ADVERTISING & MEDIA One Africa Television NAMIBIA’S MOST EFFECTIVE COMMERCIAL ADVERTISING MEDIUM
The best way to describe One Africa Television: it is Namibia’s most popular privately owned commercial TV station. From small beginnings in 2004 with a broadcast footprint covering Windhoek, Rehoboth and Okahandja, One Africa Television has grown to become Namibia’s most popular commercial free-to-air TV station. This rapid growth has been realised through the high level of support from local, regional and international brands, which continue to benefit from the innovative and dynamic marketing platform offered by One Africa Television. One Africa Television provides a free-to-air analogue broadcast, which requires only a standard television set and antenna for access, and relies solely on advertising income. It receives no state subsidies, licence fees or subscription fees. Through continued innovation and by keeping in touch with its viewer audience, the young and vibrant team at One Africa Television has advanced a sustainable broadcasting model based on viewer popularity and results for advertisers. Rated at a cost (N$)/1 000 viewers (CPM), One Africa Television offers the best advertising deal in Namibia. VIEWER POPULARITY With the inauguration of its satellite earth station in July 2005, the first broadcasts began to the
Namibian towns of Outjo, Swakopmund and Walvis Bay. Since then the station has grown with leaps and bounds. In 2007 One Africa Television completed a major expansion of its analogue coverage, which ensured its position as the most effective commercial advertising medium in Namibia. Further expansion extended the station’s reach to viewers in smaller centres and villages, with grid electricity ensuring maximum penetration of the television-viewing public, and One Africa Television is now available on all licensed free to air and pay TV digital television platforms in Namibia. Based on available census figures and the current broadcast footprint, One Africa Television provides access to more than 90% of television viewers in Namibia. Its audience ranges from around 300 000 viewers per evening with peaks of up to 600 000 with special events, and a sustained watching time of between two and a half hours and up to four hours. One Africa Television is available on DSTV channel 284 and also on the GoTV bouquet for viewers in Windhoek, Swakopmund/Walvis Bay, Rundu, and Ondangwa/Oshakati. Viewers can also tune in nationally to One Africa Television via the National DTT/NBC set-top box as part of the national digitalisation programme.
PREMIER ADVERTISING MEDIUM One Africa’s advertisers are as varied as its viewers. The majority of One Africa viewers are 16 to 35 years old and 80% have an LSM (Living Standard Measure) between 6 and 10. The client portfolio ranges from major Namibian, regional and international brands to smaller local enterprises. To facilitate local advertising production, a highly successful system has been put in place to assist advertisers and their agencies. To ensure correct and effective placement of advertisements, the marketing function develops media schedules that take shows which are currently broadcast into account, and particularly audiences for such shows in relation to the advertisers’ products. With a combination of excellent coverage, economically active viewers, high value programming and excellent human and technological resources, One Africa has become Namibia’s largest most effective private mass-market medium. PROGRAMMING Besides growing in reach and viewer numbers, the station has also grown in terms of its popular broadcast offering. With the introduction of News on One, a halfhour local news bulletin, and the establishment of a well-equipped newsroom, One Africa has ensured that it provides relevant programming and thereby attracts
even larger audiences. Leading entertainment, reality and talk shows are obtained from across the world, based on their popularity. Ongoing soap operas ensure repeat viewers, particularly in the highly influential female market, with highlights such as the hugely popular telenovela. One Africa is also the only television station in Namibia to air the very popular Afrikaans soap 7de Laan, which is produced in South Africa. Acknowledging the need for high quality local content, One Africa has established two fully equipped production studios, a fully equipped multi-camera outside broadcast unit and one of the most advanced post-production facilities in the country. Local content combined with proven international formats and excellent production values is feasible. Current local programmes cover news/actuality and Namibian music.
ONE AFRICA TELEVISION P O Box 21593 Windhoek Tel +264 61 289 1500 Fax +264 61 25 9450 operations@oneafrica.ta www.oneafrica.tv WWW.NAMIBIATRADEDIRECTORY.COM
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