TAM Graphic Design Portfolio

TOYOSI A. MEDESSOU

PORTFOLIO PROCESSBOOK GRAPHIC ART + DESIGN

Works selected 2012 - Present

GRAPHIC DESIGN PORTFOLIO

Scholastic & Professional works selected 2012 - Present

RESUME

TOYOSI A. MEDESSOU +234 809 952 7173; +1 (912) 695-4625 oluwatoyosim@yahoo.com www.behance.net/ToyosiMed www.issuu.com/toyosia.medessou

OBJECTIVE Seeking the opportunity to exercise my passion for visual aesthetics by collaborating with businesses and individuals to sell their products, services and ideas. By combining strategy, design and communication, i believe in creating unique and memorable graphic experiences. Also, to continually improve upon my current skill-set.

PROFESSIONAL COMPETENCIES • Logo, Branding and Development • Mock-Up Design

EDUCATION AMERICAN UNIVERSITY OF NIGERIA (AUN). Yola, Adamawa BSc. Communications and Multimedia, Advertising | Sept 2008 – Dec 2011

• Digital Art (Photo Editing & Manipulation, Posters)

“Having a style is having certain things you have to do all the time or certain things you will never allow yourself to do. A style is the sum of all your inhibitions” Bjarke Ingels

• Print Design and Layout • Design for Advertising and Campaigns • Infographics • Design for Product Packaging • Marketing collateral • Web Design • Illustration •

Design for Trade Show Booth • Vehicle wrap design, etc.

SKILLS Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Lightroom Adobe After Effects MS Office: Word, PowerPoint

EXPERIENCE FREE-ME DIGITAL. Lekki, Lagos.

Graphic Designer | Dec. 2018 - Present As a part of a team of skilled professionals in the Creative Department, some of my duties include but aren’t limited to:- Conceptualize and design Cover artwork for Music and Album releases; Design for digital and offline marketing; Design for Print layout; Design for Video editing assets; Design for specialty projects (e.g. Set design for recording); Branding, and many more.

UPWORK.COM. Online Freelance Graphic Designer | Apr. 2017 - Present On the Web based platform, i offer clients seeking Freelance Designers a wide range of services, including but not limited to:- Branding, Mock-Ups, Social Media Design, Posters (and other marketing tools), Photo Editing, Infographics, Visual Art, Book Cover designs, etc.

FIRST WORLD COMMUNITIES. Badore, Lagos.

Graphic Designer | Sept. 2013 - Dec 2014 In charge of all forms of Online Marketing/Advertising and also managing the company’s online activities across several social media platforms.

STB MCCANN ERIKSSON. Yaba, Lagos Advertising Intern. | July – Aug. 2011 Lent a helping hand in several of the departments that entail an Ad Agency, such as: Media Planning and Buying department, Brand Management department, Creative Department, Public Relations department and finally the TV/Radio Production department.

INTERESTS

Cooking

Travel

Football Photography Graphic Design

Art

Reading

Music

Gym

Chess

CONTENT

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BRANDING

MOCK-UP DESIGN

DIGITAL ART

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9 - 11

12 - 14

BOOK DESIGN & LAYOUT 15 - 16

17 - 18

19 - 21

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MARKETING COLLATERAL

INFOGRAPHICS

PRODUCT BRANDING

ARCHITECTURE RENDERINGS

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23 - 24

01

BRANDING

LOGO DESIGN

LOGO, BRAND IDENTITY & BRANDBOOK DESIGN

My International Movers is a Moving company providing Air and Sea Freight services in the US.

FL Gods is a fantasy sports app that launched in 2018 by KB Industries and I was commissioned to design its logo.

BSM Frank & Co is an Accounting firm based in Lagos, Nigeria.

SunSet International Shipping is a moving company providing Air and Sea Freight services in the US. SlimBody BootCamp is a Fitness and Lifestyle outfit based out of Tarzana, Los Angeles, CA. State to State is a Moving company that offers economic and competitive cross country moving services in the US.

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LOGO DESIGN A3 Special is a web series of music video content produced and curated by FreeMe Productions and features some of the biggest names in the music industry A3 Sessions is a web series of music video content produced and curated by FreeMe Productions and features rising talent in the music industry A3 Gospel is a web series of music video content produced and curated by FreeMe Productions and features gospel talent in the music industry A3 Mashup is a web series of music video content produced and curated by FreeMe Productions and features rising talent in the music industry

Biblical Heritage Exhibit is a non-profit started to educate and equip regarding the history of the Bible.

Pro-Fixer is a business that provides skilled professionals in the areas of interior design, renovation, etc. to people seeking their services in Lagos, Nigeria.

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BUTTER

brand identity design

Butter is a start-up food chain business that serves Intercontinental, Continental and Nigerian cuisine based in Lagos, Nigeria. The company yearns to serve the best of Nigerian cuisine in the region along with a range of traditional non-vegetarian dishes.

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TTER U B a private chef company

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See, Touch, Taste!

a private chef company

The design process started off by exploring different iterations of the company name, while keeping in mind the client’s expectations of the brand to be.

Orange, Black and White were the colors specified to be used by the client.

Excitement, Warmth, Enthusiasm, Social and Inviting were all the emotions i tried to capture in all of the logos. The color orange helped drive home that point because it’s considered the color of the extrovert, exuding Happiness and Joy, whilst releasing Inhibitions. The final logo selected by the client is the circular one that features both the name and the slogan of the business in an orange, circular stripe.

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BRAND MASCOT DESIGN

The brand mascot to the right is Virgil the Farmer. He was commissioned by a client of mine (PorkMoney) in efforts to further spruce up the image of the brand.

The end goal was to give the brand a relatable character. Additional end goals were to create life-size Cut-outs and Inflatable balloons to further the marketing efforts of the company.

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CAR WRAP DESIGN A new season of ZoneOut (Season 5) was about to commence and FreeMe TV were looking for new concept designs for the set of its taping.

Hence, i was tasked with the opportunity to design a Car wrap for a Range Rover to be used as a part of the backdrop.

The model of the Range Rover i worked on was a 2009 Sport and that helped inspire the final design. My idea was to compliment the sporty design of the vehicle, so i opted for speed lines (on the sides of the body) using the company’s colors to help make it stand-out on camera.

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MOCK-UPS PHOTO REALISTIC RENDERINGS FOR BRANDING PURPOSES

What started out as an ongoing project for a client eventually became an idea to create Snapchat Geo-filters that were inspired by the city of Lagos, its Art and Architectural characteristics.

I thought the ones currently on show, on the app, were a little uninspiring so i decided to create vibrant and colorful filters that Lagosians can use to add a little zest to their stories.

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DESIGN FOR SOCIAL MEDIA

PRODUCT & BRAND MOCK-UPS

The image to the right was for a Client (IAW) who were looking to represent their product (a Video Series) in real-time. It was one of many images that ended up being used for promotional purpose on their website.

The image to the left was also for the same client (IAW).

This time the product was an Audio Book on Financial Independence and Investment. It also ended up being one of a few other images used for promotional purpose on their website.

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SIGNAGE MOCK-UPS

A company called C re a t i o n O n e L a g o s reached out to me to help design + create Mock-up images for Indoor and Outdoor signages they wanted to pitch to a client of theirs. The 2 design options to the left were the result of that collaborative effort.

The same company (CreationOneLagos) asked me to also design + put together images for an Outdoor Home signage for another client of theirs. The 3 images to the right were also the result of our collaborative endeavours.

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DIGITAL ART PHOTO-EDITING, MANIPULATION & VISUAL ART

The technique used in the 3 Images to the right is called Double Exposure Effect. It was originally a photography technique using nothing but cameras to blend or merge two seperate photos together.

However, with Photoshop, one can mimick the effect.

Inspired by my love for Architecture, i combined headshots of myself and famous buildings to create Digital Art Pieces titled “Limitless”.

12.

POSTERS & MUSIC COVER ARTWORKS

The 6 images to the right are from my time with the music distribution company, FreeMe Digital a. Equipmental Rental Poster b. Easter Promo Poster 2019 c. Easter Promo Poster 2019 d. AfroBeats with Love Cover artwork e. Hip Hop Hits Cover artwork f. One Plate of Jollof Cover artwork

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DESIGN FOR DIGITAL MARKETING

The 6 images to the right (alongside a few others) were designed for Instagram. Some were simply for the purpose of engaging followers, while others turned into Promoted Ads for the purpose of driving more traffic to the business.

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BOOK DESIGN & LAYOUT BOOK MAKING AND DESIGN FOR PRINT

The images in this category are ones of Books, Magazines and a Portfolio.

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BOOK COVER DESIGN

MAGAZINE, PORTFOLIO & LAYOUT DESIGN

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MARKETING COLLATERAL POSTERS, FLYERS, BROCHURES, ADVERTSING, ETC.

These are a variety of Advertsing and Marketing collateral for the purpose of Business -to- Business or Business -to- Customer communication.

With the aid of Color Theory to inform design content, one can invoke specific feelings that can help end-users better associate with the message within the design.

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The image to the left show Flyer Designs created for Yager Training. The business was prepping up for a Training session and needed a series of flyers to help promote the event.

The image above shows a Web Banner designed for the company PorkMoney, who are into Pig farming. They needed a web banner to be used on a 3rd party website for the purpose of advertising a job opening at their company.

The image below shows a standard Twitter banner design created for FreeMe Tv. The company had outgrown the previous design, so i was tasked with conceptualizing a new one. My idea was simple, capture all that the company does in a single design, whilst ensuring that it turned out colorful and appealing.

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INFOGRAPHICS

DIAGRAMMING

DIAGRAMMING AND DOCUMENTATION

SITE

Infographics are fun, comprehensive and comprehendable ways of communicating ideas through graphic design. Businesses use infographics to create associations through visually suggestive icons, shapes and colours. This in turn that otherwise would have had to be communicated verbally or physically.

In the design to the right, i deployed the use of Infographics to help convey very important information my client wanted to represent on the website.

The circular infographics below show Site Analysis Diagrams also used in architecture to document and illustrate facts.

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GOOD VIEW BAD VIEW RELATIVE VIEW

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INDUSTRIAL RETAIL & RESIDENTIAL INSTITUTIONAL COMMERCIAL SQUARES

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LIVING

The Infographic to the right shows a Time Schedule designed for a group of recovering Female veterans at a VA Healthcare Facility. The concept behind the overall design is “a clock” that almost functions as a map (or a pathway) that the women can follow to nirvana (recovery).

SUPPORT

20 patients 4 groups consisting of 5 women

24 hour activities

round robin usage diagram

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The other diagrams are also for the same project. The one to the left essentially depicts how 4 elements within the clinic’s design will interact and compliment one another. Lastly, the one below is Bubble diagram used for Spatial planning.

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SERVICE

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CLINICAL

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In-Patient Living Units

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Gallery

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Healing Space (Atrium)

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group therapy

Lobby

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GYM/Recreation Therapy Room

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breakfast

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Light conection

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Legend

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PROGRAM BUBBLE DIAGRAM

Conference Room

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Security Cafetaria

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Co-Location/ Examination Rooms

Private connection Medium connections Strong Connection

group therapy

group therapy

lunch

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These show excerpts from the Kapsch Annual Report.

Information doesn’t necesarily have to be tedious and complex. They can also be communicated through design by simple shapes, colours, icons and imagery.

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DIAGRAMMING & DOCUMENTATION

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PRODUCT BRANDING APPARELS, PACKAGING, STATIONERY, ETC.

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ARCHITECTURE RENDERINGS VISUALIZING BUILDINGS, SPACES AND HUMAN EXPERIENCE

Thanks to my background in Architecture, not only i’m i inspired by buildings, i also use alot of my transferrable skills to render for architecture. In some of the examples, you’ll also see renderings for Interior spaces and Landscape design.

Most of the heavy lifting (modelling, spatial planning, detailing, etc.) are done in AutoDesk Revit, then taken to A360 Cloud for the first stage of rendering.

Afterwhich it will then be passed on to Photoshop for the final stage.

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GALLERY FLOOR

DINNING SPACE

EXTERIOR SHOT

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other works ACADEMIC

DSGN I (ELEMENTS/ORGANIZATION): COLLAGE TITLED “INTO THE ABYSS”

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INTRO TO ARCHITECTURE: ARCHITECTURE ELEMENTS OF SAVANNAH (BOOK-MAKING) TITLED AROUND SAVANNAH

DSGN I (ELEMENTS/ORG ANIZATION): PAINTING TITLED “ABSTRACTION”

DSGN II (3-D FORM IN SPACE): FINAL PROJECT TITLED “GLITTER DOME”

DSGN II (3-D FORM IN SPACE): CREATURE CREATION TITLED “EMPEROR AUGUSTUS SQUIRREL” INSPIRATION DRAWN FROM A SQUIRREL, A KANGAROO, AUGUSTUS OF PRIMA PORTA.

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P H O T O G 27.

G R A P H Y 28.

TOYOSI MEDESSOU

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+1 (912) 695-4625, +(234) 809 952 7173 oluwatoyosim@yahoo.com https://ng.linkedin.com/toyosimedessou www.behance.net/ToyosiMed issuu.com/toyosia.medessou