As we head towards Brand Licensing Europe 2025, Mattel celebrates a pivotal moment in its brand journey. Our franchises are thriving across multiple touchpoints: film, television, publishing, gaming, consumer products and live experiences. At the core of this momentum is a bold commitment to storytelling and innovation. From Barbie's continued reign as a cultural powerhouse to the live-action return of Masters of the Universe, Mattel is shaping the future of franchise entertainment with purpose and creativity.
This supplement provides a glimpse into what’s next for our biggest global brands. With Barbie, Hot Wheels, Monster High, Masters of the Universe and Uno each entering exciting new eras, the road ahead is paved with powerful content, partnerships and products.
Mattel is a leading global toy and family entertainment company, and the owner of one of the most iconic brand portfolios in the world. The company engages consumers and fans through its franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, Uno, Masters of the Universe, Matchbox, Monster High, Polly Pocket and Barney, as well as other popular properties that Mattel either owns or licenses in partnership with global entertainment companies. The company’s offerings include toys, content, consumer products, digital and live experiences, and its products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel has been a trusted partner that has empowered generations to explore the wonder of childhood and reach their full potential.
Mattel's brand promise is to inspire the next generation to imagine, discover and create a better world through play. With an expanding content slate, breakthrough licensing programmes and a robust publishing engine, the company is unlocking new dimensions of storytelling. From play patterns to powerful narratives, Mattel continues to lead the future of franchise entertainment.
In their 80th year, Mattel’s storytelling universe is evolving faster than ever. Building on eight decades of cultural impact, their brands are moving into new categories, reaching new audiences, and reshaping the way fans engage with play.
2025 has already been a landmark year for category expansion:
• Hot Wheels x Maje blended automotive attitude with women’s high fashion, marking the brand’s further expansion into the luxury apparel space.
• Barbie x Mooboo pushed the brand further into the food & beverage sector, creating an Instagram-worthy bubble tea moment for Gen Z and millennial audiences.
• Polly Pocket x GCDS brought the nostalgic micro-world to luxury streetwear, tapping the newstalgia trend and introducing the brand to fashion-forward consumers.
Mattel’s content slate is expanding to build on this momentum and spans a major theatrical release: Masters of the Universe, directed by Travis Knight and staring global movie stars Nicholas Galitzine, Camila Mendes, and Idris Elba, is now in post-production with Amazon MGM Studios. The film is set for worldwide theatrical release on June 5, 2026. And another live action film in the shape of Matchbox, is now in postproduction with a release in fall 2026, staring John Cena & Jessica Biel.
Other films in motion include the Hot Wheels Live-Action Film which will be directed by Jon M. Chu, the first ever Barbie theatrical animation in partnership between Illumination & Mattel Studios, a brand new Monster High Live-Action in development with Universal Pictures, and a Barney Live-Action Feature in development with Ayo Edebiri writing (and in talks to star), and a Whac-A-Mole Feature Film in development with TriStar Pictures.
In the TV world, Mattel are also releasing more hit animated series on platforms like Netflix and Nickelodeon, reaching over 190 countries in more than 30 languages.
They are also expanding digital experiences via YouTube, Roblox, and gaming to extend physical play to the virtual world:
• Fans can explore Masters of the Universe in immersive ways - Mattel recently launched a four-issue miniseries, The Sword of Flaws, with Dark Horse Comics.
• The gaming front is also booming: Hot Wheels Unleashed 2 – Turbocharged was released across consoles and PC. Plus, Hot Wheels: Rift Rally, a mixed-reality racing experience, was dropped to iOS and PlayStation platforms.
There's a new multi-year partnership with Outright Games, launching console and PC titles including Monster High: Skulltimate Secrets, Barbie: Project Friendship, and Matchbox Driving Adventures.
65+ Years of Cultural Impact: The Next Era of Storytelling and Inspiration for Barbie
Since her debut in 1959, Barbie has inspired the limitless potential in every child. In an era where trends are fleeting, Barbie continues to defy the standard toy lifecycle, connecting to culture while nurturing brand love across generations. With 99% global brand awareness, a social footprint of over 23 million followers, and the most inclusive doll line on the market, Barbie influence spans content, fashion, digital experiences, and real-world activations - all while driving Mattel’s leadership in the global dolls category.
Barbie’s cultural relevance is matched by a growing slate of creative and commercial initiatives designed to keep the brand everywhere fans are:
• Trend-Defining Collaborations: Partnerships with fashion leaders such as The Frankie Shop and South African jeweller Jenna Clifford place Barbie at the heart of contemporary style, building on past fashion moments with Balmain, Moschino, and Versace.
• Signature Dolls: Continuing to celebrate real-world icons with Barbie Role Model and Signature editions that reflect achievement, talent, and diversity - recent honourees include LeBron James, Venus Williams, and Kylie Minogue, alongside industry trailblazers across sports, entertainment, and the arts.
• Inclusive Play Innovations: Launching the latest Barbie Fashionista doll with diabetes - designed in consultation with medical experts to reflect realworld experiences.
The future of Barbie is anchored in storytelling innovation, cultural connection, and purposeful play:
• New Animated Series: Fresh content for streaming and broadcast audiences that emphasises diversity, and friendship, reflecting the brand’s inclusive ethos.
• Digital-First Storytelling: Mobile-first experiences and interactive platforms designed for Gen Alpha, building on the success of the Barbie Dreamhouse Tycoon Roblox game and the Barbie DreamHouse Adventures app, with a combined 300 million downloads.
• Immersive Location-Based Experiences: Launching in Amsterdam, Barbie: The Dream Experience will offer a new format of interactive storytelling, blending history, role-play, and visual spectacle to create an all-ages destination.
From toddlers discovering doll play to adult collectors curating rare Signature editions, the Barbie system of play spans every life stage.
In 2025 and beyond, the Barbie mission remains clear: to give limitless possibilities. Every collaboration, piece of content, product innovation, and cultural activation is designed to empower fans everywhere.
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A heroic return to the big screen.
Masters of the Universe is charging forward with a global brand resurgence driven by theatrical, fashion and publishing activations. Its upcoming 2026 live-action film is at the heart of the revival. Much like Barbie’s record-breaking 2023 cultural moment, which saw over 165 brand partnerships drive engagement across the Fashion, Beauty, Travel and Lifestyle categories, Masters is set to follow the same multi-sector playbook by blending blockbuster entertainment with a cross-category brand takeover.
The film
Now in post-production, the Masters of the Universe movie is directed by Travis Knight and produced by Amazon MGM Studios and Mattel Films. The stellar cast includes Nicholas Galitzine, Camila Mendes and Idris Elba, with the film promising to bring the world of Eternia to life for a new generation. This bold reimagining combines epic fantasy with modern themes of identity, duty and self-empowerment, positioning Masters as a cinematic tentpole with global appeal.
The playbook in action
Just as Barbie’s success was amplified through fashion-forward collaborations, exclusive retail experiences and digital-first fan engagement, Masters of the Universe will expand beyond the screen with:
• Fashion-first collections.
• Publishing programmes including collectible art books, illustrated origin stories and in-universe encyclopedias.
• Global brand campaigns launching across broadcast, digital, retail and social.
• Toy lines featuring film-inspired redesigns and deluxe play sets.
• Streaming content including an animated prequel series and character shorts.
Building the Masters Multiverse
Masters of the Universe’s revival is a fully immersive, transmedia franchise strategy. With its expansive visual universe, high-profile cast and a marketing plan inspired by one of Mattel’s most successful brand moments, Masters of the Universe is poised to become a premier action-fantasy franchise that blends legacy with limitless creative potential.
Fuelling the future of racing entertainment.
Hot Wheels is revving up to become an icon in both automotive and pop culture, thanks to live events such as the Hot Wheels Legends Tour, action sports events and amusement park attractions, as well as partnerships with the world’s hottest consumer brands. Benefitting from record-breaking consumer engagement, new storytelling platforms and unprecedented event expansion, the brand’s momentum is unmatched.
Brand power in motion
• An unrivalled race pace: Hot Wheels is now selling a staggering 16.5 cars every single second, equating to over 500m units annually. This remarkable pace reaffirms its dominance as the world’s most prolific toy vehicle.
• Top Global Toy of 2024: In Circana’s 14th Annual Toy Industry Performance Awards, the Hot Wheels Singles 1:64 Assortment claimed the title of Global Top-Selling Toy of the Year.
• A licensed property leader: Licensed toys grew 6% in the first half of 2024, with Hot Wheels ranking among the top licensed properties globally.
Storytelling across platforms and media
• Animated series boom: Hot Wheels: Let’s Race has already exceeded 30m global views, showcasing its strength as an immersive, long-form storytelling platform.
• Expansive publishing line-up: From action-packed novels and interactive puzzle books to Let’s Race character comics, Hot Wheels continues to fuel kids’ imaginations across print media.
• Fashion and lifestyle crossovers: The brand is elevating its lifestyle appeal with headline-grabbing women's fashion collaborations, such as with Maje, blending automotive edge with modern style.
Upcoming experiences
• Racing into homes is a digital Hot Wheels universe with AR integrations, AI-powered toy-to-game experiences and STEM-focused racing kits, positioning play as both immersive and educational.
• The Hot Wheels Legends Tour continues to outpace itself, particularly across EMEA and Latin America. In 2025, the tour has expanded to a record-breaking 16 countries, with new stops in Benelux, Peru and Turkey cementing the tour’s prestige across continents.
• Hot Wheels is next in line for a cinematic adaptation, with Jon M. Chu tapped as director for the live-action feature from Mattel Studios, Warner Bros. and Bad Robot.
• Hot Wheels is transforming into a franchise that connects kids, collectors and competitors across storytelling platforms.
The world’s favourite card game is going all-in. From casual game nights to global competitions, Uno has long been a cross-generational staple. Now, it’s reinventing itself as a cultural and experiential powerhouse. With 93% global awareness, 6.9b+ digital matches played, 12.2m+ social followers and 252m+ impressions, Uno is the No. 1 global games property and brings people together through the universal language of play.
Uno Social Clubs: The ultimate night out Mattel has debuted Uno Social Clubs, which transform game night into an elevated social experience in which friends can connect, compete and create unforgettable memories. Kicking things off in style, the first-ever Uno Social Club opened in Las Vegas, Nevada, at the iconic Palms Casino Resort, complete with an Uno-themed luxury suite that one lucky winner enjoyed as part of an all-expenses-paid getaway. The technicolor suite, drenched in Uno’s signature red, yellow, blue and green, featured a private bowling alley, immersive game-inspired décor and a dedicated Uno game host to keep the play flowing.
The Las Vegas launch was just the start. Throughout 2025, Uno Social Clubs have popped up in major US cities, transforming popular bars and venues into vibrant game night destinations. Beyond the table: Digital, content and lifestyle
Uno’s reach extends far beyond physical cards:
• Uno is the No. 1 mobile card game, with 400m lifetime users and 1.5m daily users.
• Creator-driven content fuels brand engagement and includes the No. 1 most liked TikTok Video in the USA (2024).
• Expanding mobile modes and themed decks keep players coming back for more.
• Collaborations with brands like Casio, Oreo, BLVCK Paris, McDonald’s, Kellogg’s and Ubisoft have taken Uno even further into the consumer products sector.
• Lifestyle apparel and collectibles have integrated seamlessly into fashion and streetwear culture.
Uno is no longer just a card game - it’s an entertainment ecosystem, a lifestyle brand and now, a night out players will never forget.
A reborn lifestyle franchise.
Monster High has successfully re-emerged as a fashion-forward, storyrich brand that bridges kid, teen and kidult audiences. Its inclusive and supernatural themes continue to resonate across content and consumer products, with its core message - celebrating what makes people uniquenow amplified through music, gaming, live events and high-profile fashion and beauty collaborations.
The brand’s transformation is backed by impressive results:
• The iconic Fright Song garnered 59m+ digital streams and a staggering 5b TikTok views, proving music is now a key driver of both brand affinity and toy sales.
• Over 15,000 students and parents engaged with the brand through “Belonging” activations, with 500 classrooms across 44 US states reached, reflecting Monster High’s cultural and educational relevance.
What’s new
• Monster High animated series Season 2: New characters and narrative arcs will tackle identity, friendship and belonging.
• Publishing success: Graphic novels and chapter books are topping best-seller lists in several territories, with their striking gothic visuals feeding into the brand’s collectible appeal.
• Licensed beauty and fashion: The brand is expanding into ghoulish glam with fashion drops and beauty collections.
• Skullector spotlight: Partnerships with cult icons such as Wednesday will further fuel the collector and nostalgia markets.
Coming soon
• Immersive Roblox gameplay experiences and digital fashion runways will extend the brand’s reach into metaverse-style engagement.
• Fresh YouTube narrative series, alongside new music releases, will drive cross-platform buzz.
• A young adult-focused series is in the works for streaming platforms, deepening the narrative complexity and broadening audience reach.
• Monster High’s annual Fangtober event will remain the brand’s biggest commercial tentpole. Bolstered by thematic beats throughout the year, the event ensures the brand enjoys a consistent presence in moments that matter to fans.
Monster High is a community-powered platform, evolving beyond its cause-based roots into shared fan experiences across music, fashion, gaming and publishing. With top-tier collaborations, digital-first activations and content innovations, it’s setting the standard for how heritage brands can reinvent themselves for a new generation, without losing the DNA that made them icons in the first place. Monster High isn’t just back - it’s everywhere.
As a long-term Mattel licensee, Lisciani is proud to be part of the phenomenal Barbie franchise, an evergreen brand that transcends generations with vision and style. In 2025, this partnership evolves as Lisciani enters an exciting new space: the Kidult sector. Known for its strong roots in childhood education and well-being, Lisciani now brings its unique approach to fun and wellness beyond childhood, with new experiences for the whole family and meaningful products for all ages.
The new Barbie music collection by Lisciani is a stylish trio of lifestyle products designed for grown-ups who never stopped dreaming. Elegant and nostalgic, these products reflect a natural evolution in Lisciani’s mission: from developing young minds to nurturing the everyday wellbeing of the whole family.
Leading the collection is the Barbie Vinyl Player, a fusion of vintage aesthetics and modern audio. With soft pastel tones, an integrated speaker, three playback speeds and Bluetooth functionality, this product is an invitation to pause, listen and relive the soundtrack of one’s memories. Equally iconic is the Barbie CD Player. A compact rechargeable player with an eco-leather case and minimalist design, this is ideal for those who still cherish the tactile joy of pressing ‘play’. It also functions as a speaker and can be connected to a phone, blending vintage charm with modern convenience.
Completing the trio are the Barbie Wireless Earphones, which come neatly packed in a retro-style pink charging case. Chic and vibrant, they’re an ideal accessory for stylish multitaskers at home, during commutes, or while winding down with a favourite playlist.
01869 363 830 | www.ravensburger.com
Following the success of its original Barbie Shaker Maker set, Sinco Creations has unveiled the next in its series of creative play options for Barbie fans: the Barbie Shaker Maker Mega Pack with Dreamhouse, which lands in stores for autumn/winter 2025. A full creative experience designed to spark imagination and encourage self-expression, the Mega Pack provides kids with everything they need to shake, make, paint and display their very own 3D characters. Each Mega Pack includes 17 pieces kids can use to bring their creations to life: one Shaker Maker, some Magic Shaker Maker Powder, one paint-your-own Barbie Dreamhouse, three character moulds, eight paint pots, one paint brush, one mixing beaker and one wooden stirrer. At the heart of this expanded set is the iconic Barbie Dreamhouse. This comes pre-made, so kids can start painting it straight away while waiting for their custom characters to set and dry.
Whether kids are crafting characters or building a scene that tells their own story, the Barbie Shaker Maker Mega Pack with Dreamhouse transforms playtime into an artistic adventure with even more moulds, more paint and more creative possibilities. The Barbie Shaker Maker Mega Pack offers hours of hands-on, tactile, imaginative and screen-free Barbie fun.
Ravensburger continues to build on its Mattel licensed offering, demonstrating the company’s strength in creating captivating puzzle experiences for fans of the company’s numerous hit properties.
A circular 500-piece puzzle has joined the company’s Barbie puzzle line-up, which encompasses both adult and children’s jigsaws. Designed for puzzlers aged 10 and up, this round puzzle presents a nostalgic, illustrative style showcasing the iconic doll alongside her group of friends. Younger Barbie fans will enjoy a variety of formats in the Ravensburger 2D puzzle collection, which includes 4-in-a-Box, 3 x 49-piece and a selection of two 100XXL puzzles.
A favourite character among young railway fans, the Ravensburger Thomas & Friends puzzle collection expanded this year with a further 4-in-a-Box edition. This collection of four puzzles includes scenes of Thomas and a selection of his friends in 12-, 16-, 20- and 24-piece puzzles. The Thomas & Friends Christmas 4-in-a-Box puzzle assortment, with its special festive scenes, will bring jigsaw joy to celebrations, while the hit franchise’s youngest fans will enjoy the Thomas & Friends My First Floor Puzzle and the 24-piece Giant Floor Puzzle.
www.justplayproducts.com | uksales@justplayproducts.com
Just Play UK’s collection of Barbie Trend role-play items is ideal for young fashionistas looking to enjoy glam, Barbie-inspired dress-up and pretend play.
The pink and turquoise ombre Barbie Trend Phone Set, complete with gold accents, comes with four luxe finish accessories: a trendy flip phone, a phone case purse with shoulder strap, a play credit card and glittery Barbie phone charm. Kids can flip the phone open and press the gold button to activate lights and sound effects as they experience role-play chats with Barbie. The phone case doubles as a purse for stylish days out.
Also available in the range, and styled in the same colourway as the Phone Set, is the Barbie Trend Fashion Bag Set. This includes a zip-up crossbody bag, a bangle bracelet with a clip that holds a toy car fob and a pretend credit card in a holder, a sparkly hair clip, pink sunglasses and a food-grade travel cup kids can really drink from. Removing the car fob and credit card holder allows kids to wear the bracelet as a stand-alone jewellery item. All accessories can be stored in the bag.
The Barbie Trend Purse Makeup Case includes two mini palettes containing lip balm, a full-size lip gloss, applicator, ring and two lipsticks, as well as an 11” Barbie-inspired fashion purse which can hold all the accessories. The luxe finishes and striking colours have been selected to turn everyday playdates into fashion-forward fun.
0845 307 0707 | www.rubiesuk.com customerservices@rubiesuk.com
Rubies, an industry leader in costumes and accessories, presents an array of Mattel-inspired products that have been designed to captivate consumers and elevate stockists’ retail offerings. With a focus on expanding its already impressive line-up of Barbie, He-Man and Monster High costumes and accessories, Rubies introduces a new addition to its collection: the highly anticipated Barbie The Movie expanded range.
The officially licensed Rubies Barbie The Movie collection comprises a curated array of products for customers of all ages. The Weird Barbie Girls Costume and Weird Barbie Adult Costume sets, with their vibrant dresses and leggings, encapsulate the essence of Barbie's innovation and individuality, offering customers the opportunity to infuse their retail space with the timeless charm and creativity of this iconic character.
Sophistication and elegance are provided by the Barbie Perfect Day Girls Costume and Barbie Perfect Day Adult Costume, which both feature dresses, belts and hair bows, while the Rollerskate Barbie Girls Costume and Rollerskate Barbie Adult Costume sets offer a bold, energetic choice ideal for those seeking adventure and a touch of vivacity. Comprising leotards with attached shorts, visors, elbow pads and knee pads, these costumes are instantly recognisable as the iconic outfit from the record-breaking hit film and are expected to be popular come Halloween. The Rollerskate Ken Adult Costume - featuring a vest with an attached top, shorts, a bum bag and visor, wrist bands and knee pads - also joins the party, making this an ideal dress-up option for couples, friends or families.
Following another successful year with its Mattel licensed ranges, Bladez Toyz is expanding its Activity Craft Sets collection with the addition of the Monster Marker Sets. Launching this autumn/winter, these mega-sized sets include a selection of different pens, stickers and colouring books ideal for creative kids. Storage is covered with the Bone Shaker or Dreamhouse style carry cases. Bladez Toyz is also extending its popular range of Sticker Activity Sets with Hot Wheels Monster Trucks and Monster High options. These low-priced pick-up sets are perfect for rainy-day fun or as party bag fillers.
The introduction of iconic vehicles such as Boneshaker and 5 Alarm to the Mini Maker Kitz, and Beefed Up and Neon to the Motor Maker Kitz, has kept the Hot Wheels Maker Kitz ranges fresh. New scales and iconic vehicles launching in 2026, plus continuous product development innovation and consistent 5-star reviews, will keep the revolutionary Maker Kitz range going from strength to strength in the coming year and beyond.
Flying to the top of the charts for Hot Wheels, the best-selling Hawk Drone continues to dominate the licensed drone market. This drone, relaunched in 2024, comes with auto-hover, safety guards, a 360° flip stunt feature and three racing speeds, making it easy to fly as well as crash proof. The set also comes with drone gates so kids can practise their precision moves, making it an ideal starter set. 2026 will see the launch of the new premium Hot Wheels drone, perfect for the ever-growing Kidult market. With enhanced features and a cool storage case, retailers will get their first glimpse of this new line at London Toy Fair.
For more information or to make an appointment to see the full range in LA in September this year, contact Charlotte Harvey: charlotte@bladetoyz.co.uk
01268 548 111 | www.playmobil.co.uk
Playmobil has announced a new collaboration with Monster High, the beloved Mattel franchise that celebrates the perfectly imperfect teenage children of famous monsters. Launching this autumn, the partnership will introduce a brand-new line of Playmobil x Monster High collectible figures, perfect for fans of all ages looking to add a little frightful flair to their toy collections.
The debut range will feature six individual SKUs, including fan-favourite characters such as Draculaura, Frankie Stein, Clawdeen Wolf and Cleo de Nile, each brought to life with Playmobil’s signature design and attention to detail. These pocket-sized figures are designed with both playability and collectability in mind, making them perfect for Monster High enthusiasts and Playmobil collectors alike.
Available at pocket-money price points, the Playmobil x Monster High figures are an affordable way for fans to grow their collection or surprise a friend with a spooky-chic gift. Each figure comes in a stylised Monster High pack, complete with unique accessories that reflect each character’s individual personality and style.
To support the launch, Playmobil is rolling out a comprehensive marketing campaign that includes targeted digital advertising across social media and kid-safe platforms, as well as influencer partnerships and unboxing content tailored to the collectible toy audience. In retail environments, shoppers will discover eye-catching counter and floor displays designed to drive impulse purchases and highlight the full assortment.
The Playmobil x Monster High collection will be available at major retailers and online from October 2025. For more information, readers are advised to contact their territory manager.
www.rmsint.com | sales@rmsint.com
RMS International is a longstanding strategic partner of Mattel, with a multi-brand, multi-territory agreement that spans globally recognised franchises including Barbie, Monster High and Hot Wheels. Since its launch in 1968, Hot Wheels has evolved into a globally recognised icon and - over five decades later - is the world's No. 1 toy brand. This autumn/winter, RMS introduces the all-new Hot Wheels Stretchy Vehicles range, a seriously squishy, smashable, twistable collection like nothing fans will have seen before. There are four designs for kids to get their hands on: Croc Rod, Speedspider, Dragon Blaster and Shark Rusher. These wild rides bend, flex and bounce back for non-stop action. Racers can stretch them, smash them, twist them and fix them, before going again. Series 2 is already in development for 2026.
Barbie has made a significant impact since 1959, continually inspiring creativity and engagement across generations. From sparkle-filled beauty kits and creative arts & crafts to bouncy inflatables and magical bubbles, RMS has an extensive range of Barbie goodies that let imaginations run wild. Budding fashion icons can design and create their own Barbie clothes with RMS’ new Barbie DIY Fashion sets. Each set comes packed with colourful pens, sparkling gems and fun stickers: everything kids need to create glam looks that’ll have Barbie strutting her stuff on the catwalk.
RMS continues to grow its product portfolio and push product innovation. Recently, the company announced that it has secured the rights to develop plush toys across three of Mattel’s most beloved brands: Barbie, Hot Wheels, and Monster High. Each irresistibly soft, innovative and affordable plush collection will be exclusively designed and crafted by RMS and will be debuted to retailers later this year ahead of a 2026 official launch.
Klein and Mattel have maintained a successful partnership for over 20 years. Throughout that time, Theo Klein has delivered best-selling, innovative toys and highquality play sets featuring iconic brands such as Barbie and Hot Wheels. All inspire children aged three and up to engage in imaginative and hands-on play.
Barbie Beauty Studio Happy Vibes brings the fun and creativity of a styling session to the hands of young Barbie fans. With its rotating mirror, kids can admire themselves from every angle as they brush, comb and accessorise their hair with colourful clips. Once the hairstyle is set, it’s time for a mini manicure as little stylists shape their nails, “apply” polish, and use the light-up nail dryer with gentle airflow to finish the look, just like in a real salon. A touch of pretend lipstick adds the final flair, making this set perfect for imaginative role-play and creative expression.
Designed for children aged 3+, the Barbie Hairdressing Set with Hair Dryer and Accessories features a battery-powered, cold-air (heat-free) hair dryer, a mirror, a brush, and a variety of colourful clips and pins. It’s ideal for nurturing motor skills and imaginative role-play.
With Klein’s Hot Wheels collection, racing fun doesn’t stop at the finish line. The Hot Wheels Collection case holds up to 50 cars, giving each one its own parking spot. When it’s time to clean up or take the race on the road, the sturdy handle makes it easy to grab and go. The Hot Wheels Car tuning set, meanwhile, transforms any playroom into a racetrack. Young car fans can use the included screwdriver to turn the blue Hot Wheels car into a white racing car, adding hand-eye coordination and creative thinking to the experience.
07877 443 733 (Ria) | 07850
Dolu, a family run business, celebrates its 50th anniversary in 2025. The company has been a Mattel licensee for 12 of those years, and has a contract for over 55 countries including, EMEA, Latin America and Australia. Dolu’s extensive range of products is designed and produced in close collaboration with Mattel, ensuring all items accurately reflect each brand’s identity.
The licensing agreement covers a number of evergreen toy categories for three of Mattel’s most iconic properties: Fisher Price, Barbie and Hot Wheels. In Outdoor, Dolu designs and produces licensed slides and playhouses, garden games and sand toys, while in Role-Play its offerings include kitchens and wheeled toys, such as trucks. The company also has a popular Furniture range comprising arts desks and easels perfect for young creatives, while in PreSchool the line-up includes developmental toys such as shape sorters. Dolu works closely with its customers, assessing their online and instore proposition needs and designing packaging that’s as eye-catching on-shelf as it is robust and practical while in transit for online fulfilment.
As a supplier, Dolu is very flexible. All its product ranges are made within the same factory, meaning orders can be combined within one shipment, with no MOQs per line. Dolu invests multi-millions of dollars in holding a large inventory at its warehouse facility, enabling a fast and smooth supply chain.
Dolu exhibits every year at all major global toy fairs including Hong Kong, London, Nuremberg, Deauville and the Cologne Baby Fair. As it celebrates 50 years of continued growth and success, the team continues to react to consumer demands whilst also investing in new products, refreshing existing products, and keeping its pricing keen.
