Washington Post Digital
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Why Washington Post Digital?
The Best Content, Innovative Solutions, and The Most Powerful Audience Online Make Us A Must Buy
Tablet, Mobile Web, & Apps 5,860,000 Monthly UVs 6.3 Minutes per Visitor
washingtonpost.com 20,778,00 Monthly UVs 342,437,000 Monthly PVs 13.2 Web Pages per Person 4.9 Visits per Visitor
Over 20 million influential consumer turn to washingtonpost.com’s award winning business, news, and world coverage. Washington Post Digital provides a broad range of powerful advertising environments for positioning and branding of products and services.
Top-Tier Audience: The Most Powerful Audience Online
Innovative Ad Solutions: Customized to meet your objectives
Total audience: comScore, Media Metrix, Oct- Dec 2012. Page views: Omniture, Oct- Dec 2012
World-Class Journalism: Pulitzer Prize-winning, engaging content 2
Balanced National Footprint • 1.4 million readers in the DC DMA—the dominant media outlet • Over 20 million unique readers nationwide—with 91% living outside the DC DMA
National: 20 million
91%
DC DMA: 1.4 million
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VISIBLE YOUR BRAND IS MORE
Your Ad is above the fold in the highest and most valuable position of any news property.
Higher Homepage Placement
Higher Homepage Placement
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CREATIVITY YOUR BRAND ALIGNS WITH
Day After the Election Homepages
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ENGAGEMENT YOUR BRAND DRIVES
A Higher level of Engagement than the competition. •
Same story subject on the same day generated 5X the comments as The New York Times & The Wall Street Journal • 5,000+ comments on washingtonpost.com vs. 519 on NYT , 400 on WSJ, and 2,953on CNN • A more engaged audience for your message
5,000+ Comments
2,953 Comments
519 Comments
400 Comments 6
Social Media Pioneer washingtonpost.com is the
“…@innovations may be one small step for a news organization, but it could be one giant leap for the future of journalism.” --Mashable, 3/10/11
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1st news site to…
Integrate Tumblr Blog into side @innovations
Sets The Agenda | Leads The Conversation
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Burson-Marstellar & Klout’s G20 Influencer Study The Most Influential Writers Online washingtonpost.com’s most popular and influential bloggers were declared 2 of the 10 most politically influential people on Twitter in the US by Burson-Marsteller and Klout’s G20 Influencer Study.
Impact your Social Media Agenda The Power of Twitter Influence: Multiply your Message Connect with Business Influentials Share your Business Issues
Among The 10 Most Influential Americans
Amplify your online conversation (retweets)
148,000+ Twitter Followers Ezra Klein is the editor of “Wonkblog”. His work focuses on domestic and economic policymaking, as well as providing an inside view of today’s business issues on Capitol Hill.
116,344+ Twitter Followers Chris Cillizza is managing editor of PostPolitics and he writes "The Fix". He focuses on American electoral politics inside the Beltway.
Connect With Social Engagement
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washingtonpost.com connects with an Elite Audience of Social Influencers
73% more
31% more
likely to Post Links to Social Networks
likely to Comment on Social Posting
58% more
62% more
likely to Become a Fan of a Brand online
likely to have 4 Social Profiles
33% more likely to Publish Blogs on Social Networks
Source: Nielsen @plan 2012, Release 4
Connect With Readers On All Platforms Responsively Designed and Socially Integrated
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The Sweet Spot: Passion Points
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washingtonpost.com Strategically Delivers on Key Demographics
Household Income (Index) $150K + 142
Gender
Male Female
54% 46%
Education (Index)
Post Graduate College Graduate
209 154
Occupation (Index)
Executive Professional 148 C-Level/Exec/Owner 147
Source – Nielsen @Plan Q4 2012
Influencer (Index)
Any DM/Influencer
156
Technology (Index)
Tech DM/Influencer 218
Cars (Index)
Car DM/Influencer
Travel (Index)
Travel DM/Influencer 193
147
Mobile & Tablet Platforms
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Always On. Always Relevant.
Mobile Web
iPhone App
Tablet Web
iPad Flagship App
Total Audience: 8,646,000 (Browser + Apps)
Android App
Mobile Pre-Roll
Source: comScore Mobile Metrix Feb-March 2013, 2 Month Avg