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EXECUTIVE TREND S UMMARY

FACEBOOK US ERS DECIDE ON S TOCK

MOBILE AP P US ES VOICE RECOGNITION FOR TRANS LATIONS

10

2011

ADVERTIS ING P OS TER P UTS DRIVERS IN P OLE P OS ITION


CONTENT

05

MOBILE APP USES VOICE RECOGNITION FOR TRANSLATIONS

07

ADVERTISING ADAPTS TO TV IN REAL TIME

09

USING THE SMARTPHONE TO PARK THE CAR

11

KLOUT LAUNCHES TOPIC-BASED RANKING

13

JOGGING TO SAVE THE WORLD FROM ZOMBIES

15

FACEBOOK USERS DECIDE ON STOCK

17

NEW TV EXPERIENCE FOR SPORTS EVENTS

19

DISCOUNTS FOR CHECKING IN TO FACEBOOK

21

ADVERTISING POSTER PUTS DRIVERS IN POLE POSITION

23

PHOTO BOOTHS STAR IN HAIRSPRAY CAMPAIGN

25

PLATFORM FOR PROGRAMMING NFC STICKERS

27

WIRELESS ENERGY SOURCE

29

TRANSISTOR BRINGS MAN AND MACHINES %%TRENDBEZEICHNUNG% S EITE%EVER CLOSER

31

SAVING WEBSITES AS APPLICATIONS

33

TOOTHPASTE MAKES TEETH GROW BACK


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MOBILE APP USES VOICE RECOGNITION FOR TRANSLATIONS A m o b ile a p p lic a t io n c a lle d "Vo c re " fro m m y La n g u a g e o ffe rs a t ra n s la t io n fe a t u re b a s e d o n v o ic e re c o g n it io n . Firs t o f a ll, t h e u s e r h o ld s t h e s m a rt p h o n e in a v e rt ic a l p o s it io n a n d s p e a k s a s e n t e n c e in t o it . He t h e n h o ld s it h o riz o n t a lly a n d h is s t a t e m e n t is a u t o m a t ic a lly t ra n s -la t e d in t o t h e o t h e r p e rs o n 's la n g u a g e . Th is p ro c e s s is t h e n re p e a t e d t h e o t h e r w a y ro u n d t o e n a b le p e o p le w h o d o n 't s p e a k t h e s a m e la n g u a g e t o c o m m u n ic a t e o n t h e p h o n e . Th is a p p is c u rre n t ly a v a ila b le fo r t h e iPh o n e fe a t u rin g n in e la n g u a g e s a n d it is id e a l fo r t ra v e lle rs . Bilin g u a l t e le p h o n e c a lls a n d t e x t m e s s a g e s w ill s o o n a ls o b e c o m e a re a lit y .

SOURCE h t t p ://w w w .v o c r e .c o m INITIATOR m y La n g u a g e In c ., US A


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ADVERTISING ADAPTS TO TV IN REAL TIME Th e Ca lifo rn ia n s t a rt -u p Flin g o u s e s it s "S y n c Ap p s " s y s t e m t o m a k e it p o s s ib le t o d is p la y p ro g ra m m e -re le v a n t a d v e rt is in g in re a l t im e o n in t e rn e t -e n a b le d TVs . Th e p re re q u is it e s fo r t h is s y s t e m a re t h a t t h e TV h a s t h e n e c e s s a ry h a rd w a re a n d s o ft w a re , a n d t h a t it u s e s t h e s a m e in t e rn e t c o n n e c t io n a s t h e h o m e c o m p u t e r. Th e s y s t e m a n a ly s e s e v e ry im a g e s o u rc e u s e d a n d s e n d s t h is d a t a t o t h e c o m p a n y , w h ic h t h e n d is p la y s re le v a n t a d v e rt is in g o n a p p s a n d w e b s it e s u s in g Flin g o s e rv e rs .

SOURCE h t t p ://w w w .flin g o .t v INITIATOR Fr e e S t r e a m Me d ia Co r p ., US A


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USING THE SMARTPHONE TO PARK THE CAR Th e Fre n c h c o m p a n y Va le o h a s d e v e lo p e d a d riv e r a s s is t a n c e s y s t e m c a lle d "Pa rk 4 U Re m o t e " w h ic h c a n in d e p e n d e n t ly p a rk a c a r fro m t h e s m a rt p h o n e o r b y p re s s in g t h e rig h t b u t t o n s in s id e t h e c a r. Th e d riv e r n o lo n g e r n e e d s t o b e s a t a t t h e s t e e rin g w h e e l, a s e v e ry t h in g w o rks a u t o m a t ic a lly a n d is p a rt ic u la rly h e lp fu l fo r p a rk in g in t ig h t s p a c e s . "Pa rk 4 U Re m o t e " c a n b e la u n c h e d u s in g e it h e r a n iO S d e v ic e fro m Ap p le o r a n An d ro id d e v ic e . Th e p a rk in g p ro c e d u re c a n b e in t e rru p t e d a t a n y t im e .

SOURCE h t t p ://g o o .g l/ilfy B INITIATOR Va le o Ma n a g e m e n t S e r v ic e s , Fr a n c e


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KLOUT LAUNCHES TOPIC-BASED RANKING Th e o n lin e s e rv ic e Klo u t , w h ic h m e a s u re s p e o p le 's in flu e n c e in s o c ia l n e t w o rk s , h a s in t ro d u c e d a n e w a p p lic a t io n w it h lis t s o n t h e m o s t in flu e n t ia l p e o p le in c e rt a in c a t e g o rie s . Th e "To p ic Pa g e s " s h o w t h e p e o p le w h o h a v e t h e m o s t s o c ia l in flu e n c e p o in t s in t h e s e le c t e d t o p ic s o n Klo u t . To p in flu e n c e rs a n d c o n t e n t a re c u ra t e d b a s e d o n in t e ra c t io n s fro m o t h e r t o p ic a l in flu e n c e rs o n c o n t e n t re la t in g t o a s p e c ific t o p ic . Lis t s a re c o n s t a n t ly u p d a t e d a n d c a n b e in flu e n c e d b y u s e rs v ia t h e "+ K-Bu t t o n ", w h ic h w o rk s s im ila rly t o G o o g le 's "+ 1 -Bu t t o n " a n d in c re a s e s t h e ra n kin g o f t h e e x p e rt in a g iv e n t o p ic .

SOURCE h t t p ://k lo u t .c o m /p e r k /Klo u t /To p ic p a g e s p r e v ie w INITIATOR Klo u t In c ., US A


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JOGGING TO SAVE THE WORLD FROM ZOMBIES "Z o m b ie s , Ru n !" is a s m a rt p h o n e a p p t h a t c o m b in e s o n lin e v id e o g a m in g w it h jo g g in g . By ru n n in g , u s e rs c a n h e lp t o re b u ild a c iv ilis a t io n d e s t ro y e d b y z o m b ie s . Pla y e rs h a v e t o e n t e r t h e s t a rt in g a n d fin is h in g p o in t s o f t h e ir ro u t e s , w h ic h a p p e a r in G o o g le Ma p s , a n d t h e n re c e iv e t h e ir m is s io n . Th e y re c e iv e in s t ru c t io n s a n d t ip s v ia t h e ir h e a d p h o n e s . W h ile jo g g in g , t h e y h a v e t o a v o id v irt u a l z o m b ie s a n d c o lle c t m e d ic in e a n d o t h e r o b je c t s . At t h e e n d o f t h e ru n , t h e y c a n c h e c k t h e p ro g re s s t h e y m a d e a n d s e e h o w m u c h o f t h e d e s t ro y e d c iv ilis a t io n t h e y h a v e m a n a g e d t o re b u ild . Th e lo n g e r t h e p la y e r jo g s , t h e m o re s u c c e s s fu l h e is in t h e g a m e .

SOURCE h t t p ://w w w .zo m b ie s r u n g a m e .c o m INITIATOR S ix t o S t a r t , UK


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FACEBOOK USERS DECIDE ON STOCK Th e re t a ile r Z h a Hu o Dia n in S in g a p o re is n o w e n a b lin g Fa c e b o o k u s e rs t o h e lp d e c id e w h a t it s e lls . Wh e n e v e r Z h a Hu o Dia n p o s t s a p ro d u c t o n it s Fa c e -b o o k p a g e w it h a p h o t o a n d d e t a ils a b o u t it , w h ic h is t h e n 'like d ' b y a u s e r, it a p p e a rs fo r s a le in t h e o n lin e s h o p a t "z h a h u o d ia n .c o m .s g ". If m o re u s e rs c lic k o n t h e Like b u t t o n , t h e p ro d u c t w ill b e m a d e m o re re a d ily a v a ila b le in t h e s t o re , t o o . Cu s t o m e rs c a n p a y fo r t h e ir o rd e rs u s in g Pa y Pa l, a lt h o u g h d e liv e rie s a re s t ill o n ly m a d e w it h in S in g a p o re .

SOURCE h t t p ://w w w .zh a h u o d ia n .c o m .s g INITIATOR Z h a Hu o Dia n , S in g a p o r e


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NEW TV EXPERIENCE FOR SPORTS EVENTS S o n y re c e n t ly p re s e n t e d t e c h n o lo g y kn o w n a s "Da t a Au g m e n t e d Vid e o " a t t h e IBC b ro a d c a s t in g t ra d e s h o w in Am s t e rd a m , w h ic h c a n e n h a n c e s p o rt s p ro g ra m m e s w it h a d d it io n a l in fo rm a t io n . Fo r e x a m p le , c o m m e n -t a t o rs c a n g iv e re a l-t im e a n a ly s e s a n d in s e rt g ra p h ic in fo rm a t io n fro m d a t a b a s e s . Vid e o s c a n a ls o b e p la y e d b e s id e s t h e s t a t is t ic s . A k e y c o m p o n e n t in t h is t e c h n o lo g y is t h e p ic t u re s t it c h in g p ro c e s s , in w h ic h t h re e im a g e s fro m d iffe re n t c a m e ra s a re s t it c h e d t o g e t h e r in HD t o g iv e a n o v e ra ll v ie w o f t h e p it c h .

SOURCE h t t p ://g o o .g l/b c 2 6 t INITIATOR S o n y Pr o fe s s io n a l, US A


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DISCOUNTS FOR CHECKING IN TO FACEBOOK Cu s t o m e rs o f t h e S w e d is h s u p e rm a rke t c h a in ICA c a n n o w re c e iv e d is c o u n t s o n c e rt a in p ro d u c t s b y c h e c k in g in t o t h e S t o c k h o lm b ra n c h ICA Va n a d is o n Fa c e b o o k w it h t h e ir m o b ile p h o n e s . A s ig n a t t h e e n t ra n c e d is p la y s t h e p ro d u c t c u rre n t ly o n o ffe r a n d h o w c u s t o m e rs c a n t a ke p a rt . Th e y c a n a ls o s c a n a Q R c o d e o r e n t e r a s h o rt URL t o c h e c k in t o t h e s h o p . Ea c h p ro m o t io n ru n s fo r a w e e k b e fo re a p ro d u c t c h a n g e is m a d e .

SOURCE h t t p ://k u n d p r is e t .n u INITIATOR ICA S u p e r m a r k e t Va n a d is , S w e d e n


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ADVERTISING POSTER PUTS DRIVERS IN POLE POSITION Min i a n d t h e a d v e rt is in g a g e n c y Dra ft FCB re c e n t ly im p le m e n t e d a g u e rilla p ro m o t io n a l c a m p a ig n fo r t h e n e w s p e c ia l Ac e Min i t h a t t u rn e d t h e t ra ffic lig h t s in fro n t o f t h e o p e ra h o u s e in Z u ric h in t o t h e s t a rt in g lin e o f a ra c in g t ra c k . Wh e n t h e lig h t s t u rn e d re d , a la rg e p o s t e r w a s h u n g b e fo re t h e w a it in g c a rs , w h ic h d is p la y e d a p h o t o m o n t a g e o f a s t a rt in g lin e , w h ic h b le n d e d in t o t h e e x is t in g s u rro u n d in g s p e rfe c t ly . Th is g a v e d riv e rs t h e fe e lin g t h e y w e re o n a Fo rm u la O n e ra c e t ra c k c o m p le t e w it h t rib u n e . "S p e e d Yo u rs e lf Up " w a s t h e c a m p a ig n s lo g a n .

SOURCE h t t p ://g o o .g l/S t iB2 INITIATOR BMW (S c h w e iz) AG, S w it z e r la n d


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PHOTO BOOTHS STAR IN HAIRSPRAY CAMPAIGN To p ro m o t e a p o w e rfu l n e w h a irs p ra y c a lle d "g o t 2 b G lu e d S t y lin g S p ra y ", t h e Ru s s ia n c re a t iv e a g e n c y Kijja a ! Dig it a l Mira c le s Mo s c o w re c e n t ly s e t u p p h o t o b o o t h s w it h a n in t e g ra t e d a irflo w . Th is c re a t e d im a g e s o f p e o p le w it h t o t a lly m e s s e d u p h a ird o s w h o w e re t h e n s h o w n t h e s lo g a n "Th is w o u ld h a v e n e v e r h a p p e n e d if y o u u s e G o t 2 B s u p e r-h o ld G lu e d s t y lin g s p ra y ". Th e p ic t u re s w e re u p lo a d e d in re a l t im e t o a n o n lin e m ic ro s it e a n d t h e n s p re a d v ira lly a c ro s s s o c ia l n e t w o rk s . Th e b e s t s h o t s w e re p ro je c t e d o n t o o n lin e b a n n e rs .

SOURCE h t t p ://y o u t u .b e /Z S v Gs Hm b JS o INITIATOR Kijja a ! Dig it a l Mir a c le s Mo s c o w , Ru s s ia


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PLATFORM FOR PROGRAMMING NFC STICKERS Th e p la t fo rm "Ta g s t a n d " fro m Eg o m o t io n in S a n Fra n c is c o s im p lifie s t h e in t e g ra t io n o f "Ne a r Fie ld Co m m u n ic a t io n " t e c h n o lo g y fo r c o m p a n ie s a n d d e v e lo p e rs . It o ffe rs t h e s t ic k e rs re q u ire d t o m a k e o b je c t s NFC-e n a b le d a s w e ll a s t h e n e c e s s a ry p ro g ra m m in g s o ft w a re . NFC e n a b le s d a t a t o b e t ra n s fe rre d a c ro s s s h o rt d is t a n c e s a n d it is a lre a d y in u s e fo r m o b ile p a y m e n t s a n d m a rke t in g c a m p a ig n s . "Ta g s t a n d " a llo w s c o m p a n ie s t o p ro g ra m m e t h e fe a t u re s a s t h e y w is h a n d m a ke c h a n g e s w h e n e v e r t h e y c h o o s e .

SOURCE h t t p ://w w w .t a g s t a n d .c o m INITIATOR Eg o m o t io n Co r p ., US A


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WIRELESS ENERGY SOURCE Un iv e rs it y o f Pe n n s y lv a n ia g ra d u a t e Me rid it h Pe rry h a s d e v e lo p e d a n e le c t ro n ic a p p lia n c e c a lle d "u Be a m " t h a t w ire le s s ly s u p p lie s e le c t ric a l d e v ic e s w it h e le c t ric it y . Ele c t ric a l im p u ls e s a re t ra n s m it t e d u s in g u lt ra s o u n d t h ro u g h t h e a ir t o t h e d e v ic e , w h ic h is p lu g g e d in t o a s p e c ia l re c e iv e r, like Wi-Fi fo r e le c t ric it y . It c u rre n t ly w o rk s w it h a ra n g e o f u p t o a b o u t s e v e n m e t re s . Co m m e rc ia l a p p lic a t io n is in p la n n in g .

SOURCE h t t p ://u b e a m .c o m INITIATOR u Be a m LLC, US A


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TRANSISTOR BRINGS MAN AND MACHINES EVER CLOSER Re s e a rc h e rs a t t h e Un iv e rs it y o f W a s h in g t o n h a v e d e v e lo p e d a n a n o s iz e d t ra n s is t o r t h a t b rin g s m a n a n d m a c h in e e v e n c lo s e r t o g e t h e r. It w o rk s o n t h e b a s is o f p ro t o n flo w s a n d c a n c o m b in e w it h c h it o s a n t o c o m m u n ic a t e w it h b io lo g ic a l s y s t e m s . In t h is w a y , t h e s c ie n t is t s s o lv e d t h e p ro b le m o f m a c h in e s s e n d in g s ig n a ls v ia e le c t ro n s , liv in g c re a t u re s o r b y u s in g io n s a n d p ro t o n s . Th e c u rre n t p ro t o t y p e is s t ill m a d e o f s ilic o n , b u t t h e re s e a rc h e rs b e lie v e t h a t fu rt h e r d e v e lo p m e n t s w ill b e m a d e in t h e c o m in g y e a rs t h a t w ill le a d t o u s e in s id e t h e hum a n b ody.

SOURCE h t t p ://g o o .g l/y Ba S M INITIATOR Un iv e r s it y o f W a s h in g t o n , US A


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SAVING WEBSITES AS APPLICATIONS Th e la t e s t v e rs io n o f t h e w e b b ro w s e r Ep ip h a n y ru n n in g in G NO ME 3 .2 m a k e s it p o s s ib le t o s a v e w e b s it e s a s w e b a p p lic a t io n s d ire c t ly t o t h e u s e r's c o m p u t e r. Th e y c a n t h e n b e o p e n e d lik e a n a p p lic a t io n w it h o u t t h e b ro w s e r. O p e ra t in g e le m e n t s s u c h a s t a b s a re n o t a v a ila b le in t h e a p p , b u t it is d o c ke d a n d o p e ra t e d v ia a t it le b a r. An a d v a n t a g e o f t h e s y s t e m is t h a t t h e a p p lic a t io n ru n s in d e p e n d e n t ly , e v e n w h e n t h e b ro w s e r c ra s h e s .

SOURCE h t t p ://g o o .g l/Jg 9 n K INITIATOR Th e GNOME Pr o je c t , Me x ic o


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TOOTHPASTE MAKES TEETH GROW BACK Je n n ife r Kirkh a m a n d h e r t e a m fro m Le e d s De n t a l In s t it u t e h a v e d e v e lo p e d a t o o t h p a s t e t h a t e n a b le s t e e t h t o g ro w b a c k a g a in , t h u s a llo w in g d a m a g e d t e e t h t o h e a l t h e m s e lv e s . Te s t s b y t h e re s e a rc h e rs o n s m a ll g ro u p s o f p a t ie n t s w it h t o o t h d e c a y h a v e b e e n s u c c e s s fu l. S h o u ld t e s t s o n la rg e r g ro u p s b e a s s u c c e s s fu l, t h e p ro d u c t c o u ld s o o n b e m a d e a v a ila b le t o a w id e r m a rke t .

SOURCE h t t p ://g o o .g l/w e lBC INITIATOR Le e d s De n t a l In s t it u t e , UK


NEWS & DATES Digital Downtime – from alwayson to intelligentlyon Th e p e rm a n e n t a c c e s s t o in fo rm a t io n a n d t h e u n in t e rru p t e d c o n n e c t io n t o o t h e rs m e a n s t h a t w e liv e o u r liv e s in a n always-on mode. Wh a t is t h e b e s t w a y t o d e a l w it h t h e e n o rm o u s v o lu m e o f c o m m u n ic a t io n , w h ile e n s u rin g t h a t w e a re n o t o v e rs t ra in e d ? “INTELLIGENTLY ON” AS A SOLUTION Th e s o lu t io n is t o fin d t h e rig h t b a la n c e b e t w e e n t h e o n lin e a n d o fflin e m o d e . Dig it a l t o o ls a n d s m a rt s e rv ic e s h e lp t o c re a t e t h e rig h t m o m e n t s fo r o fflin e t im e s . From always on to intelligently on.

DIGITAL DOWNTIME – a workshop with TrendONE Th e c h a n g in g d e m a n d s m a d e o n o u r m o b ile a n d c o n n e c t e d d a ily liv e s a re o p e n in g u p new business opportunities. A w o rks h o p w it h Tre n d O NE w ill h e lp y o u d is c o v e r new solutions at an early stage.

Yo u r c o n t a c t p e rs o n a t Tre n d O NE: Sven Tollmien t o llm ie n @ t re n d o n e .c o m


35 Meet TrendONE! Do y o u h a v e a n y q u e s t io n s , s u g g e s t io n s o r s im p ly fe e l like a b it o f trendtalk? Yo u c a n m e e t u s a t t h e s e lo c a t io n s d u rin g t h e c o m in g m o n t h s . Fe e l fre e t o c a ll u s . We lo o k fo rw a rd t o meeting you personally! Nils Müller

1 1 Octob e r Frankfurt S v e n To llm ie n

2 6 Octob e r Basel S v e n To llm ie n

2 8 Octob e r Brussels Ro m a n W e is h ä u p l

2 6 Octob e r Amsterdam Nils Mü lle r

CEO & Fo u n d e r Tr e n d ONE

Sven Tollmien D ir e c t o r Bu s in e s s De v e lo p m e n t

Roman Weishäupl G lo b a l In n o v a t io n Ad v is o r

Nick Sohnemann G lo b a l In n o v a t io n Ad v is o r

9 -1 1 No v e m b e r New York City Nic k S o h n e m a n n 4 -1 2 No v e m b e r Mexico City Ro m a n W e is h ä u p l 3 &1 5 No v e m b e r Düsseldorf S v e n To llm ie n

2 8 Octob e r Munich S v e n To llm ie n 3 No v e m b e r London Nic k S o h n e m a n n & Ro m a n W e is h ä u p l

1 8 No v e m b e r Lucerne Nils Mü lle r


CONTACT TREND ONE GMBH HAMBURG / GERMANY

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Executive Trend Report  

Every month, we publish the most pioneering and trendsetting of the innovations we find as micro-trends in both our concise Trend Reports an...