Manitoba encompasses Treaty 1, 2, 3, 4 and 5 Territories and communities who are signatories to Treaties 6 and 10. Manitoba is located on the ancestral land of the Anishinaabeg, Anishininewuk, Dakota Oyate, Denesuline and Nehethowuk Nations and is the Homeland of the Red River Métis. Northern Manitoba includes lands that were and are the ancestral lands of the Inuit.
Travel Manitoba respects the spirit and intent of Treaties and Treaty Making and remains committed to working in partnership with First Nations, Inuit and Métis people in the spirit of truth, reconciliation and collaboration.
EAGLE NEST LODGE
About Us
Hunt Fish Manitoba is a powerful marketing brand built to drive growth for Manitoba’s hunting and fishing industry.
As the official hunting and angling marketing brand developed by Travel Manitoba, our mission is to grow one of the province’s most vibrant and economically impactful tourism sectors. Rooted in partnership with the industry, Hunt Fish Manitoba exists to drive visitation, increase bookings and elevate the profile of Manitoba as a premier destination for freshwater and ice fishing as well as a wide range of hunting experiences.
Our Team
Hunt Fish Manitoba is managed by Travel Manitoba’s experienced tourism marketing team and supported by a group of respected and recognized consultants who live and breathe hunting and fishing.
Each year, Travel Manitoba works with outfitters and lodges to amplify their stories through the Hunt Fish Manitoba brand, a trusted, content-rich platform that connects with passionate hunters and anglers across Canada and the U.S.
By partnering with us, you gain access to a full suite of professional marketing tools and targeted campaigns designed to grow your reach, drive bookings and deliver real results all at a fraction of the typical cost.
Whether you’re looking to boost visibility, reach new audiences or elevate your brand, our flexible partnership options meet you where you are—ranging from free promotional support to coinvestment campaigns.
Our brand focuses on:
EXPANDING REACH
Get in front of highly engaged audiences through targeted digital campaigns, influencer collaborations, and third-party media partnerships.
ELEVATING CONTENT
Create compelling videos, photography, blogs and social content that showcase your experiences and resonate with hunters and anglers.
DRIVING RESULTS
Our strategies are grounded in data and built to convert interest into action, including 182,000+ business leads and millions of campaign impressions annually.
MAXIMIZING VALUE
Gain access to top-tier production and promotion through subsidized partnerships and shared media buys.
BUILDING TRUST
Align with the credibility of the Hunt Fish Manitoba brand and the strength of Canada’s Heart is Calling one of Canada’s most recognized destination brands.
Free Partnership Opportunities
You don’t need a paid partnership to benefit from the reach and strength of the Hunt Fish Manitoba brand. These no-cost opportunities are easy, effective ways to increase your visibility, showcase your offerings and align with high-quality storytelling that resonates with our target audiences.
Whether or not you participate in a paid program, we strongly encourage all outfitters and lodges to take advantage of these tools as part of good marketing practice and to stay actively connected to the brand.
UPDATE YOUR BUSINESS LISTING
Ensure your free listing on HuntFishManitoba.com is accurate and up to date using the Simpleview Partner Extranet. A complete, current listing improves your visibility and supports potential media, trade and marketing opportunities.
SHARE YOUR CONTENT
Tag @huntfishmb in your social media posts and send us your high-quality images and video. Your content may be featured in our social media, blogs and promotional campaigns, reaching tens of thousands of people looking to plan their next hunting or fishing adventure.
DISTRIBUTE YOUR BROCHURES
Connect with our team about distributing your brochures through Travel Manitoba Visitor Information Centres (VICs)—a great way to reach visitors already in the planning mindset.
HOST AN INFLUENCER OR MEDIA TRIP
Interested in hosting travel writers or outdoor influencers? Let us know and we’ll add your lodge or outfitting business to our internal resource list for future consideration during familiarization (FAM) tour planning.
KEEP US IN THE LOOP
Got exciting updates—renovations, new packages, upcoming events or success stories? Send them our way so we can celebrate your milestones and look for promotional tie-ins.
Want to present your offering directly to our team? Ask about Rapid Fire presentations, a quick and informal opportunity to share updates and deepen our understanding of your experience. To schedule, contact Tricia Woikin, Partnership Specialist: twoikin@travelmanitoba.com
Stay informed by subscribing to Travel Manitoba’s Daily TI News and Travel Currents newsletters for industry updates and partnership opportunities. Scan the QR code to sign up!
Audience Targets for 2026
At Hunt Fish Manitoba, our marketing efforts are built for impact, designed to connect with highly engaged hunters and anglers who are ready to travel and experience everything Manitoba has to offer. Understanding who these audiences are helps us—and you—focus on the right opportunities to grow your business.
PRIMARY AUDIENCE
ɰ Angling enthusiasts
ɰ Returning hunters and anglers
SECONDARY GROWTH SEGMENTS
ɰ Women
ɰ Families
ɰ New Canadians
ɰ Millennials
ɰ PRIMARY GEOGRAPHIC MARKETS
ɰ Manitoba
ɰ North Dakota
ɰ Wisconsin
ɰ Minnesota
ɰ Illinois
ɰ SECONDARY MARKETS
ɰ Florida
ɰ Texas
ɰ Michigan
ɰ Colorado
ɰ Nebraska
By targeting these carefully researched demographics and regions, Hunt Fish Manitoba ensures your marketing message reaches the people most likely to book and enjoy your experiences.
WHITESHELL OUTFITTERS
Content Marketing 101: Short Videos Package
More than 90 per cent of consumers access video content online! The Content Marketing 101 package is a turnkey video package to boost your online presence with professional, versatile content for social media and your website.
Package includes:
ɰ Four 30 to 60 sec videos, including:
ɰ 1 “SuperCut” highlights video of your destination.
ɰ 3 videos on key features (i.e.: accommodations, amenities, culinary, team)
ɰ Consultation on how to best use the content.
ɰ Raw footage available upon request.
Value $5,000
Limited availability
ɰ Partner Requirements: Host production crew (2–4 people), including meals, accommodations, transportation and activities.
Production timeline: January to December 2026*
Promotion timeline: January to December 2027*
*Production and promotion schedules set in discussion with the partner.
Destination Spotlight Video Packages
This opportunity produces proven high-impact video storytelling paired with strategic distribution. We do this by utilizing high-end filmmaking while telling an inspiring story about your operation.
Package 1 includes:
ɰ One 2 to 3 minute professionally produced 4K video
ɰ Hosted on Hunt Fish MB YouTube
ɰ Featured blog post, e-Newsletter and boosted social media campaign
ɰ Raw footage available upon request
Value: $4,000
Limited availability
OPTIONAL ADD-ONS:
3 VERTICAL REELS | $750
10 VERTICAL REELS | $2,000
Package 2 includes:
ɰ One 5 to 7 minute professionally produced 4K video
ɰ Hosted on Hunt Fish MB YouTube
ɰ Featured blog post, e-Newsletter and boosted social media campaign
ɰ Raw footage available upon request
Value: $6,000
Limited availability
ɰ Partner requirements: Hosting costs for production crew (2-4 people)
Production timeline: January to December 2026*
Promotion timeline: January to December 2027*
*Production and promotion schedules set in discussion with the partner.
Hunt Fish SuperCut + Editorial + Photo Shoot Package
Designed for a convenient, diverse yet affordable entry-level option, this package covers all your initial content needs including photo, video and content deliverables. We will combine your video with our compelling storytelling and photography to showcase your destination or product. A cost-effective, highimpact option that gives you it all—videos, editorial and photography. This package is perfect for new partners or returning partners wanting to feature a new product.
Package includes:
ɰ 30-60 second branded SuperCut video
ɰ Professional photos
ɰ Short feature blog
ɰ Raw footage available upon request
Value: $3,000
ɰ Partner requirements: Host production crew (2-4 people)
Production timeline: January to December 2026*
Promotion timeline: January to December 2027*
*Production and promotion schedules set in discussion with the partner.
Content Boost Package
Already have great content from a past partnership?
This package helps you make the most of existing, high-quality Travel Manitoba-produced assets by giving you a chance to repackage, repurpose and reintroduce your story to additional audiences without paying new production costs.
Package includes*:
ɰ Social media boost (posts + stories)
ɰ Paid campaign on Hunt Fish MB’s channels
ɰ e-Newsletter spotlight linking to your previously featured blog
Value: $1,000
For returning partners only
*Promotion schedules set in discussion with the partner.
Website Placements
HuntFishManitoba.com
AUDIENCE OVERVIEW:
• 390,000 users | 453,000 sessions
• 60.15% U.S. | 33.03% Canada
• 63.6% Male | Ages 35-64 dominant
• 76% of users on mobile
With over 343,000 annual sessions, HuntFishManitoba.com is the province’s leading online resource dedicated exclusively to hunting and fishing experiences. Highly targeted to passionate anglers and hunters—both in-province and from key U.S. and international markets—this platform connects your business directly with travellers actively planning their next Manitoba adventure.
As part of Travel Manitoba’s digital network, which attracts more than four million annual pageviews, HuntFishManitoba.com plays a critical role in driving awareness and bookings for outfitters, lodges and experiences.
Secure a featured placement on the Hunt Fish Manitoba homepage to position your business alongside the province’s premier hunting and fishing opportunities and inspire motivated visitors to click through to your website to learn more and book.
For partners participating in our co-op marketing opportunities, we have established a set of guidelines to ensure all submitted materials align with Travel Manitoba’s brand standards and values. For 2026, we will be introducing an online digital submission form to streamline our material collection process.
CONTENT PREVIEWS
Please be aware that previews of content will not be provided before the content is posted to our social media channels. This ensures a streamlined and efficient process, allowing us to maintain a consistent and timely presence across our channels.
BRAND STANDARDS
Travel Manitoba reserves the right to reject any submitted content that does not meet our brand standards. We strive to present high-quality, engaging and brand-consistent materials that reflect the unique and captivating experiences Manitoba has to offer. Your content should align with these values to be considered for inclusion.
ARTIFICIAL INTELLIGENCE
We do not accept AI-generated or modified images. Our focus is on showcasing authentic and engaging visuals that genuinely capture the essence and beauty of Manitoba. This commitment to authenticity helps us build trust and connection with our audience.
Travel Manitoba embraces the use of AI as an assistive technology for organizational effectiveness and efficiency with a commitment to ethical and trustworthy use of AI by its employees. When using generative AI:
ɰ For images, it is imperative to maintain authenticity and a realistic sense of place, ensuring images aren’t modified in a way that is misrepresentative of the tourism experience. If you used AI to modify your image for a paid ad, please note that your ad will be rejected by social media advertising platforms.
ɰ For copywriting, it is important to fact check the information provided as well as to be aware of the risks of plagiarism when using AI.
By adhering to these guidelines, you help us create a cohesive and compelling marketing campaign that highlights the best of what Manitoba has to offer. If you have any questions, please reach out to your partnership contact (page 5).
