2020 COVID-19 Manitoba Tourism Impact Survey Results

April, 2020

Manitoba COVID-19 Tourism Impact Survey Results

COVID-19 Industry Impact Survey • Survey link distributed to all Travel Manitoba industry contacts • In field between April 1 and April 6, 2020 • 639 Responses • Significant participation in open ended questions

Which of the following categories best describes the nature of your business operations?

DMO Chamber of Commerce Recreation and Entertainment Gift shop/retail Local Government/EDO Other (please specify) Transportation services Travel trade Regional Tourism Organization Outdoor wilderness tours Festivals and events Parks/campgrounds Restaurant and food services Cultural attraction Outdoor attraction Lodges/outfitters Fixed roof accommodation N=639

0.5% 0.5% 1% 2%

0%

3% 4% 5% 5%

5%

7%

10%

10%

14% 14%

15%

18% 19%

20% 21% 21%

20%

25%

Which region in Manitoba do you operate in?

35%

33%

30%

25%

19%

20%

19%

19%

15%

15%

14%

Central Manitoba

Parkland Manitoba

13%

10%

5%

0%

Winnipeg

N=620

Western Manitoba

Northern Manitoba

Eastern Manitoba

Interlake Manitoba

How many employees did your business have prior to the COVID-19 outbreak?

45%

42%

40% 35% 30%

23%

25% 20%

14%

15% 10%

7%

5%

5%

3%

4%

1%

1%

0%

0-4 N=620

5-19

20-49

50-99

100-299

More than Seasonal Volunteers 300 employees based

Owner operator

How has your sales/revenue changed since early March 2020 as a result of COVID-19?

30%

25%

25%

22% 18%

20%

15%

15%

11% 10%

6% 5%

4%

0%

N=593

Declined up to Declined 11% Declined 26% Declined more Declined 100% Don't Not applicable 10% to 25% to 50% than 50% know/Unsure

What is your expected loss in sales to the end of 2020?

40%

34%

35%

30%

30%

25%

20%

15%

15%

10%

10%

5%

7% 1%

4%

0%

Decline up to Decline 11% to Decline 26% to Decline more 10% 25% 50% than 50% N=593

Decline 100%

Don't Not applicable know/Unsure

What actions have you currently taken as a result of COVID-19?

Closed permanently

2%

Working from home

4%

Permanent lay-offs

4%

Seasonal - Not open yet

6%

Innovative marketing activities

12%

Other (please specify)

16%

Reduced staff hours

28%

Ceased marketing activities

34%

Temporary lay-offs

34%

Reduced services

40%

Closed temporarily N=592

51% 0%

10%

20%

30%

40%

50%

60%

Please indicate what percentage of your employees are being laid off: 30%

27%

27% 25%

20%

15% 15%

10%

10% 5%

7%

6%

5%

0%

1-25% N=582

26-50%

51-75%

76-100%

Don't Not applicable Other (please know/Unsure specify)

Do you require financial assistance from the government to keep your business viable?

70%

60%

59%

50%

40%

30%

18%

20%

16%

10%

4%

3%

Unsure

Other (please specify)

0%

Yes N=574

No

Not yet (depends)

Looking ahead at the next 3 months, please indicate the risks your business is facing.

Not applicable

1%

Unsure

2%

Financial losses (income, revenue, sales, bookings, funding)

6%

Unable to pay bills

8%

Other (please specify)

9%

Unable to pay staff sick leave

14%

Closed permanently

18%

Unable to pay staff wages

36%

Employee lay-offs

51%

Closed temporarily

72% 0%

N=565

10%

20%

30%

40%

50%

60%

70%

80%

What type of support do you feel that Travel Manitoba should be focusing on in order for your business to overcome the current crisis? (open ended) TMB won't be able to help

2%

Not applicable/no comment

2% 3%

Communication to public (to lessen the impact)

4%

Crisis management guidance and education

4%

Other

7%

Recovery planning/programs

7%

Don't know

8%

Not sure

10%

Communication (Gov support info to industry/industry concern to Gov)

17%

Financial Support

19%

Lobby the government for financial support

21%

Marketing/Advertising/Promotion Support 0%

N=539

5%

10%

15%

20%

25%

Thank You