Fresh

Each month Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In July we have new releases from: Moose, MGA, Konami, Flair, Eaglemoss and Bruder.-

Flair - Let's glow studio

0208 643 0320

www.flairplc. co.uk sales@flairplc.co.uk.

Flair’s portfolio welcomes an exciting new socially-driven concept launching for the second half of 2021. Let’s Glow Studio is an innovative content-creation craft kit that lets kids glow-up their selfie videos, with no app required. With glow stick dances and challenges trending on TikTok, and the sharing of dancing/ fashion content a craze that is here to stay, Let’s Glow Studio is a timely and highly relevant addition to the marketplace. Kids can use the retro-reflective crafting materials to create retro-reflective accessories that will light up their TikTok, YouTube, or IGTV videos, livestreams, and photos.

The key line in the collection is the Let’s Glow Studio, which comes with everything that kids need to create their own glow-up content for social media. Included is a selection of retro-reflective accessories for hair, shades, nails, stickers and more. Once kids have created their glow-up accessories, they can hit the lights and shoot their social content using the included StarLight Clip. This LED selfie star clip can be attached to any phone, tablet or laptop. When the light shines at the retro-reflective material, while clipped in the line of sight, the camera will capture colour changing visuals. An impressive 16 colour options, as well as four light-changing sequences and speed control, give kids full control over their content.

Also launching for autumn/winter are three top-up packs, so kids can carry on creating. The hair, stickers and glove accessories can be used to create endless fun filled videos.

Let’s Glow Studio launches with full marketing support, including TikTok and YouTube influencer content, as well as an extensive TV campaign.

Lightning Overdrive

Konami Digital Entertainment B.V.

01753 271737

www.yugioh-card.com/uk

Lightning Overdrive is the brand-new booster set for the popular Yu-Gi-Oh! TCG. Out now, Lightning Overdrive electrifies powerful monsters into devastating new forms and celebrates some of the best cards in duelling history.

Fans can bolster their deck with upgraded versions of beloved monsters from the anime series Yu-Gi-Oh! ZEXAL and Yu-Gi-Oh! 5Ds. The new addition also lets them explore the excitement and mystery of a monster-themed amusement park full of rides based on some of the most iconic cards in Yu-Gi-Oh! history. With 100 cards to discover, including 14 Ultra Rare and 10 Secret Rare additions, Lightning Overdrive will shock opponents with its formidable power. Whether they’re competing for the crown, returning to the world of YuGi-Oh! or starting out their adventure as a duellist, there’s something for all players in Lightning Overdrive. Each pack contains nine cards.

Akedo

Moose Toys

01637 882200

www.moosetoys.com

Moose Toys is launching Akedo – Ultimate Arcade Warriors. Derived from the Japanese word for arcade, Akedo has a retro gaming look and combines all the extreme moves of arcade fighting with real battling action. Kids can challenge each other to one-on-one action using any of the 39 unique warriors, all of which pack a punch with individual battle styles and an array of aspirational, powerful, and sometimes funny weapons and accessories.

One Player Packs include a mystery warrior. Beneath the arcade style packaging, players can find a warrior from any one of the rarity categories including one of the 1,000 Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking. The pack also includes a battle controller for game play and keeping score when challenging opponents.

The Versus Pack lets kids battle with friends. Each of the six packs includes two warriors (one Classic and one Epic) and two battle controllers. Fans can also grow their collection with the Warrior Collector Packs. Every pack includes four battling action warriors, one of which is an Ultra Rare warrior, plus one mystery warrior revealed upon unboxing. There also is a chance of finding Stormstrike.

The Starter Pack includes three warriors, (one Legendary, one Epic and one Classic), a deluxe joystick controller exclusive to the Starter Pack, and a rotary dummy training piece to perfect the split-strike move. There are two packs to collect: Legendary Punch Attack and Legendary Kick Attack.

The Ultimate Battle Arena brings the world of Akedo to life. This arcade-inspired electronic arena hosts any of the Akedo warriors for next level battle action and includes two exclusive Legendary warrior figures, two battle controllers, two interchangeable backdrops and over 35 sound effects.

For more information, visit akedowarriors.com.

bworld beach-themed toys

Bruder 00353 67 63800

www.bruder.de

Bringing summer vibes to the playroom, Bruder’s new assortment of beach-themed bworld toys introduces kids to a whole new world to enjoy.

The impressive bworld Life Guard Station with Quad and Personal Water Craft is equipped with a rotating beacon for signalling hazardous situations, a life ring, chair, binoculars, ramp and swimming float. The lifeguard has a roofed hut to sit in, elevated for far-reaching views of the beach and sea, and access to two special vehicles. The quad bike and jetski both feature the highly recognisable red and yellow colourway most often associated with lifeguards.

The new range also includes the RAM 2500 Power Wagon Life Guard with figure and stand-up paddle board. This hefty yellow truck is liveried with the word ‘Lifeguard’ in large red letters, and is topped by a light & sound module for use in emergencies. A special rig in the flatbed holds a paddleboard for more relaxed enjoyment of the water. The truck’s doors open, the steering wheel controls the tough rubber tyres, and the included lifeguard figure is dressed for action. The figure can sit in the cab of the truck along with three others (sold separately) and can also stand up on the paddleboard.

Kids can also purchase a Life Guard with Stand Up Paddle set on its own. The female figure is dressed in a red swimsuit and comes complete with a paddle and swim float for rapid water rescues.

Finally, Bruder’s new bworld Kayak comes complete with an articulated kayaker dressed safely in a lifejacket and helmet. The red plastic kayak floats on water, making it ideal for indoor and outdoor play.

Star Trek Borg Cube Advent Calendar

Eaglemoss Hero Collector

07534 400 934

www.HeroCollector.com

GlynnDavies@eaglemoss.co.uk

The perfect pre-Christmas gift for any Star Trek fan, the spectacular Star Trek Borg Cube Advent Calendar lets Trekkies celebrate every day of the holiday season. Designed in the shape of the ominous and iconic Borg Cube, this luxury calendar is packed with 24 high-quality festive gifts and accessories from beyond the final frontier. Hidden behind some of the doors are a set of coasters based on the design of console screens from The Original Series, Enterprise-D socks, an espresso cup commemorating the first warp flight in human history (in the year 2063), and much more. Created by fans, for fans, each day’s gift comes with a festive note detailing the story and trivia behind it, and both are wrapped together in branded tissue paper. Hero Collector’s new advent calendar collection will also include a further two offerings for the countdown to the festive season; a Doctor Who TARDIS Advent Calendar, based on the Doctor’s iconic blue time machine, and The Beatles Advent Calendar, which features pop-art styling and an eye-catching rainbow Beatles design.

L.O.L. Surprise! Tweens

MGA Entertainment

0845 0533 333

www.mgae.com

The latest members to join the L.O.L. Surprise! family, the all-new L.O.L. Surprise! Tweens are positioned as ‘my first’ fashion doll collectibles and allow fans to unbox an entirely new size of L.O.L. Surprise! doll. Standing at 6.5”, Tweens sit in between L.O.L. Surprise! Dolls and O.M.G Fashion Dolls. Each Tweens doll comes with 15 surprises and reusable packaging that turns into a bedroom play set.

There are four runway-ready Tweens dolls to collect including new characters Fancy Gurl, Freshest, Hoops Cutie and Cherry B.B. Each doll comes with stunning features from head-to-toe, distinctive styles and unique personalities. Freshest, the cool and laid-back B.B. of the crew, loves skateboarding and video games, whilst Hoops Cutie is the sports enthusiast – trainers and athleisure wear are her goto. Fancy Gurl is the ultimate super social B.B. and is obsessed with all things pink, and Cherry B.B. brings the vintage vibes with her 50s inspired style.

Each doll also comes with a paper ‘journal’ that tells kids little more about her personality. With fashions, shoes, accessories and much more, these dolls offer a host of surprises to enjoy as well as the fiercest styles. MGA Entertainment will support the range with an ongoing awareness campaign including influencer and celebrity engagement, social media activity including a digital launch event, heavyweight TV and ongoing PR activity.