C„ th” hi”u, n’u bπn Æ«u t≠, sÎ h˜u mÈt c®n hÈ thuÈc hπng "Branded Residences", c„ ngh‹a nh≠ bπn mua, ho∆c Æ«u t≠ vµo mÈt c®n phflng cÒa kh∏ch sπn ƺng c†p 5 sao th◊ cuÈc sËng cÒa bπn tı nay sœ chÿ... h≠Îng thÙ vµ h≠Îng thÙ mµ th´i. M´ h◊nh b†t ÆÈng s∂n nµy ph∏t tri”n d˘a tr™n ni“m tin rªng giÌi th≠Óng l≠u kh´ng chÿ muËn sÎ h˜u b†t ÆÈng s∂n mµ h‰ cfln muËn tÀn h≠Îng lÓi ›ch tı dfich vÙ vµ lÓi nhuÀn ti“m n®ng. ßÂng thÍi, h‰ cÚng muËn h≠Îng thÙ phong c∏ch sËng sang tr‰ng Æ≠Óc qu∂n l˝ bÎi c∏c th≠¨ng hi÷u danh gi∏ vµ ƺng c†p v≠Ót trÈi h¨n hºn c∏c c®n hÈ kh´ng c„ th≠¨ng hi÷u kh∏c. ßi“u Æ„ c„ ngh‹a lµ kh∏ch hµng ph∂i tr∂ ph› th™m kho∂ng 29% cho "t™n tuÊi", ƺng c†p Æ„. Hi÷n c„ tr™n 50 th≠¨ng hi÷u uy t›n tr™n toµn th’ giÌi Æ∑ b≠Ìc ch©n vµo m´ h◊nh nµy, bao gÂm Starwood, Fairmont, Aman, Hyatt Regency, W Hotels, Shangri-La, Banyan Tree... vµ nhi“u th≠¨ng hi÷u thÍi trang xa xÿ nh≠ Bulgari, Versace, Moschino hay Armani. T†t c∂ Æ“u mang phong c∏ch cÒa ri™ng h‰ nh≠ng v…n lu´n Æ∂m b∂o Æ≠Óc ƺng c†p th≠Óng l≠u vµ Æ∏p ¯ng ti™u chu»n khæt khe trong m´ h◊nh Æ«u t≠ nµy. Danh ti’ng cÒa nh˜ng th≠¨ng hi÷u nµy cÚng lµ s˘ Æ∂m b∂o cho vi÷c Æ«u t≠ c„ lÓi nhuÀn, ÆÂng thÍi d…n Æ’n mÈt s˘ "ch‰n l‰c" kh∏ch hµng kh∏ khæt khe.
T
he high demand for these properties is based on the idea that wealthy property buyers want to not only gain ownership of a property, but also enjoy the benefits from the services it provides as well as from its potential profit. They want to, at the same time, experience a luxurious lifestyle managed by reputable and prestigious brands. It is understandable that customers often have to pay 29 per cent more for a hotel branded residence. Today, over 50 prestigious brands around the world have adopted this model, including Starwood, Fairmont, Aman, Hyatt Regency, W Hotels, Shangri-La, and Banyan Tree, as well as many luxury fashion brands such as Bulgari, Versace, Moschino, and Armani. Each has their own individual style, but the level of luxury standards is well-maintained.
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