The BRIDGE
Strength, Service, and the Spirit of Independence
We’re quickly approaching the middle of the year and my favorite holiday: the Fourth of July. I’m that neighbor who always goes all out with fireworks, the guy who gives the local city display a run for their money.
But it’s not the sparklers, cookouts, or pool parties with my family and friends that make it my favorite. It’s what the holiday stands for—values like resilience, innovation, and a deep commitment to service. Those same values have shaped both our country and this company. They’ve guided Trailer Bridge from our beginnings in the Puerto Rico trade to the global logistics partner we are today.
This message comes at a time when tensions around the world are growing. Conflict, instability, and economic uncertainty continue to shape trade flows and challenge supply chains. These moments remind us that freedom and peace are never guaranteed—and that in business, as in life, we must remain alert, adaptable, and deeply connected.
That’s the spirit my friend and our President of Logistics, Eric Masotti, captured in his recent article, Building a Smarter Freight Future: On Data, Demand & Discipline. (Read it here.) Eric shares his no-nonsense perspective on today’s market, writing, “success today is about operational excellence, responsiveness, and being able to pivot fast.”
That sentiment speaks volumes. Today, focus is key. We must stay focused on the work: showing up with grit, transparency, and providing solutions for our customers. And ultimately, continuing to provide an essential service for the world around us –even amid the uncertainty.
Eric also points to something we’re all seeing—a reset in the industry. The market is calling for something different: discipline, smart investment, and meaningful partnerships. That’s where TB shines. We’ve never taken shortcuts— we’ve built our business customer by customer, lane by lane, and we’ll continue to grow with that same intention and heart.
You can see that mindset reflected in the stories of our customers. We highlight one of those stories in our latest video; our long-standing partnership with Plaza Provisions, a relationship built on trust, communication, and consistency. Their experience is a powerful reminder that in logistics, strong relationships are often the difference between delivering and falling short.
Wishing you and your families a safe and meaningful Independence Day. May we each take a moment to reflect on the freedoms we enjoy—and honor the sacrifices made to protect them, yesterday, today, and tomorrow.
-Mitch
New TB Video Featuring Plaza Provisions
At Trailer Bridge, we believe that lasting partnerships are built not just on what we deliver, but how we engage with the people we serve. That philosophy is clearly reflected in our long-standing relationship with Plaza Provisions, where regular communication and mutual trust drive every interaction.
Watch our latest video highlighting this partnership and our commitment to serving the people of Puerto Rico.
Trailer Bridge Named to
The Inc. Best Workplaces honor is based solely on employee feedback and speaks to the work
Another Award!
TB Named One of Jacksonville’s Healthiest Companies
For the sixth year in a row, First Coast Worksite Wellness Council (FCWWC) has named Trailer Bridge one of the healthiest companies in Northeast Florida. The award recognizes TB’s commitment to creating a workplace that prioritizes and supports employee well-being.
This year the company earned Gold Level recognition based on six key areas:
• Health Management Strategy & Design
• Leadership Alignment
• Communications
• Program Implementation & Promotion
• Best Workplace Wellness Initiatives
• Program Evaluation
“Our commitment to developing a wellness program that supports today’s diverse workforce has not and will not waiver. An investment in our people – through training and development or wellness programs – is an investment in our long-term success,” said Kacy Swanson, Vice President of Employee services.
TBWell, our internal wellness program, is run by Becca Sutton, Benefits Specialist II. To learn how you can get plugged into the program connect with her at rsutton@trailerbridge.com.
What They’re Saying
Trailer Bridge Europe Celebrates First Year in Business
Trailer Bridge recently celebrated the one-year anniversary of its bold step into global expansion with the launch of its first European location and establishment of Trailer Bridge Europe (TBE).
To celebrate the milestone, we asked key leaders to weigh in on what this milestone means to them. Here’s what they had to say:
“The idea to expand our footprint globally began a few years ago, so it’s exciting to see that vision become a reality as we celebrate TBE’s first full year in service. The team has created a service that is truly unmatched bringing the knowledge and experience needed to support a wide range of customers. This is only the beginning, and I’m excited to see what year two and beyond brings.”
– Mitch Luciano, CEO
“This milestone is not just a reflection of what we’ve achieved but also a testament to the incredible potential that lies in the future. With a dedicated team, strategic partnerships, and a strong foundation in European logistics, we’re just getting started. As we enter year two, we’re excited to deepen partnerships across Europe, continue delivering for government and commercial customers, and expand our solutions into new regions.”
– Chris Goss, Vice President, Government & Projects
“In just 12 months, we’ve delivered seamless transportation solutions for our customers across 10 countries while supporting vital port operations. Each month brings more momentum, and I’m energized by the direction we’re heading.”
– Jason Trubenbach, Director of TB Europe
Learn more about the work the TBE group has done over the past year in our recent blog post, “Celebrating One Year of Trailer Bridge Europe: A Foundation for Global Growth”.
Celebrating Five years
of Rallying for Puerto Rico
Trailer Bridge and ATS hosted the annual Rally por Puerto Rico Charity Golf Tournament in April raising $102,500 for Habitat for Humanity of Puerto Rico bringing the five-year total raised to more than $500,000! Habitat will use the funds to support its mission to preserve home ownership opportunities on the island, including construction and rehabilitation projects.
“The dollars raised today and throughout the past four years are directly impacting the lives of families today and future generations on the island. Serving our community – whether here in Puerto Rico or back in Jacksonville – is an essential part of our culture and one of the most gratifying parts of our work,” said Mitch in a press release following the event.
Government Team Completes First Move Under PORTS Contract
In May 2024, Trailer Bridge was awarded the Port Operations and Related Transportation Services (PORTS) contract to provide commercial port operations and transportation services in locations outside the continental US by USTRANSCOM.
The team recently completed their first cargo move under this contract with a task order in Narvik, Norway. TB conducted stevedoring and port operations in Narvik serving as a prime contractor to facilitate the movement of 146 pieces of government cargo.
During the operation, Trailer Bridge provided various services including cargo staging, cargo tally, cargo handling, miscellaneous port services and vessel stevedoring for cargo upload and tie down to Government contracted/booked RORO and LOLO vessels.
Chad Yarbrough, Government Ocean and International Manager, was onsite for the operation ensuring a successful execution of the task order. He also served as an onsite photographer – grabbing stunning images of the operation and surrounding areas.
Congratulations to the entire Government team, led by VP of Government and Projects Chris Goss, on this exciting milestone.
What’s Driving the Freight Market in 2025?
The freight market is being shaped by a range of external forces— geopolitical tensions, shifting tariffs, and a new ELP mandate, just to name a few. For many logistics leaders, separating the signal from the noise can be overwhelming.
In our latest webinar, Trailer Bridge President of Logistics Eric Masotti breaks down today’s freight environment with a no-nonsense mid-year market update. With over 20 years of experience navigating the industry’s ups and downs, Eric shares timely insights to help you make confident, informed decisions to support your customers and prospects.
Watch the full webinar here.
New on the TB Blog!
Two fresh reads are now available to provide you with key knowledge about areas of our business and help shippers as they plan smarter in 2025:
How Seasonality in Food Shipping Sets the Table for Transportation in America
Explore how seasonal demand shapes freight movement across the U.S.
and
Reminder!
These resources are great pieces of content to share on your social channels or to send directly to a customer who may be considering a service as a touchpoint.
21 Improvement of Unapplied Cash (60+ Days) Dropped from $37K to $9K 75%
FULL-TIME Hires
Average utilization for LoLo
91%
8.01% Increase YOY
92% Average utilization for RoRo
5.49% Increase YOY
20 Average Reefer Count per Sailing
Happening Around TB Nation
There’s a lot going on around TB Nation from cool cargo moves to strategic conversations aimed at moving our business and industry forward. Here’s a quick recap!
Trailer Bridge Joins JAXPORT & Industry Partners in DC
Trailer Bridge leaders, Tony Kvasnicka and Whitney Ennis, participated in the Jacksonville Port Authority’s DC Fly-in event in May to highlight the Puerto Rico trade lane. The fly-in included key stakeholders in the lane including Puerto Rico Port Authority Executive Director Norberto Negron. The message to the Congressman and staff they met with: ‘Puerto Rico is open for business’ as they highlighted the opportunities for manufacturing on the island supported by a thriving transportation network. Learn more.
Mitch Highlights Puerto Rico Trade in TCJax Presentation
The Transportation Club of Jacksonville recently welcomed our CEO Mitch Luciano to their monthly luncheon to talk about the Puerto Rico trade lane and its strong ties to Jacksonville. Mitch highlighted the critical role the Jones Act trade lane plays in supporting the island as well as TB’s longstanding commitment to serve our neighbors there. He shared his perspective on what makes the trade unique, what’s to come and answered questions from the audience.
TB’s Commitment to Workforce Development on Display
Tony Kvasnicka, our President of Ocean, recently joined fellow port leaders and educators at the Jacksonville Port Authority (JAXPORT) to discuss how we can expand access to careers in logistics in Northeast Florida. From entry-level opportunities that don’t require a college degree to tech-driven roles that support global trade, we’re focused on building a skilled, inclusive workforce. Read more.
Jacksonville Port Ops Team Handles Complex Moves
Trailer Bridge has the expertise and partnerships to ‘Make it Happen’ for all types of freight – including oversized and breakbulk cargoes. The Jacksonville Port Ops team handled several interesting moves this past quarter:
• A Jersey Barrier Mover measuring 62 feet long, 12 feet wide and 12 feet tall. The move required patience and precision with a dual hoist setup – two of our SANY Reach Stackers - to lift and transfer the freight.
• The second move was a testament to the power of cross-team collaboration; Garrett Higginbotham and John Burnash from our Logistics Division coordinated the over-the-road transport of an oversized SILO to our port for ocean transport to Puerto Rico. The piece was transferred off a step-deck trailer onto a flatbed for the ocean leg of its journey.
TB Exhibits at Breakbulk Europe
TB’s Government and NVOCC teams banned together this past May to take on Breakbulk Europe held in Rotterdam. Participating in this international show was a strategic move to support our global growth developing new partnerships with service providers and highlighting our capabilities to move all types of freight around the world. The group is already making plans to take on Breakbulk Europe 2026.
Chicken Lights are the exterior lights you see on semitrucks at night that make them stand out, and our monthly award recognizes exceptional performance within two key roles in our Logistics Division.
Here’s a recap of our stand-out employees for the second quarter of 2025!
Chase Smith
KANSAS CITY MAY
Chase was selected as our ACM winner for May because of his outstanding performance in the prior two months where he increased daily volume by 71%, revenue by 43% and margin by 32%!
A few highlights from his success in May:
• Ownership of 3 carriers who are dedicated to his business reducing his reliance on DAT and building strong relationships.
• He showed decisiveness responding to offers within 4 minutes.
• Chase only went over max cost on 18% of his loads showing a true understanding of the market.
Nice work, Chase!
Danny Torres
KANSAS CITY
JUNE:
The Kansas City team hits the Chicken Lights again – this time, Danny Torres was named as our stand-out CAM. He ranked in the top 3 CAMs in four out of five categories with an impressive 85% weighted score.
In May he ranked second with 66.4% of loads prebooked and even better with 12% margin and ZERO BOUNCED LOADS.
Danny is a master at system usage; here are a few highlights:
• 4 carriers with cost quotes logged in the system
• 17 different carriers with capacity entered
• 10 carriers with a CRM entry in May –meaning he is BUILDING a relationship
Keep up the great work, Danny!
Sales WINS
Every Townhall we highlight impressive sales wins from across the company!
These spotlights serve as important reminders of the great work of our team members to ‘Make it Happen’ day-in and day-out.
Here’s a recap of our key wins starting the year off:
Monica Gutierrez
Jacksonville – Ocean
PepsiCo Caribbean
30% increase in volume in annual RFP with $3M in projected revenue due to Monica’s exceptional customer service revenue opportunity.
Crystal Diaz
Jacksonville – Ocean
Volkswagen
Helped the team land new auto customer shipping 65 cars a month.
Brent Ferguson Raleigh
Cantania Oils
New customer utilizing both Ocean and Logistics services
Danny Torres
Kansas City
Amcor
Transitioned account on pace to his 520 loads in 2025 with $1.6M in revenue and $234k in margin at 14%. He increased margin percentage by 9%.
Chase Smith
Kansas City Quikrete
Customer had 5th most volume in April with increasing margin percentage.
Jake Langlois
Raleigh
Behr Paint
Jake has been hitting his margin goals with 50k alone in March with Behr Paint.
Big Bid Wins
In May, the Dallas team celebrated a BIG BIG WIN with Carrier Corp. Here are the highlights from Director of Intermodal, Brent Neary:
• Awarded Revenue = $6.2m
• Awarded Volume = 3,241 loads
• Carrier Corp awarded TB 100% of their East Coast volume.
• In the last 18 months, we’ve done about 531 loads with Carrier Corp for $1.2m in revenue. This is about a 500% increase.
• Brent noted this win would not have happened without providing best-in-class service and a focus on developing a strong relationship with our customer. Shout out to Sebastian Auerbach, Clay Poole, and Aidan Fahey for making it happen!
CUSTOMER EXCELLENCE AWARD: Morgan Cox
Appointment Setter, Truck Ops, Jacksonville
OPERATIONAL EXCELLENCE AWARD: Aldan Fahey
International Sales & Ops, Dallas
AWARD: Christian Salgado
Maintenance, Jacksonville
Customer Success Corner
Updates from Garrett
NOW LIVE! Commission Dashboard
A big thank you to Lead Logistics Analyst Trey Oliver for developing the Commission Dashboard and validating the data ahead of the launch after months of requests from team members.
The Commission Dashboard is housed on the Brokerage Hub and is the second report on the ACM, CAM and CSR pages.
Trey sent out a detailed email on June 19 with key data to help you navigate the new tool. Anyone who needs help navigating the report or has questions about what is displayed, should reach out to your Branch Manager or email analytics@trailerbridge.com.
Executive Resource Program is LIVE
Our Executive Resource Program is LIVE supporting customers who did $1 million of more in revenue in 2024 by strategically aligning an executive leader with the account. The goal of this program is to give these accounts a second set of eyes to ensure we continue to grow the relationship and explore ways to expand our involvement in their supply chain.
In June, our logistics ACMs hosted internal QBRs with their respective executive resource for our top 40 logistics customers. The sessions proved to be a valuable use of time as teams were able to gain valuable experience while also providing the executive leaders with better insights into each customer.
Big Takeaway from these meetings: Building a human connection with these accounts is essential and our teams should be making in-person visits and meeting our contacts face-to-face.
Updates! Dormant Customers & Dormant Prospects
Access real-time data on our current dormant customers and dormant prospects to find new leads and grow your book of business in the second half of 2025. Both lists are available in the Brokerage Hub.
Key things to know about these two groups and the updated processes around both.
A dormant customer is defined as an account with:
• No Shipments in the past 6 months
• No CRM interactions logged in the past 6 months
• No rep change in the past 6 months
Only 1 of these 3 criteria must be met to keep a customer in your name.
If you do not meet one of these requirements, the customer WILL be removed from your ownership and hit the dormant customer list.
Once the customer appears on the dormant customer list, it will be open for anybody to request ownership.
who have not moved freight in 2025 will be considered a new client, and you will receive 8% commission if you revive the account.
A dormant prospect is defined as an account with:
• No interaction* logged within 90 days
Must have a phone call, in person or videoconference logged in the CRM to keep ownership
Just emails will not guarantee ownership
• No rep change within 90 days
The team will be reviewing monthly reporting at the beginning of each month. Any prospect meeting the above criteria will have ownership removed and be open to the team as a lead.
Mid-Year Wellness Support from TBWell
Did you know UHC offers some fantastic add-ons to help you crush your 2025 goals? Let’s dive into two of the most helpful programs designed just for employees who are currently enrolled in TB’s UHC health insurance.
Quit For Life: Kick Tobacco to the Curb!
Ready to say goodbye to tobacco for good?
Quit For Life is a clinically proven program that helps you break free from nicotine with physical, psychological, and behavioral strategies.
Here’s what you get:
• A personalized quit plan made just for you.
• Support from a Quit Coach® to help set a quit date and provide ongoing guidance.
• Digital support: Mobile app, online learning, texting, and tools to manage urges!
• If you qualify, you even get nicotine replacement therapy.
• Multiple ways to connect with a coach and other resources mean you’ll always have the support you need to stay on track!
Real Appeal: Your Online Weight Loss Buddy!
Looking to shed some pounds and keep them off? Real Appeal is a fun, online weight loss program offering 1-on-1 coaching and group sessions to help you reach your goals!
Here’s what you’ll get:
• 1-on-1 coaching to keep you motivated.
• Online group sessions to stay on track and connect with others.
• $0 out-of-pocket cost – it’s included in your health plan benefits!
• A Success Kit delivered to your door with scales, recipes, fitness gear, and more!
• On average, participants lose 10 pounds after just 4 online sessions!
Whether you’re quitting tobacco or jumping into a weight loss journey, these programs are here to help you succeed — and the best part? They’re totally free!
Love the sun? Protect your skin!
A sun-kissed tan might look healthy, but it’s actually a sign of skin damage. UV rays from the sun (or tanning beds) can lead to:
• Premature aging
• Painful sunburns
• Increased risk of skin cancer
If you have fair skin, lots of moles, or a family history of skin cancer, you’re even more at risk. But don’t worry, staying safe is simple!
Here’s how to protect yourself:
• Slather on sunscreen – and don’t forget to reapply!
• Rock a hat and sunglasses – look stylish and stay safe.
• Chill in the shade during peak sun hours (10 AM–4 PM).
UV Safety Month is your reminder to soak up the fun, not the damage. Take care of your skin so you can enjoy sunny days for years to come! By prioritizing UV safety, you can reduce the risk of skin damage and cancer while keeping your skin healthy and protected.
Hands-On Cooking Class with Wellness Partner, PATH
Team members from across divisions in Jacksonville recently participated in a hands-on cooking class with our wellness partner, PATH –Personalized Approach to Health. The class was led by Chef Katie Sims and focused on building a sustainable meal prep system using wholesome and nutritious ingredients.
Grab the recipe for the Summer Grain Bowl the group made on our TBWell page within The Bridge to get cooking!
Be on the lookout for updates from TB Well (TBWell@wellable.co) or reach out to Becca Sutton, Rsutton@TrailerBridge.com, to learn more.
Let’s Celebrate!
Congratulations to Trey Oliver, Lead Logistics Analyst, on his recent nuptials to wife Amanda! The two were married on May 10 in Jacksonville and looked stunning. Wishing you both a lifetime of happiness!
TheJacksonvilleBrokerageteamsurprisedJamesCox, GovernmentLogisticsSalesandOperations,withababy showerasheandhiswifecelebratedtheupcoming arrivaloftheirfirstchild–ababygirl!Shemadeher debutonJune6th,andwecouldn’tbehappierforthe growingCoxfamily.
Congratulations to Tristan Elkins, Logistics Analyst, and his wife on the birth of their baby girl, Arabella Rose. She was born on June 8th weighing in at an even 8 pounds.
Whitney Ennis, VP of Marketing, was named Member of the Year by the Transportation Marketing & Sales Association at its annual conference held in Austin this past June. TMSA President praised Whitney’s volunteer service to the nonprofit, specifically her work to build the content for the upcoming Executive Summit. Congrats, Whitney!
TB’s VP of Employee Services Kacy Swanson recently celebrated being named one of Jacksonville Business Journal’s 40 Under 40 honorees! JBJ hosted their annual celebration in Downtown Jacksonville where Kacy received her trophy supported by her TB family as well as her parents, sister and close mentor. Congrats, Kacy, we’re so proud!
The Logistics Support group recently enjoyed a night out at a Jacksonville Jumbo Shrimp game! Nothing like a little team bonding over baseball on a summer night.
UPCOMING EVENTS
JULY 31
Financial Wellness:
Retirement Roadmap
AUGIST 7
Financial Wellness: Budgeting Blueprint
AUGIST 13-14
Extreme Leadership Group
12 Session 3
AUGIST 14
Extreme Leadership Group
12 Graduation
AUGIST 21
Financial Wellness: Growing your Green
AUGIST 28
Financial Wellness: Debt Demolition
SEPTEMBER 15 - 19
Driver Appreciation Week
The Marketing Team wants your feedback, suggestions or stories for next month’s Bridge please send to @Group–Marketing
Dont Forget to Follow Trailer Bridge!