Tracie Wall Portfolio

TRACIE WALL MARKETING & LEADERSHIP PROFESSIONAL

TRACIE WALL Tracie is known for bringing inspiration, innovation, and passion wherever she goes. She draws from her experience as a Regional Marketing Coordinator and Marketing Manager, to provide a service that enriches the experiences of her team.

Avidly in love with Marketing, her passion has led her to numerous out of the box solutions. Including ways to rethink real estate during a pandemic, fundraising for local non-profits, naturally coloring eggs on local television, negotiating booth space at the Arnold Classic, planning a company golf outing, creating experiential virtual events, and much more. She is an active member in the Young Professionals of the Tetons, and the local community.

When Tracie is not creating marketing magic she is hiking, camping, paddle-boarding, and enjoying Jackson’s lifestyle with her husband and their dog.

OHIO UNIVERSITY ATHENS, OHIO

In 1786, 11 men gathered at the Bunch of Grapes Tavern in Boston to propose development of the area north of the Ohio River and west of the Allegheny Mountains known then as the Ohio Country. Led

by Manasseh Cutler and Rufus Putnam, the Ohio Company petitioned Congress to take action on the proposed settlement. The eventual outcome was the enactment of the Northwest Ordinance of 1787, which provided for settlement and government of the territory and stated that “…schools and the means of education shall forever be encouraged.”

In 1803, Ohio became a state and on February 18, 1804, the Ohio General Assembly passed an act establishing “The Ohio University.” The University opened in 1808 with one building, three students, and one professor, Jacob Lindley. One of the first two graduates of the University, Thomas Ewing, later became a United States senator and distinguished himself as cabinet member or advisor to four presidents.

BACHELOR IN SCIENCE, COMMUNICATION

UNIVERSITY OF COLORADO DENVER, COLORADO

As Colorado’s only public urban research university, CU Denver educates a diverse student body of more than 14,000 students through quality academics, ambitious research and creative work, and civic engagement in the city we call home.

Graduates gain the powerful combination of immersive classroom and real-world experiences that are in demand today, while the city benefits from well-educated, top talent and a new generation of knowledge that fuels the future of Denver and our region.

MBA, MARKETING (STARTING JAN 2022)

CAREER HIGHLIGHTS

40K+

EDITORIAL

Social Media Followers over all channels and companies. Wrote social media guides that are still in place today.

Published five issues of Experience Jackson Hole.

BRANDING

PEOPLE

Rebranded two compaines from signage to digital assets.

Nurturing and leading marketing teams to reach their full potential.

EVENTS Virtual Awards Party (Password: 4071) Many in-person 200+ person events

MARKETING MANAGER COMPASS, WYOMING & IDAHO JACKSON HOLE REAL ESTATE ASSOCIATES, WYOMING & IDAHO

Compass is an innovative residential real estate firm, that empowers their agents so they have more time for advising their clients. With the solutions-driven mindset of a startup and the sophistication of a luxury brand, Compass is the future of real estate.

As the Marketing Manager at Compass I develop, implement and execute strategic marketing plans for a billion-dollar firm. Lead market research to uncover viability of current and existing products and services. Create visual concepts to communicate ideas that inspire, inform, and captivate agents, and potential clients.

Develop the overall layout and production design for advertisements, brochures, bi-annual magazine, digital newsletters, and company reports. Drive company initiatives through digital marketing, including paid social, paid media, search ads, digital newsletters. Coordinate with media organizations, advertising agencies, and affiliates on ongoing and new initiatives.

In the following pages you will find examples of my work.

LOCAL ADVISOR CAMPAIGN

Newspaper

During the transition from Jackson Hole Real Estate Associates to Compass Real Estate. We wanted to keep our local roots, as many of the agents who are on the team were born and raised in Jackson, it was imparitive to keep the connection to the community.

JACKSON HOLE NEWS&GUIDE, Wednesday, April 22, 2020

the Poll

Notice is hereby given that the Teton County School District #1 Jackson, Wyoming will receive Separate Sealed BIDS to supply new classroom sound amplification equipment.

Working. Not a lot has changed for me when it comes to how I spend most of my week, 57 votes (49%) Cleaning. So much so the dog suspects we’re moving, 4 votes (3%)

26%

I developed an initial three month campaign that included an open letter to the community of Jackson that spoke to how much each and every person on the team had deep roots, and love for the area.

ADVERTISEMENT FOR BIDS

How have you been spending most of your time?

Exercising. I’m going to have abs coming out of this, 8 votes (7%)

49%

Eating. No abs for me, 13 votes (11%)

3%

Dancing. Check out my TikTok moves, bro, 1 votes (1%)

11% 7%

Refereeing fights between family members.

If it’s not “she stole my Hot Wheels” it’s “he stole my Hatchimal” and I’m over it, 3 votes (3%)

3%

Bids will be received by the Teton County School District at the Facilities Office located at 1230 South Park Loop Road, Building B, Jackson, WY 83001 until 2PM (Local Time), April 24, 2020 and then said office opened and read aloud. A mandatory building walk will b held on April 20th at 9:00AM.

CONTRACT DOCUMENTS may be requested by contacting Deanna Harger at dharger@tcsd.org or Ralph Greene at rgreene@tcsd.org THE OWNER RESERVES THE RIGHT TO REFUSE ANY AND ALL BIDS

All of the above. Variety is the spice of life, 31 votes (26%)

PUBLIC NOTICE

Results are not scientific.

Go vote: Are you wearing a mask, buff or other face covering in public?

Visit JHNewsAndGuide.com and scroll down to “Online Poll.”

To the right you will see examples from the campaign, including social media posts, newspaper ads, and newsletter templates.

Letters

Continued from 4A

state. Let those who live here make the decisions.

However, these same government officials in Cheyenne have the tendency to ignore their own arguments when it comes to state vs. counties, specifically Teton County. They in the southeast corner of the state believe they know better than those of us all the way over here in the northwest corner. They ignore the fact the town of Jackson and Teton County are unique when compared with any other town, city or county in Wyoming.

Our officials live here, so they know the local pulse and how best to handle the affairs of our specific county.

Our state officials in Cheyenne have recently dictated to Teton County how to handle subdivision of family property and what limits

our county has in regards to zoning authority for construction of private schools. They have also attempted to gut the county’s affordable housing rules. Now those officials in Cheyenne have made the decision on how Teton County should manage our response to the coronavirus.

Even though Gov. Gordon claims he supports county-level orders in regards to the coronavirus, he does not want any exemptions to a statewide stay-at-home order. However, he has not issued any statewide stayat-home order and is still dictating how Teton County should handle its coronavirus health orders.

Perhaps our state officials should follow their own wishes and let those who live here make the decisions, especially when it comes to our health. Can’t have it both ways.

Norman Scott Jackson

NOTICE OF JOINT VOLUNTEER BOARD VACANC Energy Conservation Works

(Jackson Hole Energy Sustainability Project) Three vacancies to serve a 3-year term due to expiration of a term

Jackson Hole Travel & Tourism Board

Three vacancies to serve a 3-year term due to expiration of a term

Visit tetoncountywy.gov for more information and to apply onlin

If you have any questions, please contact the Admin Clerk at

(307)732-8488 or clerkadmin@tetoncountywy.gov Dear Jackson Hole,

Application deadline is 9:00am on May 19, 2020

You have been our home since day one.

Care without Here, above compromise. and beyond is close to the heart.

When you live life to the fullest, you deserve care without compromise– and that's exactly what St. John's Health brings to our community.

At St. John's Health, the highest quality

With a comprehensive range of high-quality healthcare services, we have everything

medical care comes with the highest quality people-who-care.

We have weathered your winter storms. heard the elk bugle in the fall, witnessed the riverbanks swell in the spring, and spent countless hours on your trails in the summer. We’ve told your story around 1,000 camp fires.

We may have a new name, but we are here to keep telling your story as we enter a new chapte And while changing a storyline is never easy, we will be here with you every step of the way.

That’s what happens when you grow up togethe Cheers to the best chapter yet.

www.stjohns.health you need to work, live,

and play here with confidence.

307.733.6060 compass.com

80 W. Broadway Jackson, WY 83001

3200 McCollister Drive Teton Village, WY 83025

Snake River Sporting Club Jackson, WY 83001

270 W. Pearl Avenue Jackson, WY 83001

235 S. Main Street Thayne, WY 83127

46 Iron Horse Drive Alpine, WY 83128

65 S. Main Street Driggs, ID 84322

501 Huntsman Springs Driggs, ID 84322

Compass is a licensed real estate broker, licensed to do business as Compass RE in Delaware, Idaho, New Jersey, Pennsylvania and Tennessee, Compass Real Estate in Washington, DC, and Compass Realty Group in Missouri and Kansas.

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Social Media

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378098

Thank You for trusting us as your local advisors through these challenging times. For us, nothing matters more than creating a legacy of excellence that honors and celebrates our clients, people and the exceptional place we call home.

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307.733.6060 compass.com

ne.

80 W. Broadway Jackson, WY 83001

3200 McCollister Drive Teton Village, WY 83025

Snake River Sporting Club Jackson, WY 83001

270 W. Pearl Avenue Jackson, WY 83001

235 S. Main Street Thayne, WY 83127

46 Iron Horse Drive Alpine, WY 83128

65 S. Main Street Driggs, ID 84322

501 Huntsman Springs Driggs, ID 84322

378046

Compass is a licensed real estate broker, licensed to do business as Compass RE in Delaware, Idaho, New Jersey, Pennsylvania and Tennessee, Compass Real Estate in Washington, DC, and Compass Realty Group in Missouri and Kansas.

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From our family to yours we send our heartfelt wishes for a wonderful Holiday Season and a prosperous New Year!

We are grateful to be part of such an amazing community. For us, nothing matters more than creating a legacy of excellence that honors and celebrates our clients, people and the exceptional place we call home.

May your celebrations be safe, peaceful and joyous!

307.733.6060 compass.com

80 W. Broadway Jackson, WY 83001

3200 McCollister Drive Teton Village, WY 83025

Snake River Sporting Club Jackson, WY 83001

270 W. Pearl Avenue Jackson, WY 83001

235 S. Main Street Thayne, WY 83127

46 Iron Horse Drive Alpine, WY 83128

65 S. Main Street Driggs, ID 84322

501 Huntsman Springs Driggs, ID 84322

Compass is a licensed real estate broker, licensed to do business as Compass RE in Delaware, Idaho, New Jersey, Pennsylvania and Tennessee, Compass Real Estate in Washington, DC, and Compass Realty Group in Missouri and Kansas.

Dear Jackson Hole,

MID-YEAR 2021

Jackson Hole Real Estate Market Report

QUARTERLY MARKET REPORTS Quarterly I create market reports for three areas, Jackson Hole, Wyoming, Star Valley, Wyoming and Teton Valley, Idaho. These market reports are the most indepth of their kind in their respective areas.

Starting with extracting and compiling the data. I then interpret it, and design a well thought out, cohesive presentation, that explains the data in an easily digestable way. Telling the story of each market.

Deliverables include: A comprehensive report to be used both digitally and printed, social media assets, and a newsletter template.

BIANNUAL CATALOG Printed twice yearly, Experience Jackson Hole: Catalog of Fine Properties and Lifestyle, is a flagship publication. Featuring a selection of exceptional properties alongside in-depth articles about what makes the region and us extraordinary, the Catalog offers a turnkey, cost-effective way to reach a broad audience of discerning buyers, sellers, visitors and locals.

There is a lot of preparation that goes into this catalog, gathering properties, writing articles, and ad and layout design. I work with a team of writers and designers to make this piece happen in the summer and winter.

Here is the most recent version.

MARKETING MANAGER JACKSON WHOLE GROCER, WYOMING

Jackson Whole Grocer was an independent, locallyowned grocery store focused on high quality everyday essentials and organic natural foods. The Whole Grocer is a community space for locals to eat, shop, and be inspired by local and natural foods.

The photo to the left was taken in 2017 before the solar eclipse.

Jackson Whole Grocer, was recently purchased by Whole Foods.

As the Marketing Manager at Jackson Whole Grocer, I created and led company marketing initiatives through strategic planning, community outreach,integrated media placement, and brand development.

Restructured marketing programs, processes, policies, and standards to improve customer, partner, and employee experience. Created voice and structure tailored to the community, for social media and e-news campaigns that align with customer demographics, and increased engagement.

Facilitated continued education for the marketing team to create professional growth and employee retention.

Developed and managed a six figure budget.

GET ROOTED Each month I developed campaigns that could be experienced throughout the store. I would work with the department managers to develop a plan around what types of products were in season and promote them accordingly.

Get Rooted was one of my favorites, as we featured local vendors, root vegetables, and held a locals discount day.

Deliverables included: In-store signage in all departments, social media, newsletters, and a featured item in all departments.

BEST IN SHOW While I was at Jackson Whole Grocer, we were the first grocer in the valley to launch online shopping. It was a difficult program to pitch, but once it caught on, it soared to heights we couldn’t have predicted.

For 10 consecutive years JWG was voted best grocer in the valley, best health food store, and placed in the sustainability category.

Bacon Fest was another favorite campaign of mine, and Explore Your National Porks was ultimately fitting given the location.

Deliverables included: In-store signage in all departments, social media, newsletters, and a featured item in all departments.

LET’S GET IN TOUCH I am looking forward to the chance to introduce myself, and get to know you better! Please reach out when it is convenient for you.

TRACIE WALL MARKETING & LEADERSHIP PROFESSIONAL

(567) 694-0455 www.groundedmarketingstudio.com tracie@groundedmarketingstudio.com Jackson, Wyoming