TOYOSI A. MEDESSOU
PORTFOLIO PROCESSBOOK GRAPHIC ART + DESIGN
Works selected 2012 - Present
GRAPHIC DESIGN PORTFOLIO
Scholastic & Professional works selected 2012 - Present
TOYOSI A. MEDESSOU +234 809 952 7173 firstname.lastname@example.org www.behance.net/ToyosiMed
OBJECTIVE I am an enthusiastic, passionate and result-driven individual seeking nothing more than to creatively solve problems through impactful graphic design and visual art that will meet the needs of clients.
PROFESSIONAL COMPETENCIES •
“Having a style is having certain things you have to do all the time or certain things you will never allow yourself to do. A style is the sum of all your inhibitions” Bjarke Ingels
Watercolor & Color marker rendering •
Apple Mac & Microsoft Windows
MS Office: Word, PowerPoint Advertising Campaigns
Statistical Package for Social Sciences [SPSS] •
AMERICAN UNIVERSITY OF NIGERIA (AUN). Yola, Adamawa BSC Communications and Multimedia, Advertising; Second Class Upper Division (B+ Equivalent) | Sept 2008 – Dec 2011
Drafting and Free Hand Sketching
Advertising Media Planning
Advertising Copy and Layout Design
EXPERIENCE UPWORK.COM. Online Freelancer | Apr. 2017 - Present On the Web based platform, i offer clients seeking Freelance Designers a wide range of services, including but not limited to:- Branding, Mock-Ups, Social Media Design, Posters (and other marketing tools), Photo Editing, Infographics, Visual Art, Book Cover designs, etc. FIRST WORLD COMMUNITIES. Badore, Lagos. e-Commerce Officer | Sept. 2013 - Dec 2014 In charge of all forms of Online Marketing/Advertising and also managing the company’s online activities across several social media platforms. JUMIA, NIGERIA. Lekki, Lagos. Quality Control Officer & Content Writer. | Aug. - Nov. 2012 Jumia is an online retail outfit and I worked alongside other colleagues in the Production department. We were solely in charge of the online representation of goods and services on the company’s website. My individual task was to quality control the merchandise before going live on the site. STB MCCANN ERIKSSON. Yaba, Lagos Advertising Intern. | July – Aug. 2011 Lent a helping hand in several of the departments that entail an Ad Agency, such as: Media Planning and Buying department, Brand Management department, Creative Department, Public Relations department and finally the TV/Radio Production department.
Football Photography Graphic Design
10 - 12
BOOK DESIGN & LAYOUT 13 - 14
15 - 16
17 - 19
21 - 22
LOGO, BRAND IDENTITY & BRANDBOOK DESIGN
My International Movers is a Moving company providing Air and Sea Freight services in the US.
Brownfield Professional Services is a Real Estate Development and Investment firm based in Lagos, Nigeria. BSM Frank & Co is an Accounting firm based in Lagos, Nigeria.
SunSet International Shipping Moving company providing Air and Sea Freight services in the US. SlimBody BootCamp is a Fitness and Lifestyle outfit based out of Tarzana, Los Angeles, CA. State to State is a Moving company that offers economic and competitive cross country moving services in the US.
S L I M B O DY b
DESIGN PROCESS R E S
R E S
A p p rove d / F i n a l L o g o
R eve r s e d L o g o
R E S
R E S S
B o xe d L o g o
B l a c k & W h i te L o g o
R E S
This highlights what a typical Masterfile for a new brand would look like
S wa tc h
This, on the other hand, highlights what a typical process for a new brand would look like- From the conceptual phase to its fruition stage
R eg u l a r / W i t h o u t Ta g l i n e
The Brandbook is an integral part of Branding a new business. A Brandbook essentially outlines guidelines of usage of the companyâ€™s identity across various platforms (both in Print and Web). If one isnâ€™t designed, you are likely to have a brand with Identity crises.
BRAND MASCOT DESIGN
The brand mascot to the right is Virgil the Farmer. He was commissioned by a client of mine (PorkMoney) in efforts to further spruce up the image of the brand. The end goal was to give the brand a relatable character. Additional end goals were to create life-size Cut-outs and Inflatable balloons to further the marketing efforts of the company.
MOCK-UPS PHOTO REALISTIC RENDERINGS FOR BRANDING PURPOSES
DESIGN FOR SOCIAL MEDIA
What started out as an ongoing project for a client eventually became an idea to create Snapchat Geo-filters that were inspired by the city of Lagos, its Art and Architectural characteristics. I thought the ones currently on show, on the app, were a little uninspiring so i decided to create vibrant and colorful filters that Lagosians can use to add a little zest to their stories.
PRODUCT & BRAND MOCK-UPS
The image to the right was for a Client (IAW) who were looking to represent their product (a Video Series) in real-time. It was one of many images that ended up being used for promotional purpose on their website.
The image to the left was also for the same client (IAW). This time the product was an Audio Book on Financial Independence and Investment. It also ended up being one of a few other images used for promotional purpose on their website.
MOCK-UPS FOR STATIONERY
TAM Business Card in photo-realistic scene
A company called C re a t i o n O n e L a g o s reached out to me to help design + create Mock-up images for Indoor and Outdoor signages they wanted to pitch to a client of theirs. The 2 design options to the left were the result of that collaborative effort.
The same company (CreationOneLagos) asked me to also design + put together images for an Outdoor Home signage for another client of theirs. The 3 images to the right were also the result of our collaborative endeavours.
DIGITAL ART PHOTO-EDITING, MANIPULATION & VISUAL ART
The technique used in the 3 Images to the right is called Double Exposure Effect. It was originally a photography technique using nothing but cameras to blend or merge two seperate photos together. However, with Photoshop, one can mimick the effect. Inspired by my love for Architecture, i combined headshots of myself and famous buildings to create Digital Art Pieces titled “Limitless”.
PHOTO RETOUCHING Visual Art Collages
Photo retouching task, featuring a Before vs. After Photo retouching for Photography
DESIGN FOR SOCIAL MEDIA
The 6 images to the right (alongside a few others) were designed for Instagram. Some were simply for the purpose of engaging followers, while others turned into Promoted Ads for the purpose of driving more traffic to the business..
BOOK DESIGN & LAYOUT BOOK MAKING AND DESIGN FOR PRINT
The images in this category are ones of Books, Magazines and a Portfolio.
BOOK COVER DESIGN
MAGAZINE, PORTFOLIO & LAYOUT DESIGN
MARKETING COLLATERAL POSTERS, FLYERS, BROCHURES, ADVERTSING, ETC.
These are a variety of Advertsing and Marketing collateral for the purpose of Business -to- Business or Business -to- Customer communication. With the aid of Color Theory to inform design content, one can invoke specific feelings that can help end-users better associate with the message within the design.
This is a Web Banner designed for the company PorkMoney, who are into Pig farming. They needed a web banner to be used on a 3rd party website for the purpose of advertising a job opening at their company. The image to the right shows a Pay-Per-Click Ad i also designed for PorkMoney. This too was meant to appear on a 3rd party website for the purpose of advertising the compnay online. The Flyer Design to the left was for a Real Estate Investment and Development firm looking to advertise a property they had for sale.
We Farm Pigs You Make Money! Become a PorkMoney Partner today by visiting our website or call us: +2348173656192 ; +2348173656194 www.porkmoney.com
DIAGRAMMING AND DOCUMENTATION
Infographics are fun, comprehensive and comprehendable ways of communicating ideas through graphic design. Businesses use infographics to create associations through visually suggestive icons, shapes and colours. This in turn that otherwise would have had to be communicated verbally or physically. In the design to the right, i deployed the use of Infographics to help convey very important information my client wanted to represent on the website. The circular infographics below show Site Analysis Diagrams also used in architecture to document and illustrate facts.
Y ST MON
SITE CONDITION (SECTION CUT)
. Y ST MER TGO MON
VIEWS AROUND SITE
GOM MON T
GARDEN ASSEMBLY RM.
HYATT REGENCH SAV.
E U ND UL ATI ON BLVD
IN LU THER
HYATT REGENCH SAV.
GOOD VIEW BAD VIEW RELATIVE VIEW
INDUSTRIAL RETAIL & RESIDENTIAL INSTITUTIONAL COMMERCIAL SQUARES
HY REG S
The Infographic to the right shows a Time Schedule designed for a group of recovering Female veterans at a VA Healthcare Facility. The concept behind the overall design is “a clock” that almost functions as a map (or a pathway) that the women can follow to nirvana (recovery).
20 patients 4 groups consisting of 5 women
24 hour activities
round robin usage diagram
0 hours |
01 | |
The other diagrams are also for the same project. The one to the left essentially depicts how 4 elements within the clinic’s design will interact and compliment one another. Lastly, the one below is Bubble diagram used for Spatial planning.
In-Patient Living Units
Healing Space (Atrium)
8 18 1
GYM/Recreation Therapy Room
16 group therapy
PROGRAM BUBBLE DIAGRAM
07 er s unri s
YATT GENCH SAV.
Co-Location/ Examination Rooms
Private connection Medium connections Strong Connection
These show excerpts from the Kapsch Annual Report. Information doesnâ€™t necesarily have to be tedious and complex. They can also be communicated through design by simple shapes, colours, icons and imagery.
DIAGRAMMING & DOCUMENTATION
PRODUCT BRANDING APPARELS, PACKAGING, STATIONERY, ETC.
ARCHITECTURE RENDERINGS VISUALIZING BUILDINGS, SPACES AND HUMAN EXPERIENCE
Thanks to my background in Architecture, not only i’m i inspired by buildings, i also use alot of my transferrable skills to render for architecture. In some of the examples, you’ll also see renderings for Interior spaces and Landscape design. Most of the heavy lifting (modelling, spatial planning, detailing, etc.) are done in AutoDesk Revit, then taken to A360 Cloud for the first stage of rendering. Afterwhich it will then be passed on to Photoshop for the final stage.
other works ACADEMIC
DSGN I (ELEMENTS/ORGANIZATION): COLLAGE TITLED “INTO THE ABYSS”
INTRO TO ARCHITECTURE: ARCHITECTURE ELEMENTS OF SAVANNAH (BOOK-MAKING) TITLED AROUND SAVANNAH
DSGN I (ELEMENTS/ORG ANIZATION): PAINTING TITLED “ABSTRACTION”
DSGN II (3-D FORM IN SPACE): FINAL PROJECT TITLED “GLITTER DOME”
DSGN II (3-D FORM IN SPACE): CREATURE CREATION TITLED “EMPEROR AUGUSTUS SQUIRREL” INSPIRATION DRAWN FROM A SQUIRREL, A KANGAROO, AUGUSTUS OF PRIMA PORTA.
P H O T O G 25.
G R A P H Y 26.
+1 (912) 695-4625, +(234) 809 952 7173 email@example.com https://ng.linkedin.com/toyosimedessou www.behance.net/ToyosiMed issuu.com/toyosia.medessou
A compilation of scholastic, professional and personal work in Graphic Design