends

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DIRECT LINK-UP OF MICRO-TRENDS Click to access the micro-trends in the trend categories.

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LINK-UP TO THE ONLINE TREND DATABASE Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Export the micro-trend directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend.

Online trend database

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Deeplink

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DEEPLINK Deeplink takes you directly to the micro-trend’s website

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EXECUTIVE TRENDREPORT EDITION JUNE 2011 INDEX

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TABLE OF CONTENTS

05 BEST PRACTICE ONLINE 11 ONLINE MARKETING %TAB-INAKTIV% 16 WEB 2.0 21 WEB INNOVATIONS MOBILE 27 MOBILE MARKETING 32 MOBILE SERVICES 37 MOBILE CONTENT OUTDOOR & PROMOTION 43 OUT OF HOME 48 SENSATION MARKETING 53 PROMOTION

NEW VENTURE 59 BUSINESS MODELS 64 MEDIA & PUBLISHING TECHNOLOGY 70 EMERGING TECHNOLOGIES 75 RESEARCH & DEVELOPMENT 80 COMMUNICATION TECHNOLOGIES %KATEGORIEGRUPPEBEZEICHNUNG% %KATEGORIEBEZEICHNUNG% %SEITE% 85 CONSUMER ENTERTAINMENT

91 96 101 106

LIFESTYLE DIGITAL LIFE MODERN LIFE BEAUTY & HEALTH EVENTS

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Invitations via bottle opener Downloading prints onto t-shirts Sponsored educational initiative on climate change Ben & Jerry's fair tweets Angry Birds Magic: hit the next level with NFC

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INVITATIONS VIA BOTTLE OPENER The American advertising agency Cargo Collective has developed a viral marketing concept called "The Invite" for the brewery Heineken, in which a Bluetooth bottle opener sends out party invitations via Facebook. Whenever the user opens up a bottle of beer, the opener sends an invitation to an event at the current location to the wall of all the friends and contacts in the same city. The person with the most accepted invitations can win a crate of beer and celebrate it in the company of friends.

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SOURCE:

http://player.vimeo.com

INITIATOR:

Heineken N.V., USA

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DOWNLOADING PRINTS ONTO T-SHIRTS The American displays manufacturer E Ink has come up with a way of using electronic ink as a print design for items of clothing. The segmented, ultra-thin, rugged and flexible "SURF" displays are printed directly onto clothes when they are made. Fitted with a battery pack, a circuit board and a USB connector, this technology can turn large blocks of ink in shades of grey on and off all at once, making it possible to integrate changing grey and black motifs into t-shirts.

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trendexplorer send a trend

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SOURCE:

http://www.youtube.com

INITIATOR:

E Ink Holdings Inc., USA

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SPONSORED EDUCATIONAL INITIATIVE ON CLIMATE CHANGE As part of its promotions for the LEAF electric vehicle in the USA, Nissan has launched an educational campaign called "Choose Zero" to inform children about the effects of carbon emissions and how they can be reduced. For this purpose, the company is making wideranging information material available both online and to schools. The educational initiative's website offers an interactive learning environment to teach kids about climate change, amongst other things. Another website allows teachers to download teaching material and take part in a competition to win a Nissan LEAF.

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SOURCE:

http://teach.choosezero.com

INITIATOR:

Nissan North America Inc., USA

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BEN & JERRY'S FAIR TWEETS The well-known American ice-cream makers Ben & Jerry's came up with a "Fair Tweets" campaign to coincide with the World Fair Trade Day. Many people on Twitter do not use all the 140 characters in their tweets. To ensure that the remaining characters do not go unused, users can now install this browser extension. Ben & Jerry's and Twitter will then use every unused character fairly and automatically add a message and link to the tweet with the aim of promoting fair trade.

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SOURCE:

http://fairtweets.com

INITIATOR:

Ben & Jerry's Homemade Holdings Inc., USA

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ANGRY BIRDS MAGIC: HIT THE NEXT LEVEL WITH NFC "Angry Birds Magic" is a version of the popular game from the Finnish developers Rovio in collaboration with Nokia, and supports Near Field Communication technology. During the twenty levels of this game, players with smartphones containing NFC chips have to touch phones a total of three times to unlock the next levels. Otherwise the game cannot be continued. It's also possible to use NFC terminals in stores to keep playing. The game comes preinstalled on Nokia's C7 smartphones.

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SOURCE:

http://www.youtube.com

INITIATOR:

Nokia Oyj, Finland

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21 WEB INNOVATIONS

Google Street View for stores and restaurants

Extension tells you who works where

3D building projections online

Stolen Camera Finder hunts down thieves

Renault explodes competitors' cars

Saving content in photos as links

LocalResponse speeds up customer contact

Google Translate uses speech recognition

Mercedes puts the Sprinter in the background

Misspelled words become donations

16 WEB 2.0 Facebook rewards people for watching ads Online profiles as gaming currency Winning prizes with post-its and Twitter Application collects customer data on Facebook Russian roulette for Facebook account

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GOOGLE STREET VIEW FOR STORES AND RESTAURANTS "Google Business Photos" extends the Street View concept to the business sector and enables companies to publish photos of their establishments on their "Google Places" page. The service offers users professional photographers who will come and take shots of every corner of their shop, restaurant or hotel. These photos can then be viewed as a gallery on the company's "Google Places" page, as well as via a link to Google Maps. Future requests for Business Photos will decide which cities are included in the service.

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SOURCE:

http://maps.google.com

INITIATOR:

Google Inc., USA

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3D BUILDING PROJECTIONS ONLINE The advertising agencies Tribal DDB and North Kingdom from South Africa have set up a website for Wrigleys 5 Gum which enables users to create their own 3D projections on the side of buildings in Johannesburg or Cape Town. After selecting a colour and animation plan, users enter their name and are then given 60 seconds to create their projections. The users can select the various animation styles using the number keys on the keyboard. Wrigleys will present 400 of the best projections to the public.

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video

SOURCE:

http://www.5gum.co.za

INITIATOR:

Wrigley Jr. Company, South Africa

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RENAULT EXPLODES COMPETITORS' CARS Renault in Brazil is planning to give a new "Renault Fluence" to whoever gives the best reason why their own car should be blown up. The explosion will be shown live on YouTube and on approx. 90% of the biggest Brazilian websites. Twitter users are also involved in the campaign. For every 10,000 tweets with the campaign's hashtag, an extra gallon of gasoline will be added to the explosion. In accordance with the specified UN resolutions, Renault will also neutralize all the CO2 created during the explosion.

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video

SOURCE:

http://www.vaiexplodir.com.br

INITIATOR:

Renault do Brasil, Brazil

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LOCALRESPONSE SPEEDS UP CUSTOMER CONTACT The New York company LocalResponse offers an online platform of the same name that generates location-based information from checkins and posts from various social networks and makes them available to local businesses in real time. The data isn't just taken from services such as Foursquare and Facebook Places, but also from entries on Twitter. The information can be viewed using a web application, and companies and local businesses can use it to get into direct contact with their customers and adapt their advertising strategies to them more smartly.

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PPT export

video

SOURCE:

http://localresponse.com

INITIATOR:

LocalResponse Inc., USA

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MERCEDES PUTS THE SPRINTER IN THE BACKGROUND Mercedes-Benz recently teamed up with the Dutch advertising agency N=5 to launch an online campaign for the Sprinter. They placed fake ads promoting second-hand vans from the competition on a Dutch version of Ebay called Marktplaats.nl. In the background of the pictures of these vans, users could see a Sprinter with lettering telling them they'd be better off buying a new Sprinter than a second-hand van from the competitors. The intention was to show people that it was not always too expensive to buy a Mercedes-Benz. When customers contacted the e-mail address or number in the ads, they were sent prepared answers backing up the campaign.

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SOURCE:

http://www.youtube.com

INITIATOR:

Mercedes-Benz Nederland B.V., Netherlands

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FACEBOOK REWARDS PEOPLE FOR WATCHING ADS Facebook is now rewarding users who watch certain ads on the site with "Facebook Credits". These ads are mainly placed in social games on Facebook and viewing them is rewarded with one credit per ad, which is the equivalent of 10 American cents. The credit can then be redeemed to purchase goods on the Facebook Deals service, and thereby also used to buy real products.

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SOURCE:

http://www.facebook.com

INITIATOR:

Facebook Inc., USA

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ONLINE PROFILES AS GAMING CURRENCY "Empire Avenue" from the start-up of the same name is an online exchange game that deals with social media profiles. Virtual shares enable players to do business together, while the value and price of a share depends on a person's or company's activities in social networks like Facebook and Twitter. "Empire Avenue" analyses how many posts, videos and photos have been uploaded and issues a virtual currency for every activity – both to the people playing an active role and to their shareholders. This makes it possible to playfully show a person's social capital and measure the value of various internet activities.

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SOURCE:

http://www.empireavenue.com

INITIATOR:

Empire Avenue Inc., Canada

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WINNING PRIZES WITH POST-ITS AND TWITTER To promote Turkcell's new, internet-enabled smartphones, the advertising agency Rabarba from Istanbul launched a live competition via Twitter. The phone operator first created gift boxes containing the new phones. They then stuck countless post-its to the box during the seven-day video tweet. Players had to remove them by tweeting the messages on the post-its step by step. The players had to get a celebrity to respond to their last tweet in order to win the main prize.

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SOURCE:

http://twitter.com

INITIATOR:

Turkcell, Turkey

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APPLICATION COLLECTS CUSTOMER DATA ON FACEBOOK The German platform Brandslisten has developed a Facebook app that allows companies to offer a professional customer service on their Facebook fan page without having to make the data available to Facebook. Customer enquiries are no longer answered on the wall, but are collected and processed in a specially set up section on the fan page. The correct replies are saved in a knowledge section so that they can be made accessible and don't need to be stated every time the same enquiry is made. This app gives brands more influence on the data produced from communications with their clients, from dialogues, complaints or providing contact details.

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SOURCE:

http://corporate.brandslisten.com

INITIATOR:

brandslisten GmbH, Germany

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RUSSIAN ROULETTE FOR FACEBOOK ACCOUNT Ilya Malyanov and Christian Feist from the Miami Ad School in Berlin have come up with a campaign concept for Russian Standard Vodka which is based on digital life. "Russian Facebook Roulette" is a competition application to win a trip to Russia in which players first have to enter their password so that they can enter the game via video chat and select their weapon. The gun's cylinder is spun and aimed at the various players. When a shot is fired at someone, their Facebook account is blocked after their last status update while the others take part in the draw for the trip.

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SOURCE:

http://cargocollective.com

INITIATOR:

Miami Ad School Europe, Germany

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EXTENSION TELLS YOU WHO WORKS WHERE The developers of 48hourapps have created a Chrome app called "Whoworks.at" which gives users information on which of their LinkedIn contacts works at whatever site they are currently browsing in Chrome. For example, if a user is on Facebook and clicks on the app's button, all his contacts who currently work for Facebook will appear in a window. The app also includes people's 2nd and 3rd level connections. What's more, the positions of the contacts within their companies are also stated, and it's possible to toggle the extension to view people who have been recently hired or promoted there.

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SOURCE:

http://launch.whoworks.at

INITIATOR:

48hourapps, USA

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STOLEN CAMERA FINDER HUNTS DOWN THIEVES Lost your camera? Then "Stolen Camera Finder" will help. To launch this online search service, all you need is a photo taken on the stolen camera, which has to be uploaded to the website. The search feature then finds out the series number saved in the image file's metadata. "Stolen Camera Finder" then sifts through the internet to look for other images taken on the camera. If no positive sightings are made, the person whose camera was stolen can set up a search order and be informed at a later date if a corresponding photo is ever found.

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SOURCE:

http://www.stolencamerafinder.com

INITIATOR:

Matt Burns, UK

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SAVING CONTENT IN PHOTOS AS LINKS Thinglink Oy have developed an application called "Thinglink", which makes it possible to tag photos with a variety of links. For example, users could add additional information to images on their websites in this way. The app just needs to be installed on the corresponding website so that the photo can be processed in the editor. In just a few clicks, users can save product descriptions, songs, places or even links as tags, which are revealed to website visitors when they move their mouse over the image. What's more, users access the statistics about the various links from their own accounts.

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SOURCE:

http://www.thinglink.com

INITIATOR:

Thinglink Oy, Finland

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GOOGLE TRANSLATE USES SPEECH RECOGNITION With "HTML Speech Input API", Google has added a feature to the latest version of its web browser "Chrome 11", which allows users to speak words into Google Translate and have them translated and transcribed to text in real time. The interface sends the spoken words to a server which uses special algorithms to convert them into text. A translated text is then returned to the user immediately. In future, it will also be possible to implement the interface into websites so that they can also be operated using voice input.

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SOURCE:

http://googlesystem.blogspot.com

INITIATOR:

Google Inc., USA

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MISSPELLED WORDS BECOME DONATIONS Lisa Zeitlhuber and Katharina Schmitt from the Miami Ad School in New York have created a "Donate a Word" extension for Google Chrome which will raise money for UNICEF's education institutes by turning misspelled words into donations. This extension is added to the options in spell checks in e-mails, for example, and appears as "Donate this word to UNICEF". If users click on this option, they are forwarded to the UNICEF website where they can donate ten cents per letter of the misspelled word.

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SOURCE:

http://lisazeitlhuber.com

INITIATOR:

Lisa Zeitlhuber, USA

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37 MOBILE CONTENT

E-cigarette pack transmits information

App for live recordings and edits

Mobile ads adapt to users' needs

Mobile game with open API

Betting on live football matches with Heineken

Turning images into videos

Becoming a flight captain through check-ins

App shows music collections as universe

Music replaces ringing sound

Looking for interns on the Intern Store

32 MOBILE SERVICES Mobile translation assistant for travellers Withdrawing cash using only your phone Smartphone as door opener of the future Charity in five minutes Letting babies choose their own names

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E-CIGARETTE PACK TRANSMITS INFORMATION The American company blu has launched a new pack of e-cigarettes called the "blu Smart Pack" which vibrates when it is within 15 metres of other smart packs. These packs can also exchange information such as the owners' contact details on social networks. This concept aims to improve communication and establish contact between the brand's consumers. Another feature on the device informs users whenever they are near a store that sells the pack of e-cigarettes from blu.

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SOURCE:

http://www.nytimes.com

INITIATOR:

blu, USA

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MOBILE ADS ADAPT TO USERS' NEEDS PlaceIQ from Colorado offers a platform of the same name for mobile marketing that analyses and contextualises information about certain locations. Unlike existing location-based services, the "Next Generation Location Intelligence" from PlaceIQ focuses on the likely needs of users at certain locations. The analysed location data will then help providers of mobile marketing to approach users more effectively. For example, a user at a train station could be sent travel deals, while people in doctors' waiting rooms could be sent book extracts.

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SOURCE:

http://www.placeiq.com

INITIATOR:

PlaceIQ, USA

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BETTING ON LIVE FOOTBALL MATCHES WITH HEINEKEN Heineken recently presented a new app that enables users to bet on sports matches in real time. For example, they can say when the first goal will be scored, who scores the most goals or if a corner will lead to a goal. Based on the probability of these things happening, the bets are rewarded with points so that people can measure their performances against others in the community. The games can be played either on Facebook or on a smartphone during the TV broadcast. It's also possible for players to bet live in the football stadium.

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SOURCE:

http://itunes.apple.com

INITIATOR:

Heineken International B.V., Netherlands

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BECOMING A FLIGHT CAPTAIN THROUGH CHECK-INS The airline Virgin America has launched a Terminal 2 takeover leaderboard at the airport in San Francisco, which displays mobile check-ins on Facebook Places and Foursquare. Based on the number of check-ins, passengers are given the status of "Ground Crew", "Flight Crew", "Navigator" or "Co-Pilot", which appears next to their user name. Frequent flyers, who check in to the Virgin section more than fifty times, are given the title of "Captain" and put at the top of the board.

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SOURCE:

http://www.virginamerica.com

INITIATOR:

Virgin America, USA

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MUSIC REPLACES RINGING SOUND The Swedish mobile phone operator Comviq recently teamed up with Universal Music and the singer Veronica Maggio to launch a campaign for Comviq's new ringback tones service, which plays music rather than a traditional ringing sound when people call a mobile phone. The new single from the Swedish pop star could only be heard by calling a certain mobile phone number, belonging to a Swedish student and music fan, Firat Delen, during a period of two weeks. The single became a huge hit and 56% of the callers signed up for Comviq's ringback tones service.

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SOURCE:

http://www.dagensmedia.se

INITIATOR:

Universal Music Group, Sweden

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MOBILE TRANSLATION ASSISTANT FOR TRAVELLERS The Atlanta-based company TripLingo is offering a mobile app that helps users find the right words in a foreign language. "TripLingo" is an aid for travellers to get translations from English into German, Spanish and French on their smartphones. Based on users' planned activities, interests and personality, the app features useful phrases in the various languages which can be played as audio files. Another great feature in the app is that the language mode can be set from "formal" to "slang" and to "crazy".

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SOURCE:

http://triplingo.com

INITIATOR:

TripLingo LLC., USA

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WITHDRAWING CASH USING ONLY YOUR PHONE First National Bank from South Africa has collaborated with "FNB's Cellphone Banking" to establish a mobile service for making withdrawals from cash machines without a bank card, using nothing but the mobile phone. A mobile application enables customers to locate a machine and also sends them a temporary PIN which authorises them to access their account without their bank card. For security reasons, the PIN must be used within 30 minutes of receipt and it can be used only once.

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SOURCE:

https://www.fnb.co.za

INITIATOR:

FirstRand Bank Ltd., South Africa

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SMARTPHONE AS DOOR OPENER OF THE FUTURE The web application "Lockitron" from the American start-up Apigy means users will never have to call the emergency key services ever again. It is an alternative to physical keys and offers two options for opening and closing doors. With the first option, the service works with a plug server, an ethernet cable and an electronic combination lock. The code can also be sent by text message or e-mail to grant entry to others. The NFC option, however, offers more security as the smartphone communicates with the door sensor via a signal to make the way clear for users.

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INITIATOR:

Apigy Inc., USA

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CHARITY IN FIVE MINUTES "Do Some Good" is an application from the British branch of the telecommunications company Orange, and divides up charity work into smaller portions. With this app for the iPhone and Blackberry, users can detect where help is required in their own surroundings that doesn't need more than five minutes of their time. A good example of this short charity work is taking a photograph of something for a community photo album.

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http://dosomegood.orange.co.uk

INITIATOR:

Everything Everywhere Ltd., UK

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LETTING BABIES CHOOSE THEIR OWN NAMES Nathan Parks from the UK has developed an application for iPhoneloving expectant parents called "Kick to Pick", which makes choosing a baby's name much easier by involving the unborn child in the decision too. Parents and family members can create a list of their preferred names which the app runs through when being used and stops at a potential name whenever the phone detects a kick from the baby. This is certainly a fun and effective way to allow friends, family and even the baby to join in the name search.

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INITIATOR:

Nathan Parks, UK

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APP FOR LIVE RECORDINGS AND EDITS The American company Apptopus has released an application for Apple mobile devices called "CollabraCam", which enables users to direct a live video shoot across multiple cameras and edit it in real time. The iPhone user plays the role of director, while the other devices act as the cameras. The devices are wirelessly connected so that the recorded live images can be directly transferred to the reference phone. It's then possible to choose from the selected settings and make a rough cut. What's more, users can get the instructions for direction from inserted captions.

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INITIATOR:

Apptopus Inc., USA

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MOBILE GAME WITH OPEN API A mobile and location-based game from Zurich called "Gbanga" claims to be the first of its kind with an open programming interface, enabling external software developers to add various different features to the game. "Gbanga" links real places with virtual tasks. Depending on the locations, players can collect virtual objects, complete set tasks and collect points for doing so. One extension of the game, for example, could include a geofencing function, enable interaction between the players or create contact to other local services such as Foursquare.

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http://gbanga.com

INITIATOR:

Millform AG, Switzerland

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TURNING IMAGES INTO VIDEOS The British company Autonomy has developed an application called "Aurasma" that uses image recognition and augmented reality to recognise an image in a newspaper or package and insert a matching video. With the app installed on the iPhone, the user holds the camera over a photo of the printed image. With the help of image recognition, the app then searches through videos on the web for the same image. When it finds the right video, it is automatically played on the display within the original background.

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INITIATOR:

Autonomy Corp. plc, UK

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APP SHOWS MUSIC COLLECTIONS AS UNIVERSE "Planetary", an app from the American company Bloom Studio, portrays people's music collections in the form of the solar system. Artists are represented as stars, albums are planets and tracks are moons. The planets grow the more the users listen to a particular track off the album. The planets are also animated, as the albums and songs rotate on an orbit around the artists. The appearance of the album-planets is based on the original cover, although they never look identical. The perspective and size of the simulation can be changed via touchscreen. This visual music player "Planetary" makes listening to music akin to travelling into space.

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http://planetary.bloom.io

INITIATOR:

Bloom Studio Inc., USA

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LOOKING FOR INTERNS ON THE INTERN STORE The Swedish educational institute Hyper Island has launched a campaign known as the "Intern Store" in which graduates from the "Mobile Applications Program" can apply for internships. The "Intern Store" works in the same way as the iTunes "App Store". The difference is that individual graduates are shown, described and promoted, instead of mobile apps. The next generation of developers can use the store to advertise their CVs, work samples and their favourite apps. Using the "Get an Intern" button, companies can get in touch with their potential interns.

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http://internstore.com

INITIATOR:

Hyper Island Karlskrona, Sweden

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Coca-Cola rush hour cinema

TEDx: taxi drivers spread the word

Rugby players help fight dragons

Energy drink campaign with paintball truck

Messages float along the river

Film premiere with photo sharing

Interactive installation against death penalty

URL story explains disease journey

Playfully removing stains

Festis makes life less boring

48 SENSATION MARKETING Deutsche Telekom takes Angry Birds from the web Winning the main prize with the MINI photo box Fun elevator rides with Fanta Coca-Cola: shining anniversary Converse gets Chucks dancing

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COCA-COLA RUSH HOUR CINEMA As part of their 125th anniversary celebrations, Coca-Cola teamed up with the agency Ogilvy Bogotรก to create a "Rush Hour Cinema" for commuters stuck in the city's traffic. A giant video screen showed a cycle of 'filminutes' and invited people to tune their car radios to a local FM station so they could hear the audio. To complete the cinematic experience, young ladies in a coke outfit handed out bottles of coke, popcorn and hot dogs.

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INITIATOR:

Coca-Cola Company, Colombia

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RUGBY PLAYERS HELP FIGHT DRAGONS The British betting company 188BET recently enlisted the help of some of the players of the London Wasps rugby team to take part in an impressive augmented reality-based game called "London Wasps v St. George's Dragon Army". The game was projected onto the wall of Twickenham stadium, showing dragons appearing and disappearing into the night. In various levels, the players had to hit the dragons with their rugby balls in order to defeat them and free the stadium in time for the match against Bath on St. George's Day.

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188BET, UK

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MESSAGES FLOAT ALONG THE RIVER The Italian artist Guildor is using a "Write on the water" campaign to pass on his messages down the river: "Think thoughtless" and "Happiness happens" serve to cheer up passers-by and make them think about their meaning. A special design ensures that important thoughts remain, while unimportant things just flow past in the river of life. It would also be possible to use this method to highlight all other kinds of messages as part of promotional campaigns or guerilla events. Plenty of attention and a positive interest from onlookers is certainly guaranteed.

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http://www.woostercollective.com

INITIATOR:

Guildor, Italy

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INTERACTIVE INSTALLATION AGAINST DEATH PENALTY Death Penalty Focus, a non-profit organisation that campaigns against the death penalty, has set up an interactive installation in the National Library of France that collects signatures using a QR code. Two opposing screens show an imminent execution, featuring a soldier wearing a helmet on one side, and his victim on the other. Visitors can stop the execution by stepping onto a circle in the soldier's line of fire and thereby save the victim from being shot.

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http://www.deathpenalty.org

INITIATOR:

Death Penalty Focus, France

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PLAYFULLY REMOVING STAINS The advertising agency Saatchi & Saatchi Guangzhou recently teamed up with the company for interactive productions pill & pillow to create a campaign in China called "Big Stain" on behalf of the detergent manufacturer Ariel. They positioned five huge white t-shirts at a variety of locations and added ketchup and mustard bottles, as well as Wii controllers disguised as Ariel bottles. Passers-by were able to spray sauce onto the shirts, with the stains being projected onto them. Using the detergent bottles, people could then playfully wash the shirts free of any stains.

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http://www.saatchi.com

INITIATOR:

The Procter & Gamble Company, China

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DEUTSCHE TELEKOM TAKES ANGRY BIRDS FROM THE WEB Deutsche Telekom recently joined forces with the London-based agency Saatchi & Saatchi to launch a marketing campaign for the popular game "Angry Birds" from Rovio, by bringing birds to the real word at Plaรงa Nova in Terrassa, near Barcelona. For this flashmobstyle event, a backdrop of Angry Birds was set up together with lifesize versions of the figures from the game. Onlookers were given the chance to use their phones as catapults and take aim at the birds and green pigs, which exploded after being hit.

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INITIATOR:

Rovio Mobile Ltd., Spain

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WINNING THE MAIN PRIZE WITH THE MINI PHOTO BOX The creative agency KKLD* has developed an interactive campaign for the BMW brand, MINI. To celebrate the anniversary of Berlin's famous shopping street Kurf端rstendamm, a photo box in the MINI design has been set up containing a competition. People can have themselves photographed with their chosen MINI in whichever colour they like and are immediately shown on a huge LED video screen via live stream. Fans of the event can even join in virtually on Facebook by taking a photo of themselves on their webcam and uploading it. Everyone who uploads their photo to the Facebook fan page gets the chance to win a MINI of their own.

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http://www.mini.de

INITIATOR:

KKLD* GmbH, Germany

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FUN ELEVATOR RIDES WITH FANTA The recent "Lift & Laugh" campaign in the US to promote Fanta shows how the brand represents everything that isn't serious and boring, standing instead for light-hearted, fun refreshment. Based on this principle, the brand teamed up with the agency Ogilvy & Mather Brasil to rebuild an elevator on a university campus so that it could surprise students with loud music and disco lights or imitate the way they speak. At the end of the ride, a machine dispensed free cans of the drink to keep the fun element going.

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INITIATOR:

Coca-Cola Company, USA

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COCA-COLA: SHINING ANNIVERSARY As part of its 125th anniversary celebrations, Coca-Cola thanked its fans and customers with an enormous 3D projection that was developed together with Obscura Digital. The Coke headquarters in Atlanta were completely illuminated and displayed the message "Thank you". A series of images from adverts over the past 125 years was also displayed to show how the brand has been represented. Even photos from fans were on view which had been posted on social network sites. The 26-storey building had a total projection area of approx. 19,000 square metres.

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Coca-Cola Company, USA

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CONVERSE GETS CHUCKS DANCING With the "Canvas Experiment", the American shoe maker Converse has presented a wall fitted with 500 pairs of Chuck Taylor All Stars, which interacts with users. When connected to music, video games and motion sensors, these cult sneakers start to move, forming shapes and patterns. For example, they can be made to dance to a drum solo. The "Canvas Experiment" is a reference to the brand's origins in rock 'n' roll. This event ensured an attention-grabbing experience at points of sale, such as in the Converse store in Berlin.

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http://www.converseblog.com

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Converse Inc., USA

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TEDX: TAXI DRIVERS SPREAD THE WORD The American non-profit organisation TED, which holds conferences around the world to exchange innovative ideas, recently recognised the potential of taxi drivers for spreading its message. Fifty taxi drivers from Buenos Aires were invited to the "TEDxBuenosAires" conference to listen to the ideas presented there and share them with their passengers. This communications strategy succeeded in reaching approx. 7,000 people in Buenos Aires in a single week – seven times more than the number of people of who attended the conference.

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http://blog.ted.com

INITIATOR:

TED Conferences LLC., Argentina

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ENERGY DRINK CAMPAIGN WITH PAINTBALL TRUCK The New Zealand company Frucor Beverages has launched an unusual marketing campaign for its popular "V Energy Drink", which uses a huge paintball truck to generate extra attention. Featuring the "V Energy" logo, the truck parked next to a large building in the city and opened up its contents – a paintball machine with 840 paint shots. When activated, all the differently coloured balls were fired at the same time to paint a graffiti comic figure onto the wall.

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http://startswithv.co.nz

INITIATOR:

Frucor Beverages Ltd., New Zealand

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FILM PREMIERE WITH PHOTO SHARING Color, a social photo sharing application from the USA, was used at the recent premiere of "Water for Elephants" from 20th Century Fox to offer fans something special for the occasion. The photos and videos taken using the Color app by attendees at the event could be instantly shared to those in the immediate vicinity. A user group was specially set up for the premiere and the images were sent out like in an automatic newsfeed.

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http://www.color.com

INITIATOR:

20th Century Fox, USA

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URL STORY EXPLAINS DISEASE JOURNEY On behalf of the multiple sclerosis organisation CCSVI, Lowe Pirella Fronzoni has created an online presence that uses the URLs of various websites to show how an MS patient has suffered. This "URL story" tells of a woman with multiple sclerosis who travels the world looking for doctors to give her a cure for her disease. While the user interface of the websites remains the same, the woman's story appears bit by bit in each page's URL. At the end of the story, an appeal is made to donate to further research on the compromised flow of blood in the veins known as CCSVI.

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http://www.this-is-the-story-of-a-woman.com

INITIATOR:

Lowe Pirella Fronzoni, Italy

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FESTIS MAKES LIFE LESS BORING With an interactive advertising campaign called "Unbore Anything", the Swedish drinks brand Festis is encouraging its customers to make the world a more fun place. Amongst other things, the campaign features a website entitled "Unbore Grandpa", which shows a bored-looking elderly gentleman live for three hours a day over two weeks. Participants are supposed to cheer him up via webcam with jokes and funny stories. Whoever succeeds in making grandpa laugh wins a bottle of Festis.

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http://unboregrandpa.com

INITIATOR:

Carlsberg A/S, Sweden

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59 BUSINESS MODELS %TAB-INAKTIV%

BMW opens eBay shop Leasing a Google Chrome notebook MyFarm enables active participation on farm Razzi: earning money with photo sharing The on-board duty-free shop

64 MEDIA & PUBLISHING Clicking a button turns digital into print Online community gets its own TV show Interactive trip through protest movements AR campaign for more press freedom Lady Gaga songs in FarmVille

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BMW OPENS EBAY SHOP The German brand BMW is the first car manufacturer to open an official shop on the online auction house eBay. All the parts on offer are exclusively for immediate sale and are originals from BMW. None of the company's cars are on offer from the eBay shop, just car accessories. The range of items include water-repellent covers, wireless infrared headsets and cleaning products. At the moment, all the products are shipped from the UK.

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eBay UK Ltd., UK

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LEASING A GOOGLE CHROME NOTEBOOK Google is planning to introduce a leasing option for its "Google Chrome Notebook Cr-48". Together with a Gmail subscription, users will be able to lease the notebook for approx. ten to twenty dollars per month. If the device breaks during the period of subscription, Google will replace it for free. The fee also includes upgrades and replacing certain parts with newer components. The minimum period of leasing one of the notebooks is expected to be 24 months.

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Google Inc., USA

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MYFARM ENABLES ACTIVE PARTICIPATION ON FARM The UK's National Trust has launched an application called "MyFarm" which gives nature lovers the chance to have a say in what goes on at a real farm. By paying a fee of thirty pounds, some 10,000 virtual farmers can take part in an online vote on decisions that influence life on a real farm, such as where certain crops should be planted. Users are constantly kept up to date on developments at the farm by a webcam. The aim of this campaign is to make people more aware of all the hard work and difficulties faced by farmers today.

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National Trust Ltd., UK

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RAZZI: EARNING MONEY WITH PHOTO SHARING The photo sharing community "Razzi" enables users to earn money simply by allowing other people to view their photos. The more clicks a user gets, the more money they can make. Unlike with YouTube, people don't only earn money from adverts placed under and next to the videos, but just from the amount of clicks on their profile or album. Users are given the chance to make their money from clicks on ten individual pages. The payments are made via Google AdSense. There is both a free "standard account" as well as paid-for "pro account".

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http://razzi.me

INITIATOR:

Razzi LLC., USA

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THE ON-BOARD DUTY-FREE SHOP Korean Air is set to become the world's first airline to integrate a "Sky Shop" from AIM Aviation into ten of their A380 jumbo jets, enabling passengers to buy duty-free cosmetics and alcoholic beverages while in the air. Magnets have been fitted to the goods to make sure that they stay in their metal shelves during turbulence and do not topple out. Integrated advertising space also ensures that brands can show their presence. The new A380s will first fly in Asia and then take routes in the USA and Europe.

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Korean Air Lines Co. Ltd., South Korea

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CLICKING A BUTTON TURNS DIGITAL INTO PRINT The Amsterdam-based start-up Peecho offers a print button which can be embedded into a website and allows online content to be transformed into real products in just one click. Using Peecho, website operators can create their own print buttons, which also enable them to sell their own digital contents. After one click, visitors can access the Peecho shop and look for a printing format that they like. Peecho includes the owner in the sale and takes care of the payment, production and shipping of the product.

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Peecho, Netherlands

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ONLINE COMMUNITY GETS ITS OWN TV SHOW The news channel Al Jazeera is offering a TV format on its English language version called "The Stream", which gives a voice to people in online forums and social networks. The shows will be about current affairs and can be commented on by online communities in real time. People will be able to take part in editorial meetings via Twitter and have their say in the discussions. The intention of Al Jazeera is to introduce TV audiences to new sources of news and debates, as well as to social networks they may otherwise not have heard of.

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Al Jazeera, Qatar

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INTERACTIVE TRIP THROUGH PROTEST MOVEMENTS The online version of the British newspaper The Guardian currently features an interactive timeline of the events surrounding the protest movements in Arab states entitled "Arab Spring". Readers are taken on a journey through all the key political events, protest movements, government changes and international reactions. People can navigate their way through the news stories and find out in short descriptions when and in which countries the events took place. The readers can also click on a link to more detailed newspaper articles that present all the facts and figures relating to the developments in the Middle East.

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Guardian News and Media Ltd., UK

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AR CAMPAIGN FOR MORE PRESS FREEDOM "The Voice" is an appeal to the freedom of the press, launched by Reporters without Borders and created by Publicis Brussels. This augmented reality print campaign quite literally speaks about events that may not be reported in certain countries. Full-page photos of the dictators who attempt to restrict press freedom have been printed together with QR codes. When users activate one of the codes, they then place their iPhone on the marked spot and the dictator's mouth starts to speak. The voice, however, is that of a journalist reporting on the situation in Libya, Iran or Russia.

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Publicis Brussels, Belgium

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LADY GAGA SONGS IN FARMVILLE To promote her album "Born This Way", Lady Gaga has decided to collaborate with the American games developer Zynga and is giving her fans in GagaVille an early taste of the record. GagaVille is a FarmVille offshoot specially created for the promotion campaign and gives fans the opportunity to win three downloadable tracks before the album is officially released. To do this, they have to complete various tasks and puzzles in a Gaga-style online game.

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Lady Gaga, USA

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70 EMERGING TECHNOLOGIES %TAB-INAKTIV%

80 COMMUNICATION TECHNOLOGIES

Superflat e-ink display for smartphones

Operating the phone on your hand

Frame makes touchscreens out of all surfaces

Gesture control by analysing electronic fields

Screen tracks eye movements

Tactile touchscreen

Open-source robot for private use

Playing "Angry Birds" with robots

The wall as an interactive surface

Sending kisses over the internet

75 RESEARCH & DEVELOPMENT

85 CONSUMER ENTERTAINMENT

Artificial nose detects cancer

Interactive film in Google Chrome

Gas-absorbing textile to save lives

Becoming part of the band

Laser igniters replace spark plugs

A puzzle game with a difference

Voice charges up mobile phone

Hunting opponents while surfing the web

First steps towards artificial brain

Ashtray controls synthesizer

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SUPERFLAT E-INK DISPLAY FOR SMARTPHONES Researchers from the Human Media Lab at Queen's University in Canada have developed the prototype of an energy-saving, paper-thin smartphone. The device can be used as an e-book reader and has a 3.7-inch e-ink display, which is flexible, just a few millimetres thick and can be bent in different ways. Although the symbols and text are only in black and white, the images are focused and do not flicker. The elasticity of the display can also be used for entering commands, such as leafing through the pages of an e-book.

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http://www.hml.queensu.ca

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Human Media Lab Queen's University, Canada

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FRAME MAKES TOUCHSCREENS OUT OF ALL SURFACES Texas A&M University students have recently come up with an infrared-frame called "Zero Touch" that makes it possible to use a conventional screen as a touchscreen. This multitouch system can be directly fitted to a screen or also be used as a kind of remote control. Each movement within Zero Touch transforms the frame, via the sensors, into a control command on the computer. If the frame is suspended in the air, the depth aspect also becomes significant.

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INITIATOR:

Texas A&M University, USA

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SCREEN TRACKS EYE MOVEMENTS For their entry to the ECE Senior Design Open House competition, students from the University of Texas have built a screen that you can't ever look away from because it follows the eye's every move. This installation uses a camera that tracks the movements of the head and a motorized pico-projector that projects the display in the direction that the user is looking in. In future, this innovative navigation solution will lead to highly immersive computer games.

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University of Texas, USA

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OPEN-SOURCE ROBOT FOR PRIVATE USE The "TurtleBot" robot from the US company Willow Garage is a costefficient open source robot for people's private use. It looks like a coffee table and is fitted with a Kinect depth sensor. Using a normal notebook as the control centre, this technology is capable of orientation, exploring its surroundings and identifying people. The robot was developed using the open-source language ROS and its applications have been deliberately kept open. Owners of this robot are free to decide on how they wish to use it in their daily lives.

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Willow Garage Inc., USA

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THE WALL AS AN INTERACTIVE SURFACE Researchers at Microsoft and the University of Washington have developed a system that uses ambient electromagnetic radiation to turn any wall into an interactive surface. Electronic devices and power cables in walls emit electromagnetic radiation, which test subjects in this experiment could harness by wearing a backpack containing a laptop and a data capture device connected by cable to a pad worn around the user's neck. When the tester touches the wall, he acts as an antenna and generates a signal that can later be translated into useful commands. The system can also distinguish between gestures and the positions of the hand.

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University of Washington, USA

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ARTIFICIAL NOSE DETECTS CANCER Scientists at the Technion Institute of Technology in Israel have developed an electronic device called "NA-NOSE" that can detect molecules in human breath that are symptomatic of head, neck and lung cancers. The analysis of the breath uses five gold nanoparticle sensors that detect the microscopic particles indicative of cancer. With the help of this technology, it will be possible to spot cancer while still in its early stages and boost the chances of successful treatment.

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Technion-Israel Institute of Technology, Israel

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GAS-ABSORBING TEXTILE TO SAVE LIVES Students at Cornell University in the US have developed a material that can trap harmful gases and render them harmless. Tiny crystalline molecules known as "metal organic framework molecules", (MOFs) are combined with cellulose fibres. At nanolevel they can be manipulated to have cages that are the exact same size as the gas they are trying to capture. The MOFs are added to the textiles in powder form and then bond with the fibres. Fashion design students at the university have already made masks and hoods using the gasabsorbing cloth, and expect the material to be used in military operations.

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Cornell University, USA

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LASER IGNITERS REPLACE SPARK PLUGS Researchers from Japan's National Institutes of Natural Sciences (NINS) have developed laser igniters that could replace spark plugs in automobile engines. Made from two bonded yttrium-aluminium-gallium segments, the laser igniter is just 9 millimetres wide and 11 millimetres long. It has two beams, which can produce a faster, more uniform explosion than one by igniting the air-fuel column in two locations at once. Not only would these lasers allow for better performance and fuel economy, but cars using them would also create less harmful emissions.

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National Institutes of Natural Sciences, Japan

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VOICE CHARGES UP MOBILE PHONE Scientists at Sungkyunkwan University in Seoul have developed a method for recharging mobile phones by using noises, such as the user's own voice. The researchers came up with a way of converting noise into electricity. They have used a sound-absorbing layer of tiny wires of zinc oxide between two electrodes. The sound-absorbing layer vibrates as soon as it comes into contact with sound waves. This causes the tiny zinc oxide wires to compress, thereby generating the electrical current required to charge a battery.

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Sungkyunkwan University, South Korea

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FIRST STEPS TOWARDS ARTIFICIAL BRAIN Engineers at the Viterbi School of Engineering at the University of Southern California have developed an electrical circuit that reproduces the function of a synapse in the brain. The engineers managed to make this circuit out of carbon nanotubes, a material that can also be used in tiny electrical circuits. The synthetic synapse circuit mimics neurons, the basic building blocks of the brain. This development is a highly significant step on the way to creating an artificial, fully-functioning brain.

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INITIATOR:

Viterbi School of Engineering at the University of Southern California, USA

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OPERATING THE PHONE ON YOUR HAND Researchers at the Hasso-Plattner-Institute in Germany have developed a method that enables smartphone users to replace the touchscreen with the palm of their own hands. "Imaginary Phone" turns certain movements that users make on their hands into commands for the phone. These movements are captured by a depthsensitive camera attached to the clothes. A software program analyses them and transfers them wirelessly as commands to the phone in the user's pocket. This allows people to leave the phone in their pocket even when accepting a call.

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Hasso-Plattner-Institut f端r Softwaresystemtechnik GmbH, Germany

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GESTURE CONTROL BY ANALYSING ELECTRONIC FIELDS The German company Ident Technology has developed controller chips that make touch-free gesture control a reality. Unlike more conventional solutions based on camera systems, the GestIC system analyses weak electronic fields that are altered by the presence and movement of human bodies. This makes the gesture tracking faster, more precise and more cost-efficient, as the surrounding conditions such as light do not influence electric fields and the analysis uses less electricity and processing power than camera systems.

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IDENT Technology AG, Germany

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TACTILE TOUCHSCREEN A Japanese research team based at Kajimoto Labs at Tokyo's University of Electro-Communications has developed a screen that transmits electronic signals to the palm of the hand when the user touches the touchscreen. Upon contact with the touchscreen, a tactile screen on the back of the device transfers the contact and gives the user the feeling of touching through the screen. The device can also transmit graphs and other displays on the screen to the hand that holds it.

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INITIATOR:

UEC Tokyo, Japan

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PLAYING "ANGRY BIRDS" WITH ROBOTS The Finnish specialists for optical measurement technology OptoFidelity have developed a games robot that is capable of playing "Angry Birds". They achieved this by converting a machine usually used for testing multitouch screens. For this robot, a special application was developed that enables it to play through all the game's levels and win the three stars. If this kind of robots are developed even further, they may in future be used by people as opponents in other motion-controlled games.

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OptoFidelity Ltd., Finland

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SENDING KISSES OVER THE INTERNET Students from Japan's University of Electro-Communications in Tokyo have created a device that makes it possible to transmit kisses over the web, from one person to another. It works by using your tongue to move a piece of plastic, which is attached to a connected box, to simulate a kiss. The second person somewhere else in the world also has to own one of these boxes and can respond to the kiss in real time. The device has been designed specially for people involved in long-distance relationships.

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The University of Electro-Communications, Japan

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INTERACTIVE FILM IN GOOGLE CHROME 3 Dreams of Black is a new interactive film directed by Chris Milk for the musicians Danger Mouse and Daniele Luppi, and shows off the possibilities of Html5, Canvas and WebGL. This experiment was programmed for Google's Chrome browser and features three dreams as interactive 2D and 3D animations, as well as a real film. At the end of the film, the user can create objects directly in the browser which appear in the following animations. The graphics are generated live and the user can change the perspective by clicking on the mouse. Using the WebGL app makes it possible to create sophisticated graphics without any additional plug-ins.

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@radical.media LLC., USA

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BECOMING PART OF THE BAND The Brazilian band Skank recently teamed up with DonTryThis to develop a project called "SkankPlay" which allows both fans and musicians to display their musical talents. The project's website features the song "De Repente", which was recorded using six different videos that can be played synchronously. Users can film themselves playing or singing along to one of the video clips and then replace the chosen clip with their own film, thereby becoming part of the band and the video for the song.

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Skank, Brazil

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A PUZZLE GAME WITH A DIFFERENCE "PhotoFari" is a games application from Mad Frog Disease which displays a virtual shape on the camera viewscreen and then asks users to find a shape in the real world that matches it – placing the onscreen shape over it to win. For example, the wheel of a car could be used as a circle shape and when the users have taken a photo of something containing the stated shape, they can pass to the next level of the game. In an extension of this game for various cities, the featured shapes come in the form of the town's landmarks that players have to look for and photograph.

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Mad Frog Disease, France

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HUNTING OPPONENTS WHILE SURFING THE WEB META Assassins is turning the internet into an experimental, social game and lets users hunt each other down while surfing. A browser plug-in follows the traces of the players through the web and triggers shootouts when the assigned 'target' lands on the same website. Using certain websites helps players to achieve their goals more quickly. For example, a check-in to a "health" website renews the user's energy, while completing tasks on Google Street View provides players with information on their opponent's location.

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META The Organization, USA

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ASHTRAY CONTROLS SYNTHESIZER "Ziggybox" is a controller installation developed by Christian Losert and Paul Schengber of the Darmstadt University of Applied Sciences in Germany. It enables all users, even those with no musical training, to influence music simply by moving cigarettes or cigarette packs. With the help of a camera, light sensors and an open framework toolkit, certain actions on the installation can be processed into data which can be used via MIDI to control the Ableton music program. For example, putting a cigarette into the ashtray starts up the beat, while opening a cigarette pack operates the sound filter.

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Hochschule Darmstadt University of Applied Sciences, Germany

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91 DIGITAL LIFE %TAB-INAKTIV%

101 BEAUTY & HEALTH

Using an avatar as travel guide

Donating blood via Facebook

The tweeting park bench

Microchip measures respiratory rate with radar

Learning system combines teaching with e-learning

Happy apps put users in a good mood

The good mood barometer

Using an iPod for surgery

The AR tattoo

Sunlight sterilizes medical instruments

96 MODERN LIFE

106 EVENTS

Relaxing at Amsterdam's airport park

Recycled merchandising

GPS jacket for the blind

Interactive music installation with wooden chairs

Adapting homes to changing needs

RFID creates access to Facebook

The single-seat aircraft

Web portal for location search

The rose-scented candy

Twittering in different colours

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USING AN AVATAR AS TRAVEL GUIDE The Nagoya Institute of Technology in Japan has introduced a 3D guide on its own campus in the form of life-sized avatar called MeiChan. This animated character points students and visitors in the right direction using human gestures, verbal instructions and multimedia tools such as interactive maps and images. Users ask their questions via an integrated microphone and then receive all the important location-based information they need from Mei-Chan, who can be used everywhere as a tourist guide. The system is based on the MMDAgent toolkit developed by the institute.

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Nagoya Institute of Technology, Japan

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THE TWEETING PARK BENCH The Irish product designer Christopher McNicholl has designed a park bench that can automatically take photos of the people who sit on it and post them on Twitter. According to the designer, this interactive "TweetingSeat" links physical and digital worlds. The photos are taken from a camera installed in the bench whenever the person sits down or stands up, as well as from a camera positioned nearby. Shortly afterwards, they end up as a tweet in the social network and can be viewed at @tweetingseat.

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Christopher McNicholl, Ireland

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LEARNING SYSTEM COMBINES TEACHING WITH E-LEARNING Pengala Learning has developed an innovative learning system in India that combines the best elements of classroom learning with new e-learning technologies. In the interactive multimedia courses, the children can access video lectures and assessment centres. They can interact with individual teachers and get personalised feedback on all their work. The lesson plans are also individualised and adapted to each child's speed of learning. The "Pengala Learning System" can be accessed from both private and communal computers, with or without broadband internet access.

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Pengala Learning Pvt. Ltd., India

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THE GOOD MOOD BAROMETER As part of the MIT Festival of Art, Science and Technology, a team from the Affective Computing Group of the MIT Media Lab has come up with the "MIT Mood Meter". This installation measures the degree of emotional sentiment at four different parts of the campus. Cameras were set up at these places to detect the emotions on the faces of passers-by, recording the number of smiles over time. The data was then used to create a dynamic map and serves to show how friendliness can influence the environment.

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Massachusetts Institute of Technology, USA

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THE AR TATTOO The blogger cranberryzero of I Heart Chaos has had a tattoo drawn on his arm that shows an augmented reality games figure when combined with the Nintendo 3DS camera. As soon as the camera is held over the tattoo, the character appears on the console's display. The question mark inside the black rectangle was originally printed on AR cards, but the blogger thought it would make a great tattoo so he went out and got the design stitched into his left forearm.

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cranberryzero, USA

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RELAXING AT AMSTERDAM'S AIRPORT PARK Amsterdam's Schiphol airport has developed an "Airport Park" that acts as a green oasis for travellers while they wait for their flights. This 195 sqm indoor park features real plants, wooden picnic benches, birdsong and the sounds of other animals, as well as butterflies projected onto the walls. Children can play on the trees while adults relax with organic coffee and other Fairtrade products. The park also allows passengers to charge their mobile phones by pedalling one of the energy generating bicycles. What's more, Schiphol uses LED lighting and daylight to save on power costs.

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Schiphol Nederland B.V., Netherlands

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GPS JACKET FOR THE BLIND "Point Locus" is the prototype of a GPS jacket developed by Canadian researchers from Simon Fraser University. It is intended to help the visually impaired find their way around unfamiliar surroundings. The jacket is equipped with a voice recognition system, a GPS sensor and vibrating motors. The destination is given by voice command, while the motors on the shoulder pads provide tactile instructions. If the wearer is supposed to turn, for example, only one side will vibrate; if the direction taken is correct, both sides will vibrate at the same time and at regular intervals.

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Simon Fraser University, Canada

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ADAPTING HOMES TO CHANGING NEEDS The Canadian architectural firm Sweeny Sterling Finlayson & Co. recently joined forces with Parallax Investment to develop a modular design for living spaces that can be adapted to people's changing needs. "FlexNat端r" is a system for condos by which residents can buy living space in increments and then combine or divide up those increments to suit their current needs. This is possible as the building has self-contained utilities with raised floors, and there are no preset floor plans. This makes it easy to change the number of rooms and shift the walls around.

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http://thisisdowntown.ca

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Sweeny Sterling Finlayson & Co. Architects Inc., Canada

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THE SINGLE-SEAT AIRCRAFT At the recent Aero Friedrichshafen in Germany, the flight designer Aki Suokas presented an innovative single-seat aircraft named the "FlyNano". It has a wingspan of five metres, is small, compact and made entirely of carbon fibre. At just 70 kilograms, it weighs even less than the pilot, and can take off and land on water. The amazing thing is that the pilot doesn't need a flying license as it's so light. "FlyNano" comes in three different versions – the electrically-powered series E 200, a petrol-powered series G 240 and the racing model series R 260/300. Its maximum speed is 150 km/h.

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SOURCE:

http://www.flynano.com

INITIATOR:

Aki Suokas, Finland

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THE ROSE-SCENTED CANDY The Bulgarian confectionery maker Alpi recently teamed up with the food producer Beneo to develop "Deo Perfume Candy". This candy doesn't just taste good, but also leaves the consumer smelling of roses after eating it. This is achieved by Beneo's Isomalt, a sugar replacer naturally derived from sugar beet with very slow dissolution properties. When combined with the rose-like scent geraniol, a natural antioxidant, an attractive rose fragrance is emitted through the skin long after the sweet has been consumed.

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SOURCE:

http://www.beneo-group.com

INITIATOR:

Beneo Group, Bulgaria

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DONATING BLOOD VIA FACEBOOK Israel's Trauma Centre for Victims of Terror and War, or NATAL, recently collaborated with the agency TwentyThree to launch a Facebook campaign called "Blood Groups" in an attempt to simplify the search for suitable blood donors. They set up eight Facebook groups based on the different blood groups. Facebook members who are willing to donate their blood can join the respective groups. The campaign received huge attention from the media, and even the country's Red Cross now uses the "Facebook Blood Groups" when looking for more donors.

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SOURCE:

http://www.bloodgroups.co.il

INITIATOR:

Israel Trauma Centre for Victims of Terror and War, Israel

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MICROCHIP MEASURES RESPIRATORY RATE WITH RADAR Scientists from Tyndall National Institute at University College Cork in Ireland have developed an electronic microchip that can detect a person's respiratory rate without having to make contact with the skin. The sensor microchip consists of an ultra-wide-band pulse radar, which sends very short pulses towards the chest and detects the echo reflected in proximity of the skin. The chip will be of great benefit in intensive care units for monitoring patients' breathing after an operation and also to check babies' breathing to prevent sudden infant death syndrome.

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SOURCE:

http://www.tyndall.ie

INITIATOR:

Tyndall National Institute at University College Cork, Ireland

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HAPPY APPS PUT USERS IN A GOOD MOOD The "Happy Apps" from the start-up of the same name are a downloadable set of tools that offer mood-enhancing treatments through iPhones and iPads. They were developed by Monica Singh Haley in the USA and feature light and colour therapy in which the end device is used as a light box. Users also get the chance to be gently woken up in the morning by light. A "Help Yourself Happiness Guide" provides people with different methods to determine their best colour and light treatment. For just $1.99, users can get a little closer to happiness.

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SOURCE:

http://www.thehappyapps.com

INITIATOR:

The Happy Apps LLC., USA

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USING AN IPOD FOR SURGERY The German company BrainLAB from Feldkirchen has developed an orthopaedic surgery navigation tool based on the iPod touch called the "Smith & Nephew Dash™ Smart Instrument system", which assists in knee and hip joint replacements. A portable infrared camera is connected to the iPod to calculate relevant angles and positions and show them on the touchscreen. The display and possibility of finetuning the instruments allow doctors to perform highly accurate work.

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SOURCE:

http://www.brainlab.com

INITIATOR:

BrainLAB AG, Germany

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SUNLIGHT STERILIZES MEDICAL INSTRUMENTS Students at Rice University in the USA have developed a method for using solar energy to sterilize medical instruments, which will be of great benefit to developing countries. The students used a capteur soleil, which generates high-powered steam by using mirrors and steel pipes. This steam then operates an autoclave which sterilizes the medical devices. For the sterilization process, the autoclave needs to reach 121 degrees Celsius for 30 minutes, which shouldn't be too difficult in the temperatures experienced in many developing nations.

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SOURCE:

http://www.media.rice.edu

INITIATOR:

Rice University, USA

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RECYCLED MERCHANDISING To promote Coca-Cola's "Give It Back" campaign, the Israeli marketing agency Promarket has opened a pop-up store in Tel Aviv that sells products made of recycled coke cans and bottles. This environmentally-friendly store encourages customers to return their empty containers and then see how they can be recycled into new products and find out what options are available for repurposing them. The store also offers a wide variety of limited-edition merchandise made of the customers' recycled bottles and cans.

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SOURCE:

http://promarket-promarketnews.blogspot.com

INITIATOR:

The Coca-Cola Company, Israel

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INTERACTIVE MUSIC INSTALLATION WITH WOODEN CHAIRS A young Scandinavian designer team known as Aker Collective recently presented an interactive installation involving musical chairs at the La Bellevilloise cultural centre in Paris. The aim of the designers is to involve users in the creation, and the wooden musical chairs react to the movements of the audience. Whenever a guest stands up or sits down, this is reflected in the way the sound changes. This enables a group of people to create individualised music using their own movements.

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SOURCE:

http://www.akercollective.com

INITIATOR:

Aker Collective, Sweden

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RFID CREATES ACCESS TO FACEBOOK With some help from the agency Blogmij, Renault promoted their new cars at the recent AutoRAI Motorshow in Amsterdam, by enabling visitors to use RFID cards to send their "likes" of individual cars directly to their Facebook profile. Special Facebook pillars were set up next to the vehicles and equipped with RFID reading devices. The visitors were given the chance to state their Facebook details and receive a card containing an RFID chip. Once the card had been linked, simply swiping it in front a pillar counted as a Facebook "like", posting a link to the car on the card bearer's profile.

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INITIATOR:

Renault SAS, Netherlands

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WEB PORTAL FOR LOCATION SEARCH With "Venuetastic", the American start-up Two Man Show has created a web portal that provides a simple and fast search for venues offering all kinds of functions. Users can enter where they need a venue and for how many people. With an advanced search, they can also enter the date, their budget, what kind of catering they want and the type of event they are organising. To begin with, "Venuetastic" is free of charge, but a percentage of the invoice goes to the portal as a commission if a booking is made.

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SOURCE:

http://venuetastic.com

INITIATOR:

Two Man Show Inc., USA

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TWITTERING IN DIFFERENT COLOURS At the recent re:publica 2011 conference in Berlin, Twitterers were able to join the re:publica world and play on a public Twitter map with tweets. When they arrived, the participants received a sticker with a coloured hashtag that had to be sent once together with the re:publica hashtag #rp11. The Twitterers then became part of the re:publica world and a specific colour group, and all their tweets were then posted on the Twitter map in their assigned colour. Points were awarded for every tweet and retweets gave the various teams even more points.

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SOURCE:

http://re-publica.de

INITIATOR:

newthinking communications GmbH, Germany

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NEWS & DATES JUNE 2011

NEWS & DATES

evolaris next level GmbH – our partner in Vienna & Graz Our direct neighbours in Vienna are specialists in the fields of mobile communication and interactive media. As an independent research and development institution, evolaris focuses on prototypical services and technologies for the Internet and the mobile phone. Their aim is to help companies acquire new customers and improve their support to existing customers through interactive communications solutions.

Products and services Evolaris’s range of services includes the analysis of existing company processes, the conception of mobile services, implementation management and project support. The individual developments are based on a profound analysis of customer needs and are embedded in commercially viable business models.

Managing Directors Dr. Christian Kittl & Dr. Udo Kögl Contact: Tel.: +43 316 – 35 11 11 E-mail: office@evolaris.net www.evolaris.net Projects Evolaris and Raiffeisen-Landesbank Steiermark organised a Facebook lottery in which participants could win a ticket upgrade to the VIP area at the David Guetta concert in Graz, after receiving 2D codes on their phones. Registration and redemption of the codes triggered automatic postings on players’ Facebook walls, enabling a huge viral distribution of this activity.


NEWS & DATES JUNE 2011

NEWS & DATES

Summer of Innovations – Conferences on current Trends & Innovations 7 – 9 JUNE, HAMBURG

Congress for Community Managers and Web 2.0 Managers

8 – 9 JUNE, ALESLUND Conference for exceptional innovations, strategy and creativity

9 JUNE, BONN Management Forum zum Thema Marketing 2020 – Trends und Perspektiven

8 – 9 JUNE, BRUSSELS International event on the future of the DIY and home improvement sector

8 – 9 JUNE, NEW YORK IAB event on digital marketing and interactive advertising

11 – 15 JULY, EDINBURGH International conference for technology, entertainment and design 14-15 JUNE, BRAUNSCHWEIG Future congress entitled “Generation Insecurity 2021 – business models for a world stressed out by change”

24-25 AUGUST, WIESBADEN Industry meeting on the future of Marketing & Commerce in the mobile world


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TrendONE Trend Report June 2011  

The full load of inspiration and trends - the Trend Report June 2011 by TrendONE.

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