The New Normal - Market Pulse Report, Romania

Page 23

MARKET PULSE REPORT - JUNE 2020

ROMANIA HAS NOW A UNIQUE CHANCE “We do not foresee a decline in our investments, we see even more opportunities and business needs than before” – Ivan Lokere, CEO Alinso Group.

What type of adaptive measures the company / your project(s) needed? What were the lessons of this period? The health of our employees and customers is a priority for Alinso Group. The company and our staff have taken the appropriate prevention measures to ensure a safe working environment for our employees and business partners. Alinso Group’s PWP Bucharest North business park is fully operational and we are working closely with our customers to service their specific needs in these exceptional times, to ensure business continuity and long-term growth.

covering a surface of over 300 ha. Located in the immediate vicinity of the A3 Bucharest – Ploiesti highway, at the crossroads of 3 Pan European transportation corridors, and an inter modal terminal, the PWP Bucharest North Park hosts more than 3,000 employees, working for more than 60 international companies, from industries such as Pharma, Automotive, Logistics, High-tech manufacturing. Which are the advantages of your business? What are your expectations from the public sector?

Our business will benefit for sure from the increased demand for industrial space as a result of reshoring and multiplication of industrial facilities on the one hand and the increase of e-commerce and stock levels on the other hand. Romania has now a unique chance to attract international investments if it shows a clear commitment in growing the infrastructure. Not only in highways but also a quick roll out of the 5G infrastructure will make Romania an attractive hotspot for international investments. Deglobalisation and localism will become more popular. What is your message to clients and partners? This crisis will accelerate some trends that already started before the crisis. We go now through the valley and the world at the other side of the valley will not be the same. Therefore, it is important to understand how the world will be post Covid-19 and to prepare your business to be amongst the winners of the future. People will continue to work and spend money but there will be a shift in spending patterns rather than there will be a general decline. This crisis will result in a lot of moves of which the net outcome is still rather unclear. Therefore, it is especially important for a business to be agile to adapt to changes. Building and keeping trust of the people in the company and your business partners will remain very important as trust is the fundament to flexibly navigate through this fast changing environment.

What is the status of your current project(s) and investments planned for 2020-2021? The current project and investments plans remain in place as foreseen. For the projects that did not start yet, we will take the time to analyze whether we should adapt the initial plans in the context of the post Covid-19 situation. We do not foresee a decline in our investments, we see even more opportunities and business needs than before. PWP Bucharest North is the largest industrial park in South East Europe developed by Alinso Group, 21


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