fresh FRESH THIS MONTH:
Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In July we have new releases from: Moose, MGA, Konami, Flair, Eaglemoss and Bruder.‑
Let’s Glow Studio
Flair 0208 643 0320 www.flairplc. co.uk sales@flairplc.co.uk.
Flair’s portfolio welcomes an exciting new socially-driven concept launching for the second half of 2021. Let’s Glow Studio is an innovative content-creation craft kit that lets kids glow-up their selfie videos, with no app required. With glow stick dances and challenges trending on TikTok, and the sharing of dancing/ fashion content a craze that is here to stay, Let’s Glow Studio is a timely and highly relevant addition to the marketplace. Kids can use the retro-reflective crafting materials to create retro-reflective accessories that will light up their TikTok, YouTube, or IGTV videos, livestreams, and photos. The key line in the collection is the Let’s Glow Studio, which comes with everything that kids need to create their own glow-up content for social media. Included is a selection of retro-reflective accessories for hair, shades, nails, stickers and more. Once kids have created their glow-up accessories, they can hit the lights and shoot their social content using the included StarLight Clip. This LED selfie star clip can be attached to any phone, tablet or laptop. When the light shines at the retro-reflective material, while clipped in the line of sight, the camera will capture colour changing visuals. An impressive 16 colour options, as well as four light-changing sequences and speed control, give kids full control over their content. Also launching for autumn/winter are three top-up packs, so kids can carry on creating. The hair, stickers and glove accessories can be used to create endless fun filled videos. Let’s Glow Studio launches with full marketing support, including TikTok and YouTube influencer content, as well as an extensive TV campaign.
Lightning Overdrive
Konami Digital Entertainment B.V. 01753 271737 www.yugioh-card.com/uk Lightning Overdrive is the brand-new booster set for the popular Yu-Gi-Oh! TCG. Out now, Lightning Overdrive electrifies powerful monsters into devastating new forms and celebrates some of the best cards in duelling history. Fans can bolster their deck with upgraded versions of beloved monsters from the anime series Yu-Gi-Oh! ZEXAL and Yu-Gi-Oh! 5Ds. The new addition also lets them explore the excitement and mystery of a monster-themed amusement park full of rides based on some of the most iconic cards in Yu-Gi-Oh! history. With 100 cards to discover, including 14 Ultra Rare and 10 Secret Rare additions, Lightning Overdrive will shock opponents with its formidable power. Whether they’re competing for the crown, returning to the world of YuGi-Oh! or starting out their adventure as a duellist, there’s something for all players in Lightning Overdrive. Each pack contains nine cards.
Toy World 74
Akedo
Moose Toys 01637 882200 www.moosetoys.com
Moose Toys is launching Akedo – Ultimate Arcade Warriors. Derived from the Japanese word for arcade, Akedo has a retro gaming look and combines all the extreme moves of arcade fighting with real battling action. Kids can challenge each other to one-on-one action using any of the 39 unique warriors, all of which pack a punch with individual battle styles and an array of aspirational, powerful, and sometimes funny weapons and accessories.
One Player Packs include a mystery warrior. Beneath the arcade style packaging, players can find a warrior from any one of the rarity categories including one of the 1,000 Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking. The pack also includes a battle controller for game play and keeping score when challenging opponents. The Versus Pack lets kids battle with friends. Each of the six packs includes two warriors (one Classic and one Epic) and two battle controllers. Fans can also grow their collection with the Warrior Collector Packs. Every pack includes four battling action warriors, one of which is an Ultra Rare warrior, plus one mystery warrior revealed upon unboxing. There also is a chance of finding Stormstrike. The Starter Pack includes three warriors, (one Legendary, one Epic and one Classic), a deluxe joystick controller exclusive to the Starter Pack, and a rotary dummy training piece to perfect the split-strike move. There are two packs to collect: Legendary Punch Attack and Legendary Kick Attack. The Ultimate Battle Arena brings the world of Akedo to life. This arcade-inspired electronic arena hosts any of the Akedo warriors for next level battle action and includes two exclusive Legendary warrior figures, two battle controllers, two interchangeable backdrops and over 35 sound effects. For more information, visit akedowarriors.com.
