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TOYOSI A. MEDESSOU

PORTFOLIO PROCESSBOOK GRAPHIC ART + DESIGN

Works selected 2012 - Present


GRAPHIC DESIGN PORTFOLIO

Scholastic & Professional works selected 2012 - Present


RESUME

TOYOSI A. MEDESSOU +234 809 952 7173 oluwatoyosim@yahoo.com www.behance.net/ToyosiMed

OBJECTIVE I am an enthusiastic, passionate and result-driven individual seeking nothing more than to creatively solve problems through impactful graphic design and visual art that will meet the needs of clients.

PROFESSIONAL COMPETENCIES •

Illustrator •

• •

“Having a style is having certain things you have to do all the time or certain things you will never allow yourself to do. A style is the sum of all your inhibitions” Bjarke Ingels

• •

InDesign

Lightroom

Watercolor & Color marker rendering •

Apple Mac & Microsoft Windows

MS Office: Word, PowerPoint Advertising Campaigns

Statistical Package for Social Sciences [SPSS] •

• •

AMERICAN UNIVERSITY OF NIGERIA (AUN). Yola, Adamawa BSC Communications and Multimedia, Advertising; Second Class Upper Division (B+ Equivalent) | Sept 2008 – Dec 2011

Photoshop

Drafting and Free Hand Sketching

EDUCATION

Advertising Media Planning

Advertising Copy and Layout Design

EXPERIENCE UPWORK.COM. Online Freelancer | Apr. 2017 - Present On the Web based platform, i offer clients seeking Freelance Designers a wide range of services, including but not limited to:- Branding, Mock-Ups, Social Media Design, Posters (and other marketing tools), Photo Editing, Infographics, Visual Art, Book Cover designs, etc. FIRST WORLD COMMUNITIES. Badore, Lagos. e-Commerce Officer | Sept. 2013 - Dec 2014 In charge of all forms of Online Marketing/Advertising and also managing the company’s online activities across several social media platforms. JUMIA, NIGERIA. Lekki, Lagos. Quality Control Officer & Content Writer. | Aug. - Nov. 2012 Jumia is an online retail outfit and I worked alongside other colleagues in the Production department. We were solely in charge of the online representation of goods and services on the company’s website. My individual task was to quality control the merchandise before going live on the site. STB MCCANN ERIKSSON. Yaba, Lagos Advertising Intern. | July – Aug. 2011 Lent a helping hand in several of the departments that entail an Ad Agency, such as: Media Planning and Buying department, Brand Management department, Creative Department, Public Relations department and finally the TV/Radio Production department.

INTERESTS

Cooking

Travel

Football Photography Graphic Design

Art

Reading

Music

Gym

Chess


CONTENT

01

02

03

04

BRANDING

MOCK-UP DESIGN

DIGITAL ART

1-5

6-9

10 - 12

BOOK DESIGN & LAYOUT 13 - 14

15 - 16

17 - 19

06

07

07

MARKETING COLLATERAL

INFOGRAPHICS

PRODUCT BRANDING

ARCHITECTURE RENDERINGS

05

20

21 - 22


01

BRANDING

LOGO DESIGN

LOGO, BRAND IDENTITY & BRANDBOOK DESIGN

My International Movers is a Moving company providing Air and Sea Freight services in the US.

Brownfield Professional Services is a Real Estate Development and Investment firm based in Lagos, Nigeria. BSM Frank & Co is an Accounting firm based in Lagos, Nigeria.

SunSet International Shipping Moving company providing Air and Sea Freight services in the US. SlimBody BootCamp is a Fitness and Lifestyle outfit based out of Tarzana, Los Angeles, CA. State to State is a Moving company that offers economic and competitive cross country moving services in the US.

1.

S L I M B O DY b

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DESIGN PROCESS R E S

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A p p rove d / F i n a l L o g o

R eve r s e d L o g o

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B o xe d L o g o

B l a c k & W h i te L o g o

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This highlights what a typical Masterfile for a new brand would look like

S wa tc h

A

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T

This, on the other hand, highlights what a typical process for a new brand would look like- From the conceptual phase to its fruition stage

R eg u l a r / W i t h o u t Ta g l i n e

2.


STATIONERY DESIGN

3.


BRANDBOOK DESIGN

The Brandbook is an integral part of Branding a new business. A Brandbook essentially outlines guidelines of usage of the company’s identity across various platforms (both in Print and Web). If one isn’t designed, you are likely to have a brand with Identity crises.

4.


BRAND MASCOT DESIGN

The brand mascot to the right is Virgil the Farmer. He was commissioned by a client of mine (PorkMoney) in efforts to further spruce up the image of the brand. The end goal was to give the brand a relatable character. Additional end goals were to create life-size Cut-outs and Inflatable balloons to further the marketing efforts of the company.

5.


02

MOCK-UPS PHOTO REALISTIC RENDERINGS FOR BRANDING PURPOSES

DESIGN FOR SOCIAL MEDIA

What started out as an ongoing project for a client eventually became an idea to create Snapchat Geo-filters that were inspired by the city of Lagos, its Art and Architectural characteristics. I thought the ones currently on show, on the app, were a little uninspiring so i decided to create vibrant and colorful filters that Lagosians can use to add a little zest to their stories.

6.


PRODUCT & BRAND MOCK-UPS

The image to the right was for a Client (IAW) who were looking to represent their product (a Video Series) in real-time. It was one of many images that ended up being used for promotional purpose on their website.

The image to the left was also for the same client (IAW). This time the product was an Audio Book on Financial Independence and Investment. It also ended up being one of a few other images used for promotional purpose on their website.

7.


MOCK-UPS FOR STATIONERY

TAM Business Card in photo-realistic scene

8.


SIGNAGE MOCK-UPS

A company called C re a t i o n O n e L a g o s reached out to me to help design + create Mock-up images for Indoor and Outdoor signages they wanted to pitch to a client of theirs. The 2 design options to the left were the result of that collaborative effort.

The same company (CreationOneLagos) asked me to also design + put together images for an Outdoor Home signage for another client of theirs. The 3 images to the right were also the result of our collaborative endeavours.

9.


03

DIGITAL ART PHOTO-EDITING, MANIPULATION & VISUAL ART

The technique used in the 3 Images to the right is called Double Exposure Effect. It was originally a photography technique using nothing but cameras to blend or merge two seperate photos together. However, with Photoshop, one can mimick the effect. Inspired by my love for Architecture, i combined headshots of myself and famous buildings to create Digital Art Pieces titled “Limitless”.

10.


PHOTO RETOUCHING Visual Art Collages

Photo retouching task, featuring a Before vs. After Photo retouching for Photography

11.


DESIGN FOR SOCIAL MEDIA

The 6 images to the right (alongside a few others) were designed for Instagram. Some were simply for the purpose of engaging followers, while others turned into Promoted Ads for the purpose of driving more traffic to the business..

12.


04

BOOK DESIGN & LAYOUT BOOK MAKING AND DESIGN FOR PRINT

The images in this category are ones of Books, Magazines and a Portfolio.

13.

BOOK COVER DESIGN


MAGAZINE, PORTFOLIO & LAYOUT DESIGN

14.


05

MARKETING COLLATERAL POSTERS, FLYERS, BROCHURES, ADVERTSING, ETC.

These are a variety of Advertsing and Marketing collateral for the purpose of Business -to- Business or Business -to- Customer communication. With the aid of Color Theory to inform design content, one can invoke specific feelings that can help end-users better associate with the message within the design.

15.


This is a Web Banner designed for the company PorkMoney, who are into Pig farming. They needed a web banner to be used on a 3rd party website for the purpose of advertising a job opening at their company. The image to the right shows a Pay-Per-Click Ad i also designed for PorkMoney. This too was meant to appear on a 3rd party website for the purpose of advertising the compnay online. The Flyer Design to the left was for a Real Estate Investment and Development firm looking to advertise a property they had for sale.

PorkMoney.. PorkMoney

com

We Farm Pigs You Make Money! Become a PorkMoney Partner today by visiting our website or call us: +2348173656192 ; +2348173656194 www.porkmoney.com

16.


06

INFOGRAPHICS

DIAGRAMMING

DIAGRAMMING AND DOCUMENTATION

SITE

Infographics are fun, comprehensive and comprehendable ways of communicating ideas through graphic design. Businesses use infographics to create associations through visually suggestive icons, shapes and colours. This in turn that otherwise would have had to be communicated verbally or physically. In the design to the right, i deployed the use of Infographics to help convey very important information my client wanted to represent on the website. The circular infographics below show Site Analysis Diagrams also used in architecture to document and illustrate facts.

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SITE CONDITION (SECTION CUT)

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VIEWS AROUND SITE

W. B

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GARDEN ASSEMBLY RM.

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GOOD VIEW BAD VIEW RELATIVE VIEW

CIRCULATION

PEDESTRIAN VEHICULAR

NEIGHBOURHOOD CONTEXT

GHT

ON

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INDUSTRIAL RETAIL & RESIDENTIAL INSTITUTIONAL COMMERCIAL SQUARES

HY REG S


LIVING

The Infographic to the right shows a Time Schedule designed for a group of recovering Female veterans at a VA Healthcare Facility. The concept behind the overall design is “a clock” that almost functions as a map (or a pathway) that the women can follow to nirvana (recovery).

SUPPORT

20 patients 4 groups consisting of 5 women

24 hour activities

round robin usage diagram

23

2

22

1

|

0 hours |

group 3

group 4

01 | |

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02 0

3

|

|

The other diagrams are also for the same project. The one to the left essentially depicts how 4 elements within the clinic’s design will interact and compliment one another. Lastly, the one below is Bubble diagram used for Spatial planning.

dinner

04 sunr

05

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er summ

19

ise

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SERVICE

group 2

20

CLINICAL

group 1

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In-Patient Living Units

06

Gallery

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Healing Space (Atrium)

8 18 1

group therapy

Lobby

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e

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GYM/Recreation Therapy Room

16 group therapy

1

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breakfast

11

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12

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14

13

Light conection

10

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Legend

9

PROGRAM BUBBLE DIAGRAM

Conference Room

0

5

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Security Cafetaria

07 er s unri s

08

YATT GENCH SAV.

wint

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Landscape

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Bathrooms

Co-Location/ Examination Rooms

Private connection Medium connections Strong Connection

group therapy

group therapy

lunch

18.


These show excerpts from the Kapsch Annual Report. Information doesn’t necesarily have to be tedious and complex. They can also be communicated through design by simple shapes, colours, icons and imagery.

19.

DIAGRAMMING & DOCUMENTATION


07

PRODUCT BRANDING APPARELS, PACKAGING, STATIONERY, ETC.

20.


08

ARCHITECTURE RENDERINGS VISUALIZING BUILDINGS, SPACES AND HUMAN EXPERIENCE

Thanks to my background in Architecture, not only i’m i inspired by buildings, i also use alot of my transferrable skills to render for architecture. In some of the examples, you’ll also see renderings for Interior spaces and Landscape design. Most of the heavy lifting (modelling, spatial planning, detailing, etc.) are done in AutoDesk Revit, then taken to A360 Cloud for the first stage of rendering. Afterwhich it will then be passed on to Photoshop for the final stage.

21.


GALLERY FLOOR

DINNING SPACE

EXTERIOR SHOT

22.


00

other works ACADEMIC

DSGN I (ELEMENTS/ORGANIZATION): COLLAGE TITLED “INTO THE ABYSS”

23.

INTRO TO ARCHITECTURE: ARCHITECTURE ELEMENTS OF SAVANNAH (BOOK-MAKING) TITLED AROUND SAVANNAH


DSGN I (ELEMENTS/ORG ANIZATION): PAINTING TITLED “ABSTRACTION”

DSGN II (3-D FORM IN SPACE): FINAL PROJECT TITLED “GLITTER DOME”

DSGN II (3-D FORM IN SPACE): CREATURE CREATION TITLED “EMPEROR AUGUSTUS SQUIRREL” INSPIRATION DRAWN FROM A SQUIRREL, A KANGAROO, AUGUSTUS OF PRIMA PORTA.

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P H O T O G 25.


G R A P H Y 26.


TOYOSI MEDESSOU

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+1 (912) 695-4625, +(234) 809 952 7173 oluwatoyosim@yahoo.com https://ng.linkedin.com/toyosimedessou www.behance.net/ToyosiMed issuu.com/toyosia.medessou


TAM Graphic Design Portfolio  

A compilation of scholastic, professional and personal work in Graphic Design

TAM Graphic Design Portfolio  

A compilation of scholastic, professional and personal work in Graphic Design

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