Tourism Benefits All Manitobans
Tourism in Manitoba is poised for tremendous growth. Backed by the award-winning Canada’s Heart is Calling brand, collaborative industry partners and an array of transformative demand-generating visitor experiences, tourism is a powerful opportunity to bolster our cities, towns and communities as must-visit destinations generating economic growth and benefiting Manitobans for many years to come.
SUPPORTS KEY GOVERNMENT PRIORITIES
Tourism generates $338 million in provincial tax revenue in 2022 that can be directed towards critical services like healthcare, education and infrastructure.
PRESERVES AND CELEBRATES OUR CULTURAL HERITAGE
By showcasing our traditions, arts, and cultures, tourism conserves and promotes Manitoba’s unique cultural identity.
FOSTERS TRADE
A strong tourism brand positions Manitoba as a great place to live and invest which stimulates trade growth.
REACHES ALL REGIONS OF THE PROVINCE
The benefits of tourism extend beyond the city limits, and Travel Manitoba works to ensure urban, rural, and northern experiences are well represented to potential visitors.
CREATES JOBS
The industry was responsible for 18,666 tourism jobs in Manitoba in 2022, providing valuable opportunities for youth, first-time workers, and newcomers to Canada in all regions of the province.
PROVIDES A PLATFORM FOR RECONCILIATION
Indigenous tourism offers the potential to change perspectives, preserve cultures, languages and traditions, and empower Indigenous communities to lead economic development.
FOSTERS PRIDE AND IMPROVES QUALITY OF LIFE
Through festivals, events and attractions, tourism brings people together and provides an opportunity for community engagement.