Observer Digital Solutions Pricing Guide CharlotteObserver.com Base Rates: Medium Rectangle ROS: $8.50cpm Leaderboard ROS: $6.00cpm Ruler ROS: $5.00cpm Add on rates +Geo-targeting: Medium Rectangle: $2.00cpm Leaderboard: $1.50cpm +Channel Targeting: Medium Rectangle: $3.00cpm Leaderboard: $3.00cpm Ruler: $2.00cpm +Video/Rich Media: Medium Rectangle: $3.00 Leaderboard: $3.00 +Homepage Targeting: Medium Rectangle: $6.00cpm Homepage Medium Rectangle Roadblock: $3,400 (per day) Homepage Sliding Billboard/Peelback/Floorboard: $5,400 (per day) Premium News Network: $7.50cpm. Minumum $600 over 1 month. (includes geo-targeting/requires 3 ad units) CharlotteObserver.com Mobile: $8cpm (ROS) Hyper Local Mobile: $12cpm. Minimum $1,500 over 1 month. (includes geo, up to 2 mile radius) Tablet: $17cpm. Minimum $2k over 1 month.
Email Marketing: Quantity 10,000 – 19,999 20,000 – 24,999 25,000 – 49,999 50,000 – 99,999 100,000 – 499,999 500,000 – 1,000,000 1,000,000 + – Ask for rates
Observer Registered Users $70 $65 $60 $55 $50 x x
Non Observer Opt-Ins $1,000 flat $55 $50 $45 $40 $35 Ask for rates
Advanced Audience NetworkBehavioral Targeting, Contextual Targeting, Demographic Targeting, Re-Targeting, Search Re-Targeting: $12.50cpm. Minimum $6k over 3 months. (includes geo-targeting/requires 3 ad units) Yahoo.com 300x250-$8.50cpm 728x90-$6.00cpm + (determined by targeting) Behavioral Targeting on Yahoo: CPMs vary. No minimums. Category Targeting: $13.50cpm. Minimum $1k over 1 month. (includes geo-targeting/requires 3 ad units) YouTube.com Video Pre-Roll: $0.50 per view. Minimum $1k over 1 month. (:15 second spots) Advanced Audience Video Pre-Roll: $25cpm. Minimum $1,500 over 1 month. (:15 or :30 second spots) (Behaviorally Targeted also available) Facebook: $5-$7 CPC (call for quote) Minimum $500 over 1 month
*All rates are net *All rates are based upon availability & are subject to change.