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EXECUTIVE POINT OF SALE TRENDREPORT

POS SOFTWARE WITH BUILT-IN REWARDS PROGRAMME

FLAGSHIP STORE OFFERS INSIGHTS INTO FUTURE

2012

SPORTS SHOES PLAY SALES VIDEO


EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT Interactive tab

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Interactive contents page

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INTERACTIVE CONTENTS PAGE Use the interactive contents page and the interactive tab to click your way directly to the trend categories.

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LINK-UP TO THE ONLINE TREND DATABASE Trendexplorer This is where you can access the micro-trend in our online trend database: Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Export the micro-trend directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend.

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Online trend database

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DEEPLINK Deeplink takes you directly to the micro-trend’s website

Deeplink

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

TABLE OF CONTENTS

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BEST PRACTICE

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PROMOTION

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EXPERIENCE MARKETING

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%SEITE% %KATEGORIEBEZEICHNUNG% AMBIENT TOUCHPOINTS

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INTERACTIVE POS

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MOBILE MARKETING

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CONVERGENCE

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FUTURE POS

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

BEST PRACTICE

SPORTS SHOES PLAY SALES VIDEO Sports shoes manufacturer New Balance has started selling shoes in its Boston flagship store with RFID chips in their labels that trigger a video for the selected shoe to play on an in-store video screen. Customers removing shoes from the shelves or holding them close to a sensor cause a computer to play the relevant film on the nearest video screen. Besides shoe details, shoppers will also see mood videos and close-ups of stress tests. An "Altar" is also in planning, which is a Microsoft table computer that will fulfil a similar purpose.

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SOURCE:

http://www.bealmighty.com

INITIATOR:

New Balance Athletic Shoe Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

BEST PRACTICE

PAYPAL DEVELOPS APP WITH PETROL STATION CHAIN PayPal and the petrol station chain Cumberland Farms recently teamed up to develop an app that enables users to both pay for their petrol and get discounts on it. Without having to leave the driver's seat, customers can pay and earn themselves a 5-cent price reduction on each gallon. After setting up a PayPal account, users can drive to a participating Cumberland Farms station and the app will detect their petrol pump via GPS. The payment is then made automatically via PayPal and the customers get their receipts by e-mail.

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SOURCE:

http://www.cumberlandfarms.com

INITIATOR:

PayPal, Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

BEST PRACTICE

LOYALTY POINTS FOR ACTIVITIES IN SOCIAL NETWORKS The American specialty retail chain "Express" has introduced a new loyalty program that rewards customers with bonus points for their activities on their mobile phones and in social networks. For example, people willing to receive SMS text alerts can earn 100 loyalty points, while 50 points are available for subscribing to the store's Twitter account. Retweeting a tweet is worth 5 points and 10 points are awarded for writing a product review on the internet. Just as many points are given for checking in to one of the stores by smartphone up to twice per week. The points can later be redeemed for coupons and discounts.

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SOURCE:

http://www.dmnews.com

INITIATOR:

Express, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

BEST PRACTICE

GOOGLE PRESENTS AUGMENTED REALITY GLASSES As part of an initiative called "Project Glass", Google recently offered its employees the prototype of multifunctional augmented reality glasses and is asking them to send them feedback via Google Plus. The wrap-around glasses feature a see-through lens that can stream everything from the weather to maps to text messages, in real-time. In addition, they can record video, take pictures and the device sends and receives messages through voice commands. Users have reported that the glasses let technology get out of the way, as they no longer need to use a variety of devices.

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SOURCE:

https://plus.google.com

INITIATOR:

Google Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

BEST PRACTICE

SAVING MONEY WHEN GOING OUT WITH FRIENDS The Californian start-up JoynIn offers a mobile app that enables users to get special deals in bars and restaurants based on the number of people they go out with. Participating business will offer them deals that get cheaper the more friends they invite in their group. After arriving at the location in question, users can check in via JoynIn and earn themselves a special discount. For their part, the bar and restaurant owners can look forward to increased business and the chance to win regular customers. To begin with, this service is only available in San Francisco.

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SOURCE:

http://heyjoynin.com

INITIATOR:

JoynIn Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

PROMOTION

AUDIO-CONTROLLED MACHINE PROMOTES COFFEE In an attempt to increase awareness of its coffee brand, the American chain Dunkin' Donuts recently played with sensory teasers to encourage commuters on buses in Seoul to head for the nearest store. The "Flavor Radio", based on sound recognition technology, emits a coffee aroma via a dispenser whenever the Dunkin' Donuts jingle is played. Small coffee aroma atomizers were installed on the public transport system in the South Korean capital and they had a huge effect on both commuters and tourists within very little time.

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http://vimeo.com

INITIATOR:

DD IP Holder LLC, South Korea

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

PROMOTION

GIFTS FOR INFLUENTIAL PINTEREST USERS Kotex, a brand of feminine hygiene products, recently teamed up with the Israeli advertising agency Smoyz to develop a campaign that seeks to benefit from the influence of the 50 most influential female Pinterest users. Based on their own preferences, each of the women were sent customized gift boxes that related to the content of their Pinterest posts. The women shared details of their gifts with their followers, thereby generating huge publicity.

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SOURCE:

http://www.youtube.com

INITIATOR:

Kimberly-Clark Worldwide Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

PROMOTION

BEARD GROWS ON INTERACTIVE BILLBOARD An interactive billboard set up by the South African shoe maker Bronx shows a man's beard growing based on the number of Facebook Likes. Users of the company's Facebook page are also encouraged to invite their Facebook friends to join in and thereby increase their chances of winning a pair of shoes. For every Like on the page, which also shows the number of users from different regions in the country, another strand of hair is added to the billboard in Cape Town.

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SOURCE:

https://www.facebook.com

INITIATOR:

Bronx, South Africa

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

PROMOTION

A HEAVY BLOW WINS NEW ULTRABOOK The computer manufacturer Intel recently introduced its new Ultrabook in Indonesia as part of a campaign in which people could see how robust it is. Passers-by were encouraged to hit a Thai punch bag as hard as they could. The person with the most powerful punch was then able to take the displayed Ultrabook home with them. The event was documented with plenty of photos and videos, which later passed through social media sites. Even Intel's own video has already been viewed over a quarter of a million times.

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SOURCE:

http://www.youtube.com

INITIATOR:

Intel Corp., Indonesia

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

PROMOTION

CAMPAIGN TURNS STREETS INTO ART GALLERY The shoes manufacturer Converse is celebrating the "Chuck Taylor All Star" shoes, which were first launched in 1917, with a campaign that takes the shoe's material literally and gives selected artists from Germany, Austria and Switzerland the chance to immortalise their personal image of the classic shoe on large surfaces, thereby adding much more colour to the streets. House walls served as the background for colourful and totally individually painted, designed and graffitied street-art works, which transformed the streets into a public gallery.

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http://youtu.be

INITIATOR:

Converse Inc., Germany

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

EXPERIENCE MARKETING

POP-UP STORE GOES ON THE ROAD The fashion supplier Madewell is travelling from New York across the USA to Seattle with a mobile pop-up store in a bid to bring its fashionwear to customers in an unusual way. Travelling in a travel trailer from cult brand Airstream, the Madewell shop is stopping at locations announced on Facebook and inviting visitors to find their perfect jeans at the denim bar, as well as offering haircuts. Clothing and accessories that visitors wish to buy can be ordered online from Madewell.

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SOURCE:

https://www.facebook.com

INITIATOR:

Madewell Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

EXPERIENCE MARKETING

STORE WITH CHANGING PRODUCT THEMES A store recently opened in Manhattan called "This is Story" sells a range of goods that changes regularly based on different story-based themes. Every four to six weeks, the store changes its design and merchandise by following a keyword such as "Love" or "Color". "This is Story" then devotes its fixtures, services and events to the latest theme, and sells matching products. The theme change is always announced online in advance so that customers can look forward to the new items.

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SOURCE:

http://thisisstory.com

INITIATOR:

This is Story, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

EXPERIENCE MARKETING

SHOP DESIGN WITH INTERACTIVE TEXTILES The New York design collective SymbiosisO has designed an interactive textile display that is now on show in the Tribeca branch of Issey Miyake. The display is made up of blue hexagons that react to body heat. Visitors to the store can touch them to leave an imprint of their hands or even face that then slowly disappears over time. Visitors can also modify the installation via a mobile website in a creative and unconventional way that allows them to familiarise themselves with a brand.

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SOURCE:

http://symbiosiso.com

INITIATOR:

SymbiosisO, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

EXPERIENCE MARKETING

HUGGING COCA-COLA As part of its recent "Open Happiness" campaign, Coca-Cola set up a drinks machine that distributes free drinks in exchange for hugs. One of the first of these machines has been installed on the campus of the university in Singapore. The words "Hug me" are printed in large letters on the dispenser, inviting students to cuddle it and earn themselves a free drink. Judging from the queues that are regularly formed in front of this machine, the idea has proved to be a huge success.

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SOURCE:

http://www.ogilvy.com

INITIATOR:

The Coca-Cola Company, Singapore

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

EXPERIENCE MARKETING

BURBERRY LIVE-STREAMS SHOW IN LONDON The British luxury fashion brand Burberry live-streamed the catwalkshow for this year's spring collection to a variety of public locations. A countdown displayed at well-frequented places promoted the event in the days beforehand. Large screens featured the show from locations such as the brand's own fashion boutiques and the exclusive shopping area at London's Heathrow airport. The projection at Liverpool Street station alone reached a total of 430,000 people. The campaign also included Twitter screens across the city and an app containing the collection.

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http://vimeo.com

INITIATOR:

Burberry PLC, UK

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

AMBIENT TOUCHPOINTS

INTERACTIVE WALL SCREEN FOR PRODUCT PRESENTATION Johnson Controls has teamed up with Monster Media and Bader Rutter to install an interactive screen for the presentation of its software solution Panoptix that allows visitors to share their thoughts on the product in real time via text message and Twitter. The approximately 6.5 x 2.5 metre multitouch screen allowed users to select hotspots to read informational text, scan QR codes and use a virtual slingshot to send the tweets and texts flying across the display.

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INITIATOR:

Johnson Controls Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

AMBIENT TOUCHPOINTS

AUGMENTED REALITY APP FROM BULMERS The augmented reality app from Bulmers shows users how to professionally pour and serve the alcoholic beverage. To see the animated video, users need to download the app and point their smartphones at special QR codes. These barcodes will appear on drip mats, posters and window vinyls across 10,000 pubs in the U.K. Consumers are encouraged to scan the codes and rate the quality of Bulmers and the pub they're drinking in.

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SOURCE:

http://bulmers.ie

INITIATOR:

Bulmers Ltd., UK

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

AMBIENT TOUCHPOINTS

TOP RESTAURANTS USE LOW-KEY TRUCKS In addition to offering their guests upscale meals, many American luxury hotels have recently taken to serving gourmet fast food out of low-key trucks. Top cuisine is now on offer in this way from hotels like the Ritz-Carlton, Auberge Saint-Antoine, Setai Hotel and the SLS Hotel in South Beach. The latter even boasts a stationary food kiosk at the hotel pool, run by star chef Jose Andres. The Setai Hotel operates a beach kiosk that serves Wagyu hot dogs and salmon burgers designed by Michelin-starred chef David Werly.

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SOURCE:

http://abcnews.go.com

INITIATOR:

, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

AMBIENT TOUCHPOINTS

WINDOW SHOPPING WITH QR CODES PayPal is running a pilot project with mStore in Berlin that uses the "PayPal QRShopping" app to enable customers to make purchases even outside of opening hours. The mStore shop windows feature products with QR codes that can be scanned to allow the customer to purchase and pay for the product. Apple products in the mStore can also be purchased by QR code with PayPal via its website.

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SOURCE:

https://www.paypal-deutschland.de

INITIATOR:

PayPal, Inc., Germany

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

AMBIENT TOUCHPOINTS

PERFUME SMELLS LIKE NEW APPLE PRODUCTS Melbourne-based artists Gavin Bell, Jarrah de Kurijer and Simon McGlinn have teamed up with perfume manufacturer Air Aroma for their "De facto Standard" exhibition to develop a perfume that smells like a freshly opened MacBook Pro. With the help of perfume suppliers from France, they have been able to create a series of aromas that smell like the individual components such as the plastic packaging, the ink on the box and the rubber and aluminium in the device. The finished aroma was sprayed during the exhibition.

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SOURCE:

http://www.air-aroma.com

INITIATOR:

Gavin Bell, Jarrah de Kurijer & Simon McGlinn, Australia

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

INTERACTIVE POS

TINY PROJECTOR CREATES INTERACTIVE SCREENS Technology exhibited by Interphase at the recent DEMO Spring 2012 aims to revolutionise the kinds of interactive screens and whiteboards used in meetings. The handheld projector can turn any surface into an interactive display. The "Penveu" utilises Embedded Computer Vision, which is also used in satellite, cruise missile, and smart bomb navigation systems. Even at a range of 12 metres or so, it possesses extremely good accuracy.

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SOURCE:

http://iphase.com

INITIATOR:

Interphase Corp., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

INTERACTIVE POS

PRICE COMPARISONS REWARD USERS TWICE The Californian start-up Smoopa now offers a mobile price-scanning app that rewards shoppers for finding bargains. Users scan a product, enter the name of the shop and price and find out if the same product is available elsewhere nearby at a better price. After comparing the prices, users can then purchase the cheapest offer from their smartphone. What's more, users are rewarded points for entering information, which can be exchanged for gift vouchers.

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SOURCE:

http://www.smoopa.com

INITIATOR:

Smoopa Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

INTERACTIVE POS

CUSTOMER ADVISORS FOR ON-BOARD HI-TECH FEATURES Car manufacturer Lexus has begun training personnel in the USA for the sole purpose of answering customer questions on hi-tech car features. While car sales staff will continue to inform interested parties on the principle features and options in a car, the new technology specialists will assist them after purchase on all the technical features available. The programme aims to familiarise customers from the beginning with a car's complete range of facilities, thus generating good word of mouth advertising and reducing long-term support assistance.

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SOURCE:

http://pressroom.lexus.com

INITIATOR:

Lexus, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

INTERACTIVE POS

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SOURCE:

https://secure-www.audi.de

INITIATOR:

Audi AG, Germany

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

INTERACTIVE POS

DRAWING ON POSTER VIA THE SMARTPHONE The British agency LOVE Labs has set up a digital poster in front of the window of one of its studios, allowing passers-by draw on it by scanning the displayed QR code. A web browser then opens up that can be directly used as a control element, while there is no need to download an app. A specially developed server application transfers the drawings made by the smartphone users to a projector. Several users can simultaneously draw sketches based on the word inserted into the screen, and all the results are uploaded to Flickr.

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SOURCE:

http://www.lovecreative.com

INITIATOR:

LOVE Labs, UK

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

MOBILE MARKETING

MOBILE REWARDS AT THE POS In cooperation with the start-up LoyalTree, the American provider of POS software LionWise is offering the integration of a loyalty program that links shopping in stores with rewards that are displayed on the customer's mobile phone in real time. This Mobile-to-POS integration gives retailers an up-to-date customer retention platform without having to use additional hardware. What's more, LoyalTree can help the retailers to get a deeper insight into the habits and preferences of their customers in order to be able to offer them customized deals.

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SOURCE:

http://www.loyaltree.com

INITIATOR:

Cardeeo Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

MOBILE MARKETING

GOOD DEEDS REWARDED BY LOCAL STORES The "Cause.it" app will soon make it possible for charities, businesses, entrepreneurs and volunteers to profit from their own social work. Volunteers who perform good deeds can earn points from participating organisations and then redeem them for discounts in stores. Non-profit organisations list their "say causes" and "do causes" in the "Cause.it" app, while messages can be distributed via social networks and jobs offered to get more people involved. Local businesses, where users can redeem their points, can also list themselves and thereby boost their media presence.

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SOURCE:

http://cause.it

INITIATOR:

Cause.it, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

MOBILE MARKETING

APP OFFERS CHEAP TICKETS TO EVENTS The Californian company ScoreBig, which sells tickets to events such as concerts and sports matches for up to 60% below the retail price, has just launched an iPhone and iPod touch app called "ScoreBig Daily" that lets users make offers on unsold tickets. To keep offers realistic, users are blocked from making a further offer for one day. What's more, offers from other users can't be seen. The service is currently available in Los Angeles and San Francisco.

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SOURCE:

http://itunes.apple.com

INITIATOR:

ScoreBig Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

MOBILE MARKETING

MOTOR OIL MANUFACTURER INTRODUCES QR CODES The German motor oil manufacturer LIQUI MOLY has added QR codes to its shelves in order to help customers find the right product for their cars. After scanning the code, customers are forwarded to a mobile oil guide where they are asked to enter their car's brand, model and engine details, and they are then told which oil to buy. The company's management has stated that it wishes to prevent car drivers from making expensive mistakes, as the wrong oil type could increase petrol consumption and lead to more wear and tear on the car, thus shortening the engine's service life.

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SOURCE:

http://www.liqui-moly.de

INITIATOR:

LIQUI MOLY GmbH, Germany

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

MOBILE MARKETING

DISCOVERING THE WORLD THROUGH PANORAMIC PHOTOS The Californian company TourWrist has released an update for its iPhone and iPad application that gives users simple 360째 navigation through panoramic photos. It includes two new features. The first is called "Pano Spots", which joins multiple panoramas together and links them to photos, videos, brands, audio, websites, and Facebook profiles. Plus, the app now deploys the accelerometer to allow itself to be controlled. It can also create, edit and share its own panoramic photos.

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SOURCE:

http://tourwrist.com

INITIATOR:

TourWrist, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

CONVERGENCE

POS SOFTWARE WITH BUILT-IN REWARDS PROGRAMME Vend is a New Zealand-based provider of web-based POS software, which now offers its clients a way to simply and quickly create a customer rewards programme. A partnership between Vend and startup Perkville allows retailers and gastromoners to award customers with reward points, which are managed via Perkville. The programme rewards customers making purchases in participating businesses, who then recommend them to friends on Facebook and Twitter. There are also additional plus points when friends make a purchase based on a recommendation.

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SOURCE:

http://blog.vendhq.com

INITIATOR:

Vend Limited, New Zealand

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

CONVERGENCE

MOBILE REAL-TIME STREAMS FROM SOCIAL NETWORKS "Screenfeeder" is a mobile application from Berlin that streams social feeds in real time to the iPhone and iPad. At the moment, it supports Twitter, Foursquare, Instagram and Dribbble. The activities of the user's own contacts from these networks are displayed individually, in real time and fill up the whole screen. Check-ins on Foursquare are also added with a Google map, and the size of the map view correlates to the distance to the user's current location. The content can also be displayed via AirPlay Mirroring or using a cable connection on a TV or projector.

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http://www.screenfeeder.com

INITIATOR:

nxtbgthng GmbH, Germany

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

CONVERGENCE

INTERACTIVE CINEMA EXPERIENCE BEFORE FILM STARTS Screenvision, an American cinema advertising company, has developed a mobile application called "Screenfanz" that entertains, informs and rewards audiences even before the film has started. With this app, cinema-goers can find out which films are being shown in their area. What's more, they can rate the films and recommend them in their social network. After checking in to participating cinemas, users are given tasks and questions that they have to answer to win points. These points can later be redeemed for cinema tickets or free drinks.

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http://www.screenfanz.com

INITIATOR:

, USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

CONVERGENCE

ORDERING DRINKS WITH BLACKBERRY MESSENGER BlackBerry Malaysia and jazz club No Black Tie in Kuala Lumpur have made it possible for guests at the club to order their drinks with BlackBerry Messenger. Guests can now order using their BBM each Thursday without having to wait for the waiter. First, the waiter's PIN is entered, then a QR code is scanned to activate the service. Once they have received a confirmation message, guests can order drinks or summon the waiter by simply entering the table number. Customers using the service also get a free drink from BlackBerry Malaysia.

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SOURCE:

http://www.facebook.com

INITIATOR:

BlackBerry Malaysia, Malaysia

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

CONVERGENCE

GIVING APPLE SUPPORT STAFF ACCESS TO USERS' SCREENS Apple is running a trial in its Brazilian online store that, with users' permission, allows support personnel to access users' telephones directly. In addition to telephone and IM support, this aims to give employees an easier way to demonstrate the available products and features. Before employees can access users' devices, the users must first answer a two-stage security question.

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SOURCE:

http://macmagazine.com.br

INITIATOR:

Apple Inc., Brazil

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

FUTURE POS

FLAGSHIP STORE OFFERS INSIGHTS INTO FUTURE Samsung recently opened up its flagship store "D'Light" at its headquarters in Seoul, inviting users to get to know the company's visions of the future. The store features sales areas where people can test new products and buy them. Customers can also play various video games on the displayed televisions before deciding whether to purchase them. They can also take photos of themselves and have the photos shown on a huge monitor. What's more, "D'Light" boasts art and light installations that provide the perfect setting for a glimpse of a new generation of products.

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SOURCE:

http://www.samsung.com

INITIATOR:

Samsung Group, South Korea

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

FUTURE POS

MOBILE PHONE STICKER FOR TOUCH-FREE PAYMENTS Barclays bank has announced a stick-on credit card that attaches to smartphones to enable touch-free payments, and it also serves as an extension to existing credit cards. The "PayTag" will be available to customers free of charge and will work together with an app developed by mobile phone operator Orange that will come pre-installed on Android phones.

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SOURCE:

http://www.pocket-lint.com

INITIATOR:

Barclays Bank PLC, UK

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

FUTURE POS

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SOURCE:

http://revelsystems.com

INITIATOR:

Revel Systems Inc., USA

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

FUTURE POS

CUSTOMIZED SHOES ON DEMAND "ShopInstantShoe" is a consortium made up of several European shoe producers and research groups and specialises in the individual manufacturing of tailored shoes for the masses. In order to make these customized shoes, people's feet first have to be scanned in the stores. Customers can choose a shoe from various models and it will immediately be made according to their specifications using an intelligent leather/nithynol material. If customers don't like the finished product, the material can be recycled and reheated back to its original state.

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SOURCE:

http://www.instantshoe.com

INITIATOR:

Calzamedi S.L., Spain

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EXECUTIVE POINT OF SALE TRENDREPORT EDITION MAY 2012

INDEX

FUTURE POS

%TAB-AKTIV%

trendexplorer send a trend

PPT export

more pictures

SOURCE:

http://itunes.apple.com

INITIATOR:

Ford Motor Company Corp., USA

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NEWS & DATES MAY 2013

NEWS & DATES Journey through the trend universe 2015 with new songs & fresh intro

RIGHT HERE, RIGHT NOW! TrendONE will take you and the participants of your event on an exciting journey into the world of innovations and trends – with new songs and a fresh intro. From Multichannel Commerce to the future of print – we would be happy to adapt the contents and contexts to your needs and wishes. On request, we can release fireworks – in the true sense of the word – on the stage, or place the focus on the transfer of contents. Due to the multimediality of our presentations and our welltrained speakers, our keynotes offer a mixture of information and entertainment to liven up any event.

Your contact person: Franziska Palmberger palmberger@trendone.com


NEWS & DATES MAY 2013

NEWS & DATES Meet TrendONE EHI Multichannel Management Congress // 4 June // Cologne

On 4 June 2013, Nils Müller and Sebastian Rassmann will give the participants of the EHI Multichannel Management Congress an exciting outlook on the future of retail. With the title “Future Retail – The Multichannel Shopping Experience”, we will use numerous practical examples and videos to guide the participants of the event from the Point of Sale to the Point of Experience.

Exclusively for this event, we are offering discounted tickets. There are 3 x €250 discounts for tickets available. If you would like to have one of these tickets, please e-mail Ms Palmberger. You will find more information on the event at www.ehi.org.

Get the 3 x €250 discount deal!

Nils Müller on „Future Retail – The Multichannel Shopping Experience“ Ihr Ansprechpartnerin:

Franziska Palmberger palmberger@trendone.com


CONTACT

BLOG.TRENDONE.COM WWW.TRENDONE.COM WWW.TRENDEXPLORER.COM WWW.FACEBOOK.COM/TRENDONE WWW.TWITTER.COM/TRENDONE

TREND ONE GMBH HAMBURG / GERMANY

TREND ONE GMBH BERLIN / GERMANY

TREND ONE GMBH VIENNA / AUSTRIA

GASSTRASSE 2 22761 HAMBURG

BRUNNENSTRASSE 37 10115 BERLIN

SPITTELBERGGASSE 3/6 1070 VIENNA

FON +49 40 52 67 78 0 FAX +49 40 52 67 78 36

FON +49 30 50 91 48 56 FAX +49 30 50 91 48 60

FON +43 1 52 30 50 0 FAX +43 1 52 30 50 015

INFO@TRENDONE.COM WWW.TRENDONE.COM

INFO@TRENDONE.COM WWW.TRENDONE.COM

INFO@TRENDONE.COM WWW.TRENDONE.COM

DISCLAIMER 2013 COPYRIGHT ALL RIGHTS RESERVED. THE DOCUMENTED TRENDS IN THIS PRESENTATION AND TRENDS THESES ARE INTELLECTUAL PROPERTY OF TRENDONE GMBH AND ARE SUBJECT TO THE APPLICABLE COPYRIGHT LAWS. THE PICTURES ARE USED ONLY FOR RESEARCH AND ILLUSTRATION PURPOSES. THEY ARE NOT FREE FOR PUBLICATION.


TrendOne Point of Sale Trend Report_05/12