Multi Channel Trendreport by TrendONE

MULTICHANNEL COMMERCE TREND REPORT

PERSONALISED PRICES IN SUPERMARKETS

NOTICE BOARD FOR THE INTERNET

SHOPPING PARTIES FOR THE SMARTPHONE

TEASER Monthly Industry Trend Report

MULTICHANNEL COMMERCE TREND REPORT

THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TRENDREPORT Interactive tab

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Interactive contents page

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INTERACTIVE CONTENTS PAGE Use the interactive contents page and the interactive tab to click your way directly to the trend categories.

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LINK-UP TO THE ONLINE TREND DATABASE Trendexplorer This is where you can access the micro-trend in our online trend database: Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues.

PPT Export Export the micro-trend directly to a PowerPoint file.

More images Call up more images related to this micro-trend.

Video Take a look at a video about the micro-trend.

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Online trend database

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DEEPLINK Deeplink takes you directly to the micro-trend’s website

Deeplink

TEASER 2

MULTICHANNEL COMMERCE TREND REPORT

INDEX

TABLE OF CONTENTS

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BEST PRACTICE

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E-COMMERCE

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MOBILE COMMERCE

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%SEITE% %KATEGORIEBEZEICHNUNG% SOCIAL COMMERCE

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FUTURE POS

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RETAIL INNOVATIONS

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MEDIA+PUBLISHING

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FURTHER INNOVATIONS

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MULTICHANNEL COMMERCE TREND REPORT

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BEST PRACTICE

PERSONALISED PRICES IN SUPERMARKETS The US supermarket chain Kroger is offering personalised prices to customers with loyalty cards based on their spending behaviour. In partnership with the consumer research company dunnhumbyUSA, consumers' purchasing histories are analysed and discounts are awarded to customers by e-mail or in stores to those who buy the product first. Customers who frequently buy a specific brand receive, for example, a discount coupon for that brand's latest product, while families will receive a discount on buying a larger version of a product that they regularly buy.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

SOURCE:

http://www.kroger.com

TEASER

INITIATOR:

The Kroger Co., USA

Micro-Trend4 Sample

MULTICHANNEL COMMERCE TREND REPORT

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E-COMMERCE

ONLINE SHOP LINKS SHOPPERS WITH PEER ADVISERS The e-commerce site Ownza connects customers via video chat with peer advisers who take them on guided browsing sessions and give them product recommendations. Users get the chance to sift through the list of advisers based on factors like community ratings, expertise and language, and select the person who suits them best. Anyone with a knowledge of the products from the online shop can apply to be an adviser and they can earn commission if a shopper buys a product that they have suggested.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

video

more pictures

SOURCE:

http://www.ownza.com

TEASER

INITIATOR:

Ownza.com, USA

Micro-Trend5 Sample

MULTICHANNEL COMMERCE TREND REPORT

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MOBILE COMMERCE

SHOPPING ASSISTANT USES AUGMENTED REALITY IBM Research has announced a mobile app that acts as a personal shopping assistant for users in shops. Providers will be able to release their own branded versions of the app that will provide consumers with real-time product information in shops and thus have their promotions seen. Users can also use augmented reality to search for specific products, such as one with low sugar content, or which has received high ratings from other users. Users simply point the camera on their smartphone at the shopping shelves and the app will locate products that meet the required criteria.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

SOURCE:

http://www.research.ibm.com

TEASER

INITIATOR:

IBM Corp., USA

Micro-Trend6 Sample

MULTICHANNEL COMMERCE TREND REPORT

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SOCIAL COMMERCE

ONLINE SHOPPING ON FACEBOOK TIMELINE The e-commerce provider 8thBridge has introduced its new platform Graphite, which enables the integration of online shops into Facebook's Timeline. Users now get the chance to carry out all the steps involved in their shopping, with the exception of credit card payments, without leaving their Facebook page. 8thBridge has also launched the "Shoppable Stories" feature, which automatically generates a link for purchased products in the news feed, the timeline and the respective customer's ticker to win new customers.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

video

SOURCE:

http://www.8thbridge.com

TEASER

INITIATOR:

8thBridge Inc., USA

Micro-Trend7 Sample

MULTICHANNEL COMMERCE TREND REPORT

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FUTURE POS

DIGITAL SHOWROOM INTERACTS WITH SAMPLES Audi recently opened a digital showroom called "Audi City" at London's Piccadilly Circus. This enables the car maker to present the variety of its car models in life-size displays. Kinect-controlled displays invite customers to interact with the brand, and customize their perfect car from the available fittings, features and colours. For example, if a cloth sample is held next to the display, the interior of the car will adapt immediately. Several assistants are at hand to advise customers, guiding them from the selection process to the purchase.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

video

more pictures

SOURCE:

http://www.audi.de

TEASER

INITIATOR:

Audi AG, UK

Micro-Trend8 Sample

MULTICHANNEL COMMERCE TREND REPORT

INDEX

RETAIL INNOVATIONS

ONLINE SHOP REWARDS LOCAL RETAILERS The sports chain Intersport is planning the launch of a central ecommerce platform that gives participating retailers commissions on sales. However, the decision ultimately lies with consumers and it is not dependent on the location of a retailer. After making a purchase, users choose a local retailer they trust from a list, who then sends them the article and receives the commission.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

SOURCE:

http://www.intersport.de

TEASER

INITIATOR:

INTERSPORT Deutschland eG, Germany

Micro-Trend9 Sample

MULTICHANNEL COMMERCE TREND REPORT

INDEX

MEDIA+PUBLISHING

INTERACTIVE IKEA CATALOGUE FOR THE USA The advertising company McCann Erickson has added a smartphone and tablet app to the 63rd IKEA catalogue in the USA, enabling users to scan individual pages and access additional content. The image recognition app brings the pages of the app to life and offers users inspiring videos, photo galleries and designer stories so that they get an "x-ray" vision of the furniture. About 211 million people will receive a copy of the catalogue with the interactive features.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

video

SOURCE:

http://www.youtube.com

TEASER

INITIATOR:

Inter IKEA Systems B.V., USA

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MULTICHANNEL COMMERCE TREND REPORT

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FURTHER INNOVATIONS

EMOTION ANALYSIS VIA WEBCAM FOR MARKET RESEARCH "Affdex" is a tool for analysing emotions and it uses the webcam to detect and automatically evaluate the sensitivity of users regarding videos shown to them. If participants in the study are shown video material in specially prepared rooms, they are quite likely to produce less natural emotions than if they were at home. New algorithms for analysing human facial expressions make the technical aids previously used unnecessary, thus making "Affdex" with webcams a much more practical alternative in the field of market research.

%TAB-AKTIV%

trendexplorer send a trend

PPT export

SOURCE:

http://www.affectiva.com

TEASER

INITIATOR:

Affectiva Inc., USA

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