2017 StreetScape Media Kit

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Editorial Calendar Readership Data from Circulation

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Beyond the Best

Media Kit | 2017

PUBLISHER’S NOTE

�elcome

to the 11th year of StreetScape Magazine. It’s amazing how much our publication has evolved over the years, but our main strength and focus has remained the same…packing each issue full of positive articles that highlight the people, places and events happening in our area that you should know about.

Our annual community recognition event, “Beyond The Best Business Awards” is our signature event honoring some of the great people of this community and we are proud to host it each year.

We have just launched a new website and digital magazine platform that’s fresh, interactive and really brings StreetScape to life! In print, or online, please continue to read and enjoy StreetScape Magazine.

OUR WHY...

Our Mission is to use our platform of TPH Media/Streetscape Magazine to enhance our community and positively impact the lives of the people in it.

OUR HOW...

We consistently produce a highquality lifestyle publication that enlightens, encourages, educates and entertains our readers and helps to promote and grow area businesses and organizations.

The events we host enrich the community and support charities and businesses. These serve to unite people together in a collaborative, positive experience.

Please join us in these endeavors. We are always appreciative of our Readers, Ad Partners, Event Participants and Supporters!

Great plans are in the works for 2017! I look forward to seeing you!

Sincerely, Thomas P. Hannegan

2 | StreetScape Magazine | Media Kit 2017

EDITORIAL CALENDAR JANUARY|FEBRUARY

News Stands January 1-February 28 • Deadline November 25

Life is Sweet Getting a Fresh Start Beat the Winter Blues Get Outside

MARCH|APRIL

News Stands March 1-April 30 • Deadline January 24

Going Organic Earth Day; Hacks for Greener, Happier Living Spring Forward Let It Commence Graduation

MAY|JUNE

News Stands May 1-June 30 • Deadline March 24

Fire It Up Grilling, BBQing Unusual Pets Outdoor Living Astronomy club, Camping, Patios

JULY|AUGUST

News Stands July 1-August • Deadline May 24

Multi-Generation Success Long-time, family-owned businesses Upscale Main Street Hot New Home Trends

SEPTEMBER|OCTOBER

News Stands September 1-October 31 • Deadline July 24

Celebrate Good Times A Giving Heart Non-profits Grow Old Gracefully Anti-Aging

NOVEMBER|DECEMBER

News Stands November 1-December 31 • Deadline September 22

Spruce It Up Adding technology to your home Keep It Simple Life hacks to simplify your life Adult Sports Leagues Pickle ball, Footsol, etc

IN EVERY ISSUE BusinessScape • FutureScape • Home Decor • Society Pages Book Review • Fashion • Beauty • Ask the Expert • Health Fitness • Home Sweet Home • Wedding

StreetScape Magazine | Media Kit 2017 |

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StreetScapeMag.com WEBSITE

a. Premium Home Page Ad

$700

b. Featured Home Page Ad

$600

c. Static Home Page Ad (#1)

$500

a

Pricing is per month

Premium Home Page Ad 300w x 250h (Static)

300w x 250h • Static • Right side above all other ads

300 wx 600h • Static

300w x 250h

d. Rotating Home Page Ads (#2,3,4) 300w x 250h • Supercedes Run of Site ads

$250 e. Static Category Page & Event

Page Ad $500

Landing & Event Page Specific

f. Rotating Category Page Ads & Entertainment • Business Arts $150 Food & Drink Fashion & Beauty • Health & Fitness Home & Garden • People

300w x 250h • Supercedes Run of Site ads

b

g. Static Blog Page Ad $500 h. Rotating Blog Page Ad

Bonus: Run of Site Ads $150

Featured Home Page Ad 300w x 600h (Static)

Can be anywhere on site; while space is available 300w x 600h not to exceed 90Kb 300w x 250h ads not to exceed 50Kb

33,030 Visits • 24,242 Unique Visitors • 55,009 Page Views 35% of monthly online visits are generated through mobile devices.

FOR INFORMATION

Please contact your account manager or Sales Director, Scott Mell Scott@StreetScapeMag.com • 314.537.5655

c d d d

Static Home Page Ad Position 1 300w x 250h

Rotating Home Page Ad Position 2 300w x 250h

Rotating Home Page Ad Position 3 300w x 250h

Rotating Home Page Ad Position 4 300w x 250h

DEMOGRAPHICS & CIRCULATION

July 25, 2016

May 5, 2015

Recently, the Circulation Verification Council completed a circulation audit of StreetScape Recently, Circulation Verification Council completed audit of StreetScape.

The Magazine.

Thethe publisher opened their books to CVC auditorsa forcirculation an independent third‐party review publisher opened their books to CVC auditors for an independent third‐party review and verification of and verification of their circulation and readership claims. Enclosed you will find a copy of the their circulation and readership claims.

StreetScape Magazine audit report for the period ending December 31, 2015.

Enclosed you will find a copy of StreetScape audit report for the period ending December 31, 2014.

Listed below is a summary of some of the results: Listed below is a summary of some of the results:

• In paragraph five, you will notice a total average gross distribution of 29,975 with 29,225 being  byIn paragraph five, you will notice a total average gross distribution of 29,077 with 26,437 being picked up readers each week. StreetScape Magazine has an impressive weekly pick‐up rate of picked up by readers each week. StreetScape has an impressive weekly pick‐up rate of 90.9% 97.5% compared to the national average of 83%. compared to the national average of 83%.

• StreetScape Magazine’s average net circulation of 29,225 and 3.975 readers per edition deliver an

impressive estimated readers edition. of The national is 1.75 readers per edition.  116,169 StreetScape’s average net per circulation 26,437 and average 4.275 readers per edition deliver an

• The readership study shows that 68%, of readers surveyed report they retain a copy of impressive 113,018 readers per edition. The national average is 1.75 readers per edition.

StreetScape Magazine for one month or more. This high retention percentage allows for an increased

The readership shows that cycle.

64%, of readers surveyed report they retain a copy of responseto advertisers over study the entire edition

• ReaderStreetScape for one month or more. age, household income, gender and education levels are also measured in the readership

study performed for StreetScape Magazine. The readership study shows 47% of the readers are under  Reader age, household income, gender and education levels are also measured in the the age of 45, and that 89% are between the ages of 25‐54. Streetscape Magazine also has impressive readership study performed for StreetScape. The Readsership study shows 47% of the readers reader household income levels with 79% of readers reporting a household income over $50,000. are under the age of 45. Also that 54% of the readers have obtained a college degree or higher

• The readership education. study performed in conjunction with StreetScape Magazine delivery verification shows reader purchase intent percentages from 39 retail and service categories. If one of these catego to The readership performed in conjunction StreetScape delivery verification shows ries applies your businessstudy I would encourage you to call with StreetScape Magazine to discuss the exact reader purchase intent ofpercentages from retail inand categories. one year. of these number of purchases and amount spending that will38 occur yourservice business categoryIf this categories applies to your business I would encourage you to call StreetScape to discuss the exact number of purchases and amount of spending that will occur in your business category

If you have any questions about this report, or advertising in StreetScape please call Scott Mell at this year.

314.537.5655.

If you would like more information on CVC auditing services, please feel free to call

our toll freehave number: (800) 262-6392.

If you any questions about this report, or advertising in StreetScape please call Judy Peters,

Advertising, at (855) 358‐7526. If you would like more information on CVC auditing services, please feel free to call the toll‐free number listed below.

Sincerely, Sincerely,

Tim A Bingaman Tim A. Bingaman CEO CEO

VERIFIED Many publications claim inflated readership and circulation numbers. To ensure that your advertising dollars reach your desired audience, choose to advertise in a publication that has a current audit from the Circulation Verification Council.

CVC SURVEY CVC: Do you frequently purchase products or services from ads seen in StreetScape?

(Goal for Magazines 50%+)

Consumers: 67% replied, “Yes!” CVC: How long do you keep an issue of

cc: CVC Board of Advisors cc: Media CVC Media Board of Advisors

FULL REPORT

&

READER SURVEY AVAILABLE

CVCAudit.com

StreetScape Magazine before discarding it?

Consumers: 64% replied, “One month or longer.” (Goal for Magazines 50%+)

Reader Demographics • • • •

Women 64% Men 36% Average Age 25-54 Average Annual Income $89k

Pass Along Rate • 3.975 per issue

Average Readers per Issue • 116,169

StreetScape Magazine | Media Kit 2017 |

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SIGNATURE EVENT Join us as we celebrate our 8th year!

BEYOND THE BEST

2 0 1 7

In 2017 we will celebrate our 8th year of recognizing St. Charles & Greater Metropolitan Area executives, employees, board members & volunteers

Expose your Business to the Top Decision Makers & Influential Leaders in our Community Become a Sponsor for “Beyond the Best 2017"

2017 Sponsorship Packages Available Now! 6 | StreetScape Magazine | Media Kit 2017

TESTIMONIALS Ad Partners “The BusinessScape section perfectly targets our ideal client – local business owners.

Business owners who put their hearts and souls on the line everyday and are passionate about what they do. Business owners who want their companies to grow and want to make an impact on their community.

Our advertorials are designed to educate and quickly identify those businesses that want – and need -- what we sell. The BusinessScape section of StreetScape allowed us to do exactly that.

It wasn’t long after we ran our first piece that prospective clients began contacting us, asking for more information. That is exactly what advertising is supposed to do! With results like that, we’ll continue to run advertorials in BusinessScape indefinitely.”

Danette J. Kohrs Growth System Co-Founder; Principal Advisor Trinity Strategic Growth Solutions Business Growth & Development Specialists

“I enjoy reading StreetScape because of its dedication to the community and focus on St. Charles County. I also appreciate that the StreetScape team is committed to being a champion for Wamhoff and the businesses here in the community.

I feel that the magazine is done very professionally, so it complements my business immensely.

It is well circulated, and I have gotten a number of good reviews from both clients and prospects regarding my participation, and of the magazine in general.”

Bob Wamhoff Wamhoff Financial Planning & Accounting Services Inc

“I just wanted to let you know the response from my ad in Streetscape Magazine is paying off. My customers cut out the ad and save it. Many people bring the ad with them to show me. It’s great to see my investment working. I like the local business stories too, Streetscape is a great launch pad for small business owners and artists.”

Lisa Hagemann, Proprietor Oma’s Barn Home & Garden

“Sometimes it’s difficult to determine whether the financial resources used for advertising are paying off in terms of increased visibility in the community and additional business. I never have that issue with StreetScape. Over and over again, I find myself meeting new clients in my law firm who have my StreetScape ad torn from the magazine and placed with their other documents.”

Lorna Frahm Founder; Attorney The Frahm Law Firm, LLC

The Community

“StreetScape was my ‘Go-To’ guide for entertainment when we moved to the St. Charles area. I had no idea of where to dine, shop and meet people. I picked up StreetScape at a local business and quickly came up with a list of establishments to visit. We’ve found some of our favorite places to frequent from ads and articles in StreetScape.”

Tia Brecount St. Charles Resident

StreetScape Magazine | Media Kit 2017 |

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Advertising Rates

STREETSC APE MAG

AZINE

Cover Promo

Burst

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Jan uar

y | Feb uar

6x

3-5x 1-2x

JULY | AUGUST 2015

OM

APEMAG.C

STREETSC

1/6 page 375 420 505 600 1/4 page 495 550 600 665 1/3 page 640 710 790 870 1/2 page 895 995 1340 1480 Full page 1575 1750 1900 2100 Two full page spread 2520 2800 3040 3360 Inside cover 2745 3050 3550 4050 Back cover 3195 3550 4050 4550 BusinessScape Profile full page 1800 BusinessScape Spotlight 1/3 page 750

y 201 5

• FREE with a six issue commitment

9x

Advertising Rates are per issue

Cover Promo Burst 810 900 1050 1200

• 2.5” Space on cover • 8 words maximum • Teaser directs towards a half or full page ad inside

Bound Insert- Preprinted Cards $100 per 1000 inserted

• Min of 3” X 4.5” with 1” blank space at bound edge

n

LIVE AREA

1/6

2.45” W X 5.025”H

Please keep all important text at least 1/8” from the edges of ads.

1/6

5.025”W x 2.45”H

• Minor revisions to existing ads (designed previously by StreetScape Design Services) $25

n

Ad Design Services Specifications

1/6, 1/4, or 1/3 page $125 1/2 page $175 Full page $245

1/4

1/3

3.75” W x 5.025”H

2.45” W x 10.25” H

1/2

7.625” W x 5.025”H

ACCEPTABLE FILE FORMATS PDF, JPEG, PNG, AND TIFF are the only acceptable formats for ads.

All files must be saved at 300 DPI in the color mode of CMYK. No spot color or RGB color files accepted.

Ads must be produced to specific sizes per ad dimensions and advertisers may incur additional expenses if corrections are needed, based on time available for corrections.

8 | StreetScape Magazine | Media Kit 2017

Full Page 8.5”W x 11 ”H

1/3

5.025”W x 5.025”H CAMERA READY ARTWORK Camera ready artwork is press ready digital file.

StreetScape is not responsible for alterations to size, color and copy or error in the contents of camera ready artwork.

Camera ready ads that meet StreetScape's specifications will run as is and will not require a match-print proof sent to the client for approval.

Magazine final trim size is 8.5” x 11” Please place final text & graphics 1/8” inside the ad size dimensions.

Bleeds on ads must reach .25” outside of “live” ad space.

DISCLAIMERS | POLICIES Color accuracy connot be guaranteed unless a MatchPrint or comparable industry-standard proof is submitted. If needed, these can be produced for you for an additional fee.