Manitoba encompasses Treaty 1, 2, 3, 4 and 5 Territories and communities who are signatories to Treaties 6 and 10. Manitoba is located on the ancestral land of the Anishinaabeg, Anishininewuk, Dakota Oyate, Denesuline and Nehethowuk Nations and is the Homeland of the Red River Métis. Northern Manitoba includes lands that were and are the ancestral lands of the Inuit.
Travel Manitoba respects the spirit and intent of Treaties and Treaty Making and remains committed to working in partnership with First Nations, Inuit and Métis people in the spirit of truth, reconciliation and collaboration.
ɰ Travel Packages and Deals
ɰ Boulder Campaigns
ɰ
ɰ Content Campaigns
ɰ Influencer Marketing
ɰ Videos
ɰ Blogs
ɰ Social Media
ɰ e-Newsletters
About Travel Manitoba
VISION
Manitoba is a must-visit, four season destination generating significant and sustainable economic growth by delivering inspiring and authentic experiences in its unique urban, rural and wild settings.
MISSION
Travel Manitoba will stimulate tourism’s long-term growth and contribution to the provincial economy by leading the marketing of Manitoba as a tourism destination and by fostering a competitive and sustainable tourism industry.
CORPORATE VALUES
ɰ We proudly celebrate the people and lands of Manitoba.
ɰ We foster the development of our people and our industry.
ɰ We lead with creativity and are backed by data.
ɰ We value inclusivity and sustainability.
ɰ We live our brand. Manitoba is at the heart of what we do.
TARGETS
ɰ Grow visitor spending 50 per cent to $2.5 billion by 2030
ɰ Grow visitation to 12.8 million visitors annually by 2030
GOALS
1. Lead Brand and Marketing Positioning
2. Advance Destination Management
3. Foster Collaboration and Build Support for Tourism
4. Drive Organizational Excellence and Efficiency
Canada's Heart is Calling: A Flexible, Forward-Thinking Destination Brand
The tourism landscape is evolving—shaped by changing traveller expectations, new technologies and an increasing demand for meaningful, personalized experiences while at the same time facing challenges like prolonged wildfire seasons and international tariff tensions. As we look ahead to 2026, Travel Manitoba’s destination brand is poised for success with agility, innovation and a continued focus on what makes Manitoba truly special.
Our marketing initiatives have reached travellers from across Manitoba, Canada, the U.S. and beyond, and have resulted in approximately 10 million visitors and an estimated $1.82 billion in visitor spending . Through strategic investment in both digital and traditional marketing, we helped drive $8.56 million in direct travel bookings and sent over 182,000 business leads to partner websites, all while passing cost savings on to you.
Through integrated campaigns and bold storytelling, we achieved 143 million digital impressions, 10.4 million video views and 1.17 million clicks on our engaging content.
Looking ahead, we remain committed to showcasing Manitoba in innovative ways through the co-operative marketing opportunities outlined in this book and through partnerships with trusted brands. By collaborating with Air Canada, WestJet, Expedia, Lonely Planet and Your Morning Winnipeg with CTV, we amplify your message and connect you with new markets and motivated travellers.
From local residents to international travellers, from anglers to cultural explorers, our brand is designed to flex and resonate with a wide range of audiences. Whether through travel trade, travel media or direct-to-consumer efforts, we’re targeting key markets in Manitoba, Canada, the U.S., Germany, the U.K. and Australia with audience-first strategies rooted in authenticity and inspiration.
As part of our digital evolution, we’re also leveraging artificial intelligence to deliver more personalized experiences with GuideGeek, our new AI travel assistant, providing instant, multilingual travel planning assistance 24/7 via our website and WhatsApp.
Travel Manitoba’s highly engaged social media community and high-traffic website continue to serve as trusted sources of inspiration for visitors planning their next trip. This gives your business the opportunity to share your story through channels that travellers already rely on and believe in.
Inside this book, you’ll find a range of partnership opportunities that reflect this future-ready approach, designed to grow your reach while strengthening Manitoba’s position on the global stage. When you partner with Travel Manitoba, you’re aligning with an award-winning, trusted brand that’s committed to delivering a big impact without the big price tag.
Let’s work together to show the world that Canada’s Heart is Calling.
Lindsay Egan Senior Manager, Partnership & Industry Relations liegan@travelmanitoba.com
P.S. Scan the QR Code to read our full marketing plan online!
Free Opportunities to Enhance Your Profile
Extend your marketing reach and boost your business visibility at no cost by taking advantage of these opportunities available through Travel Manitoba.
CANADA’S HEART IS CALLING: ALIGN WITH OUR BRAND
Use the free tools and guidelines at www.manitobabrand.com to align your marketing with Manitoba’s destination brand.
Questions about using our logo or tagline? Contact brand@travelmanitoba.com
JOIN A RAPID FIRE PRESENTATION
Introduce your business, attraction or event to the Travel Manitoba team in a short presentation meant to help educate our staff about new or updated tourism experiences throughout the province.
To schedule, contact Tricia Woikin, Partnership Specialist: twoikin@travelmanitoba.com .
MANAGE YOUR LISTINGS ON TRAVELMANITOBA.COM
Keep your business listing up to date and visible to travellers year-round. Updated listings also inform responses through GuideGeek*, our AI travel assistant.
To manage your listing:
ɰ View or edit your account: www.manito.ba/extranet
ɰ Create a new account: www.manito.ba/extranet-new
ɰ For assistance, contact tmbpartnerextranet@travelmanitoba.com or call (204) 927-7800 / 1-800-665-0040 (toll-free).
SHARE YOUR EVENT
Ensure your virtual or in-person event is included in our online event calendar! Submit your event at: www.travelmanitoba.com/events
SEND US YOUR PHOTOS AND VIDEOS
Help grow Travel Manitoba’s image and video library while gaining exposure for your business by submitting your high-quality, properly credited and licensed assets to: Myra Hutcheon, Asset & Design Coordinator at mhutcheon@travelmanitoba.com
Note: Travel Manitoba does not accept AI-generated images for use in the Media Hub or for partnership opportunities. For more on our approach to AI, see page 31 for the guidelines.
USE OUR PROFESSIONAL MARKETING IMAGES AND VIDEOS
Access open-use photos and videos via the Travel Manitoba Media Hub found at crowdriff.com/m/travel-manitoba
All downloads are subject to Terms & Conditions, including mandatory crediting. Please review the terms in the bottom-left corner of the Media Hub screen before use.
SHARE YOUR BROCHURES
Reach visitors by placing your brochures in Travel Manitoba’s Visitor Information Centres. Scan the QR code to read our brochure distribution policy and contact us at 204927-7800 or contactus@travelmanitoba.com for more information.
SIGN UP FOR OUR E-NEWSLETTERS
Stay informed with Travel Manitoba’s Daily TI News or Travel Currents e-newsletters! Scan the QR code to sign up and receive timely, relevant tourism stories straight to your inbox.
* GuideGeek is an AI travel assistant created by the Matador Network that can assist visitors online at any time of day with their travel-related questions. GuideGeek is available on Travel Manitoba and Hunt Fish Manitoba’s websites and provides instant answers to visitors’ questions in more than 40 languages by using information available online to inform responses. Scan the QR Code to find out more.
Campaigns & Media
TRAVEL PACKAGES AND DEALS
Partner with Travel Manitoba to promote your travel packages and deals during our signature spring/summer and/or fall/winter leisure campaigns. With this partnership, you receive:
ɰ An exclusive featured “book now” offer on a dedicated packages and deals webpage, promoted heavily throughout the campaign
ɰ A feature within search and social media ads throughout the campaign
ɰ A feature in a custom eBlast sent out to Travel Manitoba’s email subscriber list
ɰ Elevated promotion within Travel Manitoba’s marketing activities with Expedia
Value $2,500 per accommodation partner
Maximum of 10 spots available
BOULDER CAMPAIGNS
Travel Manitoba will offer bespoke campaigns to our boulder partners with matching funds for maximum impact. The campaign will feature a dedicated strategy and media plan aimed at the mutual goal of increasing visitation and driving traffic to the participating partner.
Value $25,000 (matched to $50,000)
Maximum of five spots available
LONELY PLANET –SWIPE, SAVE, GO FEATURE
“Swipe, Save, Go” is an Instagram feed profile series, spotlighting Lonely Planet’s top destinations. The highly stylized slide carousel is a sharable and saveable mini-guide covering the top “must-see,” “must-do,” “must-eat,” and “must-know” things about a place. These scroll-stopping guides serve as inspiration during the discovery and planning phase of travel.
This series combines existing editorial content with social-first design to create information-rich mini-guides that users will want to swipe through to see the content, save to their Instagram account and ultimately use to plan their trip.
Value $3,500 per partner
Maximum of nine spots available
ɰ Content is written by Lonely Planet based on provided materials
YOUR MORNING WINNIPEG FEATURE SEGMENT
Promote your tourism business or attraction on Your Morning Winnipeg with CTV, Manitoba’s top morning news show (previously CTV Morning Live), as part of Travel Manitoba’s sponsored segment next summer. The CTV crew will schedule an in-person or virtual interview with a spokesperson from your team for the featured segment. The spot will air at a later date between 6 and 9 am on a weekday morning. Each segment is three minutes long.
ɰ Your segment will be featured on Your Morning Winnipeg
ɰ Partners will receive a link to the segment
ɰ Travel Manitoba will also post the segment on our LinkedIn page
Value $1,000 per partner
Maximum of 10 spots available
Content Marketing
Content marketing is a strategic approach to creating, publishing and distributing valuable, relevant and consistent content to attract and engage a clearly defined audience, with the goal of driving bookings for your tourism businesses. It focuses on building a relationship with potential travellers by providing information and insights that inspire them to book a trip or tourism experience. Content marketing utilizes a variety of channels including websites, blogs, e-Newsletters and social media.
Travel Manitoba Blog
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CONTENT EXPERIENCE CAMPAIGN
A creator from Travel Manitoba’s content team will develop a custom itinerary and visit your region, town, major event or attraction and share their adventures through Travel Manitoba’s social media platforms, e-Newsletter and blog. Travel Manitoba will co-invest on tour package price (if applicable).
Your campaign includes:
ɰ One blog post
ɰ One Instagram story series
ɰ One boosted Facebook post
ɰ Content placement in our consumer e-Newsletter
Value $2,000
Maximum of 8 spots available (2 per season)
ɰ For non-package experiences, partners are required to provide accommodations (if applicable) and attraction passes.
BLOG AUDIENCE OVERVIEWS:
1.1 million annual blog webpage views
ENHANCED CONTENT EXPERIENCE CAMPAIGN
(For qualifying experience partners)
A creator from Travel Manitoba’s content team will develop a custom itinerary and visit your region or go on a tour and share their adventures through Travel Manitoba’s social media platforms, e-Newsletter and blog. Travel Manitoba will co-invest on tour package price (if applicable). For non-package experiences, partners are required to provide accommodations (if applicable) and attraction passes.
Your campaign includes:
ɰ One blog post
ɰ One Instagram story series
ɰ One boosted Facebook post (sharing the blog)
ɰ One e-Newsletter blog promotion
ɰ One social short published on TikTok and Instagram
Value $4,000
Maximum of five spots per year
*Content distribution timeline to be determined by Travel Manitoba
INFLUENCER MARKETING: INDIVIDUAL CAMPAIGN
Travel Manitoba has a network of experienced local content creators in the travel, family, outdoor, lifestyle and culinary space. These unique social media storytellers each have a special voice to share your business with their followers. Tap into these Manitoba influencers as a creative way to get the word out about your destination, attraction, event or product.
Travel Manitoba will select one suitable influencer and organize a content campaign to meet your marketing goals. Travel Manitoba will cover content creation fees. Content will be distributed on the influencer’s Instagram account and shared on Travel Manitoba’s Instagram account.
Your campaign includes:
ɰ One Instagram story series
ɰ One Instagram reel or carousel with collaboration tag
Value $2,000
Maximum of 6 spots available
ɰ Partner hosting requirements for the influencer include:
• Itinerary planning (in collaboration with the influencer and Travel Manitoba)
• Accommodations (1-night visit preferred), activity and attraction passes
INFLUENCER MARKETING: GROUP CAMPAIGN
(For qualifying partners)
A member of the Travel Manitoba content team will host three Manitoba-based content creators on a custom itinerary that highlights the best of your destination for a single or multi-day group tour. Travel Manitoba will cover content creator and will co-invest on tour package price (if applicable). Final deliverables determined in discussion with the participating partner.
Value $5,000
Maximum of two spots available per year, one each in spring/summer and fall/winter. Opportunities cannot be purchased consecutively.
ɰ For non-package experiences, partners are required to provide accommodations (if applicable) and attraction passes.
CONTENT MARKETING: VLOG YOUTUBE SERIES
(For qualifying partners)
Video is one of the most powerful tools in tourism marketing, offering an immersive way to inspire and influence travel decisions. For this opportunity, Travel Manitoba teams up with a local content creator to offer a YouTube marketing opportunity that includes:
ɰ One 7-10 minute full-length YouTube video (vlog style), hosted on Travel Manitoba’s YouTube Channel
ɰ Content will be promoted on Travel Manitoba’s social media channel(s) and The Beat weekly e-newsletter
Travel Manitoba will support the vloggers fees, mileage and meals.
Value $3,000
Maximum of six per year (partners subject to approval)
ɰ Partner hosting requirements include:
• Itinerary planning (in collaboration with Travel Manitoba)
• Accommodations, activity and attraction passes
• Co-investment in the tour package price (if applicable)
LISTICLE INCLUSION
A “listicle” is a list and an article combined. You can be a featured link in a listicle that Travel Manitoba publishes on our blog.
Travel Manitoba’s content team will choose when to include your experience, event or destination into a minimum of one listicle published on our blog, which will then be shared on social media and distributed through our e-Newsletter.
Value $150
Maximum one per partner per year (35 maximum per year)
10 THINGS TO DO IN MANITOBA THIS WEEK
Travel Manitoba’s weekly edition of “10 Things To Do in Manitoba this Week” is a roundup of events and attractions for a specific week. Partners supply a photo and write-up to be:
ɰ Published on the ExploreMB blog
ɰ Included in weekly consumer e-Newsletter
ɰ Shared to Facebook and Instagram
Value $500 per week
Maximum of five spots per week
FACEBOOK BOOSTED POSTS
Travel Manitoba will ‘boost’ your Facebook post, increasing the number of newsfeeds it appears in and the amount of engagement you will get. Facebook boosted posts are a great way to promote your experience or a special limited time offer for your brand. Facebook boosted posts can only be used to promote a consumer-ready Manitoba experience.
Value $750
Maximum of 10 spots, maximum of three hotels per month.
Partners are not eligible to purchase a boosted post in consecutive months, e.g. cannot purchase July and August
ɰ Requirements include copy, a link and high quality images or video.
FACEBOOK FEATURE POST
Long-form posts on social media get great engagement from readers who are eager to click to read more about and see images of your attraction. A creator from Travel Manitoba’s content team will visit your destination or use pre-existing assets to create a short essay and gather images to be shared on our Facebook page.
Value $1,000
Maximum of two per month
FACEBOOK CONTEST
Travel Manitoba will promote your event, attraction or experience by running a three-day Facebook contest. The prize and any conditions must be supplied by the partner and must include a consumer-ready experience (no merchandise-only contests). Examples of prizes include admission tickets, restaurant gift cards and hotel stays. Travel Manitoba will set the entry parameters of the contest. Winners will be solely responsible for prize pick-up or redemption.
Value $500 + plus prizes
Maximum of two per month
Social Media Stats
FACEBOOK AUDIENCE OVERVIEW:
• 162.4K followers
• 118.7M yearly impressions
• 1.99% engagement rate
INSTAGRAM AUDIENCE OVERVIEW:
• 177.5K followers
• 18.5M yearly impressions
• 0.85% engagement rate
TIKTOK AUDIENCE OVERVIEW:
• 47.5K followers
• 3.9M video views
YOUTUBE AUDIENCE OVERVIEW:
• 11.3K subscribers
• 4M yearly views
INSTAGRAM POST
Showcase your epic scenic photography with an Instagram ad on Travel Manitoba’s feed.
Value $1,250
Maximum of one per month
ɰ Requirements are one to ten high-quality photos, preference for vertical (portrait) orientation. Photos must be of the most striking and high quality variety possible.
INSTAGRAM STORIES
Instagram Stories combine photos, videos, captions, illustrations, stickers and other features and will appear on users’ feeds for 24 hours.
Travel Manitoba will assemble and post a series of up to eight slides to its feed. Requirements are five to ten high-resolution, vertical photos and/or video and copy for each.
Value $900
Maximum of two per month
BEHIND-THE-SCENES VIDEO
Be part of Travel Manitoba’s Behind the Scenes YouTube series, a video initiative that offers viewers a rare look at the people, stories and processes behind Manitoba’s most memorable products and experiences.
Our content team will work with you to capture exclusive footage that highlights what makes your offering truly special, whether it’s access to normally off-limits areas, the craft behind the scenes or the personalities who bring it all to life.
To be featured, your experience must offer visually engaging, behind-the-scenes access that goes beyond the typical visitor perspective.
Value $3,000
Maximum four per year
SOCIAL SHORT
Travel Manitoba will create video content on TikTok and Instagram to showcase local tourism experiences. A Travel Manitoba team member will gather footage and edit a short video for our audience. Must be a visually engaging experience.
Value $2,000
Maximum of two per month
NEW
ROUND UP SOCIAL SHORT
Travel Manitoba will include your accommodation, attraction or destination in a list-style vertical video posted to Instagram and TikTok. The short-form video will follow a pre-made theme and feature your offering alongside four other partners.
Requirements are five to ten vertical video clips, with a preference for UGC-style clips and social copy to support the video post.
Themes: golf, unique accommodations (glamping, cottages, etc) and summer and winter activities.
Value $500
Maximum of five partners per theme
LIVE ON LOCATION INSTAGRAM STORIES
Vertical storytelling videos are thriving on social networks! Travel Manitoba will use this approach to showcase local tourism experiences live as they happen. A member of Travel Manitoba’s content team will visit your point of interest and gather visually engaging content to share. Using varying storytelling techniques, staff will post an ‘as it happens’ timeline through our Instagram stories.
Value $1,500
Maximum one per month
WEEKLY E-NEWSLETTER DISTRIBUTION:
• 36,628 subscribers
• 14.22% open rate
• 3.42 % click-through rate
THE BEAT E-NEWSLETTER ADS
Your ad will appear in Travel Manitoba’s awardwinning consumer e-Newsletter “The Beat” in the week of your choosing. “The Beat” is published every Friday.
Value $300
Maximum of two per week
Digital Marketing
TravelManitoba.com
AUDIENCE OVERVIEW:
• 1.5M users visited TravelManitoba.com in 2024
• Audience demographics:
– 42% male, 58% female
• Ages:
– 18–24: 12%
– 25–34: 22%
– 35–44: 18%
– 45–54: 19%
– 55–64: 17%
– 65+: 12%
• Over 69% of users visit TravelManitoba.com on their smartphone
HOMEPAGE FEATURED PLACEMENT: TRAVEL MANITOBA / MANITOBA NORTH
Travel Manitoba’s suite of websites (TravelManitoba.com and North.TravelManitoba.com) get over four million pageviews annually, with many site visitors starting on the homepages.
Purchase a featured placement on one of our homepages to showcase your business along with Manitoba’s best attractions, encouraging potential visitors to click through from our website to yours to explore what your business has to offer.
Submit a photo, 25 words (maximum) of enticing text and a URL to link to your website.
Value
TravelManitoba.com – seasonal placement Spring (January – April), Summer (May – August) or Fall/Winter (September - December)
• Small: $500/season (Maximum four per season)
• Medium: $750/season (Maximum two per season)
• Large: $1,500/season (Maximum one per season)
With award-winning content and striking visuals, TravelManitoba.com is visited by more than a million people planning travel to and throughout Manitoba every year. Making sure your business is featured prominently on our website and microsites is a great way to put yourself in front of these potential customers.
With over 1.5 million sessions in 2024, TravelManitoba.com continues to showcase everything Manitoba has to offer to interested visitors.
Travel Manitoba North – annual placement
• Small: $125/year (Maximum four per year)
• Medium: $250/year (Maximum two per year)
• Large: $500/year (Maximum one per year)
WHERE TO STAY FEATURED PLACEMENT
With almost 195,000 pageviews to our Where To Stay pages every year, visitors to TravelManitoba.com are looking for the best accommodation options to round out their trip to Manitoba.
Get a featured placement on either Travel Manitoba’s Where To Stay page or one of Travel Manitoba’s Where To Stay product segment pages for one year.
The available Where To Stay pages are:
ɰ Where To Stay
ɰ Hotels & Motels
ɰ Bed & Breakfasts
ɰ Campgrounds & RV Parks
ɰ Cabins & Cottages
ɰ Unique Stays
Value
Where To Stay Page – Seasonal Placement
Spring (January – April), Summer (May – August) or Fall/Winter (September - December)
$500/season (Maximum of eight per season)
Where To Stay Product Segment Pages
– Annual Placement
$1,000/year (Maximum of eight per page)
ADD ON: WHERE TO STAY CAMPAIGN
By purchasing a featured placement on one of Travel Manitoba’s Where to Stay webpages, you gain the option to add on a two-month Google Ad and Meta campaign between January and November 2025. This add-on ensures your inclusion in the ads, which will drive traffic both to the Where to Stay webpages and directly to your site. Please note, this add-on is available only with the purchase of the initial placement package.
The available Where To Stay pages with an accompanying campaign are:
ɰ Hotels & Motels
ɰ Bed & Breakfasts
ɰ Campgrounds & RV Parks
ɰ Cabins & Cottages
ɰ Unique Stays
Value $1,000/season
Maximum of four per page + campaign
THINGS TO DO FEATURED PLACEMENT
With over 300,000 visits to our Things To Do pages every year, visitors to TravelManitoba.com are actively seeking to learn more about partners offering specific experiences.
Get a featured placement on one of Travel Manitoba’s Things To Do product segment pages for one year.
The available Things To Do pages are:
ɰ Beaches & Boating
ɰ Birding
ɰ Food & Drink
ɰ Golf
ɰ Hiking & Biking Trails
ɰ Horseback Riding
ɰ Paddling
Value $500
Maximum of four per page
ɰ Art Galleries
ɰ Shopping
ɰ Skiing & Snowboarding
ɰ Snowmobiling
ɰ Sports
ɰ Performing Arts
THINGS TO DO FEATURED PLACEMENT & CAMPAIGN
In addition to a featured placement on one of Travel Manitoba’s Things To Do product segment pages for one year, you’ll get the added benefit of a two-month Google Ad and Meta campaign between January and November 2026 driving increased traffic to the product page.
The available Things To Do pages with an accompanying campaign are:
ɰ Beluga Whales
ɰ Camping
ɰ Family
ɰ Indigenous Experiences
ɰ Museums
Value $2,000
ɰ Northern Lights
ɰ Polar Bears
ɰ Recreation & Gaming
ɰ Spas & Wellness
Maximum of four per page + campaign
DIGITAL SEARCH CAMPAIGN
Search is a great ad option for targeting people who are looking for information on a specific topic. With that in mind, our Google search campaign will target people who are a good match for the experiences you have to offer.
Three seasonal campaigns will deliver your search ads directly to key target audiences. Geo-markets may include Manitoba, Canada and/or the U.S.
Partners provide keywords and ad copy featuring your content and branding for Travel Manitoba to publish and manage through our Google account.
Season:
ɰ Spring: January/February/March/April
ɰ Summer: May/June/July/August
ɰ Fall/Winter: September/October/November/ December
Value $1,500/campaign
Maximum 10 partners per season
DIGITAL CAMPAIGN FOR FESTIVALS, EVENTS & ARTS
Promote your festival, event or arts line up with this powerful digital and social media marketing campaign, while leveraging Travel Manitoba’s brand and network.
Travel Manitoba will utilize display and social media channels to target key audiences. Ads will run during the two week period leading up to the start of an event.
Campaigns will be run in two week blocks throughout the year.
Value $1,500 per season
Maximum of one per festival, event, performance or art exhibition
Maximum of 10 per campaign season, up to 25 spots per year based on availability
Digital Campaign
OVERALL RESULTS FROM 2023:
• 5.8M impressions
• 115,542 total clicks
• 2.54% average click-through rate
Travel Trade and Incentive Travel
The travel trade is a network of businesses whose job is to distribute and sell travel experiences to other buyers and consumers. Travel trade is a collective term for tour operators, receptive tour operators and travel agents. Incentive travel is a corporate marketing activity that employs unique travel experiences to reward people who achieve exceptional business performance. Corporate activities also include meetings, board retreats and executive leadership meetings.
The benefits of working with travel trade and incentive travel include:
ɰ Maximizing your reach by getting your product in front of more customers
ɰ Promoting your products in markets you may not be able to reach
ɰ Expensing you only when the trip sells
ɰ Increasing your awareness of how consumer purchasing behaviour differs by market
TRAVEL TRADE & INCENTIVE TRAVEL MEMBERSHIP
The 2026 market focus may include:
ɰ Canada
ɰ U.S.
ɰ U.K.
ɰ Germany
ɰ Australia
ɰ Mexico
Experience/product segment focus:
ɰ Bucket list, authentic and legendary experiences throughout all four seasons and in all areas of the province, such as:
• northern safaris, northern lights, fishing (drive to and fly in), wildlife, nature, culinary, ecotourism, Indigenous experiences, unique photography opportunities, arts and culture, museums, Winnipeg attractions through itinerary creation, self-drive itineraries throughout eastern, western, central and northern Manitoba (Riding Mountain National Park, Whiteshell Provincial Park, Hecla Provincial Park, Gimli, Morden, Thompson, etc.) Itinerary creation might include collaboration with neighbouring provinces to promote multi-day, multi-province itineraries
What’s Included:
ɰ Company name highlighted on profile and sell sheets in multiple languages
ɰ Inclusion in Travel Trade resources section on the website
ɰ Representation at shows, client events, sales missions
ɰ Access to database information, research and reports
ɰ Invitation to FAM trip industry networking/ meet-and-greet events
ɰ Research into new markets and niche market opportunities
Value $750
TRAVEL TRADE DEDICATED EMAIL
Promote your export-ready product with a dedicated email sent to Travel Manitoba’s travel trade contacts in North America, Germany and the U.K. Highlight a new offering, showcase your unique experiences and reach tour operators and travel agents in international markets.
Value $1,500 per issue
Maximum of one opportunity per month starting January 2026
TRAVEL TRADE & INCENTIVE TRAVEL ACTIVITIES
ɰ Trade shows
ɰ Assessing, securing and following up on all potential leads
ɰ Hosting FAM tours
ɰ Hosting partner webinars
ɰ Investing in co-op advertising through joint marketing programs
ɰ Show reports
ɰ Hosting sales missions within Canada and U.S.
ɰ Conducting sales activities directed at incentive travel buyers
Rendez-vous Canada (RVC) is Canada’s signature international tourism marketplace where the international travel trade connects with Canada’s tourism industry partners.
This annual event rotates across Canada and provides 1,500+ international tourism industry leaders an opportunity to meet one-on-one in the marketplace. Collaboration is quick, yet efficient, with pre-scheduled appointments by mutual request of both the buyer and seller.
Following a very successful show in Winnipeg, RVC 2026 will move to Toronto. RVC creates a unique opportunity for our partners to participate in the tradeshow marketplace. You’ll have the opportunity to meet with travel buyers from all around the world as well as network with travel sellers from across Canada.
IN 2025, RVC WAS ATTENDED BY OVER 1,400 TOURISM PROFESSIONALS FROM ACROSS THE WORLD, INCLUDING:
• 858 travel sellers
• 403 travel buyers, representing 22 countries
• 23 travel media members
Resulting in 48,110 matched and manual appointments
For partners participating in our co-op marketing opportunities, we have established a set of guidelines to ensure all submitted materials align with Travel Manitoba’s brand standards and values. For 2026, we will be introducing an online digital submission form to streamline our material collection process.
CONTENT PREVIEWS
Please be aware that previews of content will not be provided before the content is posted to our social media channels. This ensures a streamlined and efficient process, allowing us to maintain a consistent and timely presence across our channels.
BRAND STANDARDS
Travel Manitoba reserves the right to reject any submitted content that does not meet our brand standards. We strive to present high-quality, engaging and brand-consistent materials that reflect the unique and captivating experiences Manitoba has to offer. Your content should align with these values to be considered for inclusion.
ARTIFICIAL INTELLIGENCE
We do not accept AI-generated or modified images. Our focus is on showcasing authentic and engaging visuals that genuinely capture the essence and beauty of Manitoba. This commitment to authenticity helps us build trust and connection with our audience.
Travel Manitoba embraces the use of AI as an assistive technology for organizational effectiveness and efficiency with a commitment to ethical and trustworthy use of AI by its employees. When using generative AI:
ɰ For images, it is imperative to maintain authenticity and a realistic sense of place, ensuring images aren’t modified in a way that is misrepresentative of the tourism experience. If you used AI to modify your image for a paid ad, please note that your ad will be rejected by social media advertising platforms.
ɰ For copywriting, it is important to fact check the information provided as well as to be aware of the risks of plagiarism when using AI.
By adhering to these guidelines, you help us create a cohesive and compelling marketing campaign that highlights the best of what Manitoba has to offer. If you have any questions, please reach out to your partnership contact (page 7).
