Digital Ad Examples and Parameters LEADERBOARD (728 x 90) Leaderboard ads are available on index and story pages.
2013 Digital Advertising Rates Rates effective February 11, 2013
RULER (300 x100) Ruler ads are available on index and story pages.
MEDIUM RECTANGLE (300 x250) Medium Rectangle ads are available on index and story pages.
Why The Bee? 4.5 million monthly unique visitors 29.2 million average page views per month
SLIDING BILLBOARD (960 x470 expanded state, 960x30 collapsed state) Sliding Billboards are available on the Home Page and Channel fronts only.
You have choices when creating a digital strategy for your business. Be it on a desktop, mobile phone or tablet, you’ll discover our cutting edge product line up is progressive and relevant to today’s consumer. From prime real estate on the sacbee.com home page to local blogs on Sacramento Connect, we reach people ready, willing and able to buy. Here’s a notable figure — did you realize the average income of the local weekly sacbee.com visitor, at nearly $72,000/year, is 32% above the Sacramento average?* Need a more sophisticated approach? Consider a digital campaign based on topics of interest, lifestyles or consumer behaviors, via Yahoo! or Audience Express. Our partnership with Audience Express allows you to place your message before local users who are using premier news and information sites like the New York or Los Angeles Times.
MOBILE ADS
SACRAMENTO CONNECT (900x400 expanded state, 100x60 invite state)
(320x53, 300x50, 216x36, 168x28, 120x20) Sites include m.sacbee.com and m.yahoo.com. Special apps and device targeting is available.
Flash animation or static image that loads upon rollover 2 lines of text, 40 characters each line.
Deadlines: The Sacramento Bee creative build: Five business days in advance. Client supplied creative: Three business days in advance For detailed ad specs and questions contact your Account Manager or the Online Ad Team. Seán McMahon | Digital Director Steve Howard | Major Accounts/National Manager Marc Hutt | New Business Development/Digital Suzanne Deegan | Local Advertising Manager Online Ad Team (Production & Trafficking)
916-321-1233 916-321-1469 916-321-1960 916-321-1400 916-321-1729
Give us a call today to set up a free online consultation with our digital team. We’re committed to helping businesses like yours create a strategy that employs “the Power of 2” —employing Digital and Print campaigns that will set your business apart from the competition.
Why The Bee? You get results! *Scarborough Research 2012
We’re in the
Audience Delivery Business ... like no other local media
The digital rates below are designed to give you the flexibility to adapt in a changing marketplace and reward you for a consistent
Audience Extension with The Bee
presence on many of our online products. From a run-of-site campaign that can be a fantastic branding vehicle, to a Sliding Billboard for the bold statement of a weekend event, we make buying digital easy. Digital advertising rates below are for sacbee.com and the Yahoo! network of sites. ADD SPECIFIC ENHANCEMENTS TO YOUR CAMPAIGN!
Start with your….
Base Rate (ROS) incls. Geo Targeting
Homepage Targeting
on Sacbee or Yahoo!
Channel Targeting
Above the Fold
Day Parting
on Sacbee or Yahoo!
Video / Rich Media Behavioral on Sacbee or Yahoo! Targeting Yahoo!
Medium Rectangle (300 x 250) (Includes Age & Gender targeting on Yahoo! only)
$10.00
$2.00
$2.00
$2.00
$2.00
$3.00
$6.00
Leaderboard (728 x 90) (Includes Age & Gender targeting on Yahoo! only)
$7.00
N/A
$1.00
N/A
$2.00
$3.00
$6.00
Ruler (300 x 100)
$5.00
N/A
$2.00
N/A
$2.00
N/A
N/A
SacConnect Media Alert
$12.00
$3.00
$2.00*
N/A
N/A
N/A
N/A
SacConnect Animated Media Alert (tool bar)
$15.00
$3.00
$1.00*
N/A
N/A
N/A
N/A
Mobile -- exclusive to one advertiser per channel
$14.00
N/A
N/A
N/A
N/A
N/A
N/A
Tablet / iPad
Call for rates
N/A
N/A
N/A
N/A
N/A
N/A
• Your advertising message is placed on premier websites • Reach potential customers’ topics of interest (category targeting) • Mobile and rich media video options available on You Tube
• Unique way to connect with local communities in the 4-county region. • Tap in to this engaged audience on over 190 blog sites • Affordable, unique environment for Rich Media • Video available with Lightbox ad unit
• Deliver your message on a Yahoo! powered site • Exclusive opportunity to reach 80% of the Sacramento market • Hundreds of Behavioral Targeting (B.T.) options available
Minimum buy 25,000 impressions per month. Please note sacbee.com Home Page has approximately 165,000 daily page views. Sliding Billboards, Floating ads, and Page Peels have a frequency cap of one per day, meaning the expanded ad will be seen once per unique visitors per day. We cannot run roadblocks in conjunction with Page Peels or Floating ads on the same day. Rates and positioning are subject to availability. (*sacbee.com only)
Check out how we make your digital buy smarter…
NEEDS ANALYSIS
Medium Rectangle
+ Home Page
+ Daypart
= Bullseye
… then add your targets
$10.00
$2.00
$2.00
$14.00 CPM
Then ... let us apply discounts with your agreement!
Commitment Discounts
24-hour Home Page Fixed Positions (sacbee.com only)
Make Digital a part of your company’s overall strategy and save up to 20%. 4-month minimum agreement required.
TOTAL COMMITMENT (IMPRESSIONS)
Begin with your base rate for your ad
YOU SAVE
• Frequency cap of one ad per day per unique visitor
• 165,000 daily page views
• Cannot run in conjunction with corner Page Peels or floating ads on the same day
• Rates and positioning are subject to availability
POSITION
1-4
5-9
10+
250,000 - 349,999+ .............................................................................................10%
Sliding Billboard, Page Peel, Floating ads and Roadblocks*
350,000 - 499,999+ .............................................................................................13%
Monday – Friday or Weekend Combo (Sat. & Sun.)**
$4,250
$3,800
$3,600
500,000 - 749,999+ .............................................................................................16%
Saturday or Sunday
$2,500
$2,375
$2,250
Over 750,000 .......................................................................................................20% Rates effective February 11, 2013
Savings to the above rates are based the number of fixed position ads placed over a period of six months. Other rates available upon request. * Roadblocks include medium rectangle and leaderboard ads on the home page. ** Weekend combo buys count as two placements towards contract fulfillment. Call for rates on Channel and Sub-Channel fronts.
• Quality content made easy from campaign concept to deliver to your targeted audience • Over 2,100 experienced, vetted writers create quality content perfect for your audience • One-stop workflow solution for managing your entire team of content contributors
E-blast • Customize your Opt-in List. Over 200 selections • Drive traffic to brick and mortar locations • Fly under the radar of your competitors • Lists cleaned and scrubbed to provide the most relevant new prospects • Minimum buy of 25,000 deliveries or $1,500
Mobile • Fastest growing area of the internet -- 40% increase anticipated in 2013 • Reach a younger, on-the-go audience when they are out and about • Geo-targeting and day-parting available • Exclusive ad position available
Sacramento Bee Digital Specs and Mechanicals
Standard
728x90
Gif/JPG Max File Size (k) 40
Flash Max File Size (k) 40
Allowed on Yahoo! yes
Medium Rectangle
300x250
40
40
yes
Ruler
300x100
40
40
yes
Ad Size
Pixel Size
Leaderboard
Ad Borders Every ad must have a minimum of a 1-pixel border or a background in a high-contrast color to make it stand out from site content. Ads must never be mistaken for site content. The only exceptions to this rule are the Corner Peel and the expanding panel of the Fly-out ad.
Animation Animation is limited to 15 seconds, including looping, for all non-video ads. Animation can start again on mouse over but must stop immediately on mouse off. You can add a Replay button in adInterax.
Flash Flash Player Versions 5 to 10, AS2/3; Flash 5-7 recommended. Currently, adInterax does not accept Flash 11 or AS3. It is in the testing phase and you will be notified when it's ready to accept AS3. Frame rate is recommended to be 12-18 fps, a max of 24fps is allowed. Flash Code for Looping APT automatically sets looping to False, which means it will only play through one time, it will not loop. If you want an animation to play more than once, keeping your 15 second limit in mind, duplicate the animation and drag it out across the timeline. On the last frame, place the ActionScript: stop();
Click-through URLs A valid click-through URL is required for every ad. Click-through URLs can have a max of 490 characters Online Ad Colors and Borders Borders and close buttons must be bold and in a dark color. Pale grays are not acceptable.
McClatchy Interactive Political Ad Policy Attribution portion, approval by MI Ad Ops: This is the only portion of the political spec that MI Ad Ops can approve: All Candidate or Political Party advertisements must display either the phrase "Paid Political Advertisement" or "Paid for by [sponsoring organization]" in a clear and distinctive manner using at least a 9 point, Arial font, that complies with Yahoo! Design and Editorial Guidelines, and must satisfy all disclaimer requirements of federal or state law identifying the sponsorship of the advertisement. This disclaimer must be persistent throughout any animation and must be present in the final frame of the ad unit.
Flash IMPORTANT All Flash files must have back-up images (GIF, JPEG) which can be a max of 40k. Exceptions: secondary panels in adInterax. For example, a billboard pencil SWF file must have the back-up image but the expanding billboard panel does not. Flash Player 5 to 10, AS2/AS3; Flash Player 5-7 recommended; AS2 only for adInterax Flash files are not allowed to call in outside content of any kind. This is due to security issues. Frame rate is recommended to be 12-18 fps, a max of 24fps is allowed. Stop Script (stops animation at point of stop script)
Place a keyframe at the end of the animation and place the Stop command on that frame. This must be added at the end of the animation to prevent the SWF file from looping or going over 15 seconds. stop(); Standard Script for Flash button - ActionScript 2 on(release) { getURL(clickTAG, "_blank"); } Every .SWF file is required to have a button and that button must have the correct clicktag code, including the "_blank", or it will not work correctly in adInterax or APT.
Clicktag for both DART and APT.